Explain how mole valley farmers market there Business
Explain how mole valley farmers market there Business
Explain how mole valley farmers market there Business
This is a Collaborative Learning Community (CLC) assignment.
Hi Writer, this is a group assignment. My part is to make powerpoint slides for 4. Training and development of expatriates, Compensation and employee benefits offered.
Create a PowerPoint (PPT) presentation of 10-15 slides (excluding the introduction and references) that provides a brief overview of global HR concepts.
Provide the following in the presentation:
A description of the selected organization as well as the country in which the organization is intending to do business internationally
A discussion of how the four factors that affect HRM in international markets would affect the selected organization’s approach to global HRM: (a) cultural dimensions, (b) education-human capital dimensions, (c) economic systems, and (d) political-legal systems
Selection of expatriate managers
Training and development of expatriates
Compensation and employee benefits offered
Conclusion
Include a title side, introduction/outline slide, and references slide. Each slide should contain no more than five bullet points.
Incorporate 3-5 references to support your presentation. These references should provide support/justification for HR actions as it relates to the international culture the organization is entering.
Critically evaluate the 5 stage consumer behaviour model by Engel, Blackwell and Kollat (1968) which was updated in 1978.
Describe the major types of buying situations.
Define strategic planning. Discuss the steps involved.
This assignment has been designed to allow students the opportunity to explore the issues of international marketing communications from the perspective of a real organisation facing the
difficulties presented by an increasingly international competitive environment and changing
customer needs. It also allows the students to apply the Marketing Analytics models for a data
decision making on the Key Challenges that their business analysis highlights.
Task
Choose a Firm or Brand for a product or service that is sold internationally or globally. For the
selected Firm or Brand, produce the first part of a Marketing Communications Plan.
To successfully implement marketing strategies in the international marketplace, a marketer must understand the complexities of the global marketing environment. Which environmental forces (sociocultural, economic, political/legal/ regulatory, ethical, competitive, or technological) might a marketer need to consider when marketing the products in the international marketplace.
Use APA format (Links to an external site.) to write 500-800 words (1-3 pages) to accurately portray the environmental forces, the marketer needs to consider and why for the following products.
1. Barbie dolls
2. Beer
3. Financial services
4. Television sets
You are a Marketing Manager for a fictional UK based SME company within an industry of your
choice* which is seeking to expand their market provision globally for the first time. The CEO of
your company has recently returned from an industry conference which looked at Globalisation and
has raised concerns to the Marketing Director about potential issues associated with National
Culture and its impact on designing a successful Global Marketing campaign.
As a result, you have been asked to prepare a short Briefing Paper in the form of a report which
critically explores Globalisation as well as providing a critical examination of potential differences between local and global marketing campaigns (loosely based around the 4 P’s)
aimed at the local UK market and one which is aimed at a country of your choice*
http://www.viddler.com/embed/bed3cb65/?f=1&autoplay=0&player=full&disablebranding=0
Answer these questions:
1) What do you think is a key promotional advantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
2) What do you think is a key promotional disadvantage a product like Turbo Tax has over products in some other categories/industries? Give an example.
3) Why do you think Turbo Tax used the promotional strategy they used and do you think it was a good approach? Why or why not?
4) What are some other ways Turbo Tax could promote their product?
Choose a product or service and try to improve it. Your chosen product or service may be aimed at either consumer or business customers. Look at each product attribute through different product levels, and ask yourself again and again, how and why? How else can this be accomplished? Why does this have to be this way?
Use the SCAMPER methodology and create a Powerpoint® presentation that includes a mind map and analysis of the product life cycle stages.
Use the SCAMPER methodology as a checklist of idea-spurring questions. The SCAMPER methodology was originally designed by Alex Osborn and later on rearranged by Bob Eberle, and the version listed below is adapted from Michalko (2006):
Substitute something
Combine it with something else
Adapt something to it
Modify or Magnify it
Put it to some other use
Eliminate something
Reverse or Rearrange it
As you brainstorm, ask yourself the SCAMPER questions and document what new ideas emerge.
You will submit a mind map for this assignment. If you are not familiar with mind-mapping, do an Internet search on how mind maps look and what they are used for. Visit, for example, (Links to an external site.) which is designed to inform you about mind-mapping and provide ideas that can help you create and benefit from mind maps.
You may use any Internet mind-mapping tool of your choice to present the outcomes of your reflective thinking. You may find, for example, one of the following tools helpful:
(Links to an external site.)
mindmup (Links to an external site.)
mindmapfree (Links to an external site.)
The central idea of your mind map is your chosen product, bearing in mind that it may also be a service. Build the first seven branches around the SCAMPER dimensions. Continue building branches or nodes around the mind map, with the first layer being one hierarchical layer of thought down. Further layers and subsequent branches are then further levels down in logical thought. Including callouts in your mind map provides “meta” commentary on a branch or idea. Callouts are placed “across” the hierarchy of thought, rather than above or below any of the branches. Relationships within mind maps show how concepts link together.
Your mind map is expected to focus on improving a product/service and should contain at least seven branches and two layers in addition to the central idea (first layer). There are no right or wrong answers, and not all the connections and interconnections between different layers, branches, and nods are likely to make sense to an external reader. That being said, within the mind map you are expected to present at least three logical ideas for concept testing.
Assume that one of your ideas proceeds through the new product development process with flying colors and is ready for commercialization. Describe how it will evolve through the product life cycle and how marketing strategies change.
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