How has Samsung risen from an obscure South Korean company, to a global, dominant force in the electronics industry? In other words, what internal & external factors have led to its growth?

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Case study

Must answer the following questions from case study article
– use “related course materials” as guide/reference

1) What factors have led to Japan’s electronics companies to lose their competitiveness against their international counterparts? Explain.

2) How has Samsung risen from an obscure South Korean company, to a global, dominant force in the electronics industry? In other words, what internal & external factors have led to its growth?

3)Why have Japanese smartphones not been able to compete against the likes of Apple’s and Samsung’s? Explain.

4) How can Japanese electronics companies regain their competitiveness in the industry?

5) (samsung) Discuss their current product offerings & strategy(ies), and present a 1-page-minimum proposal (of 3) for future products/strategies in order to remain competitive, or regain competitiveness.

Write a response answering the following question: What course of action can Jacob take since Hillard has expired.

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To Terminate or Not To Terminate

David Hillard and Timothy Jacobs created Advance Marketing Technology, LLC (AMT). The business became successful. They executed an agreement in which they each agreed to purchase term life insurance policies on the other in the amount of $2,000 so that in the event of the death of either, the other would be able to buy out the deceased member’s shares of AMT. Eventually, AMT’s assets were sold to a third party, and AMT was dissolved. Hillard asked Jacobs whether he wanted to trade the life insurance policies that they held on each other’s life. Jacobs declined and continued to pay the premiums on the policies he held on Hillard’s life. Hillard sued to require Jacobs to convey the life insurance policies to him or cancel the policies. The trial court ordered Jacobs to terminate the policies, and while Jacobs’s appeal was pending, Hillard died.

Write a response answering the following question: What course of action can Jacob take since Hillard has expired.

What is the Impact of pandemic on the customer behavior in fashion industry?

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Impact of pandemic

What is the Impact of pandemic on the customer behavior in fashion industry?

Briefly describe the product category that will serve as the context for your brand and explain the environment where consumers most likely access products in this category.

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Term Project (TP) Task #1: Developing Your Brand Context

Course concepts and terminology must be evident throughout this content to earn full credit. Provide images and cited research to support your thinking.
1. Product Category & Environment. Briefly describe the product category that will serve as the context for your brand and explain the environment where consumers most likely access products in this category. Then provide some cited evidence about the performance of this category and explain why you think it is a valuable focus point for your term project.

2. Nature of Competition. Identify a brand you intend to compete with and provide evidence to describe a. the brand elements, and whether they meet the criteria outlined in your text b. the target consumer segment(s) for this competitor (include all four categories of characteristics) c. brand associations that are utilized in their positioning strategies (give examples) d. evidence of where the brand falls short of fully resonating with consumers e. potential points of parity and difference for this competitor vs. your brand (in other words, what will be your BRAND’s competitive advantage?)

3. Consumer Profile (target segment). Who is seeking the points of difference you aim to deliver? Describe the “consumer profile” for your brand. This is your targeted consumer segment. Identify any differences compared to your selected competitor(s). Provide cited research to describe the following about your target segment (points should be supported with citations):

a. Demographic. age, education, income

b. Geographic. location (is this a region, country, or international brand? Be specific) c. Psychographic. what are the beliefs, values, attitudes, and preferences of your target consumers? d. Behavioral. where do your consumers shop and how often? What do they purchase? How would you describe their lifestyle?

4. Mission I Mantra. Based on what your learned about your competition and targeted consumer, develop the mission and mantra of your brand. This will serve as your basis for choosing brand elements and strategically developing brand knowledge.

FORMAT: (20 points) Organize this information in the same format as outlined in the content instructions. • Images should be posted within text, not as attachments. • The narrative should be provided in complete sentences • Use bold sub-headings for content organization. • Clarity, spelling, grammar, and professionalism will be graded as part of formatting • Include citations in text and a reference page at the end of your document with MLA or APA format

Define the Brand, its offer, and The reason behind the demand. Analyze the stages of the purchasing behavior. Analyze trends that influence this market

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Lush marketing analysis

Lush fresh handmade cosmetics analysis
Part 1: define the Brand, its offer, and The reason behind the demand
Part 2: the consumer
– analyze the stages of the purchasing behavior
Part 3 : competition
– analyze 2 competitors
Part4 : analyze the Inter-type competition

Part 5
Analyze trends that influence this market

Explain in details the Segmentation, Targeting and Positioning (STP) Process, and then use this framework to evaluate how competitive (or uncompetitive) your company’s simulation positioning would be in the current UK jeans market

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Segmentation, Targeting and Positioning (STP) Process,

Segmentation, Targeting and Positioning (STP) Process, and then use this framework to evaluate how competitive (or uncompetitive) your company’s simulation positioning would be in the current UK jeans market

How attractive/valuable is this segment or subsegment? Based on your research, is the segment you have identified attractive enough to justify an extended marketing campaign for your company? Or, should the campaign be one of more limited duration? Why?  

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Marketing Principles

The purpose of this assignment is to apply segmentation and targeting techniques to potential new subsets for a
marketing campaign. This connects to course learning outcomes of constructing market segments of target customers
for a product or service.
Assignment Task Overview
For this assignment, you will assume the role of a marketing analyst. Your consulting firm has been hired to help
with a campaign effort for the client company of your selected product/service. You will communicate your results in a
professional memorandum.
There are three steps to this assignment. Review all three steps before you begin.
Step 1: Refer to the product/service you chose for your Value Proposition Assignment.
The product/service you chose for the Value Proposition Assignment in Week 2 will be the subject of this
assignment.
Review any feedback you received on your Value Proposition memo. You will be writing a longer, more
detailed memo about the same product/service for this assignment.
Follow the specific instructions outlined in Steps 2 and 3 below.
Step 2: Respond to each of the following questions as they relate to your product/service. Note the research and
references requirement.
Your market segmentation memo will have three major sections.
Respond to all the questions in each section.
Your memo also must meet the research and references requirement in Step 3.
I. Market Segment Analysis
Determine and describe the current primary segment. The client has an interesting question. What target
market can be perceived by current messaging for the product/service? Visit the public website for your
company’s product/service. Based on the information available and any other publicly available information,
infer the primary target market based on the messaging you find.
Describe the primary segment you believe your company is targeting for this product/service. Focus only on
this product/service (e.g., for Disney+, focus on just the streaming service, not the parks or other Disney
offerings).
Describe the primary segment in terms of the behavioral, demographic, and psychographic characteristics for
the segment. Give this segment an appropriate name. See, Segmenting and Targeting Markets and Customers
in Learning Resources.
Types of Segmentation Bases
• Behavioral segmentation
• Demographic segmentation
• Geographic segmentation
• Psychographic segmentation
Classify the primary segment according to one of the VALS types discussed in the Segmenting and Targeting
Markets and Customers Learning Resource.
II. New Market Segments
Construct new segments. Your client company is interested in diversifying and building its target customer
base for this product/service in the US market. Who is currently being underserved or overlooked? Who could
be better served by being addressed directly?
Construct and describe two new potential segments or subsegments for your company to target for this
product/service for the US market. Describe each new segment in terms of its behavioral, demographic,
and psychographic characteristics. Give each segment an appropriate name. Follow steps 1-4 of the process
described in the Selecting Target Markets Learning Resource. Begin by identifying the customer need for this
product/service. Then, break the market down into subgroups. Develop profiles of target segments. Do some
secondary research on your two segments. Note: You will not need to develop a full research plan or conduct
primary research for this assignment.
Of the two potential segments or subsegments you have created, which of the two has greater market
potential for your company to target? Why?
Classify your new segment or subsegment according to one of the VALS types discussed in the
Segmenting and Targeting Markets and Customers Learning Resource.
III. Recommendation
Present the best new segment or subsegment. What is the new segment or subsegment you recommend your
company target for its product/service?
Create a simple customer persona to present your new segment and illustrate that segment in a table with
the following fields and information relevant to the product/service: [segment name] [representative
photo] [demographic] [background] [needs] [goals] [challenges] [perceptions] [motivations] [VALS type] See
customer persona example here: 3 Examples of a Customer Persona – Simplicable
Any product changes needed by this segment or subsegment? Are any product/service changes required to
serve the segment you have identified? If so, what are they?
How attractive/valuable is this segment or subsegment? Based on your research, is the segment you have
identified attractive enough to justify an extended marketing campaign for your company? Or, should the
campaign be one of more limited duration? Why?
Step 3: Format your submission to comply with these requirements.
Communicate your case analysis results in a Microsoft Word document formatted as a professional memorandum.
Your memo will be longer than a typical one-page memo. It is reasonable to expect this assignment to be about five
pages in length, single-spaced.
Here is a sample professional memo:
https://owl.purdue.edu/owl/subject_specific_writing/professional_technical_writing/memos/sample_memo.html
Address your memo to Vice President of Marketing Tiffany Morrow. Assume Ms. Morrow is your boss at a fictional
consulting firm called “Destiny Marketing.” The memo is from you, and your role is a marketing analyst at Destiny
Marketing. This memo is regarding the company, which is your client, and the client’s product/service. Your memo
will communicate to Ms. Morrow your analysis. All questions in Step 2 must be included in your memo. A memo does
not have a cover page.
Research and References Requirement
All statements of fact within the memo must be supported by a credible source, and that source must be
cited using APA in-text citations. See, Is My Source Credible?
Include a list of your sources in APA format. The reference list is required and should appear at the end of the
memo in the space where attachments are normally found. [insert source for APA reference list format here.

What symptom(s) in this case suggest that something has gone wrong? Explain the causes of these symptoms using the Job Characteristics Model. What job design practices should YakkaTech executives take to correct these problems? Be specific.

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Yakkatech Inc. Case Study

Read the YakkaTech, Inc. Case Study on pp. 181-182 in your textbook and then write a report that answers each of the questions listed below (not the questions following the case study in the textbook):

1) What symptom(s) in this case suggest that something has gone wrong?

2) Explain the causes of these symptoms using the Job Characteristics Model (discussed in your textbook on pp. 169-172). Be sure to address the core job characteristics of skill variety, task identity, task significance, autonomy, and feedback.

3) What job design practices should YakkaTech executives take to correct these problems? Be specific.

Identify two or three “market segments” which you think comprise the market for the product category you have chosen? Discuss how you arrived at these segments?

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Market segments

Visit a drug store, grocery store and/or discount store and carefully examine one of the following product categories:
toothpaste
laundry detergent
shampoo
candy
cereal
For any one of the product categories listed above (mention which one),
Consider past and present advertisements and other promotions you have seen for the various brands of this product
Examine the packages (package design, labels, pictures, etc.).
Look at the prices of the brands found on the shelves.
Finally, think about your own shopping and consumption experiences with the category of product you have chosen.
Then, answer the following question:
Identify two or three “market segments” which you think comprise the market for the product category you have chosen? Discuss how you arrived at these segments? Use the observations made (from the bullet points noted above) to support your analysis.

Discuss positioning strategy and provide positioning statement. Discuss your pricing strategy.

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Marketing plan for a shoe brand

Assignment 2- Marketing Plan for Your Shoe Company (150 points)

Develop a brief marketing plan for your shoe brand. This assignment should be approximately 8-10 pages long.

Sections:

1)Executive Summary (1 page)
i) A detailed overview of your plan

2) SWOT Analysis (1 Page)
i) Brief overview of strengths, weaknesses, opportunities, and threats

3) Segmentation and Targeting Strategy (1.5 Pages)
i) Bases of segmentation used
ii) Targeting approach and target customers

4) Unique Selling Proposition (1 Page)
i) Discuss positioning strategy and provide positioning statement.
ii) Discuss your pricing strategy.

5) Distribution Plan (1 Page)
i) Detailed plan to get your products to your target market

6) Promotional Strategy (2 Pages)
i) Marketing material to be used
ii) Integrated communications plan
iii) Online marketing strategy

7) Growth and Retention Strategy (1 Page)
i) Plans for growth and retention in customer base

8) Budget and Financial Projections (1 Page)
i) Expected costs
ii) Predicted outcomes