Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most?

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Company product flops

Read about company product flops. Do you see any similarities in the flops? What can companies do to protect against flops? What flop shocked you the most? Respond to two peers.

https://www.usatoday.com/story/money/2019/12/19/biggest-product-flops-of-the-year/40845703/ (Links to an external site.)

https://www.cbinsights.com/research/corporate-innovation-product-fails/ (Links to an external site.)

https://www.inc.com/geoffrey-james/the-21-worst-product-flops-of-all-time.html

Then in another document

  • If you’re going to conduct marketing research, chances are, you’ll need to create a survey.
  • As a HCC student, you have free access to Microsoft Forms. Visit your student email (not in Canvas but in Office

 

 

Are mission statements critical to successful marketing organizations? Are mission statements useless because they are vague?

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Principles of Marketing

Q1. Can target marketing ever be bad?

Marketers constantly develop marketing programs to appeal to specific targets; some critics have denounced these efforts as exploitive.

Target marketers have established marketing campaigns to:

Targeting diabetics for ancillary needs such as equipment for taking insulin levels, or Contact lens wearers where driver’s license information has been attained from state registries, and Campaigns are developed for fundraising at universities where they target wealthy alums for gifts.

Consider the following statements:

  • Targeting minorities can be exploitive.
  • Targeting minorities is a sound business practice.

Take a position pro or con and make an argument to support your side. Make sure you use marketing principles to help your answer, such as explain the 4Ps of such products

Q2. What is a good mission statement?

Virtually all firms have mission statements. These declarations help guide and inspire employees and signal what is essential to the firm to those outside the company. Mission statements are often the product of much deliberation and discussion.

At the same time, critics claim that mission statements sometimes lack teeth and specificity. Moreover, critics also maintain, in many cases, that mission statements do not vary much from firm to firm and therefore make the same empty promises.

Take a position:

  • Are mission statements critical to successful marketing organizations? Or
  • Are mission statements useless because they are vague?

 

Assess the benefits and drawbacks of the high-speed rail project. In your opinion, do benefits outweigh drawbacks, or vice versa? Why? Justify your answer.

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Case Study 5.2: California’s High-Speed Rail Project

A goal of the Obama administration has been to promote high-speed rail across the most populous and geographically-dispersed states in the United States. The idea is to adopt more energy-saving initiatives while also helping to improve state’s infrastructure. It is with this in mind that the Federal Government made billions available to various states in the 2008–2010 budget cycles. After the Fall, 2010 elections, several states that had elected Republican governors refused the grants, suspicious that this seed money would not be sufficient to pay for what they viewed as unnecessary construction based on over-optimistic expectations of the need for and use of high-speed rail. One of the states that accepted the money and has moved forward strongly into high-speed rail has been California, which has already begun work on a 65-mile section in the middle of the state, earning the derisive nickname, the “train to nowhere.” This case details the state’s projections regarding the need for high-speed rail, against the views of infrastructure experts and critics who charge that for a state that is already in a severe budget crisis, this is just the sort of project that makes no sense economically or demographically.

Questions

Assess the benefits and drawbacks of the high-speed rail project. In your opinion, do benefits outweigh drawbacks, or vice versa? Why? Justify your answer.

What are the implications of starting a project based on tenuous projections that may or may not come true 10 years from now?

Could you justify the California high-speed rail project from the perspective of a massive public works initiative? In other words, what other factors enter into the decision of whether to pursue a high-speed rail project? Why are they important?

Requirements:

There is no minimum or maximum required number of pages. Your analysis will be considered complete, if it addresses each of the 3 components outlined above.

Use of proper APA formatting and citations. If supporting evidence from outside resources is used those must be properly cited

 

Discuss which market structure best aligns with the Apple iPhone 6 plus. Discuss how price and quantity are determined for the Apple iPhone 6 plus. Identify other competitors in the market.

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Market structure

For this assignment you are to write a 1 to 2-page paper that addresses market structure classification of the Apple iPhone 6 plus.

Note: The Apple iPhone 6 plus cellular phone will be researched for each course project assignment leading up to your final submission.

Guidelines for this assignment are listed below:

  • Discuss which market structure best aligns with the Apple iPhone 6 plus.
  • Align characteristics of the market structure to that of the Apple iPhone 6 plus.
  • Discuss how price and quantity are determined for the Apple iPhone 6 plus.
  • Identify other competitors in the market.
  • Discuss whether or not any other competitors have influence over the market.
  • State whether or not any competitors engage in price discrimination.
  • Identify if the market for cellular phone aligns with game theory to include, a Prisoner’s Dilemma.

 

What other forms of Promotion will you use to complement your print ad? How will customers get to “touch and feel” the Tesla experience?

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An advertising campaign

Come up with an advertising campaign to promote a specific Tesla Model (S, X,or 3). You must come up with a strategy, and tactics to alert the public to this new and exciting product. You must also include a 4 – 5 page narrative for the decision-makers at Tesla that ensures them that you are emphasizing the Strengths of the model you choose, and addresses the Weaknesses (hint: price!) that pitches your ideas. You must also come up with a print ad (using (any photo editor) that will be distributed either in a national or local magazine, or a 30-second Youtube commercial video.

Mini-Marketing Plan
Your summary should include some information on the PRODUCT – customers will need to understand that WHAT they get is providing them great value and utility. What specific aspects of your chosen model will you ensure appeal to and informs your specific target audience.
Make sure you completely understand the product, and include information on the product’s strengths and the opportunities that you can relay to the customer. Also, try to turn any weaknesses the product has into strengths, and make sure your summary assures the team at Tesla that your pitch will turn any threats into opportunities.
Include some information on PRICE –Tesla is experiencing difficulties offering a model in the “sweet spot” for the mass market of under $35,000– how will you convince consumers that this price is not a detriment, and that the product offers UTILITY. You must convince the team that your message can alleviate the concerns about the price of the product.

PROMOTION – what other forms of Promotion will you use to complement your print ad? Advertising, Public Relations, Sales Promotions, Trade Fairs – this is how you communicate your “image” to the customer, and convince them that your product (or service) should be purchased – what other types of tactics will you use to complement your print ad? In addition to your promotional tactics, you should specify exactly what what magazines your print ad will appear in, and why. Make sure you comment on how the target audience you choose will see your promotions.

PLACE – how will customers get to “touch and feel” the Tesla experience? Will you be bringing out Tesla’s to events for the customers to see? Can you be innovative enough to put a Tesla in front of people to pique their interest? Where will the public be able to see it? Billboards? Events? Trade shows?

TARGET MARKET – Target marketing provides a focus to all of your marketing activities. You must specify to the team at Tesla EXACTLY AND SPECIFIALLY who the Target Market is for your advertising campaign. You must base your campaign on measurable statistics, such as age or income – include some market demographics (statistics) on the demographics and define the psychographic makeup of your target audience. Why you choose this target market should be evident in your pitch. It will be important to note the consumer behaviors and how your campaign appeals to this audience.

SUMMARY – Include a summary paragraph on why your campaign will be successful. It is always good for any pitch or presentation to remind the reader why your ideas will work and why you should be chosen to promote Tesla to the world.

As an incentive – These top 5 class members that address all of the above, and come up with the most creative plan and strategies will get an automatic A for the final exam.

Using Figure 5.1 and the list of subjects below, identify an example of each of the three types of motivational conflict. Each type of motivation will include two different options. Explain your answers.

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Types of motivational conflict

Five of the topics listed. Using Figure 5.1 and the list of subjects below, identify an example of each of the three types of motivational conflict. Each type of motivation will include two different options. Explain your answers

– Automobiles

– Watching a movie

– Cell phone

– Chocolate cake

– Housing

 

Chose a company that has made effective use of segmentation to build their business. Evaluate the criteria they use that led them to make this decision.

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Effective use of segmentation

Prompt
Chose a company that has made effective use of segmentation to build their business. Evaluate the criteria they use that led them to make this decision.

Describe any five strategies to effectively handle customers with language differences.

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Describe any five strategies to effectively handle customers with language differences.

Book for course is Customer Service: Skills for Success
Robert W. Lucas, 2019
McGraw-Hill Education

Why then would it be wrong for Amazon to learn more about their customers preferences? Even though Amazon is the 4th largest retailer in America, is it anti-competitive to learn about your competitors or good business analysis?

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Discussion question

For this discussion question consider what organizations and surveys you may opt-in to provide answers to their questions and why you have chosen to do so. If you have not opted in to completing surveys, do you read reviews left by others before you make a purchase? Do you read articles by magazines like Consumer Reports before making a purchase? Do you ask others about their opinion regarding restaurants, movies, cars, retirement plans, investment choices, vacation destinations, etc. Why would you do this? How does asking questions help you make better decisions?

Why then would it be wrong for Amazon to learn more about their customers preferences? Even though Amazon is the 4th largest retailer in America, is it anti-competitive to learn about your competitors or good business analysis?

 

Using the Personal Marketing Plan, complete your own Personal Marketing Plan Presentation. Ask yourself, how well do you understand and participate with various cultures?

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Personal Marketing Plan (PMP) – PowerPoint Slide Presentation

Assessment: Using the Personal Marketing Plan (PMP) Presentation Template/Outline (also found in Course Documents), complete your own Personal Marketing Plan Presentation. Be sure to use PowerPoint in creating your presentation. Be creative! After all, the “product” you are trying to sell is YOU! If, however, you are interested in starting your own business, then you ARE the business and your PMP should reflect that. So, in essence, the PMP is a way to plan your future. All opportunities should be considered: Staying in your present position, moving up within your company, looking for a new position, or starting your own business. No matter which direction is your path, the PMP can truly help you get there in an effective and efficient manner. You will also need to examine your own cultural literacy. Ask yourself, how well do you understand and participate with various cultures? For example, how familiar are you with the organizational culture that you aspire to work with or to serve?

Starting your own business typically has three phases: One is figuring out what business to own; the second is actually getting the business started; and the third is managing and operating the business. It is also important to be culturally literate so that you do not offend the culture that you are targeting.