Explain the role of values in Marketing and ethical decision making

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The purpose of your Course Project is to demonstrate your understanding, comprehension, and mastery of the following concepts:

Identify and recognize Marketing issues in business.
Explain the role of values in Marketing and ethical decision making
Use Marketing terminology
CHOOSE current readings/articles that are directly related to your topic from a credible source. write a 500-word synopsis summarizing the reading and describing how it applies in a practical, professional context to Business Ethics.
1. Cover Page

2. Table of Contents

3. Ten (10) Finalized Written 500-word Summaries

4. Properly formatted APA References page including link to article

Explain how Influencers Have Transformed Modern Marketing

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How Influencers Have Transformed Modern Marketing

reflect on, and explain, how you will apply what you have learned in a career context.

What are some strategies that marketers use to listen to social media channels?

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What does it mean to “listen” tosocial media?
What are some strategies that marketers use to listen to social media channels?
How do marketers use this information in asocial media strategy?

Create a brand strategy for a new menu item product launch.

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In Assessment 3, you were a marketing consultant recruited to identify an avenue for a newbrand extension product line for your selected organisation. In that assessment you developed a greater understanding of the current Australian marketplace for ‘fast food’ itemsand identifiedpotential opportunities and threats forbrands in this industry to explore in the future. In this assessment (Assessment 4) you are tasked with working as a team to create a brand strategy for a new menu item product launch.
Please only focus on this points as my other group members are doing the others
Stakeholders
Strategy and Objectives
Competitive environment
Future Directions
the company we are doing is noodle Box, The product we are a Ramne burger

What are the speaker’s “3 simple truths” about advertising?

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Review the TED Talk (https://www.youtube.com/watch?v=HhzvEBJ9fEA) titled Advertising & Cultural Complexity by using the provided URL and answer the following questions.
1. What are the speaker’s “3 simple truths” about advertising?
2. According to the speaker, what are two “things that advertisers do”? Also, provide an example, from your perspective of each.
3. What does the speaker believe about communication?

Write a report which gives a detailed account of the company and its industry background.

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Prepare the first part of an individual report based on the organisation which you have chosen, please write a report which gives a detailed account of the company and its industry background.

Discuss the pros and cons of each of the primary social media platforms

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Part 1: Mobile marketing has become an important component of digital marketing campaigns. Assume you are a marketing manager for the small business venture you discussed in the first two weeks of class (i.e. a local book, pizza joint, salon parla, shoe store, etc.). Describe how you could use mobile marketing to drive website visits, as well as in-person store visits. Be specific in your ideas, and provide research evidence that supports your idea or concept.

Part 2: Suppose a local pizza chain with nine restaurants has asked you to help them with their social media strategy. Discuss the pros and cons of each of the primary social media platforms (Facebook, Instagram, Twitter, Pinterest, and YouTube) for the pizza restaurants. Which one do you consider to be the best? Why?

Write the definition /explanation in full sentences that demonstrate understanding of learning objectives
DO NOT use excessive quotes or copy sentences directly from the textbook or other sources. Try paraphrasing…. Use your own words

What is your assessment as to why this product failed with the consumer?

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Review the Coca-Cola video on p. 84.
Coca-Cola life did not do well in the market. What is your assessment as to why this product failed with the consumer? Is there anything that Coca-Cola could have done to appeal more effectively with the consumer? Consider consumer buying factors.

Place yourself in the position of a consumer of your chosen company’s or business product or service. Select one step in the Buying Process (p. 76). As a consumer what step do you consider to be the most important and why? Be sure to use a consumer “lens” (through the eyes of the consumer).
Watch the video: Customer Journey Mapping
In one or two paragraphs describe the customer journey for your company/business.
Use APA Format for all Project Assignments. Make sure all references are noted and citations used.

, identify the key components of MR, what is significant about the MR; what led to the development of MR

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Instructions: Write four single space pages. Please write a minimum of four sentences per paragraphs. Please indent each new paragraph.

Use APA style format

Font: Times New Roman with 12 point. Margin 0’’ left and 0” right (Layout)

Use five (5) peer reviewed journals.

Journal should be five (5) years or less. If you used a book source, I am satisfied with 20 years old. For book sources only.

Use google scholar or google search to find scholarly articles and ideas.

Use APA style, intext citations, and reference page.

Note: Please do not use worked cited or any other form.

Note:  On your project, please list the name of the college, the topic, the course name and number, the professor’s name and the names of all group members who participated in the project.

Note: Please see Sample attached below

Sample:

Topics:  Market Research

Introduction:

In your introduction, define and describe market research, identify the key components of MR, what is significant about the MR; what led to the development of MR; why is MR necessary for business operations, what are the potential operations management challenges or issues of MR. How did the concept originate and by who?

Purpose of market research in operations management:

What is the intent of market research (to bring awareness, to share information, to aid in decision making to create new innovations to correct a systemic operations management issue and so forth)?

The Importance (why is it important) Here you can list ten or more reasons why market research is important. Find your information from peer review journal of five years are less.

Let’s say you choose INNOVATION on your list. You may start as follows: Market research is one of the means that innovators use to test their ideas. Innovators will conduct a research of potential customers response by using surveys or questionnaires to gather information about a product that they intend to develop (Palmer, 2018).

The effectiveness of market research (Business Use)

According to Palmer (2017), market research provides strategic guidance to management executives in their long-term business projections. Market research helps executives to know what the market needs are and how to effectively fulfill those needs.

Technological Impact (How MR impacted by Tech) (list some impacts, search the internet for ideas of technological impacts).

You may start as follows: The proliferation of modern technology has become pervasive in modern business operations. Palmer (2018), stated many businesses are struggling to keep up with the fast pace of technological change. One of the ways many businesses are coping the rapid technological change is using market research to determine if these changes are necessary of productivity.

Managing quality (Goods and Services)

Begin by defining quality management:

  1. a) What it is…: Managing the Inspection process: Quality Control. What is the inspection process? Definition: The inspection process is a formal examination approach used to identify and correct errors in products (deliverables) before they are certified as marketable. How does the process work? THERE IS A ORGANIZATIONAL STRUCTURE, for example…10 workers to one manager; two workers are assigned to a region or area where they conduct inspection. Random: some inspections are conducted randomly while others are by appointments.  The manager reviews the report on a weekly or monthly basis……Who are the people that are engaged in the process? The people who are engaged in the process are employers or organizations. Who manages the process, why is this process necessary? The process is managed by the Federal, State, City or not for profit body.  This process is necessary to protect the welfare of the public.
  2. b) Cost associated with the undertaking, the various tasks, regulation, and enforcements.
  3. c) Strategy used to catch and punish violators. One strategy may be undercover agents…Why do we have violators, what are the incentive that drives them. (What motivate them)
  4. d) Type of monitoring (random visits, sampling)
  5. e) What is the impact on the society and the environment if we fail to develop and manage a robust inspection system? People could be harmed…
  6. f) What do we inspect and how? (Food, drugs, equipment, furniture, motor vehicles, aircrafts, ships, boats, etc.
  7. g) Use literature in your writing, cite and reference sources.
  8. h) Write a literature review on your topic: Three pages for each member, single space.
  9. i) PLEASE NOTE: How does this topic relevant to FDA, what is the mission of FDA, what are their strategies. How efficient is the organization? Is it adequately funded?
  10. j) What is the organization’s employment policies?
  11. k) Types of technological innovation used
  12. l) Method of evaluation
  13. m) What is a lean operation? How is the company that you are researching apply the lean operation approach? Give examples

Global MR (How businesses conduct MR Global)

Here you will write about businesses conduct market research in the global market place. You may start as follows: According to Palmer (2017), global market research is made easier through the availability of big data. Organizations can purchase any information they need to conduct their market research without much difficulties (Palmer, 2017).

Summary/ Conclusion

Write your summary of the salient points…

References

Macerinskiene, I., & Aleknaviciute, G. (2011). The evaluation of intellectual capital influence on entrepreneurship. Economics and Management, 16, 558-566. Retrieved from http://www.unob.cz/en/eam/Pages/Eam_en.aspx

Macko, A., & Tyszka, T. (2009). Entrepreneurship and risk taking. Applied Psychology: An International Review, 58, 469-487. doi:10.1111/j.1464-0597.2009.00402.x

Markova, S., & Petkovska-Mircevska, T. (2010). Entrepreneurial finance: Angel investing as a source of funding high-growth start-up firms. Annals of the University of Petrosani, Economics, 10, 217-224. Retrieved from http://upet.ro/annals/economics/

Mars, M. M., & Garrison, S. (2009). Socially-oriented ventures and traditional entrepreneurship education models: A case review. Journal of Education for Business, 4(5), 290-296. doi:10.3200/JOEB.84.5.290-296

Maslow, A. H. (1956). Toward a psychology of health. Princeton, NJ: Van Nostrand.

 

 

Evaluate whether quality is the only performance objectives in an organisation of your choice.

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Coursework 1 – Collaborative Activity
Today’s business environment is more competitive than ever, and the role of operations management has become the focal point of efforts to increase competitiveness by improving value added and efficiency. In so doing some operations managers have concentrated on quality as the only competitive priority to achieve business efficiency.
Quality means the consistent conformance to customer expectations in other words ‘doing things right’ in order to meet customer demand providing high-quality goods and services which are fit for their purpose. Quality also reduces cost and increases dependability inside of the operation management (Slack, 2013). Therefore, operations managers can achieve efficiency by ignoring other performance objectives like dependability, cost, flexibility, and speed.
Drawing on research, evaluate whether quality is the only performance objectives in an organisation of your choice.
A good discussion should evidence excellent academic and practical application, a solid evaluation and reasonable analysis, showing evidence of:
•Explaining the role of operation management in your chosen organisation’s efficiency and performance management.
•Identifying impact of the operations management on decision making of stakeholders in your chosen organisation.
•How operations strategy of your chosen organisation helping to develop the continuous improvement approach for sustainable outcome.
In facilitating collaborative activities and feedback, your engagement will be assessed based upon participation, and quality of your work in the discussion forum, academic writing skills and original thoughts.