Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

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Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.

Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager.

Identify the touch points that create a customer’s journey — or rather the “experience of the user.”

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According to Gibbons (2017), designing a service requires the provider to identify the touchpoints that create a customer’s journey — or rather the “experience of the user.” One tool managers use to understand the customer journey is a service blueprint (nngroup.com). (Links to an external site.)

Consider a service experience in your work environment or a personal experience you may have had with a service provider. Using the service blueprint diagram displayed in the service blueprint article, map out the customer journey for the service you identified.

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

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Marketing Research Process

Identify a problem faced by a multi-national brand today and propose a research proposal that implements each step of the marketing research process.

In your proposal, be sure to identify the research question(s) and sources of both primary and secondary data. Discuss how the research results will help the business or organization.

Write your proposal as a 1-2 page, single spaced, business memo addressed to the brand manager.

Use the following format:

DISCUSS THE RELATIONSHIP BETWEEN RELIGIOSITY AND ATTITUDES TOWARDS FASHION CONSUMPTION AMONG MILLENNIALS AND GENERATION Z IN THE UK

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DISCUSS THE RELATIONSHIP BETWEEN RELIGIOSITY AND ATTITUDES TOWARDS FASHION CONSUMPTION AMONG MILLENNIALS AND GENERATION Z IN THE UK

Demonstrate a basic understanding of the characteristics and skills of a successful sales professional

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Identify and explain the common basic terminology used in professional sales •

Describe the role of sales in everyday life and within an organization

Demonstrate a basic understanding of the characteristics and skills of a successful sales professional
Address the following in your submission:
1. Identify and explain the common basic terminology used in professional sales.

a. Explain the importance of FAB. Create a FAB chart of 10 characteristics of your favorite product.

b. Describe what each of the four key characteristics of a brand has to do with selling

c. Explain how key performance indicators (KPIs) help gauge the productivity of each salesperson.
2. Describe the role of sales in everyday life and within an organization.

You are a new sales representative for your favorite product, and you are attempting to fill your pipeline with sales leads.

a. Describe the benefits of three prospecting sources.

b. Describe how the sales funnel applies to qualifying and prioritizing prospects.

c. Describe customer relationship management (CRM) system and provide an example of how it is used by a professional salesperson.

3. Demonstrate a basic understanding of the characteristics and skills of a successful sales professional.

a. Describe at least three characteristics of a good salesperson. Explain which you have now and which, if any, must be developed.

b. Describe consultative selling and explain how it is different from transactional selling.

c. Discuss the sentence, “Salespeople are communicators, not manipulators.” Explain what it means and why it’s important to know in sales.

List and describe the specific metrics that measure traffic, audiences, and campaigns.

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Internet Marketing

Directions: Unless otherwise stated, answer in complete sentences, and be sure to use correct English, spelling, and grammar. Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A The term “metrics” is commonly used by digital marketers. Explain your understanding of the meaning of the term.

Part B List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important?

Part C Using a mobile site or app with which you are familiar, describe a scenario that tells the story of how one user segment would behave on a visit to the site—their customer journey using the app. When you are satisfied that your scenario represents behavior of one segment adequately, identify the metrics that would be useful in ascertaining if the segment’s needs are being met and if the customer experience for this segment is satisfactory.

Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

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Psychographics: Values, Personality, and Lifestyle

Answer this online survey to see how psychographics might describe you as a consumer. Do you agree that the segment in which the survey placed you, based on your answers, in an accurate description of your lifestyle, personality, and/or values? Explain.

In terms of psychographics, what additional details about your values, personality, or lifestyle would help a car manufacturer target you more effectively for a new car purchase? What questions would you add to the survey in order to elicit these details?

How effective is the fashion brand Boohoo’s use of celebrity endorsement and influencer marketing as a way to market their brand and their products?

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How effective is the fashion brand Boohoo’s use of celebrity endorsement and influencer marketing as a way to market their brand and their products?

Why should US Company consider hiring offshore talent from your country.

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Why should US Company consider hiring offshore talent from your country.

Demonstrate critical and innovative thinking to evaluate alternative service strategies and in doing so, find an effective solution that best benefit various stakeholders

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Services Marketing

This assessment is linked with the following Course Learning Outcomes:

CLO1 Apply relevant service theories, models and frameworks to evaluate business situations

CLO2 Develop appropriate service strategies and tactics to improve business outcomes

CLO3 Demonstrate critical and innovative thinking to evaluate alternative service strategies and in doing so, find an effective solution that best benefit various stakeholders

CLO4 Draw on appropriate data sources through your research effort to justify your service solutions to a business strategy.

CLO5 Implement and manage service solutions that benefit various stakeholders

CLO6 Communicate your service solutions at a high standard, that is, within the conventions of academic standards at a masters’ degree level