Companies spend a lot of money to reach the people who would be most interested in their product or service. Segmentation is a process that allows marketers to identify their target market.
After completing the module readings, do the following:
As a final step in the marketing plan project, review all feedback received throughout the term, and update your plan accordingly. As you might imagine, given the dynamic nature of marketing, a feedback and revision loop is necessary to ensure that you have a sustainable strategy! A strategy that provides customer solutions, meets company requirements…and takes into account society’s long-term interests. This is known as the Societal Marketing Concept.
Write a well-sourced paper not to exceed 2 pages. Choose a brand that is not on the top 100 list that you identified in this week’s discussion. Tell us a little about the company and the products they produce. Is this brand a charismatic brand? If so, what makes it charismatic and what evidence do you have to support your assertion. If not, what would you suggest the company does to make the brand charismatic? What would you do to make the consumer decision process easier?
Read “R3: Putting the ‘Fin’ Back into Fintech” case study (see attached) and answer the following questions with substantive answers in a cohesive essay. Your paper should be at least 3 pages in length. Use proper grammar, spelling, citations, etc.
1.How does Fintech compare to regular banking?
2. Discuss R3 and its distributed ledger technology mission.
3. What are some of the applications of cords and strategies of growing and expanding?
4. What are some of the emerging markets that Fintech has impacted?
DQ1 (½ page)
Triple Bottom Theory Discussion
● Using a graphic organizer of your choice, create a visual graphic which expresses your response to the following two questions:
● Post your graphic organizer as an attachment. Use your creativity to make it appealing and clear enough for your classmates to be able to understand, reflect, and comment on it.
For editable graphic organizers, check out:
DQ2 (½ page)
In your discussion post address the following:
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Visit Destination Canada’s Consumer website
1. Describe the USP’s (Unique Selling Propositions) of this destination.
2. What is the ‘Brand’?
3. What type of tourists visit Canada?
4. What are the main markets for Canada?
5. Find 4 images that help visualize the ’brand ‘of Canada
6. What is the ‘tag line’ for Canada?
7. Find a recent marketing video for Canada (within last 4 years) – pleae include link.
8. What is the message that these videos are trying to portray?
Individual Assignment on Logistic Regression
The data if any needed for this assignment is posted on eLearn. If after giving some thought, you have problems doing this assignment, do not hesitate to email or meet with me. You can discuss with each other, but please finish and write up the answers independently. Please submit a soft copy of your homework (typed answers in this word document and attach the SPSS output file to eLearn).
The National Bank of Fort Worth, Texas wants to examine methods for predicting sub-par payment performance on loans. They have data on unsecured consumer loans made over a 3-day period in October 2013 with a final maturity of 2 years. There are a total of 348 observations in the sample. The data, which have been transformed to provide confidentiality, include the following:
PAST DUE: Coded as 1 if the loan payment is past due and zero otherwise
CBSCORE: Score generated by the CSC Credit reporting agency from 400 to 839 with higher values indicating better credit rating
DEBT: Debt ratio calculated by taking required monthly payments on all debt and dividing it by gross monthly income of applicant and co-applicant. This ratio represents the amount of the applicant’s income that will go towards repayment of debt
GROSS INC: Gross monthly income of applicant and co-applicant
LOAN AMT: Loan Amount
You have been asked to examine the feasibility of predicting past-due loan payment. Report your results to the bank in a two-part report. The report should include an executive summary with a brief non-technical description of your results (less than 1-page) and an accompanying technical report with the details of your analysis. The data are in an excel file posted on eLearn.
For the report, you should consider the following: Use of logistic to analyze the data; appropriate variables which are useful in predicting performance; the hit-rate in the estimation sample and how it compares with appropriate benchmark criteria.
Question 1 (1 point) Saved
Is the following statement true? Apple’s original success with computers was achieved by first paying attention to the latest innovative technology and then second, focusing on the design of the computer and interface design. They wanted to know how they could build it before determining what potential customers need and want.
Question 2 (1 point)
In its early stages, what trait of their business delivered the success of the Apple business and product design?
Question 3 (1 point)
The success of the Apple products was due to their singular focus on aligning the product design with the latest fashion trends such as characteristics like ‘Candy-colored’ computers.
Question 4 (1 point)
What did Apple need to access starting in 1978 in order to achieve a full successful IPO launch in 1980?
Question 5 (1 point)
During the time when Steve Jobs was absent from Apple, internal business discussions and debates led the company to ultimately choose what type of business model or approach? This approach was not pursued upon Jobs return.
Question 6 (1 point)
Select all of the benefits resulting from Apple building a single, central platform from which all their products (Examples: iPhone, iPad, MacBook Pro) are based. Employee knowledge transfer from product to product Design, resources and time invested into the initial product can be leveraged across derivative products
Question 7 (1 point)
In the late 1970s and early 1980s it was a radical idea to put individuals and their problem-solving efforts first instead of the interests and needs of corporate enterprise solutions.
Question 8 (1 point)
Which two of the following describe what is offered through Apple’s Genius Bars?
Question 9 (1 point)
Do you think Apple could have succeeded without Steve Jobs returning to run the company?
In last week’s assignment you created an ad to attract searchers to your website and offer. For this part of the assignment, pretend someone clicked on your ad, arrived at your website and registered to receive emails from your site. Assume you are able to send a special welcome email/newsletter to new registrants. Take this seriously because it is one of the eMarketing methods that you can use in any size company with a reasonable cost. It can be the only item in your eMarketing strategy and still have benefits.
On the discussion board, write that first welcoming email or newsletter. What should you say? That’s a good question and there isn’t a “black or white” answer. Take a look at the recommended articles and find some on your own. Check out the suggestions at Constant Contact, iContact, Mail Chimp, etc. Also, MarketingProfs, Marketing Sherpa and other marketing sites have ideas too.
You are a leader in the area of financial literacy and behavior, or in health disparities and behaviors. You are to define a problem and develop three research objectives. Identify and define the constructs you need to measure to address the research question and develop a questionnaire you would use in a research project to address the research objective.
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