Explain the elements of promotional mix.
Explain whether you use a push or pull promotional strategy, or a combination of both.
Discuss use of digital, mobile, or social media marketing.
Discuss the elements of your advertising message.
Explain use of sales promotion, public relations, live events, publicity, or personal selling.
Prepare a business report for an organisation of your choice: Marketing Plan to enter a new foreign market.
Atlantica Sustainable Infrastructure Expansion into Nigerian Market. As many references as needed.
Conduct a Swot ANALYSIS for Delta BEVERAGES.
Read the following article hps://www.cnn.com/2021/04/26/us/dirt-to-gold-telemarkeng-scam-fraud-case-utah-trnd/index.html briefly describe what you believe the ethical problem to be in this situation (provide citations of sources that have covered the situation). If you were the manager,how would you resolve the problem, using the American Marketing Association Code of Conduct as your compass. make explicit the links of the AMA Code of Conduct principles that help you arrive at the resolution.
Write a 2-page summary and critique of academic research articles. You may summarize any article published in the past 2 years in the following journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, or Marketing Science.
Write a 2-page summary and critique of academic research articles. You may summarize any article published in the past 2 years in the following journals: Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, or Marketing Science.
Discuss the factors that influence individual intentions to take a COVID-19 vaccine.
Write a sponsorship package for event marketing course.
Identify the target market and market segmentation for Pretty Little Thing
Develop two customer personas for Pretty Little Thing
Propose a digital marketing campaign (which must include social media). Apply the RACE framework as part of this for Pretty Little Thing
As part of your proposal, specify a set of objectives you want to achieve for Pretty Little Thing
Summarise the traffic-building metrics and performance evaluation mechanisms you plan to incorporate into your digital marketing for Pretty Little Thing
• Demonstrate an acceptable level of understanding of key terms and concepts used in marketing.
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