Read the Assignment Brief and marking criteria and write down a maximum of 1,000 words summary of your proposal campaign.

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Digital Marketing Research Paper

Assignment Research proposal

Read the Assignment Brief and marking criteria and write down a maximum of 1,000 words summary of your proposal campaign. As a suggestion, you may want to address the following topics/points listed below:

  1. Digital campaign mechanism: purpose/goals/objectives
  2. Companies situation analysis and digital marketing strengths and weaknesses
  3. Consumer personnel profile
  4. Summary of the proposed digital marketing strategy and tactics
  5. Justified fit between the campaign, target audience and companies’ strategic aims

 

 

Demonstrate an understanding of a chosen global marketing topic. Evaluate and Synthesize information from at least eight relevant articles in academic peer reviewed journals. Provide a brief critical overview of the research in the chosen global marketing area, based on the articles reviewed.

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Cross-Cultural Advertising

Literature review
• Demonstrate an understanding of a chosen global marketing topic;
• Evaluate and Synthesize information from at least eight relevant articles in academic peer reviewed journals;
• Provide a brief critical overview of the research in the chosen global marketing area, based on the articles reviewed;

• Follow appropriate academic referencing style in text and the bibliography.

Suggest the appropriate type of exploratory research design (observation, in-depth interview, focus group, ethnography, netnography) you suggest for the following case.

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Marketing Research

Suggest the appropriate type of exploratory research design (observation, in-depth interview, focus group, ethnography, netnography) you suggest for the following case.

A sports apparel company wants to better understand the concepts of customization and personalization to devlelop online product customization services

  1. Justify your suggestion
  2. According to the suggested research design, suggest the relevant sample. Justify your suggestion
  3. For the suggested research, develop the relevant data collection instrument (moderators’ guide/questionnaire etc.)

Write an essay based on marketing tactics on 5 to 6 pages. Write common ways of selling anything to anyone.

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How to sell Anything

Write an essay based on marketing tactics on 5 to 6 pages. Write common ways of selling anything to anyone.

Prepare an online survey, using an online questionnaire and collecting data, on a consumer market of Personal Vehicles in United States of America. Prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures.

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Online Survey and Report on Statistical Analysis in Automobile Market in America

Part 1 – Data of the Online survey (submit an Excel file)
Part 2 – Report (submit a PDF file) Goal of the assignment Submission

Part 1: Online survey

• You are required to prepare an online survey, using an online questionnaire and collecting data, on a consumer market of Personal Vehicles in United States of America

• First, you will prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content).

The online questionnaire must include questions on socio–demographic elements, purchasing preferences and other you may find useful to draw a consumer profile.

All types of variables taught in week 2 of the unit must be used, with a minimum number of 20 questions included in the questionnaire.

• Next, you will configure the online questionnaire using a platform of your choice (as long as it allows exporting the data at the end of the process, in Excel and perform the pilot test and sampling, collecting at least 50 valid answers from the targeted population.

You will register the dates of pilot test and the data collection interval, as well as the link to the online questionnaire and the final size of the sample.

• Following this, you will export the data into an Excel report, perform data validation and eliminate missing answers.

This will be your working dataset, which you will use to develop Submission Part 2.

This Excel file must be submitted, as submission Part 1.

Submission Part 2: Report on Statistical Analysis
• You are required to use the dataset obtained from Submission Part 1.

• Preliminary, you will import the dataset into JASP or similar statistical software, and perform all the statistical tests required for each variable, according to the type of variable, namely descriptive statistics and cross–tabulations.

• Next, you will prepare the report, in accordance with the structure presented in the Assignment description, including the tables and graphs obtained from JASP or similar statistical software in the correct sections of the report, and interpret the results. In all your work, you must duly consider the content of the units. You will need to utilise sufficient breadth, depth and information to enable you to produce a 1,500 words report.

Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP) & Developing a Market Strategy For client LG energy solutions.

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Developing and Implementing a Marketing Plan

Conduct a Segmenting and Targeting of the US Market and Product Positioning (STP) & Developing a Market Strategy For client LG energy solutions.

Prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content).

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DESCRIPTIVE STATISTICS

Submission Part 1: Online survey
• You are required to prepare an online survey, using an online questionnaire and collecting data, on a consumer market to be assigned to you.

• First, you will prepare the methodological design, defining the population, the sampling approach and the online questionnaire structure, as well as the data analysis procedures (descriptive statistics, in accordance to unit content). The online questionnaire must include questions on socio-demographic elements, purchasing preferences and other you may find useful to draw a consumer profile. All types of variables taught in week 2 of the unit must be used, with a minimum number of 20 questions included in the questionnaire.

• Next, you will configure the online questionnaire using a platform of your choice (as long as it allows exporting the data at the end of the process, in Excel or .csv format) and perform the pilot test and sampling, collecting at least 50 valid answers from the targeted population. You will register the dates of pilot test and the data collection interval, as well as the link to the online questionnaire and the final size of the sample.

• Following this, you will export the data into an Excel report, perform data validation and eliminate missing answers. This will be your working dataset, which you will use to develop Submission Part 2. This Excel file must be submitted, as submission Part 1.

 

Submission Part 2: Report on Statistical Analysis
• You are required to use the dataset obtained from Submission Part 1.

• Preliminary, you will import the dataset into JASP or similar statistical software, and perform all the statistical tests required for each variable, according to the type of variable, namely descriptive statistics and cross-tabulations.

• Next, you will prepare the report, in accordance with the structure presented in the Assignment description, including the tables and graphs obtained from JASP or similar statistical software in the correct sections of the report, and interpret the results. In all your work, you must duly consider the content of the units. You will need to utilise sufficient breadth, depth and information to enable you to produce a 1,500 words report.

Discuss any potential implementation issues (eg. Security, control, privacy, regulations, membership agreements, maintenance, price/cost, sustainability, staff training, etc.) when the company decides to work with Olwg Ltd and uses the Insyn platform.

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Olwg case study

Discuss any potential implementation issues (eg. Security, control, privacy, regulations, membership agreements, maintenance, price/cost, sustainability, staff training, etc.) when the company decides to work with Olwg Ltd and uses the Insyn platform.

 

What is your view of SBC’s strategic marketing strategy? What is your view of SBC’s use of social media for its target market? What were some of your frustrations you noted in the team project throughout the exercise?

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Week 5 Discussion

Read the transcript of an interactive exercise.

Consider what you learned in the experience and respond to the following in a minimum of 175 words:

What is your view of SBC’s strategic marketing strategy?
What is your view of SBC’s use of social media for its target market?
What were some of your frustrations you noted in the team project throughout the exercise?
How would you resolve similar challenges in the workplace?

Analyze how marketers use customer relationship management (CRM) as a targeting tool.

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Principles of Marketing

Analyze how marketers use customer relationship management (CRM) as a targeting tool.