Select a publicly traded company and find either a new target market or a product line extension for your selected company.

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You will select a publicly traded company and find either a new target market or a product line extension for your selected company. There will be milestones to achieve during the trimester. In Week 8, you will submit your final plan deliverable.

Use the Marketing Plan Worksheets as a guide when writing your paper. These worksheets are designed to assist you in writing a formal marketing plan. Worksheets are a useful planning tool because they help to ensure that important information is not omitted from the marketing plan. NOTE: This worksheet is just a guide for content that could be in your final submission.

Marketing Plan Worksheets.doc

Explore the use of digital channels in Photography and videography among Englands Afro Caribbean Community

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Explore the use of digital channels in Photography and videography among Englands Afro Caribbean Community

Develop a project proposal for the company.

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In this report you will have the experience of developing a global marketing strategy for a British company planning entry into one of the BRIC/Mint countries. You will be required to develop a project proposal for the company. You will select a specific product/brand and assume that you are the marketing management team for that product/brand. Your product/brand should NOT be marketed in that country yet.

Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”

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Discuss “how different industries continue creating value for customers through the routes to market to respond to changing market conditions during Covid-19?”. In discussing your assignment topic, choose ONE of the below industry sectors:
• Textile industry
• Food industry
• Healthcare industry

The allowed word count is 600-800 words plus visuals (diagrams, tables, charts etc.). The word count is strict so that you must use visuals to good effect. You should work out for yourself how you can best communicate within these limits and you may present the work in any format that you wish. This is a unique assessment in that it allows you to select the format which best enables you to communicate your understanding.
The assignment draws on the concise presentation skills that you developed in first year especially through group presentations and the group industry report.
You may present the material in any way you think is effective – this gives you ample space for originality and creativity (features of first class work).
Please note: appendices can be used if necessary, but will count towards the word count. Similarly, graphics and tables which are deemed to be excessively ‘wordy’ will also be counted in the word limit.
The task is to explain how different industries (or organisations in different industries) continue creating value for customers through their routes to market to respond to changing market conditions during Covid-19? In particular, you are expected to discuss and elaborate how they are adapting their routes to market (e.g. how they are adapting their transformation processes which may include changes in aspects such as the product sourcing, production, marketing channels, supply chains, logistics and/or sales processes etc.) to deal with and respond to the market related challenges that have appeared during the pandemic. When discussing the assignment question, you can also consider the challenges of managing demand and supply within and across borders during the pandemic and how different adaptations in routes to market help organisations to overcome such challenges.
You consider the value creating process by thinking about the importance of making the products available in the right place, right form, right time, right quantity etc. for the shopper. That is, you should consider the transformation processes. Effective work will be based upon a review of all material in the module and selection of elements that help to evaluate the routes to market and explain how it is adapted to the changing market conditions.
You can base your discussions on a type of product you wish from your chosen industry, but your discussions can focus on a type of product that you can illuminate well by thinking about the routes to market. You are strongly advised to select the industry based on your personal or career interests.
Besides the academic resources, you can look also for articles about the sector in the Financial Times, other newspapers (via database Nexis) or in the trade press (via ABI inform, select trade press only in the drop down menu). You can also use several other databases available in the Library to explore industry related data such as Global Market Information Database (Passport GMID). YOU SHOULD USE THESE MATERIALS AVAILABLE VIA THE LIBRARY RATHER THAN RELYING ON GOOGLE SEARCH – WHICH WILL PRODUCE LESS RELIABLE SOURCES.

Create a digital marketing plan for a company of your choice

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Assuming the role of a marketing manager, you are expected to create a digital marketing plan for a company of your choice and agreed with your tutor.
Assessment Task:
4000 words marketing plan on a pre-determined company
Company Name: Command Recruitment Group
Industry: Staffing and Recruitment Industry, Head Office in Hong Kong with offices in UK and MENA
Target Audience: Industry leaders across the construction, real-setae and Development sectors supporting our projects across the UK and MENA
Assessment Guidance:
• An executive summary highlighting the rationale for your campaign, your vision and big idea and what results you aim to achieve. Your executive summary should highlight the key themes and outputs of your campaign so the reader can gain a quick understanding of your creative idea, execution and forecasted results. (500 words).
• An integrated marketing communications plan which should include the following:
o Campaign plan, containing objectives, strategy and communications plan which explains your media choices and spend.
o Key Performance Indicators (KPIs), recommended measurement and distribute on of the marketing budget over the campaign period / by channel to get a maximum return on investment.
o Data strategy – define your target audience and segments.

Your campaign idea and creative strategy.
o Test and learn plan.

Which fundraising strategies and methods  do you think might hold promise? Explain

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If Share Our Strength desired to diversify its revenues in order to reduce its dependence on events and corporate sponsors, which fundraising strategies and methods  do you think might hold promise? Explain

Discuss the role of branding in any company’s marketing strategy

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Explain the concept of segmentation, targeting and positioning saying why it is important and how Day-Weeks could use it to their benefit

Discuss the role of branding in any company’s marketing strategy

Explain to CS what makes the marketing services different from marketing products (emphasising services marketing because Days-Weeks is service sector) and say how that will impact on your plans

You want to expand your customer base geographically.  Explain Ansoff’s four competitive strategies to CS, emphasising and justifying why you feel Market Development to be the best for you.  Don’t forget to include a picture of the model in your report.

Explain how your company’s activities will affect the environment.

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You are not starting this assignment from scratch. I provided the information from Weeks 5-7 and the professors comments that need to be incorporated in this paper. I already completed these sections, they just need to be cleaned up and made stronger:

Instructions:
Operations Section -(1 page)
* Create an operations plan for your selected company expanding on each of these topics:
* Facilities.
* Consider questions such as these regarding facilities:
* Buy, utilities and costs associated.
* Production Process or Description of How Your Business Will Operate If Retail or Service Company.
* Include any equipment you plan to use, if applicable.
* Research needed equipment, such as machines, refrigerators, burners, ovens, and so on.
* Buying all equipment , How will you maintain and clean the equipment? Ensure quality control, capacity,
* Explain your approach to inventory, as applicable.
* Where do your supplies come from?
* What is your turnaround time to produce your product once you have received an order?
* Research and Development.
* How will you stay abreast of new developments in the industry?
* What new products or services are in development?
* Personnel Needs in Operations.
* How many operations employees do you plan to have?
* What will their roles be?
Technology Section (1 page)

Instructions:
* Create a technology plan for your selected company expanding on each of these topics:
* Software Needs.
* Examples of software you might need include: graphics, customer relationship management, accounting, inventory, and office suite.
* Hardware Needs.
* Examples of hardware you might need include: computers, monitors, servers, routers, and tablets.
* Telecommunication Needs.
* Examples of telecommunication equipment you might need include: phones, Internet, fax, and mobile phones.
* Personnel Needs in Technology.
* Will your technology personnel be in-house or outsourced?
Management and Organization Section (1 page)

Instructions:
* Create a management and organization plan for your selected company expanding on each of these topics:
* Key Management Employees.
* List key management team members along with a several sentence description of each person’s relevant business background and responsibilities.
* Advisors.
* List any people you will use as advisors for your business; include a several sentence description of these individuals’ areas of expertise and their expected contribution to the business.
* Management Hierarchy.
* Outline your company’s management hierarchy using the flow charts on page 248 of your text as a guide.
* Import/include all charts or diagrams into the MS Word document.
Social Responsibility Section (1 page)

Instructions:
* Create a social responsibility plan for your selected company expanding on each of these topics:
* Impact on Stakeholders.
* Describe the ways your chosen company will impact stakeholders, such as employees, customers, suppliers, and the community. This is the people section of the triple bottom line.
* What types of benefits (such as health care, flexible work hours, and opportunities for advancement and education) will your company offer employees?
* What types of opportunities (such as classes, sponsored events, and assistance to causes and charities) will your company offer the community?
* Environmental Impact.
* Explain how your company’s activities will affect the environment.
* Identify the steps you will take to mitigate any negative impacts.

Write a marketing-oriented mission statement for Lee’s business.

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Part 1 Mission

Redefine Lee’s Mission. Lee’s current mission is more of a product-oriented mission statement. For example, “We sell flowers” or “We make pizza.”

● Write a marketing-oriented mission statement for Lee’s business.

Part 2: Situation Analysis

Organization Strengths and Weaknesses:

● Describe methods that Lee could use to identify her internal strengths and weaknesses information. For example, some businesses use secret shoppers to identify an organization’s strengths and weaknesses. Explain your response.

Environmental Scan:

● Who are the direct and indirect competitors for Lee’s business located in Indianapolis area?
● Using sources like the U. S. Census Bureau (Go to Browse by Topic), describe the demographics affecting Lee’s business in Indianapolis.
● How is technology being utilized in the industry assigned that might have a positive or negative impact on Lee’s business?
● Identify Lee’s competitive advantage against her direct and non-direct competitors in the city nearest to where you live.
● Finally, define the term “sustainable competitive advantage” and explain what advice you would give to Lee in her quest to build a sustainable competitive advantage.

Part 3: Marketing Objectives

● Set Marketing Plan Objectives for Lee’s.
● Identify at least two S.M.A.R.T. goals (i.e., Specific, Measurable, Achievable, Relevant to the Mission, and Time-bounded).

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Lee owns a printing/copy business out of Indianapolis, Indiana.

Marketing Strategy

Describe the target market strategy for Lee’s business. Paint a very clear picture of who Lee will be targeting for her product. For example: Appealing to an entire market, concentrating on one particular segment, or multiple market segments.
Explain the four strategies for growth: market penetration, market development, product development, and diversification. How can Lee use market penetration to increase her sales? Explain.
Briefly describe your marketing mix strategy: product (size, colors, packaging, use, etc.), place or distribution method, pricing, and promotion.
Part 5: Implementation

Explain how you will turn your plan into a reality. For example: Detailed job assignments and activity descriptions.
Part 6: Evaluation

Describe how will you evaluate your marketing strategy.