Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages do conventional department stores offer over online shopping?

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Amazon’s marketing strategy

Note: This Discussion Assignment (Module 3: Week 3) requires the viewing of a video from Chapter 12, Video Case 12 Amazon: Delivering the Earth’s Biggest Selection! http://kerin.tv/cr8e/v12-4

Read the Amazon Video Case 12 and watch the Amazon Video. Create and post an initial thread that addresses the following questions or issues:

Describe how Amazon’s marketing strategy is impacting conventional retail stores. What specific advantages do online merchants offer shoppers over brick and mortar department stores? What advantages do conventional department stores offer over online shopping?

How are brick and mortar retail stores reacting to online competitors? Provide at least 2 examples of how they are changing their marketing strategies.
Can an “even playing field” be achieved for both the local retailer and the online merchant offering the same products? Explain and support your answer.

How is Amazon applying technology in order to offer new products and services? What new capabilities, products, and services may be on Amazon’s roadmap in the future?

“Plans fail for the lack of counsel, but with many advisers, they succeed” (Prov. 15:22 NIV). Explain how this applies to a follower of Christ in their routine business practices.

Identify one specific opportunity and one specific threat based upon your findings in the environmental scan.

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Environmental Scanning

Task 3.b. Individual Assignment: Environmental Scan

For this assignment, you are to conduct a brief environmental scan for the Penn State World Campus.
You must include each of the marketing-environment factors shown below.
 political forces
 economic forces
 social and cultural forces
 technological forces
 legal and regulatory forces
 environmental forces

Your discussion of each environmental factor must include at least one quality source, properly cited using APA 7 in-text citations and a references list at the end.

Note: This does not need to be a formal essay. A paragraph for each force is acceptable.

Finally, in a paragraph or two, identify one specific opportunity and one specific threat based upon your findings in the environmental scan.

Any information contained in this paper that is not supported by a quality source will not receive credit. Refer to the lesson for examples of quality sources or contact a librarian for more details.

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

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The Westside Coffee Company

Consumer Promotions and Public Relations:

Develop 2 consumer promotional concepts to attract new customers over the next year. Summarize each promotion, how it would work, estimated costs, and the anticipated results.

Develop 2 public relations events to attract media attention and coverage over the next year. Summarize each event, how it would work, estimated costs, and the anticipated results.

Write a 350- to 450-word executive summary for your proposals.

Post at least two dissemination strategies you would be most inclined to use and explain why. Explain which dissemination strategies you would be least inclined to use and explain why. Identify at least two barriers you might encounter when using the dissemination strategies you are most inclined to use.

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Developing a Culture of Evidence-Based Practice

As your EBP skills grow, you may be called upon to share your expertise with others. While EBP practice is often conducted with unique outcomes in mind, EBP practitioners who share their results can both add to the general body of knowledge and serve as an advocate for the application of EBP.

In this Discussion, you will explore strategies for disseminating EBP within your organization, community, or industry.

To Prepare:

Review the Resources and reflect on the various strategies presented throughout the course that may be helpful in disseminating effective and widely cited EBP.
This may include: unit-level or organizational-level presentations, poster presentations, and podium presentations at organizational, local, regional, state, and national levels, as well as publication in peer-reviewed journals.
Reflect on which type of dissemination strategy you might use to communicate EBP.

By Day 3 of Week 9
Post at least two dissemination strategies you would be most inclined to use and explain why. Explain which dissemination strategies you would be least inclined to use and explain why. Identify at least two barriers you might encounter when using the dissemination strategies you are most inclined to use. Be specific and provide examples. Explain how you might overcome the barriers you identified.

By Day 6 of Week 9
Respond to at least two of your colleagues on two different days by offering additional ideas to overcome the barriers to strategies suggested by your colleagues and/or by offering additional ideas to facilitate dissemination.

Click on the Reply button below to reveal the textbox for entering your message. Then click on the Submit button to post your message.

References

Edwards D. J. (2015). Dissemination of Research Results: On the Path to Practice Change. The Canadian journal of hospital pharmacy, 68(6), 465-469. https://doi.org/10.4212/cjhp.v68i6.1503

Gallagher-Ford, L., Fineout-Overhold, E., Melnyk, B.M. & Stillwell, S.B. (2011). Evidence-based practice step-by-step: Implementing an evidence-based practice change. American Journal of Nursing, 111(3), 54-60.

Melnyk, B. M., & Fineout-Overholt, E. (2018). Evidence-based practice in nursing & healthcare: A guide to best practice (4th ed.). Philadelphia, PA: Wolters Kluwer

learning resources are included are attach
Melnyk, B. M., & Fineout-Overholt, E. (2018). Evidence-based practice in nursing & healthcare: A guide to best practice (4th ed.). Philadelphia, PA: Wolters Kluwer.

How is the COVID – 19 managerial perspective of risks, resilience, and pathways towards promoting the sustainability and adaptability of the aviation industry in Europe.

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Aviation industry in Europe

How is the COVID – 19 managerial perspective of risks, resilience, and pathways towards promoting the sustainability and adaptability of the aviation industry in Europe.

Write an assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts?

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London Drugs

Write an assessment of the 4Ps/Es of Marketing at a local retailer. Where do you see examples of each of the 4Ps/4Es being used? How effective are 4Ps/4Es in their retail efforts?

Include comments regarding in-store and as well as online.

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing.

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Strategic marketing plan

INTRODUCTION

This assignment entails development of a comprehensive strategic marketing plan for a new product that will help with healthier lifestyle and would like to use healthy products that are all natural, while being at an affordable price, and that is ready to “go to market”. A Project Template is provided that allows you to organize your work in increments and see how the sections come together to produce a comprehensive plan.

PRODUCT/SERVICE

This assignment requires application of concepts learned to build a strategic marketing plan for a new product or service that is ready to “go to market”. You will not be allowed to mimic plans or ideas from larger or already “in-place” campaigns. You must develop the business concept in its entirety.

Describe the new product or service.
Discuss the qualities that make this product/service new to the marketplace and the rationale for your decision to pursue the concept. Be sure to pick a product or service that is ready to market. If you are developing a new product, assume that the development phase is over and you are ready to launch the product into the marketplace.

OBJECTIVES/MISSION STATEMENT

Create a Mission Statement. State your short-term MARKETING objectives (one year). Assume that the product/service is ready to launch at the beginning of the year (planning and testing have been completed).

Marketing objectives include goals for sales, profits, market share (as examples)
Objectives need to be quantifiable. Use the SMART acronym—simple, measurable, achievable, relevant, and time-specific—in formulating your objectives. An objective with a 100% goal is not acceptable

TARGET MARKET

Identify your target market. Provide a specific demographic profile and rationale for this decision. Another source that may help you: The US Census Bureau’s American Fact Finder. Consider the size of the market and its purchasing power. Research is required to back-up your selection and to provide statistics to show that it is a viable market.

COMPETITION

Analyze your competition. Who are they? Who are the biggest players? How large is the market? What are the trends/forecasts in the industry? How does your product/service fit in? Business Source Complete in the Library is a good tool for this section; it may be accessed under Find Articles & eBooks.

PRODUCT/SERVICE FEATURES

Provide a brief overview of the product or service.

State the features of your product/service. Show how it’s innovative and different. It may be unique because of the area in which you plan to market it.
Discuss legal and ethical implications that could affect the marketing process. This will require research.

CORE STRATEGY

Discuss your Core Strategy and make sure to connect it to your Mission & Objectives. Include a discussion on Product/Service Positioning.

MARKETING MIX: COMMUNICATIONS & PROMOTION

The Marketing Mix is the set of decisions about communications and promotion, price, channels of distribution, and customer relationship management. An integrated marketing communications (IMC) approach delivers a clear and consistent message to your consumers and is connected to your Core Strategy.

Discuss the aspects of the IMC. (The elements of the communication mix include: advertising, direct marketing, sales promotion, publicity/public relations and personal selling.) Define each and discuss the pros and cons of the individual elements.
Provide a detailed description of your IMC approach. Explain your rationale for choosing or rejecting the specific elements (include applications to the earlier research section). What changes do you expect to make as the product/service matures?
Describe the message you wish to communicate based on your core strategy. Explain your rationale for the message. Formulate how you will communicate with your target market? Be specific. How will the internet be used in your IMC approach?
Select and explain the most suitable method for measuring advertising effectiveness. Your decision must include research to back up the selected method. Be sure to explain why this is the most effective method to measure the effectiveness of your marketing campaign.
MARKETING MIX: PRICE

Discuss what pricing objectives you would consider for your product/service. The Objectives should be based on the various theories presented in marketing literature and take in to account competitor pricing. Including background on value proposition, positioning, and target market is necessary. All of these components provide rationale for the chosen pricing scheme.

MARKETING MIX: CHANNELS OF DISTRIBUTION

Channels of Distribution: Specify the type of distribution channel you will use and include rationale.

MARKETING MIX; CUSTOMER RELATIONSHIP MANAGEMENT

Customer Relationship Management -Detail how you will incorporate CRM into your plan. Be sure to include a discussion on the role of technology that will be used to support your CRM.

Why is it important for marketing managers to pay attention to internal marketing? What are the main challenges that a company faces in developing new products or services and how might they be overcome?

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Answer the 2 exam questions with requirements given below

1) Why is it important for marketing managers to pay attention to internal marketing? Refer to relevant literature and illustrate your answer with examples.

 

2) What are the main challenges that a company faces in developing new products or services and how might they be overcome? Refer to relevant literature and illustrate your answer with examples.

How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle?

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Netflix

Directions:

This is an individual assignment worth 5% of your total grade. Please read the “Netflix, Inc.: The Mouse Strikes Back” case (part of your casepack) and answer the questions below, in no more than 2 pages (in a Word document). You may answer each question on its own without the need to integrate them into an essay. The objective of the assignment is to help you apply course concepts to a real business. You may use bullet points and/or prose but be as succinct as you can. Remember to provide support for every answer.

 

Questions

  1. How does Netflix create and provide value for customers and how can Netflix improve its value proposition over the customer’s life cycle? (4 points)

 

  1. What is Netflix’s source of competitive advantage? Would Disney be able to replicate this competitive advantage? Why or why not? (4 points)

 

  1. With Disney about to enter the online streaming space, should Netflix predominantly focus on customer acquisition or retention? Should Disney predominantly focus on customer acquisition or retention? (2 points)

What segmentation methods mentioned in STEP 2 of the segmentation, targeting and positioning process described in the text will you use, geographics, psychographics, etc.) and why will you use them?

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Week 2 Assignment

Put yourself in the position of an entrepreneur who is developing a new propelled, robotic snowblower, similar to a robotic vacuum cleaner, to introduce into the market. Develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss:

What is your overall target strategy (concentrated, differentiated, undifferentiated or micromarketing) and why are you choosing that strategy.

What segmentation methods mentioned in STEP 2 of the segmentation, targeting and positioning process described in the text will you use (demographics (age, income, gender, marital status, children in the home, etc.), geographics, psychographics, etc.) and why will you use them?

NOTE: You only have to explain which of these you’ll use. You’ll actually describe them in the next part. For instance, if you state in part 2 that you are segmenting based on age and income, then in part 3 you’ll describe the actual age and income range for your target market.

Describe your target market – describe the target like it is someone that you know. I want a well-defined description of the target market using the segmentation methods you listed in part 2.

Why the target market(s) is/are attractive? Based on the 5 descriptive criteria mentioned in STEP 3 of the segmentation, targeting and positioning process described in the text, explain why you selected this/these target(s) versus others.

Be sure to tie back to the textbook section on evaluating attractiveness.

What is the positioning strategy – how will you position your product versus all of the competitors… and why will you do this? Check out STEP 5 of the segmentation, targeting and positioning process described in the text for more and even consider creating a perceptual map.

Remember to go into detail to explain WHY you are giving the answers to each part of this assignment!