Analyse the process of strategic market creation and legitimacy of breast augmentation in cosmetic surgery

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Analyse the process of strategic market creation and legitimacy of breast augmentation in cosmetic surgery

Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environmen

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Main Objective of the assessment

The individual coursework intends to assess the following learning outcomes:
1. Explain the role of the marketing plan within the context of the organisation’s strategy and culture and the broader marketing environment (ethics,
corporate social responsibility, legal frameworks, and sustainability).
2. Develop SMART marketing objectives and plans based on a critical evaluation of the organisational context and of the market and the competition.
3. Synthesize sources of appropriate marketing information and marketing research requirements for the strategic marketing decision.
4. Define and use appropriate measurements to evaluate the effectiveness of strategic marketing plans and activities.
5. Independently evaluate real-world marketing cases/situations by synthesising appropriate theories to suggest creative and ethical solutions.

Description of the Assessment

You are to assume the role of a marketing analyst or consultant, and you have been approached by one of the companies in the following industries to write a marketing plan.

❖ An SME based in the UK (approximately, hiring no more than 500 employees, with an annual turnover less than £50 million) ❖ A tourism attraction in UK (British Museum, WB Harry Potter park)

❖ A UK news organization (e.g., BBC News, Daily Mail, The Times)

So one company should be chosen and talked about from any of the 3 given categories

The marketing plan should address one of the key strategic marketing decisions they must make so that the company can maintain sustainable competitive advantage and achieve its organizational objectives.

More coursework info on the attached file below

Acquire and demonstrate expertise in developing branding strategies both to deal with global marketing situations.

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Goal(s) Achieve an appropriate level of capacitation in developing basic marketing strategies.

Due date Date: Sunday, 21 March 2021 Time: 09:30 CET

Weight towards final grade
This activity has a weight of 60% towards the final grade.

Learning outcomes  Acquire and demonstrate expertise in developing bstrategic thinkingboth to deal with global marketing situations.
 Synthesize such material critically to focus on marketing operations issues in delivering customer requirements.

Assessment criteria The grading will be based on
– Accuracy of analysis
– Level of strategic thinking
– Written execution
– Relationship to concepts seen on course

Critically evaluate the opportunities and challenges, and show best case examples from tourism and hospitality organisations of your choice.

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Smart and ambient intelligence systems will support tourism growth in the post-Covid-19 era. Critically evaluate the opportunities and challenges, and show best case examples from tourism and hospitality organisations of your choice.

Design a 2 page website for the fictitious organisation. Incorporate elements that would help maximize sales and publicity for that organisation.

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As a new business start-up, you have been tasked with conducting market research and developing digital content in which your business can capitalize on the research findings to help maximize sales and/or publicity for the organization.

Your findings are to be compiled within a single formal academic report.

As part of the assessment you will create the following which will be used to inform your report: –

  1. Create a questionnaire using Google forms or Microsoft forms. The questions posed will be for the purpose of market research for your business plan in module managing enterprise in the 21st include a minimum of 10 questions. The questionnaire will be distributed to other students on your course to complete.
  2. Individually, design a 2 page website for the fictitious organisation. incorporate elements that would help maximize sales and/or publicity for that organisation. The website design will support your business plan in Managing Enterprise in the 21st Century and your work in Tasks 1.

 

 

Evaluate contemporary marketing techniques and their use in Global and International markets.

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Completion of this assignment will address the following learning outcomes:

1 Analyse and critically comment on the role of effective marketing in order to achieve organisations objectives.
2 Critically evaluate the organisations current markets and/or sectors within which it operates.
3 Evaluate contemporary marketing techniques and their use in Global and International markets.
4 Critically examine skills of a marketing manager and analyse their role in the effective management of the marketing team.
5 Critically assess the impact and value of a brand from a number of different stakeholder perspectives.
6 Differentiate between an organisations marketing campaigns in different international markets.

What do we know about patterns of word of mouth that help marketing professionals to use it? What is still unknown on this topic?

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Discuss whether “word-of-mouth communication is the most powerful force for change but least accessible”? What do we know about patterns of word of mouth that help  to use it? What is still unknown on this topic?

How many new products can you identify? Visit the supermarket, and make a list of at least 15 items with the word “new” on the label.

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How many new products can you identify? Visit the supermarket, and make a list of at least 15 items with the word “new” on the label. Include on your list anything that looks like a new product. Next to each item on your list, write the category of the new product that best describes the item. How long can the word “new” legally appear on a new product?

Critically engage with both academic and practitioner literature and reflect upon their implications in the analysis of digital and social marketing strategy

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Disruptive Technologies Master MSc Digital Marketing 3,000
Words Critical review presented in a report on Netflix
NETFLEX
1. Engage in current critical debates within the digital and social marketing domain.
2. Provide innovative solutions to complex digital marketing challenges.
3. Critically engage with both academic and practitioner literature and reflect upon their implications in the analysis of digital and social marketing strategy
4. Critically evaluate, adopt and use relevant technology-based marketing and professional learning tools
5.  Ensure to look at lecture and seminar slides and use what has been taught.
Task:
Critically review relevant literature, theories, concepts and findings taken from an appropriate balance of academic, and practitioner, sources to explore what is meant by ‘disruptive innovation’ . For a digital tool or technology of your choice, reflect critically upon why your selection might be considered ‘disruptive’, using theory and market data to support your choice, and discuss its impact on the current digital and social media marketing landscape.
Word limit: No more than 3000 words including figures and graphs. This is a discursive piece of work so the use of tables would not normally be appropriate.

• ASSIGNEMTN Task:
• Critically review relevant literature, theories, concepts and findings taken from an appropriate balance of academic, and practitioner, sources to explore what is meant by ‘disruptive innovation’ . For a digital tool or technology of your choice, reflect critically upon why your selection might be considered ‘disruptive’, using theory and market data to support your choice, and discuss its impact on the current digital and social media marketing landscape.
• Word limit: No more than 3000 words including figures and graphs. This is a discursive piece of work so the use of tables would not normally be appropriate.
• Suggested report format
• Introduction – state your choice of disruptive tech, state what the report is setting out to do
• Literature Review – how is disruptive technology defined? What does the theory say
• Evaluation of chosen Technology/Tool – use market evidence to evaluate how your choice of technology does (or doesn’t) fit into these definitions of disruptive technology, In the section where you discuss your tool/tech. Choose a tool/tech and, by using evidence of how it has performed in the market, discuss if it meets the criteria for disruptive innovation put forward in the literature review. Note again, this is not likely to be just about how the tech/tool is technically/operationally superior. In this section you are aiming to work out if your tool/tech meets the definition of disruptive innovation so you should conclude this section by clearly stating if it does or, if not, in what areas it does not (with proof).
• Impact of chosen Technology/Tool – use market evidence to discuss its impact on a chosen aspect/s of Digital and Social Media Marketing. Following the above, discuss what impact (positive or negative) the tool/tech has had on digital and social media marketing. Do this separately from the discussion in point c), you are not trying prove if it has been disruptive to digital and social media marketing – just discuss if it has had an impact and in what way.
• Conclusion – does it fit? In what ways does it not? Is this likely to change in the future?

1. In addition, you are strongly encouraged to read widely, from both academic and practitioner sources, such as these ones:
o • AdMap
o • iMedia Connection (
o • Internet Research
o • Journal of Interactive Marketing
o • Journal of Internet Marketing
o • Management Communication
o • Management Decision
o • Marketing Charts ()
o • Marketing Week
o • Trend Watching ()
o • Wired

Identify and describe if this process is still relevant to consumer buyer behaviour in today’s market place and provide examples within marketing campaigns to explain your answer specifically in a tourism perspective.

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Critically evaluate the 5 stage consumer behaviour model by Engel, Blackwell and Kollat (1968) which was updated in 1978. Identify and describe if this process is still relevant to consumer buyer behaviour in today’s market place and provide examples within marketing campaigns to explain your answer specifically in a tourism perspective.

Making reference to a product or service of your choice in the tourism industry, critically apply and evaluate the usefulness for today’s marketing managers of this process when the respective new product or service was launched to either a consumer or business market. Evaluate if the implementation, marketing strategy and channels chosen were appropriate.