Describe the company and its products, or a particular product, and how it uses social media featuring this product. Provide links (URLs) to two examples of their social media use. Do you think they make effective use of the social media vehicles, or would you do something different? What would you do? Why?

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Social Media

Think about your company, one you know or have worked for, or a product you buy. How is the company using social media to promote the company and its products?

Your deliverables:

-Describe the company and its products, or a particular product, and how it uses social media featuring this product.
-Provide links (URLs) to two examples of their social media use.
-Do you think they make effective use of the social media vehicles, or would you do something different? What would you do? Why?

What are some ways Mattel is able to succussed in a competitive toy market and continuously prosper after 62 years? Where do you think Mattel will be in 20 years? How should Mattel approach their mistakes in order to restoring goodwill and faith in its brand after the many scandals and alleged theft of trade secrets?

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Question 1. What are some ways Mattel is able to succussed in a competitive toy market and continuously prosper after 62 years? Where do you think Mattel will be in 20 years?
How should Mattel approach their mistakes in order to restoring goodwill and faith in its brand after the many scandals and alleged theft of trade secrets?

Question 2. How can Mattel leverage their ethical practices and social responsibility to help gain back market share from competitors?

Even with the issues of manufactures and supply chain are Mattel products able to be ethically consumed compared to many other brands sold today?

Question 3. Do you believe that customers will be willing to see Mattel favorably with demonstrated efforts to uphold their standards and values, or have they established a pattern of ethical issues causing too much mistrust?

What can Mattel do to ensure product safety is a top priority to win trust back from parents? Why is it important for the company demonstrate this?

If you were a consultant, what would you recommend Mattel do to leverage its already successful brands like Barbie and Hot Wheels as lifestyles change and technology becomes more prominent in children’s lives?

Conduct a SWOT analysis of your brand TARGET and include three items for each section. After conducting this audit, how do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies?

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Social Media Audit: Target

Conduct a SWOT analysis of your brand TARGET and include three items for each section. (Remember, from a Social Media perspective, not overall business.)

After conducting this audit, how do you feel your brand scored overall? What did you learn from auditing your competitor that you could possibly apply to your brand’s social strategies? Explain your answer in one-two paragraphs.

Describe the customer segments and target markets. Describe characteristics of the target markets that will affect product/service and pricing decisions. Describe how the company differentiates its product and positions its brand.

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Creating Effective PowerPoint Presentations

Each slide should be about 40-50 words each. 15 slides (40-50 words include most details in speaker notes , keep bulletpoints minimal , I’ll probably edited that later ) . It doesn’t have to look pretty , it just has to make sense. I will be attaching my part 1 of the assignment so you know what to base it off. CITE all information.

Part 1:

Continuing in the role of a marketing professional who has been tasked with completing a marketing plan for a client, refer back to the research you completed in the Topic 2 Part 1: Research as a starting point for the assignment. Conduct additional research related to consumer behavior, the company’s specific product or service, and the company pricing strategy, and use it to complete the “Marketing Plan Analysis and Presentation: Part 2 – Research Template.”

Part 2:

Create a 15-20 slide PowerPoint presentation that summarizes your marketing plan analysis based upon the research you have conducted. Slides should address each of the key areas listed below and should include speaker notes that explain how the company could have used what it learned about consumer behavior, product or service, and pricing to help it develop a marketing plan in order to meet the company marketing objectives and business needs. Include a slide at the end of the presentation to cite your research sources.

Company Background:

Company name, vision, and mission.
Company marketing objectives.
Consumer Behavior:

Describe the customer segments and target markets.
Describe characteristics of the target markets that will affect product/service and pricing decisions.
Describe how the company differentiates its product and positions its brand.
Describe a consumer buying behavior model for this company and brand.

Product or Service:

Describe the product mix.
Describe the product lines.
Describe the service processes.
Discuss physical evidence of service, service scape, and ambiance.
Discuss the roles of company employees in service delivery.

Price:

Define the company’s pricing objectives and discuss whether the objectives are profit- or sales-oriented.
Provide example of current company pricing strategies.
Describe pricing tactics (discounts, etc.) that are used to drive short-term demand.

Describe how health care marketing has changed since the 1970s. Describe how current health care marketing efforts should be adjusted according to the COVID-19 pandemic. Identify advantages of health care marketing for an organization and its consumers.

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Health care marketing

In this assignment, you will review current health care marketing and how it has evolved in the past 50 years, as well as how health care marketing compares to other industries.

Research the following:

Identify different events or shifts in our health care system within the past 50 years that have led to a change in health care marketing.

Identify marketing ads for one healthcare-based company and one non-healthcare-based company, such as from the automotive or cellular phone industries, from the past 50 years.

Select 1 marketing ad for a healthcare-based company and 1 marketing ad for a non-healthcare-based company from the past 50 years.

Write a 350- to 700-word analysis that details the changes in health care marketing that have occurred in the past 50 years and why these changes occurred. Your analysis will include a discussion around the similarities and differences between health care and non-healthcare marketing based on the ads you selected.

Your analysis should:

Describe how health care marketing has changed since the 1970s.

Describe how current health care marketing efforts should be adjusted according to the COVID-19 pandemic.

Identify advantages of health care marketing for an organization and its consumers.

Discuss whether you consider marketing an appropriate practice in health care.

Identify similarities and differences between health care marketing and marketing in other industries.

Review the ads you selected (health care and non-healthcare ads) and identify 2 similarities and 2 differences between the marketing in a health care company versus a non-healthcare company.

Consider readings related to the 4Ps of marketing.

Predict how health care marketing may change in the next decade.

Cite 2 peer-reviewed, scholarly, or similar references.

 

Are companies acting ethically when they use this information? It is a benefit to us as shoppers to have them know what we are looking for? Where will the technology be in 5 years from now?

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Week 2 Discussion

In class, we discussed how government can use AI (artificial intelligence) to track our whereabouts. However, perhaps equally importantly – companies are also tracking us in able to sell us their products.

After reading this article, please give your opinions on the following:

https://www.nytimes.com/interactive/2019/06/14/opinion/bluetooth-wireless-tracking-privacy.html

1. Are companies acting ethically when they use this information?

2. It is a benefit to us as shoppers to have them know what we are looking for?

3. Where will the technology be in 5 years from now?

Characterize how business establishments are classified under the North American Industry Classification System (NAICS).

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PRINCIPLES OF MARKETING

Essay Assignment 2. Characterize how business establishments are classified under the North American Industry Classification System (NAICS).

 

Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.

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PRINCIPLES OF MARKETING

Writing Assignment 4

ESSAY: Explain the different stages of the product life cycle and how marketers adjust their promotion mix for the most successful impact at each stage.

 

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking. Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

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Strategy in business

Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for the challenges faced by the company.

Part 1

Evaluate this case and respond to each of the following questions using both theory and practical managerial thinking.

Evaluate Microsoft’s product and marketing evolution over the years. What has the company done well, and where did it falter?

Evaluate Microsoft’s recent expansion into areas such as search engines and smartphones. Do you think these are good areas of growth for Microsoft? Why, or why not?

Review the potential ethical implications of Microsoft’s situation. How might they revise their strategies to align with good ethical practices?

Your Part 1 response must be at least two pages in length. Follow APA Style when creating citations and references for this assignment. Note that you will submit Part 1 and Part 2 in one document.

Part 2

Complete a case analysis of Microsoft. This requires that you conduct research on Microsoft beyond the case study material in the textbook. In the case analysis, you will look at the situational analysis, problem, and alternatives, and you will provide a recommendation. Refer to the instructions below as you construct your analysis.

Situational Analysis

Discuss the external environment through the compilation of a PEST (political, economic, sociocultural, and technology) analysis.

Discuss the internal and external environment through the compilation of a SWOT (strengths, weaknesses, opportunities, and threats) analysis.

Problem

Identify at least one organizational problem that Microsoft is currently having or one that you project it will have in the future. Base this on your research and critical thinking.

Alternatives

Compile three or four potential marketing-related solutions to the problem above. Remember that these are potential alternatives; you will not select all of the alternatives to solve the problem.

Recommendation (Marketing Strategy)

Select one or two of the alternatives above to solve the problem that you identified in this case analysis.

Discuss your rationale for choosing these and not the others. Include supporting research that will increase the depth of your analysis.

In order to successfully complete Part 2 of this case study, you need to review the video and task learning guides (TLGs) below. The following resources will provide you with the skills to research industries/competitors.

Company and Industry Research video (transcript for Company and Industry Research video)

How to Find Company Information in the Business Source Ultimate Database TLG

How to Search for Articles With a Company Focus TLG

 

Distinguish between offshoring and outsourcing. Provide at least one example of each.

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Distinguish between offshoring and outsourcing. Provide at least one example of each.

Book for course is Customer Service: Skills for Success
Robert W. Lucas, 2019
McGraw-Hill Education