Explain the impact of social media on costumers’ purchasing behaviours.

/in /by

Explain the impact of social media on costumers’ purchasing behaviours.

Critically assess a firm’s current practice in communication strategy:

/in /by

1. Critically assess a firm’s current practice in communication strategy:
The firm is a pharmaceutical. The communication strategy is a traditional one through in-person communication to health care providers. 70% of all communication is through in-person interaction through salesforce or Medical liaisons. 10% is through advertisement, disclosures, and medical congresses. The other 20% is through digital channels.

2. to make one proposal that would improve the firm’s performance.
The proposal should go to the Chief Marketing Officer. The proposal is to be moving to a >70% digital Omni channels. You should descript the need, reasons to believe why the proposal make sense and it is beneficial for the company. You should furthermore defend the proposal by addressing its shortcomings, potential roadblocks, and potential mitigation plan for them. The minimum among of the text should be on the description of the firm and competitive environment. Vas majority of the text should concentrate on the proposal as described above. You should also assess the probability of success of the proposal and how it can it be implemented.

Please use 4000 words.

Please avoid
– being overly descriptive (having an underdeveloped proposal)
– disjointed analysis and proposal
– scope: too small …or too large
– overlooking implementation issues

Create an informative page with information for a clients website.

/in /by

create an informative page with information for a clients website. the client is a dog breeder and breeds goldendoodles, aussiedoodles, and poodles.
The title of the page is ALL ABOUT DOODLES.
the purpose of the page is to inform the reader on all there is to know about doodles.
topics should include info on the following.

information on the differences between doodle generations (ex. F1, F1B, F2, F2B, F3)
breed characteristics
appearances and coat types, shedding
furnishings and markings
personality
ideal environment
the difference in sizes (ex. standard, moyan, mini)
temperament

you will also include a section about grooming.
including how often, how to pick a groomer, and a “how to groom at home”

Explain the differences between parametric and non-parametric statistics and which to use for the signature assignment.

/in /by

This is my final paper (“Signature Assignment”) for my MBA course, Marketing Research. The objective is to continue to build on the research I started in the midterm paper (“Case Assignment”) to develop a complete Marketing Research paper.

Here are topics that need to be covered that we learned during the course:

Quantitative and Qualitative methods

– Secondary Research
– Surveys
– Focus Groups
– Inteviews
– Experiments & Field Trials
– Observation

Basic Statistics and Sampling
– Random and Stratified Sampling
– For the assignment, it would make sense to use stratified sampling of the target groups
– The differences between mean, median, and mode, and which can be used for the assignment.

Hypothesis Testing Procedures
– Null Hypothesis and Alternative Hypothesis

– Differentiation Between Tests: The Z-test of a mean; t-test; Chi-square one sample test; The McNemar test; Kolmogorov-Smirnov one simple test. State at least 2 types that can be used for the signature assignment.
– Differences between parametric and non-parametric statistics and which to use for the signature assignment.
For the signature assignment, it’s best to use a non-parametric test because we will be assessing group medians of our participants’ salaries. Also, non-parametric tests can analyze ordinal and ranked data, and not be tripped up by outliers like a parametric test would. Finally, we’re using a Likert scale in our survey, which can be assessed with non-parametric tests for accuracy with ordinal data that do not assume a normal distribution.

Choose a product write a 5 page paper discussing how you would create a brand extension of that product.

/in /by

Brand Extension Assignment: Choose a product write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension.

Areas to include:

Brand (to include a brief background)

Extension idea

Ration/justification or need for the new idea relate the idea back to the company’s mission statement

Target market

Marketing/launch strategy (to include pricing and channel strategy)

Ethical considerationsAt Least 4 sources please but more can be used.
Please verify the topic with me before the paper is written.

Demonstrate Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences.

/in /by

Demonstrate the following knowledge and understanding

·         Traditional and new digital marketing communications disciplines and the manner in which these are deployed, dependent on the brand and the target audiences.

Demonstrate the following skills and abilities

·         Newer methods of marketing/communications and develop an integrated marketing communications plan utilising digital methods.

How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches?

/in /by

The main requirement for choosing the project topic is its focus and relevance to brand management. Examples of topics may include comparisons of brands that share similar target segments, issues that brands in a specific product category are facing, analysis of brands that are preferred (or disliked) by a specific customer segment, and an analysis of potential expansion by a certain brand.

This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit).
Brand Segmentation Project. – Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?
You can use as many figures and tables as you wish but make sure that they add something to the analysis. Copying figures and tables from external sources is prohibited.
Background
What is the context? Why is it interesting? What is the contribution of your project? What do you hope to discover?

Analysis of the brand-related situation using data
Data that you will use can include primary data that you have collected or market-based secondary data (for example, from Yahoo Finance or Library resources). You can also add qualitative data which may include online brand community comments (where consumers discuss the brands) and consumer reviews. Please let me know if you have trouble finding data or if you are not sure what kind of data to collect. Again, online materials can also be used. Try to use a variety of data sources to showcase the problem, along with your conclusions and recommendations.

If appropriate, use tables or figures if they help your analysis. Refer to the tables/figures in your text but include them at the end of the paper.

Conclusions from data analysis
What are the main findings of your research? What does it mean for your branding context/problem (Branding implications)? What makes your findings intriguing and useful? If needed, use tables or figures to illustrate your conclusions. Refer to the tables/figures in text but include them at the end of the paper.
Include recommendations based on your conclusions from data analysis (you can add managerifktal implications, if applicable).

What ideas do you have for how this event can benefit humanity for the greater good?

/in /by

The purpose of this assignment is to develop a campaign to promote a special event for a familiar local company. Create a campaign (1,500-2,000 words) for a familiar event. Brainstorm to identify campaigns that would be practical for the requirements of this assignment.

This campaign could be a one-day event, a weekend event, or a weeklong event. Be specific on the details, including timeline, location, promotion, and budget for the event. Address the target audience, the appropriate advertisement strategies, and how you plan to integrate marketing communications across platforms for a consistent message. If you believe this company could improve by better consumer research and analysis of buying behavior, recommend where improvement is needed and explain your position. Be sure to include traditional media choices that will hit the target audience, also consider Internet and digital marketing.

Identify the theme of your event: Will it involve product promotion, cause-related marketing, crisis management, community outreach, demonstration of corporate social responsibility, or simply promotion of goodwill for the company? What ideas do you have for how this event can benefit humanity for the greater good?

Lastly, indicate how you will measure and evaluate the success of the campaign.

A minimum of three resources must be included to support your research.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.Benchmark Information

This benchmark assignment assesses the following programmatic competencies and professional standards:

MKT-415 Promotion and Advertising

C 5.4 Design integrated marketing communication plans appropriafktte for product and services markets.

How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches?

/in /by

The main requirement for choosing the project topic is its focus and relevance to brand management. Examples of topics may include comparisons of brands that share similar target segments, issues that brands in a specific product category are facing, analysis of brands that are preferred (or disliked) by a specific customer segment, and an analysis of potential expansion by a certain brand.

This project is data-driven. Hence, in order to support your project’s argument, make sure to use brand-related data (which can be collected through library resources, company data bases, websites, and any other resources that you see fit).
Brand Segmentation Project. – Select two brands that sell products in the same general product category but have very different styles (for example, BMW vs. Toyota). How are these two brands different in terms of marketing indexes (e.g., market share, market growth, price, etc.,)? Who are their main target consumers and why? How do these brands try to appeal to their customers? What is your overall evaluation of their branding approaches? Do you see any issues with their current brand image or branding strategies? What do you recommend for each of these brands to improve their branding practices?
You can use as many figures and tables as you wish but make sure that they add something to the analysis. Copying figures and tables from external sources is prohibited. I encourage you to back up your analysis with data, but please create your own exhibits.
Background
What is the context? Why is it interesting? What is the contribution of your project? What do you hope to discover?

Analysis of the brand-related situation using data
Data that you will use can include primary data that you have collected or market-based secondary data (for example, from Yahoo Finance or Library resources). You can also add qualitative data which may include online brand community comments (where consumers discuss the brands) and consumer reviews. Please let me know if you have trouble finding data or if you are not sure what kind of data to collect. Again, online materials can also be used. Try to use a variety of data sources to showcase the problem, along with your conclusions and recommendations.

If appropriate, use tables or figures if they help your analysis. Refer to the tables/figures in your text but include them at the end of the paper.

Conclusions from data analysis
What are the main findings of your research? What does it mean for your branding context/problem (Branding implications)? What makes your findings intriguing and useful? If needed, use tables or figures to illustrate your conclusions. Refer to the tables/figures in text but include them at the end of the paper.
Include recommendations based on your conclusions from data analysis (you can add managerifktal implications, if applicable).

Describe the different groups of target customers included in your market analysis, and refer briefly to why you are selecting these as targets.

/in /by
Preparing a comprehensive marketing plan Assessment guidelines In this assessment, You will prepare a comprehensive marketing plan for an entrepreneurial organization of your choice of specialised in interior , preferably for a new venture they are considering. You will strictly follow the project rubric given on next page. Each section and subsection should have comprehensive description of the plan according to the project rubric. Scoring will be done based on evaluation rubric given at the end. Your report must base on real research work and focused on an effective marketing plan. Notes: 1.There will be 5 main sections of this report. Each section of the report will carry the name of the student who did that section. 2.The 5 page project rubric given on next pages contains section wise guidelines for a marketing plan with description of what type of content this section will have. Students are advised to use this project rubric as a guideline and a preformatted template. Fill each section with your content and it will save your formatting effort. Evaluation Rubric Rubric for grading the project: 5 = Details are fully complete and demonstrate deep understanding of content 4 = Report is acceptable but lacks minor details 3 = Report is responsive but not fully complete 2 = Major details are missing and shows low level of understanding of the content 1 = Report is lacking multiple major details 0 = Report is not according to the given requirements at all

Proposed format for creating a comprehensive marketing plan : Introduction A marketing plan concentrates on a subset of factors in a business plan. It focuses on the actions and plans necessary to attract clients and keep them satisfied. It considers competition, environmental factors, and possibilities for cooperation, promotion and other factors necessary for serving a market. A marketing plan has many uses. Its primary use is to anticipate common challenges that need consideration before one invests money and time in a business. The Parts of the Marketing Plan 1. Executive Summary (5 marks ) Although this topic appears first in the plan, you normally write it last. Wait until you’re almost done so you can include the main highlights. You should cover the most important facts, such as target markets, sales growth and strategic focus, and those facts may change during the planning process. The contents of the summary should include the main highlights of the plan. Make sure to address target markets, market needs, sales prospects, expenses, and strategy. 2. Situation Analysis (15 marks) This section will address the key points that describe your current situation. Here you introduce your marketing situation and the main components of the marketing plan. These components include the following. 2.1. MarketSummary You should generally describe the different groups of target customers included in your market analysis, and refer briefly to why you are selecting these as targets. You may also want to summarize market growth and cite highlights of some of your growth projections, if this information is available.

2.1.1. Market Demographics Markets can be described in terms of geographic, demographic, psychographic, and behavioral attributes. •