Select 3 brands from the following list : apple , Amazon, Facebook, Netflix, doordash, Target, coca-cola,Microsoft ,Tesla,Nike. Create a PowerPoint slide of each of the brands you selected describing how these external forces can potentially impact the brand .

/in /by

Unit 3 assignment how macro environmental forces are impacting billion dollar brands

Every company operates in a macro environment for external courses shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro environmental forces include demographic, economic, natural, technological, political ,cultural .

Instructions :
1 ) Select 3 brands from the following list : apple , Amazon, Facebook, Netflix, doordash, Target, coca-cola,Microsoft ,Tesla,Nike .
2) Create a PowerPoint slide of each of the brands you selected (1slide for each brand ) describing how these external forces can potentially impact the brand .

Can any of the forces have a positive impact on each of the brands? (Think of how the pandemic has positively impacted a GrubHub)

Key elements of the presentation will include :
PowerPoint Deck with three slides one flag for each brand you select from the list above
Full screen images each slide should have an image that fills the page edge and captures the theme /content. Limit the superimposed text to no more than eight towards per side.
Include a full set of supporting notes in the notes section of each side this is where you will support your thoughts and ideas by using a specific statistics, data, and supporting information.

Requirements
The PowerPoint should be three sides excluding a reference page
Complete supporting notes representing each side
Be sure you include your name and email at the bottom of each side
Include at least one resource referring to specific data/
Proper college level grammar is required. APA format, including any in-text citations .

Why is an athletic department logo important? What value does it add to an athletic program? How does it impact potential marketing activities? What were the most important criteria USCB utilized in its mascot decision? What other criteria might have been included? What were the advantages of utilizing market research and, in particular, an online survey to solicit information from a variety of stakeholders before proceeding with the mascot decision?

/in /by

Case Study Questions

Part I: Answer ALL of the following questions from the case (3 points each = 30 points)
I. Why is an athletic department logo important? What value does it add to an athletic program? How does it impact potential marketing activities?

2. What were the most important criteria USCB utilized in its mascot decision? What other criteria might have been included?

3. What were the advantages of utilizing market research and, in particular, an online survey to solicit information from a variety of stakeholders before proceeding with the mascot decision?

4. Among the final choices for the USCB mascot, what are the advantages and disadvantages of each?

5. What would have been your top three choices for USCB’s mascot? Why?

6. How would you introduce the logo to the athletes, to the university and to the community at large?

7. What level of awareness–and ability to identify the logo–would you expect amongst students after two years? How would you measure this?

8. How do you feel USCB’s mascot and logo compare to the other mascots and logos of USC system institutions? Why do you think there is a wide disparity in the “quality” and appearance of many of the logos?

9. After selecting the mascot and colors and image, how does an organization protect its logo legally?

10. Why would USCB’s marketing lead invest so much time in an athletics branding decision? How would the new image and the extensive press it would receive in the sports pages affect the university’s visibility and reputation?

Read the following articles and select one to report on. Write a one page , describing, analyzing and evaluating concepts from your selection.

/in /by

Week 3 Research Paper

 

Instructions
Read the following articles and select one to report on. Write a one page , describing, analyzing and evaluating concepts from your selection.

Design

Media Production

 

Describe how to take advantage of these trends and identify current and predictable gaps in competitive offerings. Quantify the potential market by estimating the number of consumers who may have the need that you have identified and by estimating the product/service adoption rate. Identify some challenges and risks associated with launching a new product or service in that industry. Also profile some innovators and/or early adopters who are already seeking to create or acquire new products or services in that industry.

/in /by

How these skills are being developed in this assessment

You will develop a set of professional and creative skills through the co-development of the report; as you create the report you will focus on the development of your commercial awareness and demonstrate creativity. You will develop as more thoughtful, resilient, and proactive.

 

Assignment Task

Based on what you have learned from the Module about Entrepreneurship. Reflect on what could be a possible Business venture for yourself. Write an individual report discussing what trends and changes in society you believe are creating important entrepreneurial opportunities in an industry that personally interests you, or an industry that you know is growing. Your idea, however, should be aligned with the UN sustainable development goals, i.e., you must clearly explain how your idea is relevant to one or some of the 17 UN Sustainable Development Goals. (https://sustainabledevelopment.un.org/?menu=1300 (Links to an external site.))

Describe how to take advantage of these trends and identify current and predictable gaps in competitive offerings. Quantify the potential market by estimating the number of consumers who may have the need that you have identified and by estimating the product/service adoption rate.

Identify some challenges and risks associated with launching a new product or service in that industry. Also profile some innovators and/or early adopters who are already seeking to create or acquire new products or services in that industry.

Select 3 brands from the following list : apple , Amazon, Facebook, Netflix, doordash, Target, coca-cola,Microsoft ,Tesla,Nike. Create a PowerPoint slide of each of the brands you selected describing how these external forces can potentially impact the brand .

/in /by

Unit 3 assignment how macro environmental forces are impacting billion dollar brands

Every company operates in a macro environment for external courses shape the opportunities and threats for the organization. Even dominant organizations are vulnerable to external forces that are out of their control. The macro environmental forces include demographic, economic, natural, technological, political ,cultural .

Instructions :
1 ) Select 3 brands from the following list : apple , Amazon, Facebook, Netflix, doordash, Target, coca-cola,Microsoft ,Tesla,Nike .
2) Create a PowerPoint slide of each of the brands you selected (1slide for each brand ) describing how these external forces can potentially impact the brand .

Can any of the forces have a positive impact on each of the brands? (Think of how the pandemic has positively impacted a GrubHub)

Key elements of the presentation will include :
PowerPoint Deck with three slides one flag for each brand you select from the list above
Full screen images each slide should have an image that fills the page edge and captures the theme /content. Limit the superimposed text to no more than eight towards per side.
Include a full set of supporting notes in the notes section of each side this is where you will support your thoughts and ideas by using a specific statistics, data, and supporting information.

Requirements
The PowerPoint should be three sides excluding a reference page
Complete supporting notes representing each side
Be sure you include your name and email at the bottom of each side
Include at least one resource referring to specific data/
Proper college level grammar is required. APA format, including any in-text citations .

Work in a group of three to design and present a SOSTAC plan (marketing plan) to move Primark business to Romania. Will they enter markets incrementally or simultaneously? Will entry be concentrated or diversified across international markets?

/in /by

SOSTAC PLAN

Principles and Practices of Marketing – Presentation Tips

Marketing Power Point Presentation – 6 minutes

The assignment requires you to work in a group of three to design and present a SOSTAC plan (marketing plan) to move Primark business to Romania.Primark has a business model that can be replicated around the world. As part of its expansion plan in Central and Eastern Europe Primark will enter in the Romanian market by the end of 2022.

Objectives (presented by consultant one)

  1. To open four branches in Romania’s four largest cities: Bucharest, Cluj-Napoca, Timisoara and Iasi by the end of 2025.
  2. To achieve sales revenue of $15m by the end of 2024, via the usage of innovative marketing and technology solutions.
  3. To achieve a market share of 2% in Romania by the end of 2025.
  4. To increase physical store and online brand attachment by the end of the second trimester of 2023.
  5. To increase the number of customers with a minimum of 10% by the end of 2023.

The strategies used by Primark to enter in the Romanian market from part two should be based on the objectives presented by the consultant one. (I will be the consultant number two!)

Task two, for consultant two:

S Strategies: Outline the strategies you recommend to fulfill the objectives set. Consider- Porters Generic – cost/ differentiation/ focus, market entry mode, Pricing and positioning strategies.

T Tactics: PRODUCT – product life cycle/ Boston matrix, product portfolio. PRICE– price elastic/ inelastic, penetration/ skimming/ neutral. PLACE – distribution, location, in store Vs. on line. PROMOTION – which of the nine tools will you use? Be specific on the channels/ mediums you will use, and why they would be relevant.

Present a summary of how/ if you will use Standardisation, Adaptation and Glocalisation for each of the P’s covered. Provide examples of how each P would look in the new country and explain the rationale/ thinking behind the decisions. Strong ones will be linked to the PEST findings. Maybe use a table, as follows:

  Standardisation Adaptation Glocalisation
Product      
Price      
Place      
Promotion      

 

Part two of the presentation should contain the following:

  1. Market entry strategies of Primark in Romania (Five Modes of Entry into Foreign Markets / Waterfall vs. Shower Approach)
  2. Corporate strategies – (Porter’s generic model)
  3. Hollensen’s Glocal Model
  4. Marketing Mix table (see the table above)

 

Entry Strategy

 In SOSTAC the strategy outlines how objectives will be achieved (how do you get there?).

They may include strategies concerning:

  • Growth/ consolidation
  • Pricing
  • Positioning
  • Product extension
  • Technology and innovation
  • Customer experience
  • Corporate finance

 

International Market Entry Strategies 

In designing their strategy firms have to answer two underlying questions:

  • Will they enter markets incrementally (the waterfall approach) or simultaneously (the shower approach)?
  • Will entry be concentrated or diversified across international markets?

Choose a specific industry, and apply Porter’s Five Forces model to discuss that industry’s competitive forces and their relative influence. Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A.

/in /by

Writing Assignment 1

Formulate responses in your own words (do not merely copy answers from your reading materials); however, support the points you make with information from your course materials and from outside sources. Cite and document all sources of information with an appropriate reference. Your answer to each question should be between 250 and 500 words, or approximately 1 to 2 pages per question, typed, and double-spaced. Be sure to proofread your work carefully for correct spelling, grammar, and clarity of expression.

Answer the following essay questions.

A. Choose a specific industry (e.g., grocery retailing, the airline industry), and apply Porter’s Five Forces model to discuss that industry’s competitive forces and their relative influence.

(Note: The following website provides useful information about the Porter model: Porter’s Five Forces: Understanding Competitive Forces to Maximize Profitability.)

[MO1.1, MO1.2, MO1.3, MO1.4]

B. Discuss how online, social media, and other technology-related marketing tools could provide competitive advantages in the industry you analyzed in essay question A. [MO1.6, MO1.7]

C. Do you think firms that market products for children have any special ethical responsibilities when they advertise? Why or why not? Give examples that support your position. [MO1.5, MO1.6]

In your role as Digital Marketing manager, report to the senior management team of BUHI. Using the findings of the simulations as well as your own research, critical reflection on the choice of data analytics in terms of reaching specific marketing objectives. Critical evaluate the key data elements of the simulation, discussion of limitations to validity and reliability.

/in /by

Management Report

In your role as Digital  Marketing manager, you have been asked to report to the senior management team of BUHI. Using the findings of the simulations as well as your own research.

Assess the environmental factors (Literature review) that are currently influencing BUHI’s ability to acquire and retain customers.

Critical reflection on the choice of data analytics in terms of reaching specific marketing objectives.

Description and presentation of the Findings and results of the data analytics simulation:

Critical evaluate the key data elements of the simulation, discussion of limitations to validity and reliability.

Appraise potential new metrics and then recommend, with justification, two further relevant sets of digital metrics that could be used by BUHI to assist in operational decision making to gain or maintain sustainable competitive advantage.

What’s the consumer’s attitude towards popular brands and Non-popular brands with special reference to Apparels and Accessories.

/in /by

Consumer’s attitude

What’s the consumer’s attitude towards popular brands and Non-popular brands with special reference to Apparels and Accessories.

Based on your secondary research of the UK tourist and hospitality market over the past 5 years, identify and analyse at least three market trends and explain in detail how those three trends provide opportunities for marketers in tourism and hospitality. Given the impact of COVID-19 on the tourist and hospitality industry, consider the impact of the pandemic into your evaluation.

/in /by

Fictitious Ox hotel

The task is based on the fictitious Ox hotel, and relevant data about the hotel is provided in two additional documents (one Excel spreadsheet “Oxhotel 5 year spreadsheet” and one Word document “Oxhotel Reviews”) which are available in the Resit Assessment section of the MARK6007 Moodle site.

The report is divided into 4 parts.

An Executive Summary, part two is an overview of the UK tourism and/or hospitality industry, based on secondary research, while the third part requires you to analyse Oxhotel’s performance based on the datasets provided. The fourth part requires you to provide recommendations to marketing based on your overall analysis. The datasets provided give you some personal scope to decide which sections of data will underpin the direction of your analysis.

1. Executive Summary: A summary of the report including a simple statement of intent, a brief overview of the industry, highlighting the key issues from your analysis, plus a short summary of the main outcomes deriving from your findings and recommendations.

2. Based on your secondary research of the UK tourist and hospitality market over the past 5 years, identify and analyse at least three market trends and explain in detail how those three trends provide opportunities for marketers in tourism and hospitality. Given the impact of COVID-19 on the tourist and hospitality industry, consider the impact of the pandemic into your evaluation. Your commentary should be supported through the use of relevant and good quality sources (30% of the total marks)

3. Using the data provided in the Oxhotel Excel spreadsheet and the ‘snapshot’ of qualitative reviews left on Tripadvisor and provided to you, and using appropriate analytical tools, undertake the following analysis (50% of the total marks with each subsection equally weighted):

  • a) Analyse the income streams of the hotel bookings. Advise the hotel on the extent to which they should or should not continue to develop relationships with third party agents.
  • b) Review the SEO spend for the hotel over the past 5 years, make recommendations to either increase or decrease the amount spent and provide a rationale for your answer.
  • c) Analyse the sentiment in the qualitative reviews left by the hotel guests and identify which are the hotel’s most liked attributes. Building on those popular review attributes outline how the hotel could build these into their marketing communications.
  • d) Identify suitable hashtags based on the content of the qualitative reviews that should be used by Oxhotel in any social media content to help position itself against competitors in the Oxford hotel market.
  • e) Create a digital consumer persona for the hotel based on the data given

4. Recommendations to marketing:

Based on your market trend analysis in Part 2 and your OxHotel data analysis in Part 3, provide three Recommendations to the OxHotel marketing team as to what other data the hotel should be collecting and explain how this data would help forecasts for future demand. Make sure these recommendations are congruent to your identified issues and trends (10% of the total marks)

Professional presentation includes the use of visual materials such as data charts, graphs, graphics, images and tables etc. which enhance the value of the report (5% of the total marks)

Note: Integrate visual materials to make data and insights easier to understand. Incorporate visual materials as listed above into the body of your assignment – do not use appendices for this purpose.

Depth and breadth of secondary research and use of correct Harvard referencing (5% of the total marks)