Soho House, a group of private members’ clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on a Porter’s 5 Forces analysis evaluate whether this is an attractive industry to enter.

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Its an exame paper.

Questions:

1. Soho House, a group of private members’ clubs around the world, is considering setting up a luxury restaurant in London. Soho House members will get a 10% discount on their bill and non-members will pay full price. Drawing on a Porter’s 5 Forces analysis evaluate whether this is an attractive industry to enter.

2. Ride5, the manufacturer of a new rental electric scooter (e-scooter), promises to offer the most e-scooters in London, so that subscribers can find an e-scooter in any location in zone 2 within 5 minutes. Using different bases of segmentation, identify two possible market segments for Ride5. Select one of these segments as the target market and develop an appropriate positioning for Ride5 to compete against existing operators in the market, like Dott, Lime and TIER.

3. Imagine how hotels are likely to evolve in the next 10 years. Using relevant examples, discuss the different product levels of a luxury hotel, which is to be launched in London in 2032.

4. Veganuary, a non-profit organization that encourages people around the world to try a vegan diet for January, wants to launch a new promotional campaign in December 2022 to encourage more people to sign-up for the 31-day vegan January 2023 (Veganuary 2023) challenge. Focusing on a target audience of your choice, discuss how you would enhance awareness of the Veganuary 2023 challenge and stimulate a strong, positive and unique image for Veganuary. Illustrate your answer with relevant examples.

5. Compare and contrast how Burberry’s and H&M’s different pricing relate to supply and demand, costs, perceptions of value and competition.

Analyze the market and, using specifics from your own research, explain each of the four components of the Diamond Model and then apply them to the company you have chosen. Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the company.

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Written UNIT 7: International Strategy

After reading the article “Porter’s Diamond Model analysis: Louis Vuitton and BMW,” choose one and consider the international position of the company. Analyze the market and, using specifics from your own research, explain each of the four components of the Diamond Model and then apply them to the company you have chosen. Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the company. Then, select and justify the best market entry option for the company to implement to expand.

Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.

Submit a (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12-points in size. Citations should be in APA format.

https://brand-minds.medium.com/porters-diamond-model-analysis-louis-vuitton-and-bmw-322409777e3d

Describe and contrast the two methods of marketing research.

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Discussion 3

Describe and contrast the two methods of marketing research.

For a retail company of your choice with little (2 or 3 international markets at most) or no current physical international activities (the retailer may be selling online but has no physical stores) you should elaborate an internationalisation strategy.

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Internationalisation strategy

For a retail company of your choice with little (2 or 3 international markets at most) or no current physical international activities (the retailer may be selling online but has no physical stores) you should elaborate an internationalisation strategy.

The first step, for which you are responsible, is to select the first (or next country) the company is going to go to. Your report, to be presented to the CEO of the company, should be brief and contain the key elements that back up your choice. All supporting analysis should be included in appendices. On your report you must attempt to cover the following points (this is merely indicative and you are allowed to also cover other international elements of your choice):

1. Market selection criteria you will use to select your potential countries
2. Research and analysis of potential foreign markets based on the criteria selected above (start with the entire world and narrow it down to 3 potential markets)
3. Global micro- and macro-environment analysis for the 3 selected markets
4. Selection of 1 final market from the short list of 3 countries with justification of your choice
5. Market entry options for the identified country

 

Your report will be assessed based on the following criteria:

  • Research evidence
  • Depth and coverage of the selected markets
  • Rigour of the links between theory and practice and the quality of the analysis
  • Recommendations that follow logically from your analysis
  • Presentation style (including Harvard referencing)

Did you use marketing and consumer behavior vocabulary appropriately? Did you demonstrate a deep understanding of the core concepts in the course related to the questions asked? Are your responses creative? Are your responses thorough? Are your responses clearly written and professionally formatted? Do you use proper grammar and correct spelling?

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Midterm Exam

Answer the questions below in a Word document. For each question, copy the question from this sheet into your exam, number it, and highlight it in bold. Then, provide your response.

1.) Find three advertisements, each directed at a different market segment in the VALS framework. Include a screenshot of each ad. For each ad, identify the VALS segment you believe it targets and why. Use the segmentation bases discussed in Chapter 2 and your knowledge of the VALS U.S. market segments.

2.) For each of the following products, select one level from Maslow’s hierarchy of human needs. Describe how you would use the need you selected in promoting the product to a market segment of your choice. Be sure to define your market segment in terms of segmentation bases (i.e., demographic, psychographic, etc.). The products are: a) expensive shoes; b) a vacation home rental; c) orange juice.

3.) Define selective perception, and relate one or two elements of this concept to your own attention patterns in viewing print advertisements and online commercials.

4.) For each of these products—chocolate bars and breakfast cereals—describe how marketers can apply their knowledge of the differential threshold to packaging, pricing, and promotional claims during periods of (a) rising ingredient and materials costs and (b) increasing competition.

5.) Shop for groceries on Amazon or in a grocery store. Identify two examples of products where stimulus generalization or stimulus discrimination was incorporated into the package design. Identify one product example for each. Include screen shots or photos of the products in your submission.

6.) Find two advertisements, one illustrating the affective component and the other illustrating the cognitive component of attitudes. Discuss each ad in the context of the tri component model. Why do you think each marketer took the approach it did?Include screen shots or links to the ads in your response.

Your grade will be based on the following:

  • a) Did you use marketing and consumer behavior vocabulary appropriately?
  • b) Did you demonstrate a deep understanding of the core concepts in the course related to the questions asked?
  • c) Are your responses creative?
  • d) Are your responses thorough?
  • e) Are your responses clearly written and professionally formatted? Do you use proper grammar and correct spelling?

Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP) & Developing a Market Strategy For client LG energy solutions.

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Developing and Implementing a Marketing Plan

Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP) & Developing a Market Strategy For client LG energy solutions.

Prepare an online survey, using an online questionnaire and collecting data, on a consumer market of Personal Vehicles in United States of America. Prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures.

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Online Survey and Report on Statistical Analysis in Automobile Market in America

Part 1 – Data of the Online survey (submit an Excel file)
Part 2 – Report (submit a PDF file) Goal of the assignment Submission

Part 1: Online survey

• You are required to prepare an online survey, using an online questionnaire and collecting data, on a consumer market of Personal Vehicles in United States of America

• First, you will prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content).

The online questionnaire must include questions on socio–demographic elements, purchasing preferences and other you may find useful to draw a consumer profile.

All types of variables taught in week 2 of the unit must be used, with a minimum number of 20 questions included in the questionnaire.

• Next, you will configure the online questionnaire using a platform of your choice (as long as it allows exporting the data at the end of the process, in Excel and perform the pilot test and sampling, collecting at least 50 valid answers from the targeted population.

You will register the dates of pilot test and the data collection interval, as well as the link to the online questionnaire and the final size of the sample.

• Following this, you will export the data into an Excel report, perform data validation and eliminate missing answers.

This will be your working dataset, which you will use to develop Submission Part 2.

This Excel file must be submitted, as submission Part 1.

Submission Part 2: Report on Statistical Analysis
• You are required to use the dataset obtained from Submission Part 1.

• Preliminary, you will import the dataset into JASP or similar statistical software, and perform all the statistical tests required for each variable, according to the type of variable, namely descriptive statistics and cross–tabulations.

• Next, you will prepare the report, in accordance with the structure presented in the Assignment description, including the tables and graphs obtained from JASP or similar statistical software in the correct sections of the report, and interpret the results. In all your work, you must duly consider the content of the units. You will need to utilise sufficient breadth, depth and information to enable you to produce a 1,500 words report.

Analyze the market and, using specifics from your own research, explain each of the four components of the Diamond Model and then apply them to the company you have chosen. Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the company.

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Written UNIT 7: International Strategy

After reading the article “Porter’s Diamond Model analysis: Louis Vuitton and BMW,” choose one and consider the international position of the company. Analyze the market and, using specifics from your own research, explain each of the four components of the Diamond Model and then apply them to the company you have chosen. Based on your analysis of this model, select and justify your choice for the optimal international business strategy for the company. Then, select and justify the best market entry option for the company to implement to expand.

Read the General Guidelines for Case Studies and the Case Study Rubric before beginning this paper.

Submit a (independent of the title page and reference page) double-spaced in Times New Roman (or its equivalent) font which is no greater than 12-points in size. Citations should be in APA format.

https://brand-minds.medium.com/porters-diamond-model-analysis-louis-vuitton-and-bmw-322409777e3d

Prepare a business report by critically analyzing an expansion plan to any two Asian countries of your choice.

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Business report

You are working as a Marketing Manager for one of the clothing brands (of your choice) of the UK. Your chosen brand is considering an expansion into the global market, particularly in the Asian market. At the beginning the brand will expand into two countries of Asia. You have been tasked by the Marketing Director to prepare a business report by critically analyzing an expansion plan to any two Asian countries of your choice.