How does Gen Z behave differently on dating apps? How is Snack different from other dating apps or websites? Does this type of platform appeal to you personally? Why or why not?

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Dating apps\websites

Read the following article: https://thehustle.co/04192021-snack-app/

Now respond to the following prompts.

  • How does Gen Z behave differently on dating apps?
  • How is Snack different from other dating apps or websites?
  • Does this type of platform appeal to you personally? Why or why not?

 

How did the pandemic affect Amazon advertising? What kinds of ads do Amazon sell? What is the most surprising information that you have learned from this article?

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Amazon Advertising

Read “Amazon Advertising“. Then write a one page paper answering the following questions:

  1. How did the pandemic affect Amazon advertising?
  2. What kinds of ads do Amazon sell?
  3. What is the most surprising information that you have learned from this article?

 

Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

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Answer the following questions

8.7. Coca-Cola recently introduced Coca-Cola Orange No Sugar as a limited-edition flavor. Why would Coca-Cola market this product using the Coca-Cola brand name in-stead of creating a new brand? What are the trade-offs as-sociated with adding the line extension?

8.9. Musical performer Rihanna recently launched her own makeup line called Fenty. If Fenty makeup does not succeed, how could it affect Rihanna as a person brand?

 

Identify and evaluate the significant trade agreements affecting global commerce. Analyze the effects of culture, politics and economic systems in the context of international business.

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Globalization of BMW, Rolls-Royce, and the MINI

  • Identify and evaluate the significant trade agreements affecting global commerce. (Lo 1.1)
  • Analyze the effects of culture, politics and economic systems in the context of international business. (Lo 2.1)
  • Explain the forces driving and evaluating the impact of globalization. (Lo 1.3)
  • Carryout effective self-evaluation through discussing economic systems in the international business context. (Lo 3.1)

Discussion Questions

  • What is the World Trade Organization? What is its role in the world economy? (minimum words: 400, marks:2)
  • What is the International Monetary Fund? Discuss its relationship with the World Bank. (minimum words: 500, marks: 3)
  • How do you think BMW integrates its various unique brands into a global effort that works for them (BMW, Rolls-Royce, and the MINI) across the world’s many global markets? (minimum words: 400, marks: 2)
  • What is your reaction to the global brand of BMW when you hear its name, think of the brand, and see BMW vehicles on the road? (minimum words: 400, marks: 2)
  • Rolls-Royce’s chase of perfection drives the supreme quality, exquisite hand craftsmanship, and attention to the finest detail to maintain its global position as the pinnacle luxury automobile manufacturer in the world. How do you think the Rolls-Royce brand helps, or hurts, other BMW brands globally (i.e., BMW, the MINI)? Give arguments in support of your answer. (minimum words: 500, marks: 3)
  • The MINI is a unique car offering in the BMW portfolio. It has long-engaged in clever solutions and distinctive designs that have enabled terrific urban driving and have catered to customers’ individual needs. Do you agree that this is the focus for the MINI, and do you think it is working as advertised globally? Discuss. (minimum words: 500, marks: 3)

Case study

Read Case 1: “Globalization of BMW, Rolls-Royce, and the MINI” available in your e-book (International business: Competing in the global marketplace (13th ed.), at page no.625, and answer

 

Write an essay explaining the environmental forces that affect their channel strategy & their distribution model.

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Omni-channel Ecosystem

Give an example of a local company and demonstrate the below:

  1. – Overview of the company
  2. – Its Omni-channel system
  3. – Marketing channel partners that company interact with ( omni-channel Ecosystem)
  4. – Environmental forces that affect their channel strategy & their distribution model. Present your findings in an organized word document report, no more than 2 pages.

 

Analyze the current economic landscape impacting your chosen topic. Evaluate recent developments that have impacted this area. Describe the future outlook of this particular area and what changes need to occur in order to support economic growth.

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Week Five Final Paper

The Final Paper will consist of an analysis of a real estate issue of your choice, but will need to include and focus on one of the following topics:

  • Changes in the Real Estate Market
  • Capitalism and Real Estate Government, Monetary Policy, and Real Estate
  • Community Growth Patterns and Land Use Controls
  • Financial and Real Estate Tax Regulations
  • Changes in the Mortgage Industry
  • Foreclosures, Banking, and Financial Regulation
  • Real Estate Development
  • Real Estate Markets and Economic Depressions

Analyze the current economic landscape impacting your chosen topic. Evaluate recent developments that have impacted this area (i.e. legislation, job market, taxation, etc.).

Describe the future outlook of this particular area and what changes need to occur in order to support economic growth.

Make sure to support your description using an economic theory or principle that we covered in the course. Support your analysis by citing reference sources and providing examples.

 

Discuss the benefits and risks of buying on margin and short selling, both for market participants and the effect on the market as a whole. Consider problems of market efficiency and ethical constrains as well.

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Benefits and risks of buying on margin and short selling

Benefits and risks of buying on margin and short selling, both for market participants and the effect on the market as a whole.

Discuss the benefits and risks of buying on margin and short selling, both for market participants and the effect on the market as a whole. Consider problems of market efficiency and ethical constrains as well.

Resort to the Excel spreadsheet examples (included in the textbook, Ch3) and support your statements with numerical explanations derived from the available examples.

Refer to the peer-reviewed journal papers to provide thorough inside into the problems discussed. Relate the Controversy over Buying on Margin and Short Sale to the CFA Code of Ethics and Standards of Professional Conduct.

 

Identify other examples of companies that were not competing in the past but are becoming competitors. why are we seeing such a trend?

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Competition

Identify other examples of companies that were not competing in the past but are becoming competitors. why are we seeing such a trend?

 

 

How do you choose where to buy? Think about recent purchases you have made and do some research about how others choose where/how to buy. List, describe, and provide examples of the different types of evaluative criteria used in choosing a retail outlet. Discuss marketing implications and best practices.

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Store Choice and Purchase — Journal

Step 1: Research & Reflect

Choose one of the discussion prompts below to research and write about. Don’t forget to create a relevant title at the top of your post so we know what prompt you have chosen.

Shopping Orientation – Why do People Shop? Choose two shopping motives (one personal motive and one social motive).

Then, for each of your chosen shopping motives:

Explain the chosen shopping motives in your own words.

Find a picture or video clip for EACH motive you have chosen and describe each motive you have chosen with a story:

Give an example for each motive you have chosen. You can either give a personal example/story, talk about a famous person or character example, find a meme to describe and talk about, find a movie clip or youtube clip, advertisement, etc.

Discuss any marketing implications.

Perceived Risks for Store Choice and Purchase: You have learned about the types of risks that influence retail outlet choice and selection in section 17.3 📗 | Consumer Characteristics that affect the Amounts and Brands Purchased. Now it’s time to show your understanding.

In your own words, fully explain some of these perceived risks.

Using examples not already provided in Canvas (e.g. do some research if you can’t think of anything), apply and give an example for each risk you discuss.

In your discussion, make sure you specify why each risk relates to stage four of the decision making process, store choice and purchase (i.e. the risk cannot just be about a product being used or just about the characteristics of the product itself).

Finally, discuss strategies that marketers can take to reduce the perception of these risks.

Evaluative Criteria for Retail Outlets: How do you choose where to buy? Think about recent purchases you have made and do some research about how others choose where/how to buy. List, describe, and provide examples of the different types of evaluative criteria used in choosing a retail outlet. Discuss marketing implications and best practices.

 

How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? How has changing societal values impacted the way in which water is purchased and consumed?

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Part-A:  Case Study         

Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

  • How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks)
  • Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks)
  • How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)

Part-B:   Critical Thinking

Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.

  • Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?

Chapter-3. (2.5 Marks) (Minimum 150 words)

  • Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities. What are some of the environmental concerns consumers have regarding marketing activities?  Critically examine how can marketers address these important concerns? Chapter-5 (5 Marks) (Minimum 150 words)
  • Taking into account the example of buying “iPads” for personal use versus buying more than “100 iPads” for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?

Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)

 Important Notes: –

  • For each question, you need to answer not in less than 150 Words.
  • Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles
  • Use APA style for writing references.