Write a partial annual marketing plan for selling their pan to more college students living in apartments around the United States.

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Hypothetical scenario:

You know the owners of Handy Pan (see below video) and you would like to be on their sales and marketing team. The owners, Adam and Josh, are not currently looking to expand their team…but… they would be willing to consider you if you do the following:

Write a partial annual marketing plan for selling their pan to more college students living in apartments around the United States. They have asked that you use Exhibit 17.8 in the Mullins and Walker (2013) textbook as a guide. The only sections that they are requesting are IV, V, VI, VII, and IX. They have advised you that section IX should be very detailed because they need to justify your potential ROI if you are added to the sales team.

https://www.youtube.com/watch?v=ho74B5G6Jxs

Your case analysis should be between 1,400 – 1,800 words (excluding references). ALL sources must be cited using APA guidelines.

 

Select a product of which you will export to a foreign country. After your product is chosen, decide on a foreign country to which you will export. Develop an Export Business Plan.

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Export Business Plan

You will be creating an export business plan. Work must be original to this class, otherwise a grade of zero will be given. Papers that do not contain detailed research will be severely penalized. No Wikipedia references are allowed.

  1. Select a product of which you will export to a foreign country.
  2. After your product is chosen, decide on a foreign country to which you will export.
  3. Develop an Export Business Plan.

 

Select an organization that you are familiar with and complete a SWOT analysis on the business. In addition to the SWOT table, be sure to also provide a write-up that discusses each of the elements you included in your SWOT table.

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SWOT analysis

Select an organization that you are familiar with and complete a SWOT analysis on the business. In addition to the SWOT table, be sure to also provide a write-up that discusses each of the elements you included in your SWOT table.

 

 

Prove your credibility in pitching this product. Are you trying to solve a problem you identified that is relatable to many people? Are you a passionate user of this product or service yourself? What makes you a credible source?

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Shark Tank

If you have never watched the show Shark Tank, the concept is as follows: The show features a panel of investors called “sharks,” who hear persuasive pitches from entrepreneurs on their product or service. The sharks often find weaknesses and faults in an entrepreneur’s lack of persuasive selling. The entrepreneur must be very persuasive and convincing as to why their product is superior.

To prepare for this assignment, you will need to “invent” a helpful product or service that you believe would be desirable and marketable. I encourage you to be creative and think of something that would be helpful in everyday life (regardless of how silly the idea). It’s more about the persuasive argument as to why this product deserves an investment from the sharks

PITCH REQUIREMENTS:

1) Clearly identify your product or service and the problem it solves or it’s purpose.

2) The elaboration likelihood model would assume the sharks are processing this decision to invest based on central processing, a high-level of involvement as they are investing their own money. They will want the following details:

  • A) Compare it to products out there, what makes your product or service better than the competition?
  • B) Name attributes specific to your product that make it superior such as reliability, performance, build and customer satisfaction.

3) Prove your credibility in pitching this product (what makes you qualified to pitch this product?). Are you trying to solve a problem you identified that is relatable to many people? Are you a passionate user of this product or service yourself? What makes you a credible source?

4) Fight against cognitive dissonance and explain to the sharks why they won’t be disappointed after-the-fact if they invest in your product or service.

 

What is cloud computing? How has it impacted business? What does the future of computing look like? How has operations management changed over the last 50 years? What has led to this change?

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Question 1:

What is cloud computing? How has it impacted business? What does the future of computing look like? Requirements: 250 words minimum initial post, 100 words minimum reply

Question 2

How has operations management changed over the last 50 years? What has led to this change? Requirements: 250 words minimum initial post, 100 words minimum reply

 

Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people.

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1.) Watch the video “Sales Management.” Summarize the strengths and weaknesses of personal selling when compared to other forms of marketing communications. Discuss the role a sales manager plays in improving the overall performance of sales people.

Link: https://www.youtube.com/watch?v=LvtJeVlp2aY&list=PLg_v7K-G8megBmWBM9XbIWJQ0-oi62azu&index=1

2.)View “The Global Environment for Marketing.” As the marketer for Create Cookbooks, you have been tasked to expand the target market from a local to global presence. Currently, the company cookbooks have sold well at local bookstores, kitchen stores, and community college campuses. Describe a strategy that would enable your company to successfully market the product to an international audience. In replies to peers, discuss additional components that could be applied to make the strategy more effective.

Link: https://www.youtube.com/watch?v=olXfpfUNGJY&list=PLg_v7K-G8mehPoFgPBPY9CijHTwoI8MD5&index=1

Take what you have learned about your organization’s social media presence and combine it with your knowledge of social media objectives and metrics in order to propose some elements of a social media campaign.

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Relationship between platform and audience

Company:https://en.wikipedia.org/wiki/Riot_Games

In this assignment you will take what you have learned about your organization’s social media presence and combine it with your knowledge of social media objectives and metrics in order to propose some elements of a social media campaign.

The purpose of this assignment is to show that you are learning about the relationship between platform and audience, have a sense of how to write clear and measurable objectives, and that you can identify the appropriate measurements for a campaign.

 

Tell us whether you would make an exception to your policy in this case – yes or no. If your answer is yes, explain why you are saying yes. If your answer is no, please tell us how you would explain your decision to these customers.

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Customer Service

You are the manager of a small beach resort hotel. An elderly couple attempting to check-in at the front desk are requesting that you allow them keep their cat Mr. Sprinkles in their room even though your hotel has a strict no pets policy. The couple are not being difficult but are quite determined in their pleading.

In this assignment tell us whether you would make an exception to your policy in this case – yes or no. Also, if your answer is yes, explain why you are saying yes. If your answer is no, please tell us how you would explain your decision to these customers.

Then go on to tell us the key supporting reasons for justification of your decision. Remember, what you say here is the important information you would use to support and stand by your decision should you have to explain it to upper management at some future time.
The main part of this assignment is assessing the situation carefully so that you make a good decision in the interest of your hotel, your management position, and from a customer service point of view.

Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why? What additional information might you want to have about the competitors and/or about the marketplace?

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Comparing Smartphones (A)

  1. Do you think the iPhone is well positioned with respect to its competitors? Which competitors should the iPhone be the most concerned about, and why?
  2. What additional information might you want to have about the competitors and/or about the marketplace?
  3. What factors accounting for the iPhone’s continued success are not considered in the positioning map such as this one?
  4. How might a seemingly “weaker” competitor on key attributes make a dent in the iPhone’s sales here?

 

Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples.

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Advertising, Sales Promotion, and Public Relations

Question 1 : (100-125 words)

The communications process describes the interactions between a sender and a receiver of a message. Watch the video “The Communications Process and IMC.” Visit YouTube and find and watch a TV commercial for McDonald’s. Post the link to the commercial in your discussion. Analyze the commercial using the communications model. Who are the sender and receiver of the commercial? Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial? How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.

LINK TO VIDEO: https://www.youtube.com/watch?v=r6VuaUssjmk&list=PLg_v7K-G8mehgKxubavZe96tso6yPFhL1&index=1

Question 2:
Watch the video “Advertising, Sales Promotion, and Public Relations.” Discuss the strengths and weaknesses of each form of communication. Explain why marketers would choose to use each form within a consumer products promotion. Illustrate your ideas with specific examples. In replies to peers, provide additional illustrative examples to support the ideas presented and explain how your examples apply.

LINK TO VIDEO: https://www.youtube.com/watch?v=a45CS7J7Qww&list=PLg_v7K-G8megH77NldaD65didePpghOvd&index=1