Drinkworks: Home Bar by Keurig
Is it a good product and is this an opportunity worth pursuing for both companies involved? discuss. What problem is it trying to solve?
Task: Defining Social Marketing
1.What are the important themes across three definitions?
2.Define social marketing in your own words
Social Marketing – Develop a Social Marketing Project Plan
Objectives
1. Critically discuss the value of taking a community approach to addressing a problem.
2. Reflect on the concept that Stakeholders are not a homogeneous group and formulate plans to engage with them and establish actions that are tailored to meet their needs and expectations.
3. Apply the theory learnt in this course to justify your position, recommendations, and opinions.
This week’s assignment you will write about the the research you will do to launch the product. How will you launch the product? Will you do a one city, one region or larger area? Will you sell it retail, online or something else? Take a look and refer to the content provided in the folder to give you ideas. Also take a look at and watch Shark Tank shows – they give great ideas. This section will be included in your final submission. This should be at least 2 to 3 pages and should include details like dates, milestones, locations.
Feedback from my professor last week “This is looking really good here Note on target audience try to add more details in terms of age brackets, income levels, etc.”
Successful Sales Techniques And Management Strategies
As a conclusion from this course, you will reflect upon your learnings and takeaways from the course and create a 2 part assignment:
1. Create a development plan on how you could apply these principles in your career.
2. Create a 3 min video using Monroe’s Motivated Sequence on a CSR, Diversity or Inclusion topic of your choice and submit the script you use.
The development material should be based on learning modules from the course
The PDP should be on an airline pilot who works in management and looking to expand his knowledge and capabilities to reach C level.
Integrated Marketing Plan
This assessment is for students to apply all IMC content covered in the course to a real-life business context and create a thorough IMC plan.
1.1.1Course Learning Out comes This assignment addresses the Course Learning Outcomes of:
1.Outline the nature of IMC and describe its environment;
2.Explain how to set IMC objectives and formulate an IMC budget;
3.Evaluate creative strategies in the light of given marketing objectives and strategies;
4.Explain the behavioral factors that influence the effectiveness of communications; 5.Prepare an IMC Plan
Based upon what you learned from your research and strategy assessment, recommend a strategy the company could employ to increase profits and sales to the target market. Include two or three final slides that summarize and justify your strategy recommendation.
For the presentation of your PowerPoint, use Loom to create a video. Include an additional slide for the Loom link at the beginning of the presentation, and an additional slide for references at the end of the presentation.
Place:
Describe distribution channels (direct, manufacturer to consumer, indirect, wholesalers/retailers, multichannel).
Discuss possible channel conflicts.
Promotion:
What forms of advertising and promotion does the company use?
What forms of media does the company use? Describe the media mix.
Illustrate the messages the company currently uses.
Strategy Recommendation:
Discuss the existing Chivas Regal Whisky market and Make an analysis from both SWOT and PESTLE aspects. Please refer to the examples in the attached word doc. (SWOT: Strength, Weakness, Opportunities, Threats)(PESTLE: Political, Economical, Social, Technological, Environmental)
Post the link to the commercial in your discussion.
Analyze the commercial using the communications model. Who are the sender and receiver of the commercial?
Why are marketers at McDonald’s concerned about the encoding and decoding of the commercial? What is the central message of the commercial?
How do receivers provide feedback to the sender? In replies to peers, discuss whether you agree or disagree with their analysis of the commercial and explain why.
Crossing the disruptive product chasm problem statement
The case write up’s should include 3 key elements:
A brief, clear delineation of the problem statement (problem which need to be solved in case),
Full assessment of context (e.g. trends in technology, consumer preferences, competition, public policy…etc.)
A well substantiated recommendation.
Case Study Questions: (for consideration in developing the problem statement, “pressure diagram” assessment of key contextual factors and ultimate recommendations-please note: these study questions are not designed to be answered explicitly but instead act as considerations for the development of your problem statement, contextual analysis and recommendations)
Note: 11 font size, two-page (single spaced with up to 2 pages of appendices)
What does 3nethra offer to the doctor, the hospital management and the community?
Does the use of 3nethra require changes in the existing system of ophthalmic practice? Is it an addition to or a substitute for the existing system?
Where is 3nethra on the adoption cycle? Does it command critical mass of appeal/share in the early market?
Discuss the risk of 3nethra falling into the “chasm” as the adoption rolls on. How can this be averted?
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