How can the brand integrate its social network presence into other campaign components?

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Review Remax.com.   Answer two, or more, of the questions below.

  1. Is the brand set up for engagement? Mark Kingdon, CEO of Organic, Inc., a digital marketing agency, said that “Brands have to allow for and anticipate dialogue, because consumers very much want to engage with brands and not all brands are setup up for engagement.  A lot of brands are simply set up to broadcast their message to an audience.  Some brands will be safe with one-way communication.
  2. If the traditional brand participates in social media, where should the brand be? Should the brand have its own dedicated social network space?  Or will the brand have a best chance of creating consumer dialog and engagement by using an existing network such as gather or facebook?  Is there a social network site that is well suited to the brand?  For Example, Purina is perfectly suited to advertising on dogster, but its message may not be as effective on Glue.
  3. How can the brands’ profile be developed in such as way as to reflect the brand’s personality? With that voice will the brand speak.  How will the brand interact within the site?
  4. How can the brand integrate its social network presence into other campaign components? Integration may start with simple steps such as including facebook icon in other brand message and develop into utilizing the social networks for sales promotions such as coupon distribution and contest administration.

How will you measure the results of your launch?

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Your marketing plan should cover the sections listed below and be written in clear, concise, business writing. Remember, your audience for this paper is the C-Suite of the organization you’re covering. . Include at least two of the following: graphs, tables, and/or charts to clearly and concisely communicate your plan. Photos may be added in addition. The marketing plan is for NIKE, Inc and the product is a new sneaker designed for the aging adult.
The end result should be approximately 7-10 pages, in 12-pt Arial font, with a professional cover page, outlining a clear plan for developing and launching your product or service. This assignment is 30% of your final grade.

Required Content:

Executive Summary
SWOT Analysis
Product or Service Definition
Competitor Research (Revise and update from Week 1 assignment)
Positioning Statement for your Product or Service
Marketing Segmentation Strategy
Marketing Mix Plan
Measurement and Analytics Plan–how will you measure the results of your launch?

How can you access the right distribution channels?

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The paper needs to address the following questions about a new product proposal for NIKE about marketing a new sneaker product for the aging adult.
Questions to be answered:
Product/Service:
What need does the product or service satisfy for the customer?
What features does it have to meet these needs?
How and where will the customer use it?
What does it look like? Think size, colors, materials, etc.
What will it be called?
How is it differentiated versus your competitors?
Place
Where will buyers get your product or service?
How can you access the right distribution channels?
Do you need to use a sales force? Or attend trade fairs? Or make online submissions? Or send samples to catalog companies?
How can you differentiate from the competition?
Price
What is the value of the product or service to the buyer?
What pricing strategy will you use?
How will your price compare with your competitors?
Promotion
Where and when can you get your marketing messages across to your target market?
Will you reach your audience by advertising online, in the press, on TV, on radio, or on billboards? By using direct marketing mailshots? Through PR? On the internet?
When is the best time to promote? Is there seasonality in the market? Are there any wider environmental issues that suggest or dictate the timing of your market launch or subsequent promotions?
How do your competitors do their promotions? And how does that influence your choice of promotional activity?

Explain CSR approach and how the chosen company can manage their CSR to stakeholder/s.

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1. Introduction. Description of the company, the nature of its business, and any other relevant facts. Company description is well written and clear. Key attributes of the company are succinctly summarised and paraphrased.

2. SWOT (Strengths, Weaknesses, Opportunities & Threats) analysis of the chosen company. submission contains detailed explanation of SWOT analysis with very good application to the chosen company

3. Ethics approach and how the chosen company can make ethical decision-making. submission contains detailed explanation of ethics with very good application to the chosen company

4. CSR approach and how the chosen company can manage their CSR to stakeholder/s. submission contains detailed explanation of CSR with very good application to the chosen company’s stakeholders/s. Example; It is recommended that Starbucks use………

5. 4 key elements to a Plan. submission contains detailed explanation of 4 key elements to a plan with very good application to the chosen company

6. Company culture and how the chosen company can create a strong culture. submission contains detailed explanation of company culture with very good application to the chosen company

7. Unity of command, centralization vs decentralization, span of control and formalization. Structure for the chosen organization. submission contains detailed explanation of key elements of organizing with very good application to the chosen company

8. Traditional or contemporary leadership theory and one motivation theory for the chosen organization submission contains detailed explanation of leading and motivation with very good application to the chosen company

9. Recommendations as the company progresses in the next 5 years & general conclusion recommendation is well considered and takes into account the analysis of the company & are management related. Conclusion is insightful and relates well to the analysis of the company 10. Clarity of Thought Viewpoint proffered is clear, coherent and well-developed. The author’s voice is recognisable.

11. Use of Evidence Evidence cited is relevant and sufficiently supports viewpoint put forth. Evidence cited is recent.Evidence cited is from reliable sources.

12. Citations & Referencing In-text citations done according to APA format with little or no mistakes. Referencing follows the APA format but with little or no mistakes. Sufficient and authoritative resources referenced. References and citations must be included. 2 types of referencing/citation, must include both: 1. Reference list 2. In-text referencing/citation only in APA style.

Using relevant models, literature, and available data, write a digital marketing plan based upon an adapted SOSTAC Digital Marketing Planning

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Assessment Tasks

In this assessment, you are required to do the following tasks:

  • Choose an established brand with an online presence.
  • Using relevant models, literature, and available data, write a digital marketing plan based upon an adapted SOSTAC Digital Marketing Planning

What is your view on these two companies?

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Amazon and/or Walmart:
Amazon is rapidly expanding in many cities. A recent Wall Street Journal article stated…”Amazon is expanding its physical offices in six U.S. cities and adding thousands of corporate jobs in those areas! Amazon’s move to expand its footprint in various cities and set expectations for a return to the office contrasts with other major companies.” Amazon just keeps getting bigger…and more powerful. So is Walmart.
This rapid growth has re-kindled the debate about the size of Amazon and Walmart and their policies. Predatory pricing, not paying suppliers in a timely manner, etc.
What is your view on these two companies?

Discuss the product, place, price, and advertisement strategy for each phase of life cycle you find.

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Introduction, growth, maturity, and decline—every product has a life cycle story waiting to be told. In this interactive activity, you’re going to document the story of a product that has progressed through the four product life cycle stages.

Instructions:
1.Do a web search for dead brands or products fads, use this link to choose one:
2. Pick a brand and using it as an example, explain how services differ from goods and discuss whether services go through a life cycle.
-Be sure to discuss the product, place, price, and advertisement strategy for each phase of life cycle you find.
-You will see these 4 P’s strategy will differ with the shift of the product to another life cycle. Include your analysis of these differences.
-Additionally, the key events that mark the start and end of each phase.

What is the potential impact of the name and logo change on consumer spending on licensed products?

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Hats. T-shirts. Cups. Bobbleheads. The desire of fans to purchase, wear, and display licensed products bearing the name of a favorite team or sport is a key source of revenue for sport organizations. The recognition of a long-standing name and logo—such as the Washington Redskins—is an essential element of fans’ desire. Imagine for a moment that the Washington Redskins Organization changes the team name and logo. The impact of such a change would be dramatic with regard to marketing strategies—new name and logo means new merchandise. The team would also need to develop an effective public relations campaign to continue to garner the support (and revenue) from their fan base.
In a 3- to 4-paragraph Journal entry, respond to the following:
What are the most pressing public relations issues facing the Washington Redskins with regard to their name and logo change? How might these issues impact the organization’s marketing strategies?
What is the potential impact of the name and logo change on consumer spending on licensed products?
Support your writing with concrete examples from your personal experience, observations, and the Learning Materials. Be sure to use proper APA citations where appropriate.

Create a proposal including an hourly rate for several projects you would be completing for the Sun Devil Cafe.

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How Much Should You Bill for Your Work?

In the Unit 3 assignment, you were asked to create a proposal including an hourly rate for several projects you would be completing for the Sun Devil Cafe. (*file is attached with the name of Proposal – Printed Menus for sun devil)

In this assignment, you will look closely at the cost of doing business, and create an hourly rate that allows you to cover those costs and achieve a full time salary of your choosing.  You will then compare that rate to your Unit 3 rate(s) for the same work, and write an analysis.

For this assignment, you will ACT AS IF you are embarking on a freelancer web and graphic designer,  working full time, and you are the sole financial provider for yourself – income, insurance, taxes, housing, etc. 

Assignment Details: (NOTE: NUMBERS 1-5 ALREADY DONE AND THE FILE IS ATTACHED FOR REFERNCES TO WRITE THE 3 PAGES PAPER) but I left them here for your information. It is a good idea to also go through them.

  1. I have created and attached a Microsoft Excel Sheet with the name of “Calculate Hourly rate”for this assignment.
  2. Use the information found in the Hourly Rate Generation section in this week’s textbook readings to estimate your MONTHLY expenses, and fill them in on the spreadsheet (the left columns of the Google Sheet).  There is additional information on what these expenses are in your textbook, and in the far right area of the spreadsheet.
  3. Once you have filled in the monthly expenses – Follow the instructions in the box in the middle of the Google Sheet to finish generating your hourly rate.  Please follow my instructions on the sheet, not the ones in the textbook, to generate your hourly rate!
  4. Once you have generated your hourly rate, refer to the proposal you wrote for the Sun Devil Cafe assignment in Unit 3. Review the rates you charged for the services you planned to provide, and the number of hours of work that each of the projects you did for Sun Devil Cafe requested.  Use this information to fill out the BLUE FIELDS in the Rate Comparison Chart at the bottom of the spreadsheet.  This chart will automatically generate some numbers that you can use in your Analysis, in the green fields of this chart.
  5. If your hourly rate seems really high, go back and look at your expenses to make sure that you didn’t make any typos, AND that all of your expenses listed are monthly expenses, not yearly expenses.

(PAPER STARTS FROM HERE)

  1. Analyze your findings in a minimum three-page, 12pt SINGLE SPACED paper summarizing your thoughts and explaining your overhead costs. In your paper, you MUST include HOW you came to the numbers you used in your Expense spreadsheet(*file attached*).  Once you have justified your expenses, discuss the following topics:
    1. Are you surprised at how low/high your rate is?
    2. How do your new rates compare to the cost of the services quoted in your proposal? (*the proposal file attached)
    3. Would you be inclined to adjust your rate, either higher or lower, if you were submitting a new proposal to the Sun Devil Cafe?  Why or why not?

IMPORTANT NOTES ABOUT EXPENSES

Keep in mind that this is a classroom assignment, and the purpose of this is to learn what expenses you would encounter as a full time freelancer.  “I live with my parents, so I don’t have rent, or utilities, and I’m on their insurance so I don’t pay for that” – NOT ACCEPTABLE for this assignment.  Neither is, “I’m on my wife’s insurance plan through work, and so I don’t have health or dental expenses.” You will need to put time into finding out what rent would cost, how much utilities are, and what you’d pay for health insurance if you were supporting yourself, and all of your income comes from freelance work.

Also “I don’t need to market, I will get business through word of mouth, and I’ll just learn through free content online.”  Perhaps that will be true for you in practice, but for this assignment, act as if it isn’t, and figure out what it will cost you to advertise, woo potential clients at lunch,  and to continue your education at conferences, or by taking courses that are not free.

When in doubt, please do the research to find out what the expense will be.

 

 

How can DHL Express Netherlandsensure that the target group between 12-25 through their (online) marketing is better reached so that the use of the services offered by dhl in that target group will grow by at least 30% in the next two

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Thesis proposal RQ = How can DHL Express Netherlandsensure that the target group between 12-25 through their (online) marketing is better reached so that the use of the services offered by dhl in that target group will grow by at least 30% in the next two