View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 17.

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Three key marketing concepts

https://www.viddler.com/embed/74096e5a

View the entire video, then write a short 200 word essay explaining how this video illustrates at least 3 key marketing concepts from Chapter 17. Bold type the two or three words that describe each of the three key marketing concepts that you are explaining.

As a part of this assignment you are required to support your paper with at least one CREDIBLE outside source which you can find by searching the college data bases, online resources, or business publications. Be sure to cite and reference these sources in proper APA format.

Explain and evaluate your strategies and reflect tour insights. opinions. and implications based on the simulation experience.

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Reflection Paper

Case Simulation Reflection Raiser You are required to write a reflection paper (Max. three pages, Times New Roman, size 12, double-spaced, I-inch margins excluding tables and figures). A reflection paper is not a summary paper; you should explain and evaluate your strategies and reflect tour insights. opinions. and implications based on the simulation experience. Specifically, provide your reflection about the marketing decision-making process learned from the simulation, including content (e.g., What were successful/unsuccessful strategies in each marketing mix element?), decision-making process, and skill shools in decision making (e.g., What were the import skills/tools in strategic decision making?). Support your perspectives with specific examples based on your experience. Additionally, provide your opinions and suggestions about the simulation assignment.
Below is the suggested structure for your reflection paper:

o Summary of your strategies and evaluation,

o Reflection based on the marketing mix (4Ps) in the simulation,

o Overall reflection, o Suggestions for the simulation assignment.

Submit your reflection paper to Canvas by Monday. November I S.

Is the campaign, original and authentic? Is there an awareness of the various steps and how a campaign requires constant reviewing? Has the area been researched, and all possibilities fully explored?

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Original Campaign launch / pitch

Presentation and Final Report Components required

1. Structure
Evidence of Planning/Preparedness a clear step by step process introduced and concluded to make the campaign come alive Clear, logical sequence of ideas

2. Content
Is the campaign choice appropriate for the assessment task?
Does it show a clear development of the campaign? Sources of information used should all be accounted for in the final report appendix / bibliography
Description v Analyses be careful not to always be describing, but rather try to show clear thought of analysis at every step of your campaign development.

3. Communication Skills
Delivery of the PR campaign should be clear and concise so that the reader will be able to follow and be able to make thoughtful judgements. Interaction with audience should be on a good level and be taken into account when the presentation is made via video. Is the poster presentation engaging and stimulating?

4. Resources

Appropriate use of presentation aids for presentation. This should then be carried through at the written report stage with use of the relevant visuals and further explanation of the use of such mediums.

Does it show a clear development of the campaign?
All the written material must be free of typographical errors such as misprints or use of wrong characters. Do make sure you ask a peer to read through your final draft below is a list of guide-questions which will be addressed when the work is
marked.

Report of PR Campaign overall should tick the questions below
Is the campaign, original and authentic?
Is there an awareness of the various steps and how a campaign requires constant reviewing?
Has the area been researched, and all possibilities fully explored?
Is what is proposed relevant, concise and original?
The report should be written in academic style without journalistic flavour.
Do include
A summary of the project in the final report.
The report must include an appendix and bibliography of what is covered and researched.

*Add the four component marks and divide by 4 to arrive at the total score out of 100.

This will be done for both the final write up and the poster presentation.

Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market).

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Unit 5 Discussion Question

Review the “Marketing Excellence: The Ritz-Carlton” case study on pp. 425 of your textbook. Bring another hotel into the discussion (either a competitor of Ritz-Carlton or not), and discuss how they maintain their brand promise to their customer base (i.e., their target market). Make certain to select a hotel that has not already been mentioned.

Include the name of the person or question to which you are replying in the subject line. For example, “Tom’s response to Susan’s comment.”

Determine and present your research methodology fully: Specify your sample population, how you will find your sample (sample frame and sampling method), and why you choose that approach.

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Propose a new research project

 

Lisa wants to try to attract more customers since a new restaurant called Fishermans’ Paradise has opened closed to the Bar-Beer-Q Memphis Location. She has been thinking about hosting some events and games, such as karaoke night, poetry night, open-mic comedy, or a trivia night (among others). She wants to know if customers will be interested in participating in these events and what kind of customers (e.g., age, gender) would be interested in what kind of events. Also, she wants to know people’s preferences regarding types of food and drinks while the events are taking place. Lisa asked your team to come up with a research proposal to help her decide what to do. She also specified that she wants you to do survey research, which means you need a questionnaire to collect your data. To help Lisa, your team need to perform the following tasks (Be creative!):

1. Provide any background pertinent to the project. Include marketing questions/research objectives.

2. Translate your research question into hypotheses. Provide a list of hypotheses (null and alternative) that you would like to test (Minimum 2 pairs of hypotheses – null and alternative-) (Hint: Module / Chapter 12).

3. Determine and present your research methodology fully: Specify your sample population, how you will find your sample (sample frame and sampling method), and why you choose that approach. Also, provide information about the expected sample size assuming a 99 percent confidence level, a margin of error of ± 5 percent, and a p-value of 0.5 (Hint: Module / Chapter 8).

4. List the statistical tests to be used to test the hypotheses proposed in point 2 (e.g., t- test, ANOVA, chi-square). Also, provide information about the decision rule you will use to analyze the results (e.g., a significance level of 0.05) (Hint: Module / Chapter 12).

5. Finally, do not forget to justify the data collection method (i.e., online questionnaire, phone). Also, design the first draft of your survey questionnaire with a minimum of 6 questions, using different types of scales (e.g., Likert, comparative, constant sum, graphical, itemized, q-sort). Make sure each question in your questionnaire matches
your research objectives/questions. Discuss choices made regarding screener issues, types of questions, etc., and justify them (Hint: Modules / Chapters 9-10).

Illustrative plans you will provide a written context that will leverage appropriate change management theories and models that you have covered within the course or through you own independent research.

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Consultant change manager

Acting as a consultant change manager you will develop a plan to deliver and sustain the optimisation of the operations of a simulated business as has been specified in the assignment 1 Leader’s Programme Journal of your student colleague. Referring to the specification of requirements in your colleagues assignment 1 your Consultant Programme Journal will: Introduce the organisation and proposed change; address the education of employees (learning plan); the informing of pertinent stakeholders (communication plan); For each of the above illustrative plans you will provide a written context that will leverage appropriate change management theories and models that you have covered within the course or through you own independent research. Finally, you will critic how you are to address the culture of the simulated organisation in terms of its resistance to change. If the specification you have received from student colleague in their assignment 1 is insufficient for your needs you can extend the requirements as foundations for your plans.

A draft format for the Consultant Programme Journal might include:

Journal 1 Introduction – the organisation , need for change and required outcome – 200 words (inc strategy and vision)

Journal 2 The education plan, model and justification 200 words ( inc learning contracts, loop model and organisation learning)

Journal 3 The stakeholder communication plan, model and justification – 300 words ( inc comm plan- stage messages and media)

Journal 4 Critic of the challenges associated with overcoming cultural resistance to change 500 words ( inc Change agency; kotter 8 step v emotional resistance)

Why don’t you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution?

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Distribution channel

Consider each of the following products
Coca-Cola classic
Shasta brand cola
Budweiser beer
Schwan’s ice cream
Used CD of Lady Gaga
Dell notebook computer

To the best of your ability (using your textbook and Internet sources as your guide), consider the distribution channel of each of these products from their original source of manufacture to the place where the final consumer would purchase and/or consume them. Assume we visited each product at every stage throughout the distribution channel. Think about the following: What would we see? Who, in the channel, would be involved? How would they be involved?

After considering the issues noted in the bullet points above, answer any three of the following questions:

1) Have you ever noticed Budweiser and Coca-Cola trucks in the parking lots of grocery stores? Their drivers are dressed in Bud or Coke uniforms, and are responsible for stocking the products on grocery shelves. Although there are similarities, the channels of distribution for Bud and Coke are quite different. How are they different? Think about where the product is “made.”

2) Why don’t you see Shasta brand trucks and delivery people, as you do for Coke and Bud? Why has Shasta elected to use a different channel of distribution?

3) Why does Schwan’s elect to sell door-to-door? Wouldn’t it be less expensive and more efficient for them to sell through conventional grocery outlets?

4) Is it advantageous or disadvantageous for Dell to sell its computers on-line as well as in discount stores?

5) What are the means by which “used” products (e.g., Lady Gaga CDs) are distributed? How is the channel different than for new products? Or, is it different?

What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement? What are some of the problems of this methodology?

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Assignment 11 Nielson Method

Read the attached article carefully. Answer the questions below:

Q1. What is the “acceptable” margin of error in the 11 years of data collected by Nielsen using the dairy measurement?

 

Q2. What are some of the problems of this methodology?

 

Q3. Nielsen saw a rise in accuracy of its ratings data after a change in their sampling strategy. What change did they make?

 

Q4. Why are non-responders a problem?

Write a 1,000-word essay in your own words comparing and contrasting the articles and theories, including at It one citation from each written in format.

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Scholarly research articles

• Read five scholarly research articles(one each for any five of the leadership theories described in Chapters 2-10). Scholarly articles can be found in the MDC Libra!), website. Do not select articles from other
web page

 

• Write a 1,000-word essay in your own words comparing and contrasting the articles and theories, including at It one citation from each written in format. Citations are useful in strengthening your comparisons, but write the essay itself in your own words LIil

 

Analyze the success or failure of a specific recent campaign ( from the past 3 years) and the brand’s communication in a selected country, critically evaluating if the brand achieved its goal with this IMC.

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Critical evaluation of a marketing communication campaign (just eat)

Your assignment is to select an IMC campaign and conduct an analysis for the selected campaign in a critical, evaluative approach. The goal of this assignment is to analyze the success or failure of a specific recent campaign ( from the past 3 years) and the brand’s communication in a selected country, critically evaluating if the brand achieved its goal with this IMC. You are expected to make suggestions and provide ideas for improvement to various aspects of the IMC campaign. In your essay, you are expected to make references to how the brand was established and positioned to suit a chosen market. You should assess the sources of brand equity, evaluate if the IMC contributed to an improvement of the brand equity, and suggest ways to improve and leverage the brand equity.

You are encouraged to select a brand and an IMC campaign for which public information is readily available and the assignment should be based entirely on information from public or secondary sources, such as company websites, published reports, academic journals, and valid news channels as well as your own professional experiences and insights. Extensive use of appendices is expected for this essay. Link to YouTube videos, tables, graphs, images, screenshots, etc should be placed in the appendix section. Reference all claims and arguments, as there is no general knowledge and every piece of information should be backed by citations.