Define strategies to avoid curb stoning and other issues in the data collection process.

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Please use the attached Marketing Research Report as a reference and discuss the following:

1. Summarize the information you learned about the importance of collecting primary data for the attached marketing research report.

2. Investigate the factors that should be taken into consideration when considering the sample size for the attached marketing research project.

3. In 3 pages, discuss and describe sampling techniques and a sampling plan that can be used for the attached Marketing Research Report.

4. Investigate the type of qualitative and quantitative data needed for the attached marketing research report.

5. Create a questionnaire which should include the data you find important to collect for the attached marketing research project.

6. Curb stoning- Refers to cheating or falsification in the data collection process. Define strategies to avoid curb stoning and other issues in the data collection process. In 2 pages, describe the steps one can take to avoid curb stoning in the attached Marketing Research Report.

7. How can you use descriptive statistics within the attached marketing research project?

Develop an understanding and appreciation of (un)ethical and (ir)responsible uses of marketing communications by investigating both academic perspectives and real-world examples

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Hi, it’s a podcast, and would you please able to read through the requirement and write the script and reflective summery! I spoke to one of the customer service team and they said it can be done. Also they recommend me to get 16 page, which will be 8 minutes long for podcast, and reflective summery.

So here the requirement and the details, if you do require more please ask me.

Thank you

Topic: Misleading or untruthful marketing communications, misrepresentation and puffery

The purpose of this podcast assignment is for the students to:
1. develop an understanding and appreciation of (un)ethical and (ir)responsible uses of marketing communications by investigating both academic perspectives and real-world examples
2. have the exposure and opportunity to plan and create communications in new forms of digital media and software
3. use creativity in the development of their communications in order to generate interest amongst their audiences
This assignment assesses ILOs 1b), 2b), 3b).

Overview and topics
In this audio project, you will discuss an ethical or moral issue associated with marketing communications. There are many issues and unethical or irresponsible practices that we will not have time to explore at depth in the module. This assignment will offer you the opportunity to explore one of the issues that interests you personally – and to then share that exploration with an audience beyond the module (if you wish to do so) in your own podcast episode.
Your task will take the form of an 8-minute episode (+/- 1 minute) of a class podcast called Marcomms Ethics Pod on various ethical issues and questions in marketing communications. Your episode should be made interesting and accessible to a general audience – this means you should explore ways to engage your audience and to explain the complex ethical issue you choose in ways your audience will be able to understand.

This assignment will require you researching the topic of your choice. Explaining complex concepts such as those of ethics and responsibility is difficult, and requires a deep and intimate knowledge of the content – ‘teaching’ others/classmates about what you learnt in the form of a podcast, is an excellent way to learn. You will be required to base your episode on an in-depth understanding of 5 core academic articles of your choice related to your topic, which you are further required to complement by additional reading and industry examples of both ethical and unethical practice.
You will be required to submit the podcast episode recording and a full script which will include a show note and an annotated bibliography. Detailed instructions for each element can be found below. You will be graded on both the content of your podcast episode and your effectiveness in clearly communicating the issue in an interesting and accessible way (as a storyteller).
Also:
• Write a short reflection on your experience (300 words). This should then be included at the end of your script. You may consider some of these questions:
• What did this project help to teach you about ethics in marketing communications? Do you think about ethical issues differently now?
• Do you feel your podcast will help/inform/interest its intended audience?
• Why did you make the artistic choices you did when creating your podcast?
• What surprised you about the technical aspects of creating a podcast?
• What surprised you about the artistic and rhetorical aspects of creating a podcast?
• What did you discover when you created your own podcast?
• What did this project help to teach you (or help you realise) about electronic rhetoric and communication? about the differences between this and written communication? about getting beyond the words?

Also here the marking details:
Marking criteria
The podcast will be expected to demonstrate the following qualities:
• Relevant and sufficiently wide reading to tackle the topic
• Demonstration of understanding and synthesis of a variety of competing arguments
• A careful selection of evidence and an internally consistent argument
• A well-structured and coherent analysis of the topic
• Relevance of the discussion to the topic, and the task set
• Display of critical and independent thinking
• Clarity of expression
• Use of narrative techniques, such as storytelling and persuasion

List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important?

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Sources must be cited in APA format. Your response should be four (4) double-spaced pages; refer to the “Assignment Format” page located on the Course Home page for specific format requirements.

Part A The term “metrics” is commonly used by digital marketers. Explain your understanding of the meaning of the term.

Part B List and describe the specific metrics that measure traffic, audiences, and campaigns. Which ones do you think are most important?

Part C Using a mobile site or app with which you are familiar, describe a scenario that tells the story of how one user segment would behave on a visit to the site—their customer journey using the app. When you are satisfied that your scenario represents behavior of one segment adequately, identify the metrics that would be useful in ascertaining if the segment’s needs are being met and if the customer experience for this segment is satisfactory.

Explain the impact of VideoPlaybooks in the effectiveness of Marketing messaging to sales teams

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The impact of VideoPlaybooks in the effectiveness of Marketing messaging to sales teams

How does social media affect young people? Given this, how can small businesses use it best?

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Please write an essay that addresses the following questions:
1. Why is social media marketing important and what is its best use? Please include an example of a campaign you thought was successful.
2. How does social media affect young people? Given this, how can small businesses use it best?

How many people (or animals) will be using the product

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Write up: Biopure Due 11/11 6:30pm 3 page 1.5 space.

Recommended Analytical Structure

(3 pages + Exhibits)

I.                    Brief description of the Background behind the Decision. (Should enter to the animal or Human market)II.                 Recommendation

  • Takes Go/No-go decision for Oxyglobin or for Hemopure
  • Clearly identifies target segment(s)
  • Positioning which matches target
  • Proposed marketing mix
  • Price
  • Channel/ Sales Force
  • Basis for Recommendation

As we have learnt in class, market selection is based on three criteria:

1) Opportunity – market potential for each market

2) Fit – strategic considerations (such as production capacity)

3) Competitive analysis (specifically for the human market)

Then,

Comparison of pros and cons of your marketing decisions: price, target, channel.

Just a few pointers so you can work on the Biopure case at ease.

First of all, your recommendation should be:

whether Biopure should enter the Animal or the Human market and how to do it.

Your basis for recommendation should be based on:

  1. Strategic and qualitative (SWOT-based) assessments of the opportunity (both opportunities).
  2. Market sizing of revenue potential (also of both markets).

In order to do number 2, remember that you have to figure out:

  1. How many people (or animals) will be using the product
  2. How much (how many units) of it they will use

At this point you have units.  Now, since both markets have very different average prices, it is better if you transform units into dollars by multiplying by average price (now you have revenue potential).

Then have into consideration if the revenue potential will be all for Biopure or whether they may have to share it with competing companies.

Good luck.  Email me with issues at any point.

 

 

 

 

 

 

 

In a one page reflection, share where you found the position using ( CareerShift)

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Instead of Cannabis’s say Advertising something else
Retail Manager
at Curaleaf (View all jobs)
Bellmawr, NJ
Curaleaf Holdings, Inc. (CSE: CURA) (OTCQX: CURLF) (“Curaleaf”) is a leading vertically integrated U.S. multi-state cannabis operator with a mission to improve lives by providing clarity around cannabis and confidence around consumption. As a high-growth cannabis company known for quality, expertise, and reliability, the company and its brands, including Curaleaf and Select, provide industry-leading service, product selection, and accessibility across the medical and adult-use markets. Curaleaf currently operates in 23 states with 93 dispensaries, 22 cultivation sites, and over 30 processing sites, and employs over 3,000 team members across the United States. Curaleaf is listed on the Canadian Securities Exchange under the symbol CURA and trades on the OTCQX market under the symbol CURLF. For more information, please visit .

We are seeking individuals who are passionate about making a difference in the work they do and will help support our company vision “To be the world’s leading cannabis company by leading the world in cannabis education, accessibility, and customer satisfaction with high-quality products backed by science.” You will have an opportunity to be recognized for your talent and expertise while contributing to the success of key strategic initiatives in support of our Mission “To improve lives by providing clarity around cannabis and confidence around consumption.”

The Retail Manager ensures that the dispensary department operations are in compliance with the DOH and internally approved Standard Operating Procedures (SOP’s). The Dispensary Manager collaborates with the Regional VP of Retail and leadership team to develop, document and implement practices, policies, and strategies that support a performance and results-driven culture.

Essential Duties and Responsibilities

Maintains highest level of presentation, customer service, and compassion to all patients
Responsible for managing the dispensary department in a manner that supports the organizations mission
Provide departmental leadership to assure that all departmental operations such as admissions, patient consulting, product dispensing, cash management, inventory management, inventory auditing, outreach, marketing and ordering are functioning with integrity and in the most cost efficient, compassionate and compliant manner
Performing monthly, quarterly and annual sales reviews and provide suggestions for improvement to the Executive Director
Responsible for ensuring vigilance, adherence and departmental compliance with the Medical Use of Marijuana Program and HIPPA regulations including but not limited to confidentiality, training, patient record keeping, submissions of reports, preparation of policies and procedures, acting as a departmental contact person for regulators and law enforcement personnel
Reviewing, maintaining and updating all departmental SOP’s and assuring that any changes are communicated toteam members and the most recent SOP versions are available 24/7 for planned and unplanned audits by regulators and organization management
Overseeing and ensuring cash management procedures are being followed including, transacting, opening, closing, depositing, reporting, maintaining and reconciling cash with all departmental SOP’s
Compliance

Practice policies and procedures related to the protection of personal and sensitive data must be adhered to at all times and only divulged to authorize persons
Assists the Regional Manager in maintaining all regulatory licenses and renewals
Responsible for ensuring all team members state registration identification cards are renewed each year
First point of departmental contact with State and Local regulatory representatives
Responsible for leading and complying with planned and unplanned quarterly audits / inspections
Inventory Control and Management

Create a portofolio explaining how Sky uses the nine promotional mix for part one and 2 marketing theories for part two .

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Create a portofolio explaining how Sky uses the nine promotional mix for part one and 2 marketing theories for part two . Please refer to Kotler’s 4th edition Marketing managment as well as other reliable sources, preferably that can be found through online journals or online references.

Create a sitemap for the chirpractic website.

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Research and Planning Lahainachiropractor.comis a website about chiropractic services offered by Dr. Brendan Krause, a graduate of Western States Chiropractic College in Portland, Oregon. The website should attract a range of people from various walks of life who seek chiropractic adjustments and procedures. By partnering with several agencies in the country, the website enables users to find information about Dr. Krause’s institution. The site also lists the benefits of using the institution’s services ranging from low back pain and headaches. Medical insurance information is also provided on the website to guarantee users that they are certified and trusted by various agencies in the medical sector.Web Design PersonasFIRST-TIME CLIENT Daniel McCabe, 40Daniel is a first-time user and has never signed up for chiropractic services and is particular about what he seeks from websites due to previous online platforms’ negative experiences. He has a wife, Mary McCabe, and two children. He works two jobs; a cashier at a local store during the day and a packager during the night at a local factory that processes wheat. Therefore, he is exposed to excessive body engaging-activities and in dire need of chiropractic adjustments. Daniels’ free time is spent with his children in a local park and sometimes at home. He is also very enthusiastic about technology and has a smartphone that he uses to browse articles online but is cynical about social media—he believes that social media sites are addictive.Wants and Needs•A convenient web mobile experience • A healthier life and a relaxed mind Frustrations •He does not trust online transactions •Dislikes not finding answers and having to call for info he needs •He is cynical about unknown professionals FREQUENT INTERNET USER Janet Walters, 35

Janet is a single mother living with her two kids, Mary and Jane. She works as a teacher in a distance county—she drives herself to work and back home. She uses her computer to shop online and is knowledgeable about online transactions. Janet has experience with chiropractic and understands a few aspects of the service. She hires a nanny to take care of her children when they are not at school. Janet likes interacting with her friends on social media and occasionally shops with them. Wants and Needs •Jane wants an online service where she can easily find information about the chiropractor services •She wants affordable and convenient services Frustrations •She does not like impersonal services •She is busy and thus does not like sites where she spends too much time seeking answers FREQUENT INTERNET USER Mark Cortez, 19 Mark is a young athlete and plays basketball for his college team. He is also considering accepting an offer to join a regional team and is concerned about his body’s state. Mark is determined to develop his masculine body and has no idea whether chiropractic adjustments can be helpful. He stays with his dad, who is also his manager—he has to check with him for any activities or medication that may affect his fitness. He is enthusiastic about the internet and online platforms and uses his laptop and smartphone for surfing the internet and social media. Mark’s friends recommended several institutions and experts with online platforms. Wants and Needs •Mark wants a site that recommends and sells options

•He is concerned about his body shape and muscles Frustrations •Mark does not like spending too much time on a website •He dislikes delayed responses for most of the body-building sites he has visit
1. create a sitemap for the chirpractic website. Cannot be a 1-page endless scroll website. All pages of the website need to be on their own page. Consider what the “personas” would want to see as you build the sitemaps. You can create this in a sitemap/wireframing tool or you can build it in Photoshop.
2. create a Use Case Scenario for each of the personas. Make sure you create well thought out scenarios for the three different personas.

Report with emphasis on buyers’ behaviour as our case used B2B business market and/or marketing communication / public relations or digital marketing recommendations

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The request is to submit a 2000-word written report drawing upon the group’s work with an emphasis on buyers’ behaviour and/or marketing communication / public relations or digital marketing recommendations. The combination and focus is of your own choice.

As mentioned above, we can use the group work’s focus and collective work as a base but should we wish otherwise, select freely a focus company case and a focus product range of our own individual choice.

The group’s work was a case study for a multinational company in Power Generation Sector and how does use augmented reality and behavioural predictive modelling within its consumer/business stakeholder community, to accelerate penetration within new & existing markets.

But as explain we are free to use any other.

Format: The written report must: a) Provide an executive summary; b) Use introduction section to explain the issues being handled and critically assess these issues for the organisation and the actions being evaluated; c) Provide a review of current academic research that guides managers towards a solution for identified problems; Academic research means academic articles in academic journals as the ones available for instance in emeraldinsight, taylor and francis or sciencedirect sites. d) Clarify important consumer /buyer behaviour / communication / public relations elements; e) Propose a goal oriented consumer / buyer / communication / public relations strategy for the purpose. Report should be referenced, using the Harvard style in the standard format.