Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.

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“Don’t Mess with the Queen of Social Media”

Review the Case “Don’t Mess with the Queen of Social Media” on page 221 in The Practice of Public Relations, Ch. 10, and use the questions at the end of the chapter as a basis for your discussion.

Describe what PR recommendations you would have for Taylor Swift if you were her public relations consultant.

Incorporate the principles of PR that you have learned to date.

Write a 700- to 800-word recommendation as part of your response.

Format your assignment according to APA guidelines.

Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

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Louis Vuitton jacket

You are responsible for the marketing of a new Louis Vuitton jacket in a geographic market of your choice. Discuss the types of risk that consumers may face when they consider buying your product, the ways that these risks could be mitigated and come to a conclusion as to which risk is the most severe.

Here is an example of the type of jacket you should discuss in your answer: https://uk.louisvuitton.com/eng-gb/products/nba-graphic-blouson-nvprod2790165v#1A8WYN

You should use both academic theory and real-world examples from the geographic market you have chosen in your answer. Ensure you clearly state the geographic market in the introduction to your answer.

Provide a comparison of the company against two or three competitors. Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps.

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Unit 8 powerpoint

Marketing Presentation
For this assignment, you will be taking on the role of marketing manager for the organization that you researched in Unit VI. Within that role, you will need to present the marketing plan that you completed in Unit VI to the marketing team.

This will require no additional research, but you will be compiling your content into a PowerPoint presentation and subsequent video. The items below should be included in your presentation.

Introduction: Include a brief introduction of the company.

Competitive Analysis: Provide a comparison of the company against two or three competitors.

Marketing Strategies: Include an examination of all four Ps (product, price, place, and promotion). This should include the product and service, pricing, distribution/place, and both traditional and digital marketing strategies.

Competitive Advantage: Address whether the company holds a competitive advantage in each of the areas of the four Ps.

Ethical Stance of Company: Present the company’s ethical stance, which can include topics such as how they have created an ethical culture, social responsibility or corporate social responsibility (CSR), or any other topics related to ethical behavior within the organization.

Conclusion: Provide recommendations for this company with respect to future marketing strategies, remembering to include topics involving all four Ps.

The PowerPoint must meet the criteria below.
Must be at least 9 slides in length (not counting the title slide).
Include speaker notes in order to further explain the information on each slide.
If outside sources are used, please follow APA Style when creating citations and references.
The video portion of this assignment can be completed by choosing one of the options below.

Discuss how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.

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Unit 8 Discussion

Part I: Discuss how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.

Part II: On-ground retailing has experienced significant difficulties of late with many closing their doors. Select one that has either closed or is still open, and discuss the issues associated with the model. What could they do or could they have done to maintain?

Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

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Strategic Marketing Plan

Part A: Environmental Analysis and SWOT Analysis
(Due in Competency 1 Assessment)
Company Description
Describe the company you are designing the plan for. Include:
Mission Statement
Vision Statement
Product line description
Company information, such as the size of the company
Environmental Analysis

Analyze the forces that affect the company and marketing efforts.

Competitive Forces

Analyze the company’s key competitors. You may choose to use a BCG Matrix or attribute checklist to compare your company against its competitors. Describe any strategic moves the competition has recently made. Estimate your market share. Identify key competitive advantages against your competitors.

Economic Forces
Analyze the economic environment in the areas affecting your business. Consider differences within your industry and the economic impact on suppliers.

Political Forces
Analyze relevant political forces. Examples may include an election year or a law to drastically reduce or eliminate plastic waste in your county.

Legal, Regulatory, and Ethical Issues
Analyze the legal, regulatory, and ethical issues that may affect your business. Considerations may include local laws such as a ban on the use of plastic bags, the ability to post billboards, or a possible increased regulation on direct mail.

Technological Forces
Analyze whether your company will be affected by emerging technologies or trends in hardware and software industries

Social Forces
Analyze social trends and how they may affect your business. Considerations may include if your business will be affected by demographic trends, a growing dependence on computers, or whether interest in your product might be affected by growing preferences in the way things are done or changing social values.

Current Target Markets
Define the company’s current target markets. Describe the demographic, geographic, psychographic, and product usage of these targets.

Review Current Marketing
Review the company’s current marketing tactics. Consider how people find out about the product, how they get information about the product or service, what might be involved in the buying process, and what money is available for marketing. If your company is a start-up, describe your competitors’ current marketing.

SWOT Analysis
Assess your company’s strengths, weaknesses, threats, opportunities, and then evaluate how to address these in your marketing plan.

Strengths
Assess your company’s competitive advantage. Consider core competencies, assets, location, practices, etc. that are distinct in the way the organization meets the needs of its customers.

Weaknesses
Assess what limits the company may have in its current marketing strategy. Consider if there is a company weakness that needs to be addressed through Public Relations or Marketing.

Opportunities
Assess the opportunities you see based on trends or environmental conditions.

Threats
Assess the threats or limitations that may interfere with the company’s ability to meet its objectives or interfere with marketing plans.

Strengths to Opportunities & Converting Weaknesses and Threats
Convert weaknesses and threats to strengths, then strengths to opportunities in the marketing plan. Consider the implications for addressing supplier relationships, implementing new technologies, or changing the product line or addressing new markets.

Marketing Objectives
Establish marketing objectives based on the results from the SWOT analysis. Marketing objectives must align with corporate objectives, modified by the company’s resources. Objectives should include a date for the completion of the objective and the way in which success will be measured. For example: The company will expand its marketing efforts to include a new market segment of 21- to 29-year-olds. This will entail the development of a customized product by June 2020 that will address the specific psychographic and technological needs of this age group. This strategy is expected to attain a 20% growth in overall sales by January 2020. Customer loyalty (willingness to recommend the product) will increase by 30%.

Part B: Marketing Data Analysis
(Due in Competency 2 Assessment)
Internal Data
Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed.
Source What it Measures Data Potential Usage
Example: Sales data Monthly sales by specific product Average sales that month in US dollars for each of 10 products. Data can be segmented by business and consumer markets. Can be used for trend analysis, projections, and to measure effectiveness of promotions.

Secondary Data
Evaluate secondary data sources and the specific information you need from each source. Insert or remove rows as needed.
Source What it Measures Data Potential Usage
Example: retail store analytics Dollar value of sales by quarter by major product categories Total sales of major players Market Share Analysis
Seasonal patterns

Primary Data
Evaluate primary data needs to create and evaluate the marketing plan. Insert or remove rows as needed.

Source What it Measures Data
Potential Usage
Example: Focus group Product usage, motives, identify group level satisfaction, decision process, etc. Qualitative Identify different reactions of market segments to product. Identify marketing opportunities, product/service flaws and opportunities

Customer Relationship Management
Establish customer touchpoints and develop appropriate CRM events for customer acquisition, retention, and profitability. Insert or remove rows as needed.
CRM Touchpoint Purpose & CRM Objective Data Potential Data Usage
Example: Customer profile information on website Starts the account for visitors: name, geography, email address (Customer acquisition)

Presale: geographic location; customer id, source of reference
Email address
Post sales: address, product purchased, quantity, price. Track new and returning customer counts, total period purchases by customer ID, geographic sales data. Can be used for loyalty rewards, retention, and targeted marketing.

Part C: Market Strategy, Marketing Channels, Implementation, and Monitoring
(Due in Competency 3 Assessment)

New Target Markets
Determine any new markets for your strategy and describe how you will provide value to each target market.

Marketing Mix for New Target Markets
Determine adaptions for each new target market.
Products
Price
Distribution
Traditional Promotion
Online Promotion
Marketing Implementation
Create the implementation for your marketing plan. Describe how you will organize and implement the plan, such as whether it will be organized by market, geography, and who is responsible for marketing decisions.
Marketing Communication Channels
Evaluate the marketing communication channels you will use to reach selected audiences. Include Internet and traditional communication channels to convey key messages. Describe the advantages and disadvantages of each channel you select. Insert or remove rows as needed.
Channel Target Market Advantages Disadvantages
Example: Direct mail Middle class residential Can include coupons Expense and low return rate for given product

Strategic Actions
Develop specific activities required to implement the marketing plan. Identify the person or role who will be responsible for each action, when it will be complete, and what standard or metric indicate that the activity is complete. Insert or remove rows as needed.
Action Date for Completion Person/Role Responsible Standard/Metric
Example: Design flyer for direct mail campaign 1/1/2021 J. Smith, graphic designer Approval by senior marketing team and legal

Monitoring
Develop the measurement to identify how you know you have been successful for each strategic action. Specify the measures to track performance against goals. Identify standard reports from your online and traditional marketing efforts. Insert or remove rows as needed.

Having chosen a strategy option what do you want your marketing activity to achieve? As a result of your chosen strategy how will it impact on the elements of the marketing mix (7Ps)?

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Marketing plan

Assignment Structure

1. Terms of reference: This section should explain the scope and limitations of the plan. Who is it for? What will it hope to achieve?

2. Situation analysis: This section should include a summary of the internal/external analysis. What are the key points related to the analysis? Any application of relevant models can be included in an appendix.

3. SWOT analysis: This concludes the internal/external analysis. This could be presented in a table with bullet points.

4. TOWS analysis: This analysis should generate strategic options. These options should be based on the SWOT analysis, although as seen in class you can include the strategic options identified in the case.

5. Option evaluation: Use criteria (e.g. SAF) to evaluate the strategy options and choose a particular course of action.

6. Marketing objectives: Having chosen a strategy option what do you want your marketing activity to achieve?

7. Marketing mix: As a result of your chosen strategy how will it impact on the elements of the marketing mix (7Ps)?

8. Implementation issues: What are the implications of the marketing activity being implemented? McKinsey’s 7Ss. Detail of what will happen and when with the aid of timetables for implementation.

9. Control: What metrics will be used to measure whether the marketing strategy is achieving the objectives set?

 

Analyze a minimum of five key concepts from the following list in the terms of the current marketing and purchasing atmosphere as a result of the pandemic.

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Consumer Behavior

A written overview/research document that aligns key concepts in consumer behavior to the current marketing and purchasing climate that we are experiencing as a result of the pandemic.

The written analysis should:

1. Be focused on current consumer behavior trends happening right now.

2. Analyze a minimum of five key concepts from the following list in the terms of the current marketing and purchasing atmosphere as a result of the pandemic:

1. Addiction

2. Alliance advertising

3. Anchor pricing

4. Attraction effect

5. Availability heuristic

6. Bandwagon effect

7. Barriers to entry

8. Charm pricing

9. cognitive dissonance

10. Cognitive dissonance

11. Compromise effect

12. Consumer decision making process

13. Consumer inertia

14. Disconfirmation theory

15. Divestment ritual

16. Dogmatism

17. Effective frequency

18. Emblematic function

19. enculturation

20. Endowment effect

21. environmental factors

22. Environmental intensity

23. Expectancy Theory

24. Green marketing

25. Greenwashing

26. Hedonic needs

27. Maslow’s hierarchy of needs

28. Impulse buying

29. Inbound marketing

30. Inept

31. Inert

32. Law of small numbers

33. Locus of control

34. Marketing inertia

35. Mass media

36. Omnichannel

37. Predatory pricing

38. Procedural justice

39. Puffery

40. Reference groups

41. Serial- position effect

42. Social dilemma

43. Societal marketing concept

44. Stealth marketing

45. Symbolic needs

46. Teaser ad

47. Tech Adoption curve

48. The availability heuristic

49. Top of the mind awareness

50. Trickle-down effect

51. Variety seeking behavior

3. Be formatted stylishly with section headers: You can find templates on the web, use MSWord Styles, or design your own headers and section labels. Include:

Overview/background section header.

Section headers for each key concept.

Other section headers as needed.

4. Incorporate a minimum of three sources, identified in-text or in footnotes. Please use sources that can be found on the internet. And not from textbooks.

How is this product usually purchased? Is it purchased online, at particular retail stores, or through other means? Are there any chronic diseases or disabilities that may prevent a consumer with a CDD from being able to easily purchase this product?

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1. Select a major brand that makes a product that is not related to a chronic disease or disability. Think of huge brands like Coca-Cola, Nike, Apple, etc. Do not pick a small brand for this assignment. In a paragraph, tell me what brand you picked, what products they make, and tell me their mission and vision statements. Did either statement mention anything related to those with CDD? Paste a new pictures of the products they make.

2. How is this product usually purchased? Is it purchased online, at particular retail stores, or through other means? Are there any chronic diseases or disabilities that may prevent a consumer with a CDD from being able to easily purchase this product? Tell me the options a consumer has and how CDD might affect it.

3. Go to the company’s webpage. Does the webpage any features that make the page more accessible? Are there options to increase text or icon size? Is the text already in black and white or if there is colored writing on a colored background, are there options for those that are colorblind? Tell mw how well you think they’ve done at making their website accessible.

4. Temporarily install the company’s ap on your phone if you are able. Does the ap have any features that make it more accessible? Does the ap provide any service to CDD consumers?

5. Consider the product’s typical packaging. Are there any CDD conditions that may be an obstacle to open such a package? Tell me how well you think they have considered CDD consumers when creating the package.

6. Call the company’s customer support (you can hang up before talking to anyone). Could a consumer who is without use of their arms navigate the menu? Was there an option to stay on the line for assistance?

7. Search and find if the company supports CDD charities or associations. Search for words like “sponsorship” and “donation”. Be thorough, as I already know many brand’s efforts to support CDD and do not want you to guess. Tell me if you think their support is impressive or trivial.

8. Considering what you’ve learned investigating 1-7, tell me in your own words how well you think the company is doing to show support for the CDD communities and to make their product accessible to CDD consumers? Could the company do some things better? In 1-3 paragraphs, tell me how the company might better market themselves to CDD consumers even though their product does not relate to a chronic disease or disability. You do NOT have to create a mock-up for this assignment. You can merely describe the changes and efforts you propose.

What went well regarding the PR response to the situation? What might you have recommended improving the response?

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UBER

Write an 800-word paper and respond to the questions at the end of your selected case study to form the basis for your response. (See PDF; pgs 2-6)

Address the following questions as well:

What went well regarding the PR response to the situation?
What might you have recommended improving the response?

Cite PR concepts from your text or other sources to support the points you are making. Book: Seitel, F.P. (2017). The practice of public relations (13th ed.). Pearson
Cite 2 outside references with your paper.

Identify the general Level at which the innovation occurred i.e. Product class, Product Category, or Product Form. Describe the way things were done before the innovation, how was the “generic need” satisfied. Describe the innovation and its impact on product: class, category, form

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Marketing Innovation

Marketing and Innovation – the two most important business functions! For this graded assignment you should analyze and write up five contemporary customer-focused innovations you have observed and investigated!

In detail you should

Identify the general Level at which the innovation occurred i.e. Product class, Product Category, or Product Form.

Describe the way things were done before the innovation, how was the “generic need” satisfied.

Describe the innovation and its impact on product: class, category, form

Specify why, indeed, it is an innovation; continuous, dynamically continuous, discontinuous, disruptive.

Describe how the innovator developed the innovation;

Explain why the innovation is an advance on what was done previously; incremental cost-benefit analysis

Analyze the branding strategy of the innovation and assess its success.

Analyze and evaluate the distribution strategy for the innovation.
Your write up should have a about 10 pages.