In what way can healthcare marketing be used which “cross the line” and offer outcomes, assurances and/or guarantees? If you as a Practice Administrator create thisd type of marketing, can a provider be held responsible?

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Healthcare marketing

Healthcare organizations use various methods to collect and report data when conducting market research. Organizations need to establish ethical standards for the research process, from how this data is collected to who it is when they collect it and how they report it. For this discussion, you examine ethics in market research and recommend strategies to address unethical behaviors.

To prepare:

Select a data collection or reporting method used in healthcare marketing research and reflect on related ethical considerations.

Post by Day 3:

Submit your answer to the discussion question. In what way can healthcare marketing be used which “cross the line” and offer outcomes, assurances and/or guarantees? If you as a Practice Administrator create thisd type of marketing, can a provider be held responsible?

Respond by Day 6 and continue the discussion through Day 7:

  • The initial post must require four (4) current quality references and two (2) peer-reviewed articles from the UC online library. Including references in your replies to classmates is optional but recommended.
  • Your initial answer must be 250-300 words, not counting the list of references.

 

Identify the general economic conditions of the country, region, state, or local area where the firm’s target customers are located. How are these economic conditions related to customers’ ability to purchase the firm’s products?

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Project SBU

You will need to collect information on the major forces which are impacting or are likely to impact your project SBU. You need to gain a feel for this by using secondary sources and your textbook. Your text can act as a guide for the major topics impacting the business, the secondary sources provide information as to the forces which are impacting the business. Use the bullet points below to aid in guiding your research and analysis.

Your search strategy should include using terms such as industry news trends (place in industry name). You can also use sources that are specifically designed to provide macro trend information. A few examples of macro trend sources were outlined in the discussion. This information is not industry-specific, so you would need to make and justify linkages.

Identify the top 2-3 most relevant items related to the criteria below. You have a maximum of 6 pages not including the cover page and references:

Sociocultural Trends
With respect to the firm’s target customers, identify changes in society’s demographics, values, and lifestyles that affect the firm or the industry.
Explain how these changes are affecting (or may affect) the firm’s products (features, benefits, branding), pricing (value), distribution and supply chain (convenience, efficiency), promotion (message content, delivery, feedback), and people (human resource issues).
Identify the ethical and social responsibility issues that the firm or industry faces. How do these issues affect the firm’s customers? How are these issues expected to change in the future?

Economic Growth and Stability
Identify the general economic conditions of the country, region, state, or local area where the firm’s target customers are located. How are these economic conditions related to customers’ ability to purchase the firm’s products?
Describe the economics of the industry within which the firm operates. These issues might include the cost of raw materials, patents, merger/acquisition trends, sales trends, supply/demand issues, marketing challenges, and industry growth/decline.

Competition
Identify the firm’s major competitors (brand, product, generic, and total budget).
Identify the characteristics of the firm’s major competitors with respect to size, growth, profitability, target markets, products, and marketing capabilities (production, distribution, promotion, pricing).
What other major strengths and weaknesses do these competitors possess?
List any potential future competitors not identified above.

Science and Technological Trends
How have recent technological advances affected the firm’s customers with respect to needs/wants/preferences, access to information, the timing and location of purchase decisions, the ability to compare competing product offerings, or the ability to conduct transactions more effectively and efficiently?
Have customers embraced or rejected these technological advances? How is this issue related to customers’ concerns over privacy and security?
How have recent technological advances affected the firm or the industry with respect to manufacturing, process efficiency, distribution, supply chain effectiveness, promotion, cost-reduction, or customer relationship management?
What future technologies offer important opportunities for the firm? Identify any future technologies that may threaten the firm’s viability or its marketing efforts.

Political and Legal Trends
Identify any political activities affecting the firm or the industry with respect to changes in elected officials (domestic or foreign), potential regulations favored by elected officials, industry (lobbying) groups or political action committees, and consumer advocacy groups.
What are the current and potential hot button political or policy issues at the national, regional, or local level that may affect the firm’s marketing activities?
Identify any changes in international, federal, state, or local laws and regulations affecting the firm’s or industry’s marketing activities with respect to recent court decisions, recent rulings of federal, state, or local government entities, recent decisions by regulatory and self-regulatory agencies, and changes in global trade agreements or trade law.

Other Major Global Forces
Identify any other major global forces that could impact your projects SBU.
For Assignment Submission
Your answers to the sections should be in narrative paragraphs. By the end of the term you could pull the paragraphs and use the feedback from your instructor to place into a complete strategic marketing plan. Use the format below to place your responses. Be sure to review the grading rubric to identify areas of grading used by your instructor. Be sure to use credible sources to back your statements and cite using APA 7th edition for formatting.

Environmental Analysis Assignment Format

For each of the following topics:

Identify at least one environmental trend for each of the environmental domains (categories) below (a-f). This is a minimum of six trends.
Identify the impact of these trends on the project SBU. Justify through referenced research.
Explain the effect on your SBU’s marketing strategy given these environmental factors.
Your search strategy should include using terms such as: industry news trends (place in industry name). You can also use sources that are specifically designed to provide macro trend information. A few examples of macro trend sources were outlined in the discussion. This information is not industry specific, so you would need to make and justify linkages.

Major Environmental Factors
Sociocultural Forces & Demographic Shifts:
Impact of these trends on the project SBU
Economic Trends:
Impact of these trends on the project SBU
Competitive Trends:
Impact of these trends on the project SBU
Science and Technology:
Impact of these trends on the project SBU
Political and Legal:
Impact of these trends on the project SBU
Major Global Forces:
Impact of these trends on the project SBU
2. Specify the overall effect on strategy from these environmental factors on your SBU:

Why has more progress been made on customer value differentiation than on customer needs differentiation? Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?

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Doctoral journey

As part of your Doctoral journey, you are reading Timothy Keller’s book ‘Every Good Endeavor.’

On page 41 of the hardcover version of this book, he included, “Did God create food only to provide for necessity (nutrition) and not also for delight and good cheer? So to the purpose of clothing apart from necessity (protection) was comeliness and decency. In grasses, trees, and fruits, apart from their various uses, there is the beauty of appearance and pleasantness of fragrance…Did he not, in short, render many things attractive to us, apart from their necessary use?”

Additionally, you will explore the concept of Relationship Marketing and, in particular, you will focus on Differentiating Customers by Their Needs. Please answer these questions and use scholarly support for your answers:

Why has more progress been made on customer value differentiation than on customer needs differentiation?
Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?
For each of the following product categories, name a branded example, then hypothesize about how you might categorize customers by their different needs.
Automotive –
Airlines – Delta
Personal Care (cosmetics, deodorant, toothpaste, etc.)
Hotels – Marriott

Connect the chapter from ‘Every Good Endeavor’ called ‘The Design of Work’ to ONE of the examples you provided.
For example, a Louis Vuitton handbag holds important items for their consumers, from their money and credit cards and many other daily essentials. But a handbag from Walmart works just as effectively. Why is there such a following for Louis Vuitton, then?
You choose YOUR example. Connect Timothy Keller’s excerpt from page 41.

Write a thread of at least 750 words not to exceed 1,250 words
For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.

Use the text (Attachment #1)
Read the instructions thoroughly (Attachment # 2)
Use the APA Template (attachment # 3)

Propose a framework that covers customer behavior. Propose a market segmentation for the new product. Propose a positioning process for the new product.

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Report

We suppose that you are hired to work as a marketing consultant at STC. Your mission is to prepare a marketing plan for a new product that will be launched soon by the company. The new product is a package of international illimited calls and internet during the World Cup 2022 for tourists visiting Saudi Arabia.
1- Propose a framework that covers customer behavior.
2- Propose a market segmentation for the new product.
3- Propose a positioning process for the new product.
4- Build a customer value for the new product.

Rank the projects using the profitability index. Considering the limit on funds available, which projects should be accepted? Using the NPV, which projects should be accepted, considering the limit on funds available?

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(Problem 10-41) Grosvenor Industries has designated $1.2 million for capital investment expenditures during the upcoming year. Its cost of capital is 14 percent. Any unused funds will earn the cost of capital rate. The following investment opportunities along with their required investment and estimated net present values have been identified:

Project Net Investment NPV Project Net Investment NPV
A $200,000 $22,000 F $250,000.00 $30,000.00
B $275,000 $21,000 G $100,000.00 $7,000.00
C $150,000 $6,000 H $200,000.00 $18,000.00
D $190,000 -$19,000 I $210,000.00 $4,000.00
E $500,000 $40,000 J $250,000.00 $35,000.00

In your response, complete the following:

  • Rank the projects using the profitability index. Considering the limit on funds available, which projects should be accepted?
  • Using the NPV, which projects should be accepted, considering the limit on funds available?
  • If the available investment funds are reduced to only $1,000,000:
    • Does the list of accepted projects change from Part 2?
    • What is the opportunity cost of the eliminated $200,000?

 

Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces.

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Write an analysis of a business or non-profit business’s marketing strategy.

  1. Identify all of their owned assets: podcasts, blogs, newsletters, videos, social media, magazines. Find examples of the type of owned media the brand produces. (FAQs? Reviews? Comparisons? Insights on industry tends? News stories discussed in the context of industry? Q&As? Tools? Product samples?)
  2. Identify all of their paid assets: sponsored posts, advertisements (radio, video, magazine, newspaper, web). Analyze the paid media: What is the brand selling? Are there references to those items in its owned media?
  3. Find examples of earned media about the brand: articles, reviews, etc. Is it positive or negative? What are the differences between how the brand presents itself and how it is seen by others?
  4. How could the brand improve its content marketing strategy? If its earned media doesn’t align with its owned/paid media, what could be done differently? If there is a lot of paid media, how could it boost its earned media? Does the brand need more owned media so that people don’t always feel like they’re being sold to?

Reformat your analysis as a section of a business proposal. You’re welcome to explore templates on formatting your business proposal — https://venngage.com/blog/business-proposal/ You do not need for this assignment to be the full proposal (which would require you to invent a lot of fiction on your mock marketing company), but you should expand on what your imagined company as business to business transaction would offer. You’re welcome to include other elements typical of a business proposal, such as the budget and timeframe, if desired.

The expanded and revised version of this analysis should be expanded to at least 1,000 words and should include citations/references to the various examples you discuss. Please use MLA formatting for the referenced examples you discuss. You can see MLA sample papers here: https://owl.purdue.edu/owl/research_and_citation/m…

and here: https://style.mla.org/sample-papers/

 

Describe the product or service and its associated risk. Describe how the risk affects your decision-making. Describe how marketers of the product or service could overcome the risk.

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Product or service associated with risk

Think of a product or service that you use that pose any types of risk on you. And then describe the followings:

  1. Describe the product or service and its associated risk.
  2. Describe how the risk affects your decision-making.
  3. Describe how marketers of the product or service could overcome the risk.

 

Watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company is in and why.

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Miles and Snow Organizational Strategy typology

Watch the accompanying video and use the Miles and Snow Organizational Strategy typology to describe what category your company is in and why. (It is very important to explain why you think your company is in the category that you have selected. You need to explain the rationale for your decision).

B)Use the Ansoff Matrix below to describe what type of growth strategy the company that you have selected is pursuing. Is it attempting to create new products or find new customers or a combination thereof? Make certain to explain why your company is pursuing a specific strategy rather than an other. It would also be helpful if you could evaluate whether you think your company will be successful.

 

Explain three or more company benefits of collecting customer data including how the data collected will be used by the company to create more sales. Explain what type of customer data the 3-D printing company should collect and why.

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Rasmussen College Benefits of Collecting Customer Data Report

You are interviewing for a marketing manager position. As part of the application process, you are being asked to write a report about customer data collection. The company you are applying to makes custom made clothing for men, women, and children. All clothing is made on 3-D printers. The company operates 26 stores in high-end retail outlets on the west and east coast of the U.S. The company also operates a successful website that accounts for more than 80% of sales.

Your report needs to:

  • Explain three or more company benefits of collecting customer data including how the data collected will be used by the company to create more sales.
  • Explain what type of customer data the 3-D printing company should collect and why.
  • Discuss two examples of software tools that would be useful in analyzing the data. Search online to identify software data analysis tools. Discuss how and why these would be useful to your company.

 

Why has more progress been made on customer value differentiation than on customer needs differentiation? Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?

/in /by

Doctoral journey

As part of your Doctoral journey, you are reading Timothy Keller’s book ‘Every Good Endeavor.’

On page 41 of the hardcover version of this book, he included, “Did God create food only to provide for necessity (nutrition) and not also for delight and good cheer? So to the purpose of clothing apart from necessity (protection) was comeliness and decency. In grasses, trees, and fruits, apart from their various uses, there is the beauty of appearance and pleasantness of fragrance…Did he not, in short, render many things attractive to us, apart from their necessary use?”

Additionally, you will explore the concept of Relationship Marketing and, in particular, you will focus on Differentiating Customers by Their Needs. Please answer these questions and use scholarly support for your answers:

Why has more progress been made on customer value differentiation than on customer needs differentiation?
Is it possible to meet individual needs? Is it feasible? Can you describe three examples where it has been profitable?
For each of the following product categories, name a branded example, then hypothesize about how you might categorize customers by their different needs.
Automotive –
Airlines – Delta
Personal Care (cosmetics, deodorant, toothpaste, etc.)
Hotels – Marriott

Connect the chapter from ‘Every Good Endeavor’ called ‘The Design of Work’ to ONE of the examples you provided.
For example, a Louis Vuitton handbag holds important items for their consumers, from their money and credit cards and many other daily essentials. But a handbag from Walmart works just as effectively. Why is there such a following for Louis Vuitton, then?
You choose YOUR example. Connect Timothy Keller’s excerpt from page 41.

Write a thread of at least 750 words not to exceed 1,250 words
For each thread, students must support their assertions with at least 2 scholarly authored citations in current APA format, with at least one new reference from a Marketing Journal to support the topic researched. Any sources cited must have been published within the last five years, except for the Bible.

Use the text (Attachment #1)
Read the instructions thoroughly (Attachment # 2)
Use the APA Template (attachment # 3)