How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?

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Company’s marketing organization

  1. How can a company’s marketing organization identify newly emerging competitors in time to plan and execute an effective marketing strategy in response to these competitors?
  2. Provide an example of how a company can use this to their advantage against a competitor.
  3. What company has the best effective marketing strategy

 

Explain how marketing using characters or cartoons affects children to want unhealthy food.

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Marketing effect on children

Explain how marketing using characters or cartoons affects children to want unhealthy food.

(This is my idea, feel free to change it up according to the essay instructions)

 

Write an essay explaining the assessing role of marketing in driving sales in the pharmaceutical industry.

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Assessing role of marketing in driving sales in the pharmaceutical industry.

Write an essay explaining the assessing role of marketing in driving sales in the pharmaceutical industry.

Could you create a virtual community? And how does it help the relationship marketing. Could you use digital media to support customers’ advocacy? And how?

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How can you implement relationship marketing for your campaign? (Refer to ch6)

  1. a) Could you create a virtual community? And how does it help the relationship marketing.(200-250 words).
  2. b) Could you use digital media to support customers’ advocacy? And how? (200-250words).

 

Explain. Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? and how the pandemic effected people with shopping for groceries and clothes.

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Health, Environmental and Ethical Concerns

Explain. Do Health, Environmental and Ethical Concerns Affect Purchasing Behavior? and how the pandemic effected people with shopping for groceries and clothes.

 

 

How is the team using their research to identify areas to use paid, earned, and owned media? How is the team using branding/brand identity to create a consistent look/feel to the proposal?

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Media analysis

Download this guide from MeltwaterMeltwater

A leader in media analytics, to better understand paid, earned, owned, and shared (typically, we see ‘shared’ lumped in with earned, but they’ve made it a separate category) and create notes on how you can use what you’ve made so far to fit the three categories. It’s possible that you won’t use all categories, but it would be uncommon based on clients and their goals for class purposes.

By pulling your work together at this point, it might give your team an idea of the direction you would like to go with your client and would allow everyone to understand what they need to be working on.

What each team will turn in:

1) How is the team using their research to identify areas to use paid, earned, and owned media?

2) How is the team using branding/brand identity to create a consistent look/feel to the proposal?

 

 

Explain your results given the answers you gave. How accurately does VALS2 describe or explain some of your own consumer behaviors? Did your results match what you thought you would get or did they differ?

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Assignment 2 – VALS2 & You: Understanding Yourself as a Consumer

Length: 1000+ words. Remember, 1000 words is a minimum. Don’t let it hold you back from writing more than that—unless you want the minimal grade. Be thorough and complete.

Topic: Take the VALS2 survey at https://tinyurl.com/22w2dh4

Objectives: Using concepts we have studied so far, examine your personal VALS2 results.

  • Explain your results given the answers you gave (don’t list the questions and your answers, discuss the overall process). Remember to look at your primary and secondary categories.
  • How accurately does VALS2 describe or explain some of your own consumer behaviors?
  • Did your results match what you thought you would get or did they differ?
  • Now how would you extend this to understanding other consumers’ behaviors?

Your paper should include some kind of direct references to course concepts. Terms that you use should be Bolded. Your paper will be graded based on the relevant terms you use and the accuracy with which you apply

them. Avoid term dumping. Cite Sources.

 

Describe the marketing opportunities and marketing goals for your chosen HCO. Explain the marketing strategies that are employed in your plan. Apply market segmentation to your plan based on the target markets you have identified.

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Marketing Plan

For your Final Project, you will compile the work you have completed throughout the course to develop a 10- to 15-page marketing plan that supports the goals of a strategic plan for a real-world healthcare organization, incorporating instructor and peer feedback as appropriate. The Marketing Plan must contain the following sections:

-Executive Summary

Provide a brief summary of the marketing plan.

-Introduction

State the objectives of the strategic plan.
Explain how your marketing plan will achieve specific objectives and support the organization’s business plan and strategic plan.

-Market Analysis

Describe the organization’s products and services
Explain how these products and services meet the needs of the organization’s determined customer base.
Include relevant aspects from the SWOT analysis you conducted in Week Two.
State the competitive advantage your plan provides.

-Environmental Analyses

Internal: Include an analysis of the role of leadership and employees, the communication processes, and the culture of the workplace.
External: Include an analysis of socioeconomic, legal, ethical, political, and technological factors that could affect the organization.
Describe how data, based on the quadrants presented in the Boston Consulting Group Matrix, would apply to your marketing plan.

-Marketing Mix

Describe the marketing opportunities and marketing goals for your chosen HCO.
Explain the marketing strategies that are employed in your plan.
Apply market segmentation to your plan based on the target markets you have identified.
Explain how database marketing was used or why it was not included in your marketing plan.

-Plan Evaluation

Discuss methods of performance evaluation and monitoring that will be used to evaluate the success of your chosen healthcare organization’s marketing plan.
Explain why reports for a particular timeframe (weekly, monthly, quarterly) would be important and how you would use feedback in these reports to control the future of your marketing.'

-Conclusion

Provide a conclusion that summarizes your marketing plan. Include persuasive statements that explain how your marketing plan supports the goals of your chosen healthcare organization’s strategic plan.

-The Marketing Plan

Must be 10 to 15 double-spaced pages in length (excluding the title page and references pages) and formatted according to APA style as outlined in the

Describe briefly the company allocated to your team, mentioning its year of establishment, field(s) of activity, its recent turnover (2021), and the number of countries where is present.

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International marketing task 1

  1. Describe briefly the company allocated to your team, mentioning its year of establishment, field(s) of activity, its recent turnover (2021), and the number of countries where is present (exports or direct investments)
  2. Explain the international marketing approach of the company, accordingly to the EPRG framework, and argue your opinion.
  3. Propose a development strategy (with details) for that company, using the product/market growth matrix – the Ansoff matrix.

 

Who are the four team members, and what was the primary reason each person was selected? How difficult was it to come to a decision regarding team selection? Which potential team member was most difficult to come to a consensus about? Why?

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Powerpoint Presentation

Topic 4, selections for the Southwest Transit marketing team were made, and now your job is to present the recommendation to your director. Surprisingly though, a directive is issued informing management that only four people will be able to staff the team, which will of course increase the pressure finalizing the selection.

Consider the vision for a successful Southwest Transit marketing team composed in Topic 4. Narrow down the team selection to four individuals for presentation to the director. Decide which strategies will be most effective for leading the agreed-upon team. Compose a PowerPoint presentation (10) our presentation should address the following:

  1. Who are the four team members, and what was the primary reason each person was selected? How difficult was it to come to a decision regarding team selection? Which potential team member was most difficult to come to a consensus about? Why?
  2. What are the primary strengths of the team? What are its potential weaknesses? How positive is the management team about the team’s potential? Justify your answers with evidence from ” Southwest Transit Team Member Profiles.”
  3. What strategies will be most effective for motivating the team, managing conflict, ensuring success, and fostering collaboration? Cite specific motivational theories, conflict-resolution strategies, and leadership strategies in your answer.
  4. Justify how the selected team embodies the values of conscious capitalism and how the tenet of stakeholder orientation played a role in the team selection process. Provide citations to strengthen your claims.
  5. Describe how value is created for each stakeholder, and in what ways will the team positively impact the business as a whole?

You are required to use at least three academic references to strengthen and support your claims and recommendations. Ensure each content slide has supporting citations and specific examples