How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

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Competitor Analysis (Individual Assignment)

In each industry there are five companies and you are competing with four other companies. All the companies have family cars but you have direct competition with one or two companies. This assignment is about competitors and how you can analyze them. This assignment will help you to adapt your strategy based on competitors analysis.

 

1. Business Definition:

What business does this competitor appear to be in? What markets do they serve, what customer needs are satisfied?

2. Source of Competitive Advantage:

What do you believe this competitor views as their source of competitive advantage?

3. Strengths and Weaknesses:

How would you characterize the primary strengths and weaknesses of this competitor? How can you exploit their weaknesses while defending against their strengths?

Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?

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Chapter 11: Retailing and Wholesaling

Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]:

1 Read Chapter 11 of the textbook and answer the following questions:

a. List the decisions that a retailer has to make.

b. List the types of retailers by form of ownership.

c. List the types of retailers by the amount of services.

d. List the types of retailers by length and breadth of product assortment, define each and provide a real-time example for each.

e. List the major types of wholesalers and explain the key characteristic of each.

2. Watch this video:
https://www.youtube.com/watch?v=TNJf-EHI3lYLinks to an external site.

Explain the marketing strategy of the retailer: who is the target market? What is its product, price and distribution strategy?

3. Describe the atmosphere of your favorite store: what’s the color scheme in the store? What kind of music does it usually play? What kind of smell does it have? Who is the primary target market? What is the pricing strategy of the store?

Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer? Define channel intensity, list the three types and provide a real-life example for each type.

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Chapter 10: Marketing Channels

Read the chapter and answer the following questions [to facilitate references later on for the purpose of test-taking, make sure you bold or underline key concepts, use bullet points, and note down the page numbers on the textbook for each concept]

1. Define the concept of marketing channel.

A marketing channel structure is concerned with three primary dimensions: length, intensity and types of intermediaries (resellers, wholesalers, distributors, agents, etc.).

2. Define direct and indirect channel, provide examples for each.

3. Define channel length. What is the length of a direct channel? What is the length of a channel that involves producer, retailer and consumer?

4. Define channel intensity, list the three types and provide a real-life example for each type.

5. Define reverse logistics [brief coverage in the textbook but a very important concept) and list the scenarios where a reverse channel is needed.

6. List the decisions involved in channel management.

7. Define logistics and list its components.

8. List the transportation alternatives and briefly explain each alternative is fit for what kinds of products.

9. Watch this video:
https://www.youtube.com/watch?v=y3qfeoqErtYLinks to an external site.
. Which aspects of Fedex’ operation impress you the most?

Write your article by piecing together the six bits of expertise, as well as an introduction that says something along the lines.

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Social Media Marketing

The student will write an expertise article that compiles six short paragraphs from an industry “expert” on the preapproved topic (Social Media Marketing is the topic approved). Students will solicit the paragraphs from the expert, add an informative introduction paragraph, and add two concluding paragraphs that synthesize the expert opinions of the contributor ( about the five different paragraphs). Ask if the expert can write six short paragraphs (four sentences) about the topic. The assignment serves multiple purposes: (a) an investigation of expertise as a brand attribute; (b) an application of cobranding for professional brands; (c) the opportunity to connect with an industry expert in a manner that builds their brands and builds the student’s brand in a digital environment.

Objectives, and Strategies

1.Write your article by piecing together the six bits of expertise, as well as an introduction that says something along the lines of “I asked an expert in the field their thoughts on [Social Media Marketing] and here’s what they said.” (Something like this, but not necessarily this.)
2.Write a concluding two paragraphs that summarizes and synthesizes. This is your chance to show your wisdom and knowledge and how you can be the person who ties everything together for your readers. Add something new if you feel it’s appropriate. Remember, YOU are an expert in this area as well. Your conclusion can include a story from industry, an experience you had, your thoughts on how several of the ideas tie together even if at first, they seem opposed, etc.

. Identify the marketing strategy of your chosen organisation, giving evidence from secondary research and primary (observational) research to support your judgements.

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Service evaluation report.

Select a service organisation to be the focus of your study. You should pick an organisation that has premises nearby so that you can conduct observational research. Write a BUSINESS REPORT addressed to your chosen organisation, which includes the following:

1. Write a brief explanation of how the services marketing mix links to an organisation’s marketing strategy (target market and positioning) drawing on appropriate literature (approx. 400 words).

2. Identify the marketing strategy of your chosen organisation, giving evidence from secondary research and primary (observational) research to support your judgements. (approx. 300 words)

3. Use the services marketing mix to analyse the service and evaluate how well the organisation manages the service experience in line with its marketing strategy (approx. 500 words)

4. Make recommendations on how the organisation could better manage the service experience. (approx. 300 words)

. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?

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Tobacco Case Analysis

Laczniak and Naor discuss the complexity of international ethics or, more precisely, the ethical assumptions that underlie strategic decisions for multinationals.2 They suggest that multinationals can develop consistency in their policies by using federal law as a baseline for appropriate behavior as well as respect for the host country’s general value structure. They conclude with four recommendations for multinationals:
1. Expand codes of ethics to be worldwide in scope.
2. Expressly consider ethical issues when developing worldwide corporate strategies.
3. If the firm encounters major ethical dilemmas, consider withdrawal from the problem market.
4. Develop periodic ethics-impact statements, including impacts on host parties.

See www.who.int, the World Health Organization’s website, for more details regarding the current tobacco controversy.

QUESTIONS
1. Use the model in Exhibit 1 as a guide and assess the ethical and social responsibility implications of the situations described.

2. Can you recommend alternative strategies or solutions to the dilemmas confronting the tobacco companies? To governments? What is the price of ethical behavior?

3. Should the U.S. government support U.S. tobacco company interests abroad?

4. Should a company be forced to stop marketing a product that is not illegal, such as cigarettes?

What benefits do you get out of this brand? What brand associations do you have for this brand and where did they come from? What brand strategies does this brand use and why do you think they use them?

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Brand

Chose a brand you are familiar with. What benefits do you get out of this brand (not the product, the brand)? What brand associations do you have for this brand and where did they come from? Finally, what brand strategies does this brand use and why do you think they use them?

What is your take on the sales promotion strategies used by Tim Hortons? What marketing and communications objectives do they meet? How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?

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Integrated Marketing Communication – Discussion 7

 

The purpose of this discussion is to reflect on your learning and to further your understanding of sales promotion and its role in the marketing mix by reviewing Tim Hortons’ RRoll Up the Rim To Win® campaign.

  1. Review: Get Excited Canada: RRoll Up the Rim To Win® Is Back With New Prizes And More Ways To Play
    Review the press release provided and conduct your own online research to learn more about Tim Hortons and Roll Up the Rim.
  2. Post your comments
    Now that you have reviewed Tim Hortons’ marketing of Roll Up the Rim, contribute meaningfully to the discussion by responding to the following questions:
  • What is your take on the sales promotion strategies used by Tim Hortons?
  • What marketing and communications objectives do they meet?
  • How does Tim Hortons integrate sales promotions with other components of the marketing communications mix?

 

Discuss principles of strategic digital marketing and the role of digital and social media channels. Explain the role of digital marketing in the contemporary marketing environment.

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Digital Marketing Campaign Plan on Gara Yara

  1. Discuss principles of strategic digital marketing and the role of digital and social media channels.
  2. Explain the role of digital marketing in the contemporary marketing environment.
  3. Critically analyse and research digital marketing situations.
  4. Apply marketing theory to create digital marketing solutions.
  5. Digital communication and/or literacy.

Who are different types of people, and how are they different in terms of their attitudes and behaviours? What are the causes of their actions? How can you affect their behaviour and make it better?

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CONSUMER BEHAVIOUR INDIVIDUAL COURSEWORK

Pandemic Related Consumer Problems
This assignment asks you to apply your advanced knowledge of consumer behavior to the current issues of the global pandemic. You have 2500 words (plus any appendices and works cited) to produce a professional report that: (1) identifies and then elucidates the problems around pandemic through consumer, environmental, organizational, and/or industrial analyses, and then (2) proposes a creative solution to correct the problem that is justified by a thorough consumer behavior analysis which uses a variety of appropriate theoretical perspectives. The assignment relies on applying your advanced knowledge of customers to a real issue. Your identified problem and proposed solution should focus on at least one element of the marketing mix (i.e., Price, Product, Promotion, or Place).
You need to analyze the issues that have been happening and then produce the case, supported by consumer behavior theories and concepts that can help to overcome the issue. For example, it could be on the panic buying at the beginning of the lock downs even though retailers assure there will not be a supply problem or people who refuse to have vaccination because of various news they choose to believe even though scientists and world health organization support vaccination. Who are different types of people, and how are they different in terms of their attitudes and behaviors? What are the causes of their actions? How can you affect their behavior and make it better?
Two important questions to keep in mind are: how elaborate the issue you are analyzing and how realistic it is in terms of your approach to overcoming resistance and implementing it. The detail here is critical.

Please follow the sections below in your report, as marks will be allocated as follows:

Report Section Title Executive Summary Report Section Description A short section that introduces the principle issues, outlines the conclusions from analyses, and details the main recommendations. Allocated Marks 10% (approx. 100 words) Consumer Analysis Provide a critical consumer analysis using CB concepts and 40% (approx 1000 words) theories from discussions in class and independent academic literature research (not textbooks!) of why and how customers behave as they currently do. Marketing Plan & Implications Present your proposed solution that states a resolution or opportunity justified by CB theories and concepts. Also, provide critical 40% (approx 1000 words) projections of how consumer behavior will change after the implementation. Marketing Implications, Budgeting, and Limitations Provide critical analysis of the marketing strategy issues and problems with the implementation of the proposal and include other supporting information (e.g., budget, implementation plan, evaluation plan, etc.) 10% (approx. 400 words)