Explain the situation, describe the differences that were missed and give your thoughts on the resulting consequence.

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Culture Difference

International business brings challenges of creating and maintaining relationships with a diverse management and customer base, who may have different customs, ways of working and ethics. Pick one specific example (that we have not discussed in class or is in your text book), and write about it in 250 words or less. Explain the situation, describe the differences that were missed (or met – your example can be one of success or lack there of for a company) and give your thoughts on the resulting consequence (again, good or bad).

Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy.

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Marketing Question

Q1- Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks-850 words).

 

Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive?

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B2C E–Commerce

The development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. B2C ecommerce refers to the buying and selling of goods and services between businesses and consumers. This type of e–commerce has revolutionized the way businesses and consumers interact, allowing for faster, more efficient transactions and a greater variety of products and services. The development of B2C ecommerce has been driven by a number of factors, including the rise of the internet, the emergence of mobile technology, and the increasing availability of online payment systems. The internet has allowed businesses to reach a much larger customer base, while mobile technology has enabled customers to shop from anywhere at any time. Online payment systems have made it easier for customers to make purchases, and have also allowed businesses to accept payments from customers in different countries. The development of B2C ecommerce has also been driven by the emergence of new business models, such as subscription–based services, marketplace platforms, and digital marketplaces. These new business models have allowed businesses to offer customers more options and better prices, while also providing them with more control over their purchases. The development of B2C ecommerce has also been driven by the emergence of new technologies, such as artificial intelligence, machine learning, and block chain. These technologies have enabled businesses to automate processes, improve customer service, and provide customers with more personalized experiences. Overall, the development of B2C ecommerce has been a major driver of economic growth and innovation over the past two decades. It has allowed businesses to reach a much larger customer base, while also providing customers with more options and better prices. It has also enabled businesses to automate processes, improve customer service, and provide customers with more personalized experiences. Finally, it has allowed customers to shop from anywhere at any time and has made it easier for them to make purchases.

  • Based on your understanding of aforesaid highlights you are requested to select a company that does B2C ecommerce in the world or in your region to conduct your research, study, and analysis.
  • By referring to your chosen company, you should answer the following three questions in an essay format:

Q1. Critically discuss the key important factors and forces of B2C ecommerce industry environment that affect the chosen company choice of strategy. From your own perspective, what actions should your chosen company do to keep its competitive advantage alive? (Include facts and figures to support your opinion) (35 marks–850 words).

Q2. Based on your findings in question 1, critically evaluate the key resources, capabilities, core competences and knowledge available for the chosen company to successfully compete within its
boundary and sustain a competitive advantage? As a strategist, what recommendations would you suggest helping the company to sustain its competitive advantage? (35 marks–850 words).

Q3. Critically evaluate the chosen company Corporate and Business–Level strategies components in response to the challenges of B2C ecommerce locally and globally. (Include facts and figures to support your opinion) (30 marks – 500 words)

Describe your past performance (company history, if any, what you have done and are doing). Explain the tools or services available (investors? services? local association?).

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Business venture PowerPoint

Are you motivated to succeed in business? It is time to develop a mini business plan! Prepare a 15-slide PowerPoint presentation. The PowerPoint presentation will be a business venture you want to launch. You can use the information in the required readings and information from other reliable sources. You may use the slide notes function to explain slide contents, if necessary.

  • Describe what you want to do (this is a strategic plan) (five slides).
    • Identify the goal.
    • Explain why the opportunity is promising.
    • Make an estimate about how long you think this will take.
    • Make a statement about the advantages of your business and the desire to pursue it (vision/mission statement).
    • Distinguish strategic planning from other managerial actions within your strategic plan.
  • Describe why you will be successful (three slides).
    • Describe your past performance (company history, if any, what you have done and are doing).
    • Explain the tools or services available (investors? services? local association?).
  • Describe what you need in order to do this (three slides).
    • Estimate the necessary capital.
    • Estimate the necessary staff (organization chart); include why the staff you designated will best fit the plan.
    • Describe necessary approvals/licenses.
  • Describe the products and services you plan to offer (one slide).
  • Identify management (three slides).
    • Are you the manager (other owners/officers, board members, consultants, or attorneys)? Describe why these choices best fit the plan.
  • You are required to use at least one outside source to support your PowerPoint presentation.

Evaluate the role of strategic planning within the decisions you will be making for the company.

How can you invest without losing a lot of money, time and success insurance?

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Marketing question

How can you invest without losing a lot of money, time and success insurance?

What are the benefits of social media marketing for a company?

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Digital Marketing

What are the benefits of social media marketing for a company?

What was your most interesting discovery or takeaway from the video?

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8.2 – Learn & Earn (LinkedIn Learning

Summarize in 1-3 sentences.

What was your most interesting discovery or takeaway from the video?

Email and Newsletter Marketing Foundations (LinkedIn Learning/0:43) .

Believe it or not, email marketing is one of the most effective forms of advertising.

However, it must be done right to ensure that it is not perceived as junk mail.

This means crafting an email campaign with effective messaging targeting the right audience at the optimal time.

This video explores best practices in email marketing to drive conversion and, ultimately, sales!

 

 

Take a moment to describe the relationship among the organization’s mission, objectives, and marketing strategy. Where possible, connect theory to practice and offer recommendations to enhance the marketing program.

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8.4 – Assignment: Reflection

Take a moment and assume the role of a marketing manager for a company that caters to the business market (B-2-B).

Take a moment to describe the relationship among the organization’s mission, objectives, and marketing strategy.

Where possible, connect theory to practice and offer recommendations to enhance the marketing program.

Always remember you are marketing something—in this case an idea and possible solutions.

Use this as an opportunity to hone your communications.

Who is your audience?

What value are you offering?

 

 

Design a promotional strategy that provides an overview of marketing strategy, promotional objectives, messaging, and tactical approach for marketing campaign(s) to reach your target audiences.

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8.3 – Marketing Plan: Promotion Strategy (Draft)

Design a promotional strategy that provides an overview of marketing strategy, promotional objectives, messaging, and tactical approach for marketing campaign(s) to reach your target audiences.

Include a table that summarizes the monthly actions necessary to carry out the plan.

Follow these standard formatting guidelines for your Marketing Plan deliverable:

  • 12 point, Times New Roman font
  • Double-spaced
  • Title Page
  • Reference List

How might the value delivery network be optimized to include the right partners and offer the right services to ensure that the end-customer gets the product at the right time?

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7.3 – Marketing Plan: Placement/Distribution Strategy

Establishing a distribution strategy is all about customer convenience:
How might the value delivery network be optimized to include the right partners and offer the right services to ensure that the end-customer gets the product at the right time?
A vertical marketing system involves the manufacturers, wholesalers, and retailers (or service providers) that work in unison to deliver customer solutions.

In this module, you will submit the following deliverable:
Placement/Distribution Strategy
After completing the module readings, do the following:
• Compose a distribution strategy for your product or service solution. In doing so, describe the vertical marketing system identifying all channel partners involved in the supply chain.

Follow these standard formatting guidelines for your Marketing Plan deliverables:
• 12 point, Times New Roman font
• Double-spaced
• Title Page
• Reference List