After reading the article, write a detailed summary on Emotional Appeal in Advertising and mention any concepts/terms from the textbook (e.g., from the chapters read so far) that can be linked to the article.

/in /by

Read Chapter 14 – How to Motivate Your Prospects to Action

After reading the article, write a detailed summary on Emotional Appeal in Advertising and mention any concepts/terms from the textbook (e.g., from the chapters read so far) that can be linked to the article.

Does Emotional Appeal Work in Advertising? The Rationality Behind Using Emotional Appeal to Create Favorable Brand Attitude

by Tapan K Panda, Tapas K Panda, and Kamalesh Mishra

*(Try copying and pasting the link into your browser to open)

https://www.researchgate.net/profile/Tapan-Kumar-Panda/publication/312470434_Does_Emotional_Appeal_Work_in_Advertising_The_Rationality_Behind_Using_Emotional_Appeal_to_Create_Favorable_Brand_Attitude/links/606413c1a6fdccbfea1a68c3/Does-Emotional-Appeal-Work-in-Advertising-The-Rationality-Behind-Using-Emotional-Appeal-to-Create-Favorable-Brand-Attitude.pdf

Chapter 14 – How to Motivate Your Prospect to Action

The art of motivating a prospect to accept your recommendations has far more to do with your relationship skills and listening ability than it does with issues of product or price. Earning a prospect’s confidence does not occur in a single moment nor is it created with a clever phrase or a glib presentation, but instead is built on a solid foundation of trust and rapport.

Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing. Which pricing strategies have you noticed when you shop? What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

/in /by

DISCUSSION ESSAY

Identify an example of each of the following: odd-even pricing, prestige pricing, price bundling, and captive pricing.
Which pricing strategies have you noticed when you shop?
What new products have you purchased in the last two years that were priced using either a penetration or a skimming approach?

Analyze/evaluate pros and cons of each alternative solution – list the pros and cons (advantages and disadvantages) you can predict could result from each possible alternative if chosen and implemented as the solution to the problem (decision).

/in /by

Complete the case study.

  1. Define the problem – ask yourself what is the underlying problematic circumstance/situation in the case information? DO NOT identify symptoms of the underlying core problem (issue). This process of problem identification is facilitated by listing all the “problems” you believe exist in the case, then, attempting to detect if there is a “direction” or “trend” in all of the “problems” you’ve identified.
  2. Gather pertinent facts – list the facts that relate only to the problem statement.
  3. Develop/propose alternative solutions – list all the ways that the problem could be dealt with in order to bring about a solution. Important: you list alternatives whether you agree with them or not.
  4. Analyze/evaluate pros and cons of each alternative solution – list the pros and cons (advantages and disadvantages) you can predict could result from each possible alternative if chosen and implemented as the solution to the problem (decision).
  5. Make a decision and defend your choice – make a statement of your decision (one of the previously stated alternative solutions), i.e., the alternative solution that emerges, based upon your analysis, as the best. This is your decision. State your reason(s) for choosing this alternative solution for implementation as your decision. The best way to defend your decision is to state why you did not choose the other available alternative solutions.

 

If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

/in /by

Week 2 Discussion

Part 1)

This week we’re going to get inside the head of a customer because this is what marketers need to do to get their message heard and to influence purchasing decisions. To do this, respond to the following:

In marketing, the customer comes first. You can’t market to potential customers unless you understand their wants, needs, desires, state of mind, interests, income, and more. So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

  • Price (or)
  • Color (or)
  • Style (or)
  • Status (or)

Discussion Response Requirements

For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.

1. Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.

2. Reply to at least one classmate with at least four full substantive sentences.

3. Go beyond, “I agree. Great post.” Provide substantive commentary about your classmates’ posts

  • If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.

2. Remember to post early, for early grading then you can add to your posts if needed.

  • Take advantage of the pre-deadline grading for the discussions. If you make two posts before Sunday night your instructor will grade your discussion board. To view your feedback and if you are not at full credit, go back and add what is needed for full credit and your instructor will update your grade. Your instructor will accept posts for grade improvements until the discussion boards officially close on Mondays at 9:00 AM Eastern Time.

Part 2)

Reply to the classmate’s (Shanieka Konce ) response below in 5 sentences:

Good evening Professor Tracy,

The first the main factor that would influence my decision in buying a car would be price. I say price because I need to be able to afford the car. I then would take the factor into account about the style of the car. These two factors are very important to me because I would want to like and afford the car in order to consider buying the car.

If a marketer knew this about me the marketer could check for their cars that maybe in my price range rather lower or a little higher because chances are if I like the car and it is within my price range rather little higher or lower and is a newer car I would probably be more likely to buy the car. I am also going to say that depending on how nice the marketer is and if he/she seem to really care about me getting something that I would really like and keep in mind my price range this would also help greatly in me purhasing the car. I would not want a marketer who is just trying to get rid of a car to make a sale to get rid of one of their cars and not care about the actual customer just as much as the sell.

Who are your team members, and what are their roles? What are the personal objectives for each member? What is the collective goal for your team? Refer to the four different stages of team building?

/in /by

Marketing Question

Overview 

Suppose your group works as a virtual team in a Saudi company that deals with local and global clients. The company main purpose is to provide digital marketing services and solutions. A task has been given to you by the CEO. The task includes building a connection with a South African brand that wants to open an office in AL Khobar, Eastern Province. The task is considered completed when you propose a strategy to the international company representative and receive their feedback.

Requirements

The group needs to be divided as follows: one team manager, one representative from the international brand, one technical support expert, and one or two general members.

Write a reflection on your group work process in creating the team, choosing the tools, working on the tasks and reporting the strategy to the client.

 

Reflection (due by Week 10)    [20 marks]

The reflection should be written after you establish a successful virtual team. The reflection should describe the process of 4 main components of virtual management: team building, tools, procedures, and task management. Please use these guidelines on how to do so: 

  1. Virtual Team: (5 marks)

In this section, you need to describe the workings of your virtual team.

  • Name your team.
  • Who are your team members, and what are their roles?
  • What are the personal objectives for each member?
  • What is the collective goal for your team?
  • Refer to the four different stages of team building? Have you experienced these stages (discuss)

 

  1. Virtual Tool (5 marks)

In this section, you describe the process of choosing a tool for your virtual team.

  • What virtual tool did you use to manage the tasks? (provide pictures)
  • Describe the features this tool has (provide pictures).
  • Why did you choose these tools? What are the other options?
  • Suppose your budget was SAR 10k; how did you use that budget to get the best possible tool?
  • How frequently does the team meet? How long is each meeting? (provide photos of the team meetings at different times)
  • What are the meeting minutes? How have they been used effectively? (provide an example of your team meeting minutes).

 

  1. Virtual work dynamics (5 marks)
  • How did you create a virtual office?
  • What are the challenges that you faced in your work? (discuss from different roles’ perspectives).
  • How did you utilize vacation time, holiday times?
  • How did you divide the workload?
  • What are the challenges that your team faced in communication? (discuss from different roles’ perspectives).

 

  1. Reports and presentations (5 marks)
  • Provide an example of a proposed strategy that your team worked on to make the marketing campaign successful for the international company.
  • The report should be 300 words that describe the best practices of doing virtual marketing in Saudi Arabia.
    • The report should have an introduction, brief strategy, and conclusion.
  • Include graphs and statistics to support your report.
  • The international company representative in your team should provide his/her feedback on the report (one or two comments)
  • The rest of the team should address those comments.
  • Conclude your reflection.

 

Useful links:

 

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items.

/in /by

Segmentation and the Target Market

The following Course Outcome is assessed in this assignment:

MT219-3: Describe market segmentation and target marketing in a case scenario.
Using the information on the target market you learned from reading Chapters 6 and 8 in your text, original research on the Internet, and the various Learning Activities provided, read the scenario and respond to the checklist items in a business memo format.

Case Scenario: The product is a portable multimedia center, to be marketed in the U.S., called “Media Popup” and made by the startup company Porttron, Inc. The multimedia center is a glossy compact 10ʺ×12ʺ entertainment box. It includes a screen with optional additional screen extension that pops out of the right side; a computer keyboard that folds down; four surround-sound mini-speakers that can be adhered to any hard surface with the stick strips at the back of each speaker; and a subscription to streamed movies, music, and videos for 2 years — all for $499. It is available in three different colors (black, silver, and white).

Business Memo: You are a marketing assistant at Porttron, Inc. tasked with providing a business memo (i.e., an internal company document) to the U.S. executive management team of Porttron, Inc. concerning the checklist items provided below.

Write a minimum 500-word original business memo. In a concise manner, describe to executive management the data you will analyze to determine a potential market for this product. State your purpose in the opening paragraph and provide sufficient information to explain the required items. Finally, provide a concluding paragraph to summarize your suggestions.

Checklist:
1. Identify either a consumer or business market.
2. Describes a minimum of four (4) bases each for segmenting the market for at least one market (see Chapter 8).
3. Identify four (4) segmentation descriptors (e.g., if a company chose usage-rate segmentation they might decide between heavy and light users).
4. Explain your rationale for the four (4) segmentation descriptors for at least one market.
5. Describe a minimum of 4 factors of the target market.
6. Identify a marketing mix (product, place, promotion, price) for the product.
In a minimum of 2 pages (500 words) in a Microsoft Word document, write the business memo using the current APA format and citation style

If you were the Medicines Company, how would you promote Angiomax?

/in /by

The Medicines Company

Read the case and answer the question

If you were the Medicines Company, how would you promote Angiomax?

  • https://www.studypool.com/questions/download?id=2801270&path=uploads/questions/3552591/20230408233543medicine.pdf&fileDownloadName=attachment_1

Based on your description of the brand’s strategy identify what you think the target market is using two segmentation variables.

/in /by

Marketing Question

Instructions

The purpose of this assignment is to review the strategy of a product using the 4 P framework. You need to select a product or product:

a) that is a packaged consumer good (part of the assignment is to describe the package design)

b) for which you can find market share data in either Mintel or Passport

Important: you should select a product, not a company. For example, the company Coca-Cola has many different products lines and brands, but each brand has a different strategy.

Content of the paper

Your paper should include the following sections:

Introduction. This section needs to include sales and market share data – this is the only section for which you will need to use UIC library databases

Product strategy. You will describe a) the product line, b) one functional and c) one psychological benefit of the product, d) the package design, and e) provide background information about the brand name. You need to include a visual of the package design.

Distribution (Place) strategy. You will describe where this product is sold and need to include both labels of types of retailers, as well as examples of specific retailers.

Pricing strategy. You need to compare the price of your product with prices of at least two competing brands and conclude whether or not a prestige pricing strategy is used. The comparison should be presented in a table.

Promotion strategy. You will provide an overview of the communication tools the company uses and describe a few examples of specific social media posts or ads in other media.

Target market and positioning strategy. Based on your description of the brand’s strategy you will identify what you think the target market is using two segmentation variables. You will summarize the strategy using a positioning statement format. Make sure to follow the format in the sample:

To [insert target market description and general need], [insert brand name], is a [insert product category] that [insert a description of the point of difference].

Conclusion. Summarize why you think the brand is successful (or not successful if you chose a brand that has seen a declining market share)

References. You can use any established reference format that you are familiar with.

How does the target segment and brand image of Gucci differ from its key?

/in /by

Luxury Marketing case analysis and research

Read the PDF document about Gucci and answer the following question
■ How does the target segment and brand image of Gucci differ from its key?

  • https://www.studypool.com/questions/download?id=2799944&path=uploads/questions/836972/20230407193811gucci.pdf&fileDownloadName=attachment_2

Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior. Describe how the current event has specifically affected your own purchasing decisions.

/in /by

Marketing Question

Identify one current event that you believe is affecting how consumers are making buying decisions.

Then, address the following:

  • Briefly summarize the current event and the specific ways in which it is broadly affecting consumer behavior.
  • Describe how the current event has specifically affected your own purchasing decisions.
  • Describe two data-collection tool that could be used to evaluate the actual impact the current event is having on consumer behavior or preferences. Indicate whether the tool reflects quantitative or qualitative data.