Define goals and objectives in detail, including how they can be measured and applied to customers, clients, and employees. Deliver a market analysis that includes support for your conclusions regarding market trends. Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.

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PART D: YOUR MARKETING PLAN PRESENTATION

Synthesize the information from your previous assignments and create a PowerPoint presentation in which you present your full marketing plan. References are required. Use PowerPoint or other presentation software that includes slide notes. The presentation should be at least 10 slides and no more than 15 slides in length. Be sure to include a title slide and a slide for references. This presentation does not require any video or audio narration.

Instructions
Create a professional 10–15 slide PowerPoint presentation in which you:
Define goals and objectives in detail, including how they can be measured and applied to customers, clients, and employees.
Deliver a market analysis that includes support for your conclusions regarding market trends.
Summarize an environmental analysis determining the status of external factors that will impact the company’s offerings.
Present a consumer analysis that identified the target market and how the company will meet the needs of the consumers in a competitively superior way.
Define the marketing mix based on analysis of the market, environment, consumers, and SWOT.
Prepare a PowerPoint presentation of 10 to 15 content slides, with comprehensive speaker’s notes detailing your marketing plan.

Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes (regardless of validity)? How do the marketer stereotypes lead companies to hire less diverse groups of people despite? Does business school education contribute to this? Why do these companies still insist that they hire diverse groups — like they don’t know, live in a bubble, or something else?

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Marketing Caricatures

Every company faces a challenge choosing people for their marketing department. These choices are too often driven by imagined stereotypes rather than wisdom.

READ the following blog post considering the stereotype issue for Startups.
https://douggarnett.com/business-and-strategy/consumer-marketing/startup-founders-stop-hiring-marketing-caricatures/

Respond to the following questions. As always, show that you thought carefully about these answers.

1. Which marketer caricatures do you encounter most often — either in business classes or in mass media/entertainment? Explain why companies to pay the most attention to people who fit these stereotypes (regardless of validity)?

2. In the post, I wrote that “…there is also a healthy tension between the startup mentality (bullish chutzpah which drives a “do or die” founderdom) and the more subtle, indirect temperament needed from marketers who will drive your startup’s success.”. Based on what you have learned in this class & elsewhere, in what ways does the need for a methodical marketing approach conflict with the “startup mentality”?

3. In your own words, explain why lack of diversity has been found to reduce the chances for company success. (Remember that diversity includes racial, gender, neurodiversity and sexual preference as well as fundamentally different ways of thinking.)

4. How do the marketer stereotypes lead companies to hire less diverse groups of people despite? Does business school education contribute to this? Why do these companies still insist that they hire diverse groups — like they don’t know, live in a bubble, or something else?

5. I talk about the need to accept some discomfort. What can lead teams or companies to prefer comfortable marketing ideas so much that they ignore the successful ones? Please  explain with an illustrating situation if at all possible.

Are you aware of what are the dangers of using plastic non-compostable products in the environment? Are you willing to start using compostable products instead of plastic ones if that means you will be helping protect our environment ? Do you prefer recyclable bags over plastic ones? Would you advocate for a ban on plastic “check-out” bags at retail establishments and a cost for recyclable bags?

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Survey report

• List the demographics of the respondents:

Age =. 20-60
Race= diverse
Gender = male female
income level = 60k -150k yearly

This information is a general description

• List questions along with answers from participants. / Add a copy of the survey.

1. Are you aware of what are the dangers of using plastic non-compostable products in the environment?

2. Are you willing to start using compostable products instead of plastic ones if that means you will be helping protect our environment ?

3-Do you prefer recyclable bags over plastic ones?

4- Would you advocate for a ban on plastic “check-out” bags at retail establishments and a cost for recyclable bags?

5- State any problem you feel comes with recyclable products .

6- Do you believe plastic products are an issue for the environment?

7- Does your store carries compostable non plastic products for sale?

8- How do you compare the cost of compostable products to plastic ones?

9- After seeing the logo, will you be willing to try our products if they are available at the Publix Supermarket?

• Add relevant graphs and charts to help deliver the intended message.

• State the conclusions and/or key findings from your survey.

Evaluate the company’s current financial plan, including multiple charts and graphs showing financial data from the struggling company, and make recommendations for improvement. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance. Create a plan to implement the strategies you selected.

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Strategic Analysis

In Wk 2, you completed a SWOT analysis on a successful company that demonstrated a sustainable competitive advantage in the marketplace. Now, you will shift your focus to look at a company that is failing or experiencing challenges in the area of financial performance.

Select and research (Bed, Bath & Beyond) that is having financial difficulties or is on the brink of bankruptcy.

Review “Where Can I Find a Company’s Annual Report and Its SEC Filings?” from Investopedia.

https://www.investopedia.com/ask/answers/119.asp

Conduct a strategic analysis of the company’s current financial operations. Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.

Write a 1,050- to 1,400-word analysis. When writing your analysis, complete the following:

Evaluate the company’s current financial plan, including multiple charts and graphs showing financial data from the struggling company, and make recommendations for improvement.
Determine strategies for achieving a sustainable competitive advantage in the marketplace and increasing financial performance.
Create a plan to implement the strategies you selected.

What youth products have you purchased from ASG as of today? Would you be interested in purchasing winter sports equipment for children ages 5–9 years old that have multiple purposes? How do you usually get your information regarding most companies’ new products?

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Mt450 disc 5

Report to MD: Synopsis of Customer Survey conducted 7/30 of this year:

Aggregate results from adult customer responses from those that have children or ordered youth products: 803 respondents out of 1,000 taken from both the website and emailed surveys. [Respondents received a coupon for credit of $15 towards their next product.]

Question #1:
What youth products have you purchased from ASG as of today? Select all that apply

1. Youth winter products:
A: Ski/hiking poles: 230
B. Ski boots with retractable cleats: 420
C. Skis convertible to snowshoes 587
D. Snowboards with retractable legs 1029

2. All other sports products for youths:
A. Surf boards– 702
B. Boat and parasailing sails–194
C. Tennis rackets–157
D. Hiking/walking shoes– 497

3. Youth Apparel
Hats –158
Helmets, –615
Vests, –162
Jackets –429

Of the youth product(s) you purchased, what did you like best about the product(s)? Choose one category.
A) Price: 9
B) Colors: 16
C) Adaptability: 386
D) Quality: 392

Question #2:
Would you be interested in purchasing winter sports equipment for children ages 5–9 years old that have multiple purposes?

497 responded yes; 176 answered unsure; 130 answered no

Question #3:
How do you usually get your information regarding most companies’ new products?
A) Social media: 229;
B) Email: 25;
C) Company website/catalog: 119;
D) Company Blog: 42;

E) Ads: 32;
F) Word–of–mouth: 341
G) Store: 15

Question #4: Overall, what do you like best about ASG products? Pick one category.
A) Adaptability: 492
B) Colors: 38
C) Price: 2
D) Quality: 271

Question #5: Based on all the products you have ordered from ASG, was the price reasonable considering the value it delivered?
Yes: 674;
Not sure: 52;
No: 17

Question #6:
What do you wish ASG offered that it does not presently offer now? Select one category.
A) Child’s line from ages 5–9: 209
B) Additional product colors: 121
C) Additional adult apparel: 243
D) Additional youth line sports products: 227
E) Additional youth line apparel:225
F) Unsure: 3

Question #7:
A) Have you had to call customer service?
Yes: 347 No: 456

B) If you called customer service, what was the reason?
Clarification question: 269
Delivery problem: 28
Order change: 44
Other: 6

Question #8:
Overall, were you satisfied with your customer experience with ASG?

a. Very satisfied: 559
b. Satisfied: 204
c. Dissatisfied: 17
d. Not sure: 23

What is the mission statement for your chosen company/business? Does the mission statement effectively define the purpose of the organization? Why or why not?

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Best Buy

-What is the mission statement for your chosen company/business? Does the mission statement effectively define the purpose of the organization? Why or why not?

-Conduct a SWOT analysis for your chosen company/business? Be sure to provide examples or evidence for each element (Strengths, Weaknesses, Opportunities, Threats).

-Review your company using the Competitive Five Force Model (pp. 40). Cover each category and provide evidence. In your explanation be sure to explain how each one impacts marketing stakeholders.

-After reviewing the elements of the Boston Consulting Group Matrix (BCG) select and describe it for a few of your company’s product lines including the product/product line you are focusing on for the project: Stars, Cash Cows, Problem Children, and Dogs. Be sure to include evidence to support your description.

-Use APA format for this assignment. Make sure all references are noted and citations used.

Define successful marketing strategy. Recognize ideal target markets. Evaluate segmented marketing tactics. Apply your understanding of market segmentation bases to target marketing and brand positioning.

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Chapter 5 marking segments

Learning Objectives
The objective of this assignment is to:
• Define successful marketing strategy • Recognize ideal target markets • Evaluate segmented marketing tactics

Introduction
• We all receive multiple one-to-one marketing messages daily. Emails from organizations we have allowed to “opted in”. Mobile phone /app advertisements with our interests in mind. Banner ads related to searches we have made on the Internet.

• Mass marketing has meant pushing the same marketing materials out to as many people as possible, doing so with audience segmentation in mind. Now, marketers have the tools to reach audiences via one-to-one marketing strategies. This allows messages to be customized to the consumer, creating relationships and offering value directly related to that customer’s or potential customer’s needs.

• For this assignment, we will apply your understanding of market segmentation bases to target marketing and brand positioning.

Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan. Develop the company’s pricing strategy including a rationale for the approach you have chosen. Develop the company’s distribution strategy, including a rationale for the approach you have chosen.

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Developing Marketing Strategies

Create the third part of your marketing plan in 6–8 pages using the Part C Marketing Plan Template [DOCX]:
Explain how you will use the feedback you received on Part B of your marketing plan to improve your plan.
Develop the company’s pricing strategy including a rationale for the approach you have chosen.
Develop the company’s distribution strategy, including a rationale for the approach you have chosen.
Develop the promotional mix (message, media, sales promotion, personal selling) appropriate for the target market.
Develop your online and direct marketing plan most relevant for your product or service and target market.
Develop your social-responsibility or cause-related marketing plan most relevant for your product or service and target market.
Use at least three sources to support your writing. Choose sources that are credible, relevant, and appropriate.

 

Explain the descriptive statistics determined and their direct use in attracting customers. Analyze additional information needed to develop a better marketing strategy. Assess how you would collect this additional information.

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Increase customer flow and revenue for a business

An oil change company is looking for ways to increase customer flow and revenue for the business. The company leaders have hired you to be the company’s market research consultant.

Using the raw data provided in the 15 Minute Oil Change Data Set, determine 2 descriptive statistics regarding the oil change company that can be used to attract customers.

Write a 700- to 1,050-word paper in which you:

Explain the descriptive statistics determined and their direct use in attracting customers.
Analyze additional information needed to develop a better marketing strategy.
Assess how you would collect this additional information.

How social media is shaping SME innovation? What factors contribute to social media adoption by SMEs to enhance the performance? How can SMEs use social media for customers’ involvement to foster new product and service development and enable SMEs innovation?

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Use of social media in SMEs to derive the innnovation and business growth

Introduction

Small and medium enterprises (SMEs) are globally known as the powerhouse of economic growth and development, as higher proportion of global enterprises are categorized as SMEs. SMEs are regarded as the key of creativity and innovation and their definition varies largely across geographies. The main criteria used for classification of SMEs are linked with number of employees and extent of investment in assets and capital (Dasgupta, 2021). For instance, in European Union (EU) SMEs have lesser than 250 employees and they comprise of 99% of all enterprises in EU (Bartolacci, Caputo & Soverchia, 2020). Based on their larger contribution towards economic development at global level, the innovation of SMEs is of huge concern for both researchers and practitioners. Innovation is no more regarded to be confined to large corporations and SMEs

Innovation in products and services is linked with the implication of new and creative ideas in design, outlook, features or functionality of the products and services with certain degree of uncertainty (Kwon et al., 2021). According to the theorists of diffusion of innovation, innovation is communication based whereby its information is shared across social actors in specific time. The social media provides platforms for communication about innovative ideas which then supports implication of new ideas within SMEs and contributes in better SMEs performance (Franco, Haase & Pereira, 2016).

Papa et al. (2018) mentions that social media is highly interactive platform which offers prospects of continuous interaction, communication, sharing, co-creation, and exploration of user generated opportunities by individuals, collectives and organizations. Some of the most widely used social media platforms are Facebook, Twitter, Instagram, Xing, Google+, YouTube and Picasa (Muninger, Hammedi & Mahr, 2019). Likewise, online forums of companies dedicated for open discussion of customers about products and services are also recognized as social media platforms. These platforms are increasing deployed by businesses for the purpose of collaboration and knowledge sharing with consumers as well as actors within external environment (Fan et al., 2021). The reliance on social media contributes in enhancement of firm’s value, innovation capabilities and overall improvement in products and services. According to Glavas, Mathews & Russell-Bennett (2018) one of the advent of social media is to obtain insight about customers’ views, concerns and preferences, which were not captured well by using either quantitative or qualitative methods of traditional marketing research. The social media, on contrary to traditional communication methods, allows to hear voice of customers (Cheng & Shiu, 2019). Customers generate their voice in the form of product and service reviews, micro blogs, discussions on social media forums, digital videos and podcasting, whereby highlighting their preferences about the specific product and service (Braojos-Gomez, Benitez-Amado & Llorens-Montes, 2015). This content then serves as the way to generate new and creative ideas that drive innovation of product and service through upgrade as well as new product and service development.

SMEs are highly concerned about new product development based on exploitation of innovation opportunities. The product development begins with the idea generation and is followed by development and commercialization of new product (Cui & Wu, 2016). The development of new products might be supported by development of new methods, tools and techniques which allow to improve the quality and features of newly development products. Likewise, the new service development is linked with improvement of quality and features of service which add newness to the service and address concerns of consumers (Rakshit et al., 2021). Development and advancement of products and services, demands the SMEs to become able to solicit feedback of customers (Cui & Wu, 2017). The recent research and trend analysis indicates that consumers prefer to provide feedback through social media, as it is the most interactive and quickest way to coordinate with companies producing products and services (Kraus et al., 2019). However, it is notable that not all SMEs can promote product and service upgrade through social media, as they do not create methodologies which could align social media with their specific innovation targets. The literature further highlights that reliance on social media through inclusion of customer centric focus, customer engagement focus and integrated social media interaction, is important for utilizing social media for product and service development innovation in SMEs (Rakshit et al., 2021).

Research Questions

RQ1: How social media is shaping SME innovation?

RQ2: What factors contribute to social media adoption by SMEs to enhance the performance?

RQ3: How can SMEs use social media for customers’ involvement to foster new product and service development and enable SMEs innovation?