produce a 1,500 word analysis (a reasonable sized reference document that could be taken to interviews/easily consult when making applications).

/in /by

A written analysis of the external environment of your chosen industry sector, or type of organisation, and associated employment/ skills issues. This analysis is designed to be an up-to-date and informed aid to you in seeking your ideal job and tailoring your efforts to securing it. As such it will be assessed primarily on how useful it is likely to be to you as a summary of your knowledge and understanding of the sector in which you wish to work. You should aim to produce a 1,500 word analysis (a reasonable sized reference document that could be taken to interviews/easily consult when making applications). You should include a list of sources (not included in the word count). As this is not a piece of academic writing, you do not need to reference extensively throughout the text, although it will be useful to you if you attribute key facts e.g. ‘Fruit flavoured ciders experienced the strongest growth in the sector in 2014’ (Mintel, 2015) and you do need to use Harvard referencing style correctly.

Your undergraduate programme to date should have equipped you to undertake an effective external environment analysis. You should be assessing the current situation, developments, and likely future issues in relation to the sector’s structure, competitive make-up, and all relevant economic, technological, sociocultural, ethical, political, and legal elements that impact upon it. Although you may know that your ambition is to work for Sainsbury’s or Mercedes or M&C Saatchi, for example, your analysis should be of the sector in which they operate (multiple grocery retail, the luxury car market, advertising/marketing communications industry).

Having undertaken this analysis using a wide range of up-to-date source material, and in conjunction with the knowledge you have built-up about the graduate recruitment market, and the skills and knowledge being sought, you should include an assessment of the employer requirements of an ideal graduate recruit in the sector. You will see from the marking grid, it is important to make a link between the first part of this assignment (facts and trends) and the second part (skills and requirements needed).

Discuss the profile of the brand, including relevant market statistics to indicate its current standing in the market.

/in /by

The summative assessment brief is as follows:

Strategic Brand Audit

Give consideration to a brand that you feel has underperformed in recent years. This need not be a major brand, but it does need to have a commercial presence in the Business to Consumer market and, for your own sake, you should be able to find a reasonable amount of information to make your case.

Report

Give consideration to a brand that you feel has underperformed in recent years. This need not be a major brand, but it does need to have a commercial presence in the Business to Consumer market and, for your own sake, you should be able to find a reasonable amount of information to make your case.

This information might include a history of the brand, corporate financial statements reflecting current performance, etc. You need not conduct primary research for your summative assessment, although any primary data (e.g. findings from interviewing a relevant brand manager) may obviously be used to add value to your report.

You are not restricted to the UK market, but please do heed the guidance above with respect to the accessibility of information. It is strongly recommended that you do some background research prior to deciding on a particular brand. If in doubt, please liaise with your tutor.

As a rough guide, you will be expected to address the following in your report:

  • Discuss the profile of the brand, including relevant market statistics to indicate its current standing in the market. Be sure to include mention on key sources of brand equity (LO a).
  • Now discuss the individual brand elements that collectively form the constituent components of the brand (LO a).
  • Explore the brand positioning in its current form, noting points-of-parity and points-of-difference (LO b).
  • Apply the various layers of Keller’s “CBBE (Brand Resonance) Pyramid” and/or the dimensions of Kapferer’s “Brand Identity Prism” (LO b).
  • How does the brand manage relationships with consumers? Does the brand have alliances with other brands (e.g. co-branding, ingredient branding) or people (i.e. celebrity endorsement)? Is there a specific brand architecture in evidence? (LO b).
  • How does the brand track and measure performance over time? Be sure to discuss suitable metrics which are used, or may be used, by brand managers (LO b).
  • With a view to making strategic recommendations for the way forward, why do you surmise the brand has not performed at its best? You may refer to issues such as intensity of competition, scandals involving the brand, lack of resources, etc (LO c).
  • Lastly, critically and systematically discuss how best your brand should address the deficiencies unearthed in your analysis, stating what you believe to be pertinent strategic recommendations. Be sure to consider new products and brand extensions in your response. You should also aim to recognise and incorporate any insights from SDG’s 8, 9 and 12 that might moderate purely commercial objectives in growing and developing your brand (LO c & d).

Critically evaluate pathways for growth so as to develop a brand that is optimally designed

/in /by
  1. Critically evaluate pathways for growth so as to develop a brand that is optimally designed, catering to the needs and aspirations of consumers, and engineered for expansion into new market segments and geographic territories

Describe why more people should purchase an Apple iPhone.

/in /by

Describe why more people should purchase an Apple iPhone.

As a marketer, how would you reposition the product in the customer’s mind to increase its purchase?
(OPTION: Lower the price). Outline your strategy. Create a new tagline for the iPhone. “Be there when you can’t be”. A pandemic tagline emphasizing Facetime.

For one reference use: Principles of Marketing Version 2.0 John F. Tanner, Jr. and Mary Anne Raymond

Develop a marketing plan that will help npa24:7 achieve one of its main objectives of acquiring 10,000 new Home Emergency Expert (retail) customers by 2021.

/in /by

• Develop a marketing plan that will help npa24:7 achieve one of its main objectives of acquiring 10,000 new Home Emergency Expert (retail) customers by 2021.
• The product offered under the Home Emergency Expert brand may evolve to meet or improve upon customer offers, but it must be targeted at specific and identifiable segments of the market to optimise marketing spend (2/3 viable customer segments)
• npa24:7 have a unique relationship with house builders and their customers due to their role in delivering emergency repairs during the two-year warranty provided with a new home. By Q1 2021, customers will be able to manage their policies, report and track claims by call, online, through webchat, by SMS and e-mail and switch between these channels.
• Conduct an STP analysis for npa24:7 i.e. emerging/new market trends, targeting decisions, positioning strategy including perceptual mapping.
• Suggest relevant marketing mix decisions for npa24:7. You are expected to review the entire mix (7 Ps) however, feel free to develop some elements of the mix in more depth in order to achieve the above company objective.

Submit a position paper reviewing current/future marketing challenges facing US companies competing globally.

/in /by

Submit a position paper reviewing current/future marketing challenges facing US companies competing globally.

As suggestions consider marketing alignment, branding, technology, mobile/devices, disruptive innovation, and content. These are merely suggestions and not intended to limit your position.

Payne, A., & Frow, P. (2017). Relationship marketing: Looking backwards towards the future. The Journal of Services Marketing, 31(1), 11-15.

Gummerus, J., von Koskull, C., & Kowalkowski, C. (2017). Guest editorial: Relationship marketing – past, present and future. The Journal of Services Marketing, 31(1), 1-5.

Brychkov, D., & Domegan, C. (2017). Social marketing and systems science: Past, present and future. Journal of Social Marketing, 7(1), 74-93.

Cowden, B. J., & Alhorr, H. S. (2013). Disruptive innovation in multinational enterprises. Multinational Business Review, 21(4), 358-371

Abiodun, A., & Sarpong, D. (2018). Disruptive innovation at the base-of-the-pyramid. Critical Perspectives on International Business, 14(2), 111-138.

How are sponsors engaging fans at events onsite and online through digital and social media?

/in /by

Who were the corporate sponsors in a recent sporting event that you watched?
How was the sponsor’s message presented? Was it effective?
What company would be a good fit for your favorite sports team and why?
How are sponsors engaging fans at events onsite and online through digital and social media?

Describe three of each of the following types of promotions being conducted

/in /by

Promotions Schedule Evaluation

In this Assignment, you will research and review a professional sports team’s promotional schedule and evaluate this aspect of the organization’s marketing strategy.

Select a Major League Baseball (MLB) team of your choice and locate the team’s season-long promotions schedule. Using the Promotions Evaluation Matrix handout provided below, summarize and evaluate the sport organization’s marketing strategy of this promotion schedule.

Section 1: Elements of the Promotion Schedule

  1. Promotional Types

Describe three of each of the following types of promotions being conducted

  1. Event promotions
  2. Give-away promotions
  • Other types of promotions
  1. Promotional Timing

Discuss the timing of the promotions

  1. Time during the season
  2. Day of week/holiday
  • Other types of promotions
  1. Target Markets
  2. Who is the promotion designed to attract?
  3. Is it aimed at individual fans or groups of consumers?
  • Is the promotion sponsored by a corporation or other organization?

A matrix is provided below for your convenience for Section 1.

Section 2: Evaluation

Provide a 1- to 2-page evaluation of the promotions schedule following this outline. Please use the form provided.

  1. What do you believe the organization is trying to accomplish with its promotions?
    1. Increased attendance
    2. Improved game experience
  • Sponsor satisfaction
  1. Other type of accomplishment
  2. Evaluate the team’s promotional effort
    1. Do you think the promotions are effective, creative, well-timed, sponsored appropriately, and so forth? Provide your rationale.
    2. Could improvements be made? If so, provide feedback.

 

 

 

Describe your corporate mission and brand description and how these two components drive business decisions.

/in /by

Overview: This milestone establishes your chosen organization’s direction within the marketplace and introduces your new product or service idea. This is important because it drives the subsequent activities, milestones, and the final project. Without a strong sense of the organization’s purpose within the marketplace, consumer trends, and how to meet target market needs at the appropriate price, management is less likely to maximize the efficiency of business activities, more likely to miss fully meeting the needs of its chosen target market, and—most importantly—lose revenue. This milestone establishes the organization’s indemnity, psychographics and demographics of the target market, and the costs associated with bringing the idea to the market.
Prompt: Use headings within your paper that correspond with each portion of the rubric. Specifically, the following critical elements must be addressed: • Context
Building on your intrapreneurial or entrepreneurial idea from MBA 515, write a paper that addresses the following:
o Describe your corporate mission and brand description and how these two components drive business decisions. o Assess how your new idea fits into the brand.
o Evaluate the effectiveness of your organization’s current brand and how this influences your new product/service.
• Need
For your idea, continue your paper by addressing the following:
o TargetMarket
Define basic demographics of your targeted consumer or buying style of organizational buyer, and analyze why they are a good choice.

Define behavioral and/or psychographic characteristics of your targeted consumer or buying style of organizational buyer, and analyze
why they are a good choice.
o Want or Need
Analyze what your target demographic(s) want or need and how the new idea meets those wants or needs.

Defend why your chosen target demographic(s) is best for this new product/service.
• Pricing and Costs
Using the idea that you have chosen, finish your paper by covering the following:
o Determine your fixed and variable costs and how they fit with your company’s short- and long-term goals. Use a narrative with a table to show calculations for cost categories. Provide reasonable estimates for each of the categories. Specific or in-depth financial analysis is not necessary.
o Judge how much your target market is willing to pay for your product/service. Examine competitors’ pricing and explain reasoning for differences.
o Evaluate how much your target market is willing to pay for your product/service if it aligns with their corporate social responsibility (CSR) preferences. Weave CSR into the launch of your new idea.
o Justify your pricing strategy (skimming, penetration, economy, or premium). • Writing
When drafting your paper, consider the following:
o The writing should be clear and correct. There should be no major errors of grammar, spelling, organization, or citation style.
o Remember to use headings within the paper that correspond with each portion of the rubric. Rubric
Guidelines for Submission: Submit your completed milestone as a Microsoft Word file with double spacing, 12-point Times New Roman font, and one-inch margins. The recommended length for this milestone is 8 to 10 pages (plus a title page and references). The final project will be about 30 to 40 pages. Sources should be cited according to APA style, with a reference section and in-text citations.

Develop an advertising plan for any small business you find on Main Street in Fitchburg.

/in /by

Please keep paragraphs to a minimum of 7, show support of all theories. Case Study 4

Develop an advertising plan for any small business you find on Main Street in Fitchburg. Research the business, explain the target market, media mix recommendations, message strategy and creative strategy for their advertising. Justify your choices with sound academic reasoning.

Cite all your references. Be aware of Plagiarism and avoid it.