What are the five steps in creating a marketing plan? What tool helps a marketer conduct a situation analysis? What is STP?

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Creating a marketing plan

  1. What are the five steps in creating a marketing plan?
  2. What tool helps a marketer conduct a situation analysis?
  3. What is STP?
  4. What do the four quadrants of the portfolio analysis represent?

What are the various components of a marketing strategy? List the four macro strategies that can help a firm develop a sustainable competitive advantage.

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Components of a marketing strategy

  1. What are the various components of a marketing strategy?
  2. List the four macro strategies that can help a firm develop a sustainable competitive advantage.

 

Define the role of marketing. Describe the evolution of marketing over time. Describe how marketers create value for a product or service.

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Marketing Management

Define the role of marketing.

Describe the evolution of marketing over time.

Describe how marketers create value for a product or service.

 

What do you believe to be the firm’s long-term sustainable competitive advantage. What marketing problems and/or decisions does this system’s face in the future?

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Unit 4 Case Study 1

Provide the following steps for the attached case study:

4) Outline a SWOT with strengths and weakness (internal analysis) opportunities and threats.

5) What do you believe to be the firm’s long-term sustainable competitive advantage. What marketing problems and/or decisions does this system’s face in the future?

Also you will need to use credible sources (peer-review or academic journals) for your references outside of the attached case study.

Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that ‘Chobani’ has defined for its offerings? Is ‘Chobani’s’ introduction of yogurt for children a brand extension or line extension? Explain

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Marketing Plan

Learning Outcomes:

  1. Develop critical and analytical thinking necessary to overcome challenges and issues of marketing in the changing global environment. (LO-4)
  2. Use effective and collaborative interpersonal skills to carry out scientific analysis of consumers’ needs and wants to formulate a marketing Plan. (LO-5)

Part-A Case Study

Read the Chapter Case Study entitled Yogurt Lovers say, “It’s All Greek to Me” from Chapter- 11 “Product, Branding and Packaging decisions” Page: – 381 given in your textbook – “Marketing” (8th Edition) by Dhruv. Grewal and Michael.Levy (2022) and answer the following Questions:

Assignment Question(s):

  1. Generally speaking, what type of product is yogurt? Does your answer change for the different product categories that ‘Chobani’ has defined for its offerings? (2 Marks)
  2. Is ‘Chobani’s’ introduction of yogurt for children a brand extension or line extension? Explain. (2 Marks)
  3. How is ‘Chobani’ positioning its various product categories currently? How is it communicating its current positioning strategy? (2 Marks)

Part-B Critical Thinking

Answer the following questions based on the concepts discussed in Chapter- 13, 15 and 18

  1. Assume you were hired by the local grocery store to help in assessing its service quality based on the five service dimensions to determine the overall service quality: reliability, responsiveness, assurance, empathy, and tangibles. How would you go about undertaking this project? (Ch-13) (3 Marks)
  2. Price skimming and market penetration pricing are the two important pricing strategies used by Marketers. Ahmad wants to launch his new backpack in the local market. Being a marketer which pricing strategy you will suggest him to use and why? (Ch-15) (3 Marks)
  3. Do you find any difference between advertising and public relations? How can public relations contribute to a firm’s IMC?Explain with the help of a suitable example.(CH-18) (3 Marks)

Note:

  1. Answer all the questions based on your understanding from the concepts discussed in the class, PPTs and Text book.
  2. Justify your answers with at least two references for each question.
  3. If plagiarism is more than 25% you will get 0 marks for the questions concerned

 

Review Fairmont’s “Eco-Meet: Green Meeting and Conference Planning Guide.” What does the Fairmont recommend in each of the following areas: waste management, water conservation and energy efficiency?

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Week 1 Assignment #3: Green Events –

Hotels have recognized the need to stage environmentally friendly meetings.  Each of the following hotel chains has an environmental policy and / or initiative.  Links to their websites are below  to use to answer the questions below.

  1. Review Fairmont’s “Eco-Meet:  Green Meeting and Conference Planning Guide.”  What does the Fairmont recommend in each of the following areas:  waste management, water conservation and energy efficiency?
  2. What is Kimpton’s Clean the World program?  Why would they create this type of program?
  3. Watch the Marriott Green meetings video.  What are some of the ways that they are making their events more eco friendly?

Links

 

Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.

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Unit 3 MBA630 Peer Responses

It is important that marketing professionals become comfortable receiving and giving constructive criticism. This is an important component in one’s professional growth and development and a core competency for leaders. You will be expected to read the initial posting of at least TWO peers, and then provide constructive criticisms to their peers’ initial postings. You should highlight strengths as well as opportunities for improvement based on the Unit’s concepts and terms:

In your Peer Response, respond to at least students. Note, you will identify the larger strategic implications found in your post and your peer’s post.

Use the following as headers for your peer responses:

Strengths: Point out what you perceived to be the strengths of the initial posting along with supporting rationale.

Opportunities for Improvement: Identify specific opportunities for improvement with regard to the content in the initial posting. Furthermore, you should provide supporting rationale for your stated position, as well as concrete suggestions and guidance intended to strengthen the effectiveness of the content.

Strategic Implications: Identify the larger strategic implications found in common between your post and your peer’s post.

Peer responses should be placed directly into the discussion thread and not attached as a separate document to a posting. For these responses, credible outside sources should be used to support the content within the postings, proper in-text citations and correctly formatted references should be prepared consistent with the APA (7th edition). The list of references should be physically positioned at the end of the postings.

Of the three styles identified _tie-die, splat, and ombre), which, if any, is a trend (i.e.g an enduring change in style) rather than a fad (i.e. a short-term craze)? And what type of analysis should be carried out to answer this question?

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Trend or a Fad?

Of the three styles identified _tie-die, splat, and ombre), which, if any, is a trend (i.e.g an enduring change in style) rather than a fad (i.e. a short-term craze)? And what type of analysis should be carried out to answer this question?

Explain the market positioning strategy of Trader Joe’s. What are the tradeoffs of the strategy? Are these tradeoffs beneficial or harmful to Trader Joe’s? How ALDI can help in positioning? Why or why not?

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The Strategy of Trader Joe’s

Explain the market positioning strategy of Trader Joe’s. What are the tradeoffs of the strategy? Are these tradeoffs beneficial or harmful to Trader Joe’s? How ALDI can help in positioning? Why or why not?

Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.

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Travel Agency

For Lee – Travel Business.

For assignment 1/2, you are a consultant for Lee's Travel Co. The location is the zip code for where you (each student) live. (85142)

Are you ready to help Lee with Assignment 1/2?

Help Lee get her company to take off versus the competition. Be sure to check the rubric for all required elements.

Summarize the basic components of a marketing strategy.

Read the scenario and respond to the checklist items based on the reading and learning activities.

Scenario: Lee is the owner of Lee’s [business type selected by your instructor], which is located in the city closest to where you live. Lee has now hired you to design the basic components of a marketing strategy for her business.

Instructions: Summarize a marketing strategy for Lee’s addressing each part. You can view Parts 1–3 you completed in Unit 1 concerning the mission, situation analysis, and marketing objectives. This week you will complete Parts 4–6 below to submit your final assignment to the Unit 2 Dropbox.

Checklist:

Part 4: Marketing Strategy

Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.

Part 5: Implementation

Using the concepts from the text, explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.

Part 6: Evaluation

Using the concepts from the text, describe how you will evaluate your marketing strategy.