Market entry is a key piece of any international marketing course. What are the different formats for entry and what are the risk profiles of each? Explain in detail and use examples to illustrate your answer .

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Essay Question

Your answers should be logical, coherent, thorough, complete and free of error. An essay question is designed to test understanding of the concepts involved in the question, the relationship of those concepts to each other, and how those concepts play out in the marketplace. Therefore, this essay requires a plan, which will identify the concepts involved, and then point out how the relationships work. If this were about a marketing or international business concept, the sections would explain each concept, explain how the concepts are related to each other, and give examples of how the concepts are present in the marketplace.

Essay should consist of: –

  • Introduction (6 sentences at least)
  • 3 Body Paragraphs (7 sentences at least)
  • Conclusion (6 sentences at least)

The writer must make sure that the important points are included, the relationships are explained, and the examples are relevant. All this and there should be an error-free, logical, coherent argument underpinning the essay so that it makes sense to the reader. Merely mentioning the concepts without explaining them and how they are connected will result in a poor grade. Once you have identified and explained the concepts, you will have another paragraph explaining the links between the concepts and examples of marketplace (real life) situations.

1) Market entry is a key piece of any international marketing course. What are the different formats for entry and what are the risk profiles of each? Explain in detail and use examples to illustrate your answer .

The 4 P model in a marketing plan is the most popular, how about the 5 P? What is the 5th P in this type of a marketing plan?

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Marketing plan

The 4 P model in a marketing plan is the most popular, how about the 5 P?  What is the 5th P in this type of a marketing plan?

Identify a research topic in the example of Heathrow’s third runway plan. Formulate your research question and specify the research objectives.

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CASE STUDY

Make a slide show based on the case and answer the following questions

Draw on the case of Heathrow’s third runway plan and prepare a 5-minute presentation that shows:The process of how you

(1) identify a research topic in the example of Heathrow’s third runway plan;

(2) formulate your research question;

(3) and specify the research objectives;

The process of how you (4) choose an appropriate methodology; and (5) evaluate the methodology fit

Read the assigned Scriptures and use them, or other relevant Scriptures, to discuss what the Bible says about private ownership and trade. How are they different from the understanding of their economic roles? What are the differences between the roles of government in the Bible and the market economy?

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Discussion questions

Question1

  • Prompt: Read “YOU’RE THE ECONOMIST: Cigarette Smoking Price Elasticity of Demand” in Chapter 5. According to the previous discussion, what factors influence the price elasticity of demand for cigarettes? What other factors not mentioned in the article might also influence the price elasticity of demand for cigarettes?
  • Requirements: 250 words minimum initial post, 100 words minimum reply

Question 2

  • Prompt: Read the assigned Scriptures and use them, or other relevant Scriptures, to discuss what the Bible says about private ownership and trade. How are they different from the understanding of their economic roles? What are the differences between the roles of government in the Bible and the market economy?
  • Requirements: 250 words minimum initial post, 100 words minimum reply

In at least 200 words, describe each of these terms (segmentation, targeting and positioning) making sure that you provide insight (examples) into how they are different from each other.

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Segmentation, Targeting and Positioning

In at least 200 words, describe each of these terms (segmentation, targeting and positioning) making sure that you provide insight (examples) into how they are different from each other.

In the discussion board, in at least 200 words, describe the benefits of, or problems with, micromarketing that you found in the research. Then add why and how you could use micromarketing techniques in the business you have been using for the other examples in the class.

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Micromarketing

After reading the chapter mentioned above about segmentation, perform a search on micromarketing and its derivatives to learn more about it. If your curiosity is piqued take a look at the documents that are attached to this post. Acxoim Personicx (https://www.acxiom.com/ ) uses cluster analyses for targeted email marketing, among other things.
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In the discussion board, in at least 200 words, describe the benefits of, or problems with, micromarketing that you found in the research. Then add why and how you could use micromarketing techniques in the business you have been using for the other examples in the class.

https://www.acxiom.com/

What areas of learning are you most looking forward to in this course? After reading from our textbooks, what content was most familiar, and what content seemed new to you?

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Communication in project management

Read and review all of the information topics, which include:

Course Learning Outcomes.

  • Chapters 1 and 2 of Business Communications for Success
  • Chapters 2 and 12 of the e-book Managerial Communication

Information about the Communication Audit Project (Project Information)

In the Course Overview, read the information that explains how to engage in the Content Discussions and post your Workshop Logs.

The Experiential, Collaborative, And Team Projects: Communication Audit In The MBA Communication Course(PDF document) resource from OCLS about conducting research.

In a Word document, compose a response of 1-2 pages (approx. 450-600 words) addressing the following questions:

  • What areas of learning are you most looking forward to in this course?
  • After reading from our textbooks, what content was most familiar, and what content seemed new to you?
  • What questions do you have about the Communication Audit Project?
  • How will you engage in the process for Content Discussions and Workshop Logs?
  • What has been your previous experience doing research?
  • What are some assumptions(new tab) and expectations you have about this course?

Identify a product for which you think that you paid either too little or too much. Identify the pricing strategy you think the company used (based on the Required Unit Resources), and explain why you think they made their decision. Do you agree or disagree with their choice? Why?

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Journal entry

Identify a product for which you think that you paid either too little or too much. Identify the pricing strategy you think the company used (based on the Required Unit Resources), and explain why you think they made their decision. Do you agree or disagree with their choice? Why?

Prepare a 1-year marketing communications plan for your brand. Part of the challenge is to determine the marketing communications budget to meet the challenge.

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DISCUSSION ESSAY

You are assigned the challenge of building market share for one of the key brands mentioned in this brief: Lipton. In other words, some students will be preparing a marketing communications plan for one brand, and some will design a plan for the other, a competitive situation.

The mandate is to prepare a 1-year marketing communications plan for your brand. Part of the challenge is to determine the marketing communications budget to meet the challenge. To do so you must consider the overall market sales and market shares of the key brands and allocate a portion of the sales to marketing communications. How much of their sales revenue should be devoted to the marketing communications budget? The client wants you to develop an “umbrella” campaign (family campaign) that presents a compelling reason for consumers to buy your tea brand. The campaign will be designed to attract consumers to the brand, not a specific type of tea within the brand franchise. The benefits of the campaign will have an impact on the various sub-brands in the brand family.

Procedure Guidelines

You must immediately undertake some online secondary research to determine and evaluate the latest trends in the market and to gather marketing and marketing communications information about the brand you select and its primary competitors. Your communications plan will include a discussion of the various components of the marketing communications mix you are recommending. The extent of “execution” detail required is left to your discretion. Consult with me for clarification and expectations. Refer to the Case Study Model and Marketing Communications Plan Model posted along with the assignment for further guidance.

 

Do these 2 parts below:

Brand Analysis

(Highlight key aspects of current marketing strategy)

  •   Product (Advantage)
  •   Price
  •   Distribution
  •   IMC
  •   Image (perceptions held by consumers)

Positioning Strategy

  •   Provide a clear positioning strategy statement that will guide the plan and recommendations

Develop a satisfaction survey question in a matrix format that gathers ratings on the major components (10 minimum) of the customer experience using the pathway approach.

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Customer Service

1) Think of a customer service experience you recently had (an oil change, a movie theater visit, a doctor’s visit, an expensive item purchase, etc.). State the company and the service/product.

This will be your client for this assignment.

2) Develop a satisfaction survey question in a matrix format that gathers ratings on the major components (10 minimum) of the customer experience using the pathway approach.

Uses a Likert rating scale. Avoids common development mistakes, such as leading, loaded, ambiguous, and double-barreled questions.

3) Develop two open-ended questions that gather what worked well and what didn’t in the respondent’s own words.

The questions should avoid leading to yes/no responses and should be phrased with ease of understanding in mind.