What is the Best Type of Market Research?

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Case Study 1

What is the Best Type of Market Research? Many people prefer quantitative analysis when they want insight into how consumers feel about a brand, while other’s prefer qualitative research. Take one type of research analysis and defend why you chose it over the other.

Cite all your references. Be aware of Plagiarism and avoid it.

The assignment should be a minimum of 2500 words and meet the writing specifications outlined in the syllabus. Your submission will be graded using the rubric in the syllabus as well.
Grading Rubic:
Criteria Exemplary Mastery Proficient Emerging
Course Outcomes 25 Points
Shows advanced understanding of the subject content and is presented in an insightful manner, demonstrating excellent use of critical thinking skills, applying theory and terminology. 20 Points
Shows a good understanding of the subject content and is presented in an insightful manner, demonstrating good use of critical thinking skills, applying theory and terminology. 15 Points
Shows an adequate understanding of the subject content and is presented with a moderate amount of insight and use of critical thinking skills, applying theory and terminology. 10 Points
Shows minimal understanding of the subject content and there is minimal demonstration of insight and use of critical thinking skills, with application of theory and terminology.
Writing 25 Points
Posts are extremely well organized; makes excellent transitions from point to point; rare spelling or grammatical errors and all references correctly cited according to course specifications. 20 Points
Posts are generally well organized with relatively smooth transitions from point to point; rare number of spelling and/or grammatical errors or references not correctly cited. 15 Points
Posts are organized with somewhat smooth transitions from point to point; have occasional spelling and/or grammatical errors or isolated references not cited properly. 10 Points
Posts are minimally organized with minimally acceptable transitions from point to point; noticeable spelling and/or grammatical errors or references occasionally not cited correctly.
Participation 25 Points
More than 2 timely posts/responses per week and encourages the participation of others. 20 Points
2 timely posts per week. 15 Points
2 posts per week. 10 Points
1 post per week.
Preparation 25 Points
Posts demonstrate excellent preparation of subject matter; contributes significant, pertinent information to the discussion. 20 Points
Posts demonstrate good preparation of subject matter; contributes significant, pertinent information to the discussion. 15 Points
Posts demonstrate adequate preparation of subject matter; contributes minimal information to the discussion. 0 Points
Posts demonstrate minimal preparation and minimal contributions in either breadth or depth of content.
Textbook:

Marketing Management 15th Edition Kotler & Keller. Pearson.

Prepare a report for the Board of Directors that outlines proposals for intensive growth.

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You are the Head of Marketing for a successful craft beer company that has steadily been growing since it was established 5 years ago. The company is keen to grow further, and market conditions suggest the time is right for expansion. Your task is to prepare a report for the Board of Directors that outlines proposals for intensive growth.

Describe how these frameworks/ models have shaped your Marketing thinking

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Please pick TWO frameworks/ models, explain them briefly, and describe how these frameworks/ models have shaped your Marketing thinking – for better, or for worse. Please also apply these frameworks/ models in the context of your job/ company and articulate how they might enhance customer value and/ or business performance.
Please be analytical, integrative and comprehensive in your thought process, and in your writing.

Briefly express what question(s) you are most interested in asking and explain why.

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-Reflection on preparation: Before you do the interview, read the interview guide thoroughly. Briefly express what question(s) you are most interested in asking and explain why. (1 point)
-Profile the source: Describe the interviewee to give a better sense of the person. You may include demographic information, activities and interests, for example. However, DO NOT identify the person by name. You may invent a pseudonym (a fake name, like Clark Kent or Sheldon J. Plankton). (1 point)
-Report key findings: Summarize the main findings and insights generated by the interview. Don’t just restate the specific ideas, also add your interpretations of the “big picture” of how the ideas fit together. Do NOT include a transcript of your interview. (3 points)
-Research insights: What was the “most valuable insight” you learned? Did you discover anything that went beyond your pre-existing beliefs or knowledge? (2 points)
-Implications for industry: Given what you learned, are there any implications for the marketing mix (4Ps) for companies in that industry? (2 points)
-Post-interview reflections: In hindsight, is there a question you wished you had asked? What might you do differently going forward (if you were conducting more interviews)? (1 point)

Conduct a situational analysis of the organisation’s current internal and external marketing environment.

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Based on centre parcs
Using appropriate academic strategic marketing tools and frameworks:
1. Conduct a situational analysis of the organisation’s current internal and external
marketing environment.
2. Provide evidence of your analyses either as appendices or in the body of the report,
remembering to reference all evidence.
3. From the analysis, critically analyse the internal factors and external factors,
discussing how they impact on the organisation’s marketing strategy and performance.

What does AI mean in article and relate with company Johnson & Johnson

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Read : “A Better Way to be on Board AI” – ((HBR) Harvard Business Review, p. 56, Aug. 2020.
what does AI mean in article and relate with company Johnson & Johnson

Explain how NBA executives design their customer relationships.

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Read the article about how the Orlando Magic NBA team uses predictive analytics. Apply at least one of the concepts from the predictive analytics and explain how NBA executives design their customer relationships.

Discuss/explain the various aspects/points of your argument using theory and examples.

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Admin. 4160h —FALL 2020Assignment No. 1 [Essay]‘In the context of Postmodernity, the focus of brand management has evolved from managing the ‘Thing’ (a product/service) to managing thesociocultural‘Link’(with a product/service). Critically assessthe validity of this statement. The essay will be marked out of 30marks. The essay should be structured as follows:[Note: please write the essay like a traditional English literature essay with no subheadings—thosehereunder are onlyfor guidance]

•Introduction(settingup the argument)(8marks)[Hint: use the changing scope of defining a brandas a guide]

•General introduction to the topic[hint:the raise of Post-modern consumption]

•Narrow the topic down to the central point of the argument you are asked to address[hint: the effect of post modernity on changing the role of the consumer in the definition(s)of a brand]

•Based on the above, outline in a statement (the thesis statement) your argument/stanceregardingthe topic and how your essaywill be structured todevelop/justifythis argument/stance.

•Body(developing/justifyingyour argument(the bulk part)(16marks):

•Discuss/explain the various aspects/points of your argument using theory and examples. [In other words, make sure to fully incorporate theevolution in modeling the process of brandingand the supportive case/s discussed in lectures in your discussion(justification)before adding any external sources/cases].[Hint:using postmodernity traits, analyzewhyand howmanaging thebranding processhasevolved (or not) from focusing on the ‘Thing’ to focusing on the ‘Link’ with rich support from stories/cases along the way]. •Conclusion(confirmingyour argument)(3marks):•Sum up your argument(hint: sum up the outcome ofthe discussion).

•Based on the above summary, come up with your own opinionabout the statement cited in the Topic (i.e.confirmthe position outlined in yourthesis statement).

•References/bibliography(aseparate page)(3marks)

oAs a guide for referencing inside and at the end(in the bibliography) of the essay, use the Harvard system-find detailedguidanceposted on Blackboard.oPlease Note: you DON’T NEED to make a citationfor class/seminar notes. •Editing informationoWord limit: 1700 wordsoDouble spaced-font 12oPls. put your essay’s word-count on the Cover Page)

For your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations.

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Situation Analysis – Opportunities (15 marks) –Identify and describe a minimum of three opportunities. These are external to the company (not potential strategic choices for the company) and focus on the factors identified in the CREST and competitive analysis. You must support each opportunity, which you identify by relevant and appropriately cited evidence, and clearly articulate how each opportunity will affect the company’s future. In this section, for your chosen scenario discuss the opportunities of the business based on your findings from your SWOT analysis and the associated implications for the decision/recommendations. Start with the opportunity points that are high probability/high impact, followed by high probability/low impact and so on. Be sure only to address the points that are relevant to the decision you need to make/recommend.
Scenario – Walmart+ Membership Service
Walmart recently announced its new membership service called Walmart Plus. For more information, see the following pages:
https://www.businessinsider.com/walmart-plus-price
https://www.forbes.com/sites/lanabandoim/2020/09/01/can-walmarts-new-membership-service-compete-with-amazon-prime/#28edb2b068ff
https://www.marketingdive.com/news/walmart-to-launch-its-walmart-membership-service/584497/?MessageRunDetailID=3266003428&PostID=19056347&utm_medium=email&utm_source=rasa_io
It is believed that Walmart Plus is Amazon prime’s competitor despite some differences between the two programs. Your team has been asked by the Walmart Canada executive team to conduct a situation analysis and make a full marketing mix recommendations regarding the launch of this service in Canada. Please note that the Walmart Canada executive team is interested in CANADIAN data, (not US or global data). The executive team will heavily discount analysis based on US or global data. It is imperative that your team visit the Ryerson Library to research Canada data to support your analysis. Based on your situation analysis, would you recommend Walmart to offer this service in Canada? Why or why not?

Why are Johnson & Johnson’s baby products so important to the company, even though they don’t account for the majority of the company’s sales or profits?

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This case study is about Johnson & Johnson, an American multinational medical devices, pharmaceutical and consumer packaged goods company (https://www.jnj.com/ (Links to an external site.)).

Among its well-known consumer products are the Band-Aid (Links to an external site.) Brand line of bandages, Tylenol (Links to an external site.) medications, Johnson’s baby (Links to an external site.) products, Neutrogena (Links to an external site.) skin and beauty products (Links to an external site.), Clean & Clear (Links to an external site.) facial wash and Acuvue (Links to an external site.) contact lenses (Links to an external site.).

This case is focused on their baby care line, for which they have been a household name for decades. However, after missing out on major shifts in consumer tastes and watching sales stall, Johnson & Johnson has remade its baby line from head to toe.

Answer the questions below after reading the article Bringing Up Baby’s Market Share at J&J – WSJ.pdf

QUESTIONS:

1. Why are Johnson & Johnson’s baby products so important to the company, even though they don’t account for the majority of the company’s sales or profits?
2. What types of companies and brands have been able to capture market share from Johnson & Johnson in the baby products category? Why?
3. List and briefly describe the strategic actions that Johnson & Johnson has implemented in an effort to regain its lost market share in baby products.
4. Are there other strategies Johnson & Johnson could have implemented to avoid the 10-point decline in its baby products market share over time?
Your paper should consist of approximately 400-500 words. Please draw upon the concepts provided in the text, and any outside sources you identify. Remember to cite your sources.

Below is the criterial that will be used to evaluate your paper.