What do they do and why do they exist? How did Redpepper create brand equity for the company you selected? Do you think the strategy Redpepper employed for your chosen company will work? Why or why not?

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Redpepper

Visit RedPepper (https://redpepper.land/work/creating-awareness-happiness-with-a-new-brand-identity/). Click around the site and find out what Redpepper offers its clients. What do they do and why do they exist? After you summarize what they do, click on the “work” tab and choose one of Redpepper’s clients (Verizon, Urbane, Nashville General Hospital, Cracker Barrel, Slack, etc). How did Redpepper create brand equity for the company you selected? Do you think the strategy Redpepper employed for your chosen company will work? Why or why not?

The paper should include the following: introduction, discussion of the latest trends related to the topic, discussion of the relevance or importance of the topic to marketing, and conclusion.

Why is promoting our company so essential? Discuss traditional (print, broadcast) and non-traditional (digital) marketing campaigns and strategies.

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Promotional Channels (IMC)

Why is promoting our company so essential? Our company is CVS.

Discuss traditional (print, broadcast) and non-traditional (digital) marketing campaigns and strategies.

Description and analysis of their respective marketing strategies by using the tools studied in class. Explanation of the reasons having led one of the companies to be sustainable whereas the other one went out of business.

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Sustainable companies

Course Objective: Confront the marketing strategies from two competing companies, one of them having gone out of business and the other one being successful and sustainable in order to demonstrate that companies’ sustainability can rest on their marketing strategies.

The purpose of this project is to give you an opportunity to apply marketing knowledge you have gained in this and previous courses, as well as your field experience while developing the research skills needed to better understand the use of marketing in any industry. In teams, students will analyze an existing company while comparing it to a competitor from the same industry having gone out of business. The comparative analysis should highlight the marketing strategy and actions deployed by each company as one of the variables enabling companies to either exist for a longer time or to be beaten by their competitors.

This assignment requires a written report.

The report should feature the following sections:

Cover page
Table of contents
Introduction
Presentation of both companies

Description and analysis of their respective marketing strategies by using the tools studied in class
Explanation of the reasons having led one of the companies to be sustainable whereas the other one went out of business

Identify and analyse the key competitors for the organization/brand in this particular segment, and critically evaluate how it is positioned in relation to these competitors.

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Individual essay: marketing strategy discussion

Coursework Assessment
Select a commercial organization that you are familiar with. With reference to relevant theory from the lectures, workshops and associated readings for this course, including the ‘essential’ journal articles you have been specifically asked to read for this task ( see below), and information/evidence from publicly available sources:

i. Identify and profile a t least one key target segment in which the organization operates, the needs that its typical customers are seeking to fulfil, and the type of value these consumers derive from the organization/brand’s products or services ( you should consider concepts such as segmentation variables, customer profiling, Hierarchy of Needs, and typology of value)

ii. Identify and analyse the key competitors for the organization/brand in this particular segment, and critically evaluate how it is positioned in relation to these competitors ( you should consider concepts such a s direct/indirect/replacement competitors, value propositions, perceptual mapping, differentiation and competitive advantage)

iii. Use a relevant model ( e.g. Anatomy of the Brand or Brand Prism), and information from publicly available sources, to deconstruct the intended brand identity of the company and critically discuss how, and how effectively, it has communicated this through each aspect of the marketing mix. Critically discuss the effects of ‘uncontrollable’ factors or communication in helping or harming the degree to which consumers hold a brand image that is in line with the intended brand identity.

IMPORTANT NOTES
You CANNOT choose the following companies for this individual assignment: Apple, BMW, Mercedes, Nike, Qatar Airways, Samsung. The essential reading for this coursework task is a s follows.

One of the criteria you will be assessed o n is your engagement, understand and ability to apply some of the content in this papers in your coursework:
1 . Sheth, J.N., Newman, B .I. and Gross, B .L., 1 9 9 1 . Why we buy what we buy: A theory of consumption values. Journal of business research, 2 2 ( 2 ) , p p .1 5 9 -1 7 0 .
2 . Bergen, M. and Peter af, M.A ., 2 0 0 2 . Competitor identification and competitor analysis: a broad‐based managerial approach. Managerial and decision economics, 2 3 ( 4 ‐5 ) , p p .1 5 7 -1 6 9 . 3 . N and an , S., 2 0 0 5 . A n exploration of the brand identity–brand image linkage: A communications perspective. Journal of brand management, 1 2 ( 4 ) , p p .2 6 4 -2 7 8 .

Explain how marketing helps business and address challenges in competitive markets. Identity marketing solutions to address a particular business challenge. Describe the impact of globalisation on competitive markets.

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Introduction to marketing

This assignment involves producing a short report that seeks to develop your understanding and awareness of marketing and its component elements in use of the marketing mix to operate and manage key business objectives. By completing these tasks, you would be demonstrating your knowledge of marketing within a business context and some of the challenges or issues faced by businesses.

LO 1 Demonstrate an understanding of the marketing mix

LO 2 Explain how marketing helps business and address challenges in competitive markets

LO 3 Identity marketing solutions to address a particular business challenge

LO 4 Describe the impact of globalisation on competitive markets.

Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identified

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Marketing

Apple: Building the World’s Most Valuable Brand”

* Analyze the case from the perspective of a marketing professional and address Apple’s current position in the market. Identify a potential issue for the tech company and perform an analysis resulting in a recommendation for Apple’s marketing strategy to address the problem you identifiedMarketing

Reference

Aaker, D. A., & Moorman, C. (2017). Strategic market management (11th ed.). Wiley Publishing.

What is mean by marketing to remain competitive using SWOT analysis describe Ansoff’s Growth matrix and how business use Ansoff’s Growth matrix to become successful explain how business use digital marketing to improve performance and growth.

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Introduction to Marketing

This would be a whole page : title; assignment, student ID ,Module,Tutor name, date of submission. Please write your work in 3rd person not 1st person meaning.The sources book for a journal article , website , online journal, please 9 research sources references. All the answers must include in-text citation of sources from core and essential reading from this module stated in the module handbook to gain more marks. The number 1.0- Introduction (100 words) this about writing the 3 or 4 sentences briefly on the four main areas of the assignment , what is mean by marketing to remain competitive using SWOT analysis describe Ansoff’s Growth matrix and how business use Ansoff’s Growth matrix to become successful explain how business use digital marketing to improve performance and growth. The Conclusion (100 words). In conclusion /final /analysis /discussion/evaluation/explanation , etc the author ha highlighted .(A summary of each the main heading by way of two sentences as guide those struggling to write one.

Write a clear description of your proposed HDR research project that outlines the what, why and how.Provide a brief statement of what your will research try to achieve: What is its aim? What are the objectives?

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CV

In approximately 500 words, write a clear description of your proposed HDR research project that outlines the what, why and how.
Include a suggested title.
Provide a brief statement of what your will research try to achieve: What is its aim? What are the objectives?
Demonstrate your engagement with a research area in one or more of Flinders University’s Colleges.

Demonstrate how your proposed research aligns with your proposed supervisor’s work.
Find out what has already been published in the area. Your project must aim to make a significant –and for doctoral level, original- contribution to that field.
Demonstrate originality.
Include the proposed methodology.
Include a timeline NB full-time Masters are expected to be completed within two years and full-time PhDs within three years (thesis only degrees).
Include a bibliography.
Estimate any potential significant projects costs, if possible. This will help the College review whether funding is available.

In two pages, summarise your:
• Name and contact details eg skype/ email/ phone
• University studies or courses where you undertook prior research. Include your recent/relevant thesis title, word length and abstract. Include the proportion of research in the overall course.
• Relevant research employment experience, if any
• Publications relevant to proposed research, if any. Provide Digital Object Identifier (DOI) number and title OR evidence of artefact or creative works or other research output.

How is it being positioned in relation to customer needs and competitive offerings?

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The following are some guidelines for the project:

1. Select an industry in which you are interested (i.e.: consumer goods, industrial goods, travel, postal, health care, entertainment, finance, retail, etc.).

2. Select a leading business in your field of interest.

For example, in the travel industry, you might select an airline, a cruise line, a tourism bureau, a hotel chain, a travel agency, a car rental firm or a resort/destination.

3. Prepare a critical evaluation of the organization that you have chosen. Some of the criteria for evaluation are: At whom is this product / service targeted?

What is the product / service concept, stated in terms of results produced for the customer?

How is it being positioned in relation to customer needs and competitive offerings?

What is the level of customer satisfaction? How is it managing the marketing mix?

What are your recommendations on its strategies on segmentation, targeting and positioning and marketing mix?

4. Conduct a comparative analysis between the leader you have chosen and a company (or companies) within the industry that does not enjoy the same success.

What strengths and weaknesses do you find in their marketing efforts?

How have their efforts enhanced or hindered the company’s image and success?

5. Your analysis should use the concepts developed during the course where appropriate.

6. The write-up should not exceed 10 pages excluding appendices (as per the same format suggested for case write-up).

What’s the personal connection? How would you get an introduction?

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Choose someone who you think could be solicited for a contribution and prepare a four page maximum memo outlining how you would approach that donor. What’s the personal connection? How would you get an introduction?