WHAT EXPLANATION CAN YOU GIVE FOR THE DROP-IN VISITS THAT EXISTS BETWEEN THE MONTHS OF SEP14 AND OCT14? AND HOW CAN IT BE THAT THE SAME NUMBER OF LEADS IS MAINTAINED? WHAT EXPLANATION CAN YOU GIVE FOR THE DROP IN THE CONVERSION RATE -BY APPROXIMATELY 5 POINTS- FROM LEADS TO MQLS BETWEEN THE MONTHS OF NOV14 AND DEC14?

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The Inbound Marketing Funnel

The questions refer to the data in the following table, which shows the number of visits, Leads, MQLs and SQLs and evangelists from September 2014 to August 2015.

1. WHAT EXPLANATION CAN YOU GIVE FOR THE DROP-IN VISITS THAT EXISTS BETWEEN THE MONTHS OF SEP14 AND OCT14? AND HOW CAN IT BE THAT THE SAME NUMBER OF LEADS IS MAINTAINED?

CLARIFICATION: KEEP IN MIND THAT THE NUMBER OF LEADS OBTAINED IN THE TWO MONTHS IS SIMILAR. (THIS IS NOT A SEASONAL ITEM)

2. WHAT EXPLANATION CAN YOU GIVE FOR THE DROP IN THE CONVERSION RATE -BY APPROXIMATELY 5 POINTS- FROM LEADS TO MQLS BETWEEN THE MONTHS OF NOV14 AND DEC14?

CLARIFICATION: KEEP IN MIND THAT THE MONTHS BEFORE NOVEMBER HAD A SIMILAR CONVERSION RATE (BETWEEN 19% AND 25%) AND THE MONTHS AFTER DECEMBER HAD A SIMILAR CONVERSION RATE (12% AND 15%). IGNORE MAY 15.

3. WHAT EXPLANATION CAN YOU GIVE FOR THE VARIABILITY OF MQL TO SQL CONVERSION RATES THROUGHOUT THE CHART PERIOD?

What information do you need to obtain from the client? What challenges will you face while working with them? How long of a marketing campaign will you run? Who will you reach out to in your area to help promote the opening? What kind of grand opening will you suggest the client have? A special event? Will you have the client run promotions ahead of the opening?

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Marketing proposal for Nene’s Gym

Foundations of Marketing – Week 8 Assignment

Mini Marketing Project
Compile a marketing proposal for a new gym opening in your city. Outline ideas for local ads, social media marketing, word of mouth, and potential local celebrity endorsements.

Consider the following:

· What information do you need to obtain from the client?

· What challenges will you face while working with them?

· How long of a marketing campaign will you run?

· Who will you reach out to in your area to help promote the opening?

· What kind of grand opening will you suggest the client have? A special event?

· Will you have the client run promotions ahead of the opening?

Lone Star Chevrolet asks you how they can use GeoFencing to help increase their overall revenue. Provide two examples of how Lone Star can use GeoFencing, with specific tactics, and measurement analytics.

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Mobile Marketing – Content Application Assignment

Lone Star Chevrolet asks you how they can use GeoFencing to help increase their overall revenue. Provide two examples of how Lone Star can use GeoFencing, with specific tactics, and measurement analytics.

In this forum post, examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article.

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Comparison and Contrast

In this forum post, examine the five sources you compiled for your annotated bibliography. List three similarities and differences among the arguments expressed in each article.

Use a portfolio approach (visuals and written commentary) to critically evaluate how the company: Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years.

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MARKETING ANALYSIS/ EVALUATION

ASSIGNMENT QUESTION

Choose one of the following companies:

• Fashion Home Interiors
• Hugo Boss
• Bo Concept
• Oliver Bonas
• Heals/ Habitat
• Primark
• Ikea

Use a portfolio approach (visuals and written commentary) to critically evaluate how the company:

A. Has used at least four of the seven marketing mix elements in its UK operations, to reinforce its positioning within the last three years. (40 marks)

B. Reflects strategic decisions and relevant taught theories in its marketing efforts. (30 marks)

C. Does/ can evaluate the effectiveness of its marketing efforts. (20 marks)

D. The content of your portfolio must display academic skill and integrity, appropriate to level five studies. (10 marks). You must make reference to taught theories/ models/ strategies throughout your work

What problem does your product or service solve? Describe the total market for your solution: Who are potential customers? What are the key segments within this market? Identify and briefly describe 1–3 segments that this company serves. Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

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Complete the following information about the organization and products and/or services you will focus on as you develop a complete marketing plan throughout the course. You may need to do research to get answers to the questions below. Be sure the organization and offer you select will 1) remain interesting to you for the duration of the course, and 2) have sufficient information available for you to conduct research and make informed recommendations in your marketing plan.

Company Profile

Company Name:
Industry:
Major products and/or services (names, types):
Products and/or services your marketing plan will focus on:
Target customers:
Distribution channel(s):
Headquarters (city, state, country):
Year founded:
Number of employees:
Annual revenue (estimated)
Key competitors:
Link to Web site:
Link to Yahoo! Finance information page (for public companies):

Market Segmentation and Targeting

What problem does your product or service solve?
Describe the total market for your solution: Who are potential customers?
What are the key segments within this market?
Identify and briefly describe 1–3 segments that this company serves.
Which segment does this marketing plan focus on, and why? Why do you believe this segment will offer growth and profit opportunities?

Situation and Company Analysis

Economic Environment

Discuss factors that affect your consumers’ purchasing power and spending patterns. What is the economic environment that you are operating in? Is it growth, recovery or recession? Will it be easy to find staff? What is the current interest rate i.e. is it increasing or decreasing? What is consumer confidence like?

Technical Environment

The technological environment changes rapidly. You need to make sure that you are aware of trends in your industry and other industries could affect your business. New technologies create new markets and can influence you, consumers and competitors. Industry environment What are the trends in your industry? Are there new entrants in the market? Has a substitute product been introduced? Are there changes in industry practices or new benchmarks to use?

Competitive Environment

How many competitors do you have? Who are the key competitors? What are the key selling points or competitive advantages of each one? What is your advantage over competitors? Is the market large enough to support you and competitors?

Political Environment

Consider the political environment for the areas that your business will trade and operate in. Is there a stable political system? Are there any licenses and regulations that you should be aware of? Do you need to win support to be able to operate?

SWOT Analysis

Instruction: Complete the table below with descriptive responses and explanation as you answer the questions below.

Strengths Weaknesses
Does the organization have a strong brand presence?
What resources are available for marketing activities?
Does the company have unique products or services that satisfy the needs of its target market?
What makes the company’s products or services unique?
What value is brought to customers?
Does the organization have a weak brand presence?
Are resources insufficient for marketing activities?
Does the company lack distinctive products or services?
Do current products or services fail to satisfy the needs of customers?
Do current products or services fail to bring value to customers?

Opportunities Threats
What is the unique opportunity that the company is trying to take advantage of?
Does the target market have any unfulfilled needs that the company can satisfy?
Are there emerging target markets with needs that the company can satisfy?
Are there ways the company and its competitors can benefit from working together?
Are there opportunities for collaborating with customers to build a brand presence?
Describe and analyze if market demand is increasing?
Are there changes in the government regulations that will affect the company?
Describe any emerging global issues that will affect the company?
What are the tactics that competitors use to pursue customers?
What are the strengths of the company’s biggest and or emerging competitors?
In what ways are the competitors’ products or services superior to the company’s offerings?
How are competitors likely to respond to any changes in the way the company markets?
Is the company behind in adopting new technologies for marketing?
Describe any ways in which international competitors are taking away market share?
What do customers dislike about the company?
Describe and analyze if market demand is decreasing?

Mission, Objectives, and Goals

State the mission or business purpose: what the organization wants to achieve, in market-oriented terms. (Example: Disney’s mission could be, “We create happiness by providing the finest in entertainment for people of all ages.)

List 1–3 objectives that move the organization a step closer to achieving the mission. (Example: A Disney objective could be, “To be the most popular theme park for international visitors.”)

Convert objectives into specific marketing goals that are easy to measure and evaluate. (Example: Our goal is to increase the market share of international theme park visitors by 10% in the next two years.”)

Write a report drawing on the various strategic digital marketing analytic tools and concepts covered in the module and draw on academic/practitioner support throughout. The report should be clear and concise, inclusive of table of contents, with proper headings/subheadings for each key area of report.

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Individual Strategic Digital Marketing Plan,Component B will be an individual written report.

Component B will be an individual written report.

You are required to develop a 3000-word strategic digital marketing plan for your ‘named’ fictitious sneaker company. Collectively, your plan will be based on information and activities providing insight and analysis of the real-life sneaker sector in the United Kingdom. Your experiential learning from the simulation and real-life information should enhance your report allowing for deeper analytical insight, creativity and critical consideration of digital strategies available to your fictitious sneaker company (unique to each student). (Simulation outcomes or results are not to be referred to or used in component B).

Students should draw on the various strategic digital marketing analytic tools and concepts covered in the module and draw on academic/practitioner support throughout. The report should be clear and concise, inclusive of table of contents, with proper headings/subheadings for each key area of report. The report should be word processed and produced in a suitable academic style using font 12 and double spacing.

The key components of the individual written report are:

  • Company Introduction, External & Internal Marketing Audit

    25%

  • Organisational Competitive Strategy & Digital Marketing Objectives (SMART),
  • Digital Marketing Strategy & Analytics

    45%

  • Implementation & Control and Future
  • Customer Centric Digital marketing

    strategies

    25%

  • Report Structure and Citations/References 5%

    Total 100%

Discuss the positive and negative consequences of today’s culture of participation that is enabled by social media platforms.

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Consumer Behavior

Discuss the positive and negative consequences of today’s culture of participation that is enabled by social media platforms.

Book for course is Consumer Behavior – Buying, Having, and Being
Michael R. Solomon, 2017
Pearson

Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to.

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Tesla Case Study

Read the Tesla Case Below. Analyze the case by answering three or more of the following five topics and indicate which ones you are responding to:

(Note: select the first question, then you may choose the rest)

Write a Case Study Response (i.e, Report) 3 pages long answering these questions in your essay response, and not a summary of the case. Make sure to add introduction and conclusion. Review the rubric below. Make sure you cite any references used properly (APA style).

Original work is expected. Grammar and spelling will be graded also.

Develop a strategic plan for the company you have used throughout this course and share it with stakeholders. Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan.

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Strategic Plan

Develop a strategic plan for the company you have used throughout this course and share it with stakeholders.

Create a 10- to 15-slide presentation for key stakeholders to solicit their approval of your strategic plan. Address the following in your presentation:

An introduction with mission and vision statements

Core values, ethics, and social responsibility principles

Analysis of the company’s:
Internal environment (e.g. strengths and weaknesses related to resources, trademarks, patents, copyrights, or current processes)
External environment (e.g. opportunities and threats related to market trends, economic trends, demographics, or regulations)

An evaluation of the internal and external environment’s impact on achieving the company strategy

Create a strategic objective for the company.

Create SMART short- and long-term goals for achieving the company’s strategic plan.

Determine methods for collecting data and measuring the success of the strategic plan.