Describe the lead generation process in this case study and perform a critical thinking analysis using a SWOT analysis on the approach taken in this case.

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The Internet marketing Conversion and Optimization Strategy Plan Part 1 will be a minimum of 1500 words. It will contain an introduction of minimum of 150 words, a detailed Lead generation strategy plan that addresses each of the below concerns, and a reference page. You will use the book chapter and the included guidelines. At least 3 scholarly references must be used. In addition, you must also quote the textbook. Current APA format must be followed. You will submit to a SafeAssign link to be checked for plagiarism.
Please see the Professor’s notes at the end of this document and the chapter. The chapter provides detailed information on how to complete 1 & 3 of the assignment.
The company we will focus on is Acme Glass and mirror. Please visit their website at
http://www.acmeglassandmirror.com/

Lead Generation
1. Describe the lead generation process in this case study and perform a critical thinking analysis using a SWOT analysis on the approach taken in this case. Using the lead generation model, what do you recommend as a better approach than the one used in the case and why?
2. Calculate the ROI for lead generation using the formula found on this website: http://www.prosalesconnection.com/blog/2013/01/16/how-to-calculate-the-roi-on-a-lead-generation-program.
3. Apply the 4 approaches that clarify strategic options in lead generation for this strategy plan.

Chapter 13 of the textbook must be used for guidance.

Analyze the obstacles and opportunities the country has for economic growth via international trade.

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– Topic: Country assessment & analysis: International Trade
– Pick a country (other than USA)
– Conduct an assessment that applies your textbook ( a good way to study for the Sep 15 midterm ) and class learning
– As a suggestion, use the textbook chapters as an outline

Country
1.Introduction – Describe why you chose this country and its current economic status. Describe its current situation from a national and corporate view.
2. (Chapter 1) Analyze the obstacles and opportunities the country has for economic growth via international trade. Describe controllable and uncontrollable elements. Identify any possible SRCs that may be limiting.
3. (Chapter 2) Describe the country’s current level of international trade, balance of payments, key partners/competitors, and level of protectionism (describe any key current policy like tariffs, embargoes, etc) . How does the country engage (or not) with world trade organizations.
4. (Chapters 3-7) Explore any relevant cultural (history, geography, management style, politics, legal) elements
5. Conclusion: Summarize your findings and provide a recommendation (as to whether you believe the country would be a good prospect to do business in for “Acme Global”) and/or provide a business outlook

Discuss the relationship of the visual and verbal elements in the ad. Which is prominent?

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It should be two parts:
Part 1: Advertising Campaign Management
Pick two print ads on your own.
This chapter highlights the Six Stages of the hierarchy of effects model. With your two print ads, please Identify the part of the hierarchy of effects model that each print ads target. Explain why.
In terms of attitude formation, which sequence is being used? Justify your answer.
Discuss the relationship of the visual and verbal elements in the ad. Which is prominent?

Part 2: Advertising Design

In this chapter, there are several “Messaging Strategies used in designing effective advertising: Discuss at least one of the messaging strategies you would use to design your advertising for the Business Venture you mentioned in Week 1 (Communication process)
Next
Which of the seven main types of Advertising Appeals discussed in this chapter would use for your own Business Venture and Why?

When explaining/discussing these topics, please note the following:

Write the definition /explanation in full sentences that demonstrate an understanding of learning objectives
DO NOT use excessive quotes or copy sentences directly from the textbook or other sources. Try paraphrasing… Use your own words

Critique a marketing communications campaign for an organisation of your choice.

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Your task is to critique a marketing communications campaign for an organisation of your choice. You are required to select a campaign that has adopted an IMC approach.
Chosen Campaign: Dumb Ways to Die

The following assessment criteria will be used:
– Purpose/Goal of Campaign
– Evaluation of Communication Strategy
– Evaluation of Creative Strategy
– Logic and Argument
– Format Referencing

Explain what product positioning is, and what product positioning strategies can a company use for its Brand?

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An attitude consists of three components. Name and describe each component. Then provide an example of how a company uses one or more components in their advertising when targeting consumers.

Next,

Explain what product positioning is, and what product positioning strategies can a company use for its Brand? Provide at least one example of how the company you selected utilizes the concept of product positioning.In order to receive full credit, please be sure to use a minimum of Two-three (2-3) In-Text citations and Work References to support your opinions and facts. (One source can be your textbook, but the other source must be from a credible online resource – i.e., database, journal, news article, magazine, etc… ). Do not Use (Cite) Wikipedia, Online Dictionaries, Web Blogs, and direct quotes.

How do the various elements in the marketing mix influence the buying process so that Colgate’s product is ultimately the one that is purchased?

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Q1: Given that Colgate Canada plans to hike its marketing spend by $3 million for the toothpaste category, how would you spend it? (5 points)
Q2: How do the various elements in the marketing mix influence the buying process so that Colgate’s product is ultimately the one that is purchased? (5 points)
Q3: How do you think competitors will react? (5 points)
Q4: Analyze pros and cons of the alternatives listed in the case. (5 points)

Choose a real-life firm and product, and identify one research problem (or “question”) you could use to guide a marketing research study.

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Market research can show us what is true about our target markets, or the populations to which we’d like to sell our products(s). Choose a real-life firm and product, and identify one research problem (or “question”) you could use to guide a marketing research study. At minimum, identify your research methods, the type of data you’d like to collect, why your study would be meaningful to the firm, and what kind of evidence-based decision the firm could make based on the results of your study.

Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning.

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Case Study: Google (Alphabet) Inc.: The Right Ads at the Right Time
Read the case on pages 530 – 533 in your text.
Watch the video supplement to the case at link http://www.viddler.com/embed/bf7fc9fa (Links to an external site.).
Respond to the following case question. (Disregard the questions in the text.)
You are a member Google’s marketing team. Your team works with clients to demonstrate how Google can be successful with providing and integrated marketing communication plans for its advertisers. You have been assigned a client (specify a market/product or company). Outline an IMC plan for this company within Google’s advertising environment. You should include an analysis Google’s philosophy about advertising. You should include linkages to the unit chapters and content and the unit ULOs. Visit: https://ads.google.com/home/ (Links to an external site.).

Focus your analysis and recommendations linked to the units concepts and terms and the ULOs below:

ULO 2: Evaluate integrated marketing communication and the communication process and the impact on the success of marketing planning. (CLO 3 & 4)
ULO 3: Choose the promotional approach appropriate to a product’s target audience, life-cycle stage, and characteristics, as well as stages of the buying decision and channel strategies. (CLO 1 &5)
ULO 4: Examine the elements of the promotion decision process, utilizing the promotional mix and its components. (CLO 1, 4 & 5)
I will send the pictures of book after 5 pm. Thank you

Develop a program that rewards good behavior.

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Answers question why its streghth or wenessness, ect andd academic journal some percentage why it;s good and not goods so on .
SWOT Analysis
Strengths
One of our retail advantages is that we are operating the business as a partnership which will be easier to establish
Having a brick and mortar shop are seen as more tangible bring further oppertunity business to gowth. Since having a physic store allow , consumers will physically exposed to our products and are ble to try out products before purchasing them and check for any defects . its allows consumers more choices looking at our products, further advertises our products allows greater visibility and convenience to some customers as they can check out our products before heading to our store. Apart from that we want to provide our shopper the experiences beyond brick and mortar by Before, During & After-Sales service

Weaknesses: Manufacturers customize products more complex
Difficult to meet customer satisfaction
No reputation

Opportunities:Target on specific segment
High demand for gems jewelry in SG create opportunity for business to grow and thrives .
Innovate design unisex norm, E.g rise in LGBT

Threats: Accessory market is already quite saturated in SG there more competition
Economic factor after pandemic reduce people’s willingness to spend money
Barriers to entry is low

VI. Specific Activities
1,Location
Based on trading analysis, it allows for a strategic and robust location as seen in Appendix A marked by X. Orchard Gateway #B2-19 (Currently Vacant) – parasite store planned shopping center
Visibility connecting both Orchard Central and 313@Somerset – people draw to the area because its shopping paradise, tourist spots lots of hotel located nearby
A retail heaven with numerous of existing retail but single competition – Orro jewelry shop which is indirect competitor specialty high class jewelry ( diamond and gold ) plethora of untapped opportunity
Highest human traffic flow – function field targeting and reaching potential customers
Heavy traffic Orchard road – Located Somerset MRT station – plentiful parking lots available
Sustainable
2, Managing the businessTo manage the business , we are using functional classification which devided jobs by tasks forming a moderate organization structure. It is a simple yet most effective organization aspect for new business such as Infinitive Jewelry. This structure will help business
Human Resources Aspect :
Cross Training
Apply Self – Manager approach
Clear policy promote diversity again dícrimination
Giving Rewards & Promotion

Operational Dimensions :
Adapt to innovation of technology – credit transaction
Take appropriate security measures – CCTV
Crisis management

Important of satisfaction mirror as employees
•Sense of accomplishment
•Enjoyment of work
•Attitude toward supervisors
•Attitude toward physical work conditions
•Confidence in company
•Knowledge of business strategy
•Recognition of employee role in corporate outcomes
Consider employees as an asset to the retail firm.
Develop a program that rewards good behavior.

An operations blueprint systematically lists all the
operating functions to be performed, their
characteristics, and their timing.

The retailer specifies, in detail, every operating
function from the store’s opening to closing – and
those responsible for them.
This is for Retail Marketing Finakl Report RDM Final can be an exmaple you can follow up and their are marrking keys

What are the strengths and weaknesses of the company’s management team and its board of directors, and how will they enhance the growth potential of the company?

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Directions

Students will begin forming their project groups starting Unit 1. Any student who has not formed or joined a group will be randomly assigned to a group by the Instructor by end of Unit 1. Assume you will be presenting this plan to either prospective investors as a company officer, or as a consultant who is assisting the company to identify areas for growth.

Marketing Plan Outline

The marketing plan must contain but not limited to the following:

  1. Executive Summary (10 points)-

Present a brief summary of the main goals and recommendations of the plan to assist top management to define the company quickly, and envision its projections for the future. A table of contents should follow the executive summary.

  1. The Company Description (10 points)

In one page summary, describe the company’s products/services, their user benefits, and evidence of their acceptance by customers; management’s qualifications and major accomplishments; the amount of and uses for capital required; investor benefits; market size and growth rate; and the identity of the company’s market niche. Include recent history and successes.

III. Organization (5 points) – make this section very short! 

Outline the current organizational chart, including future positions that may be considered as a result of growth. Consider the following:

For each officer of the company, please provide the following information: name, years of experience in the company’s industry, responsibilities/functions of positions with company; salary, bonus, ownership interest in the company; relevant qualities, achievements, track record, and education.

Note: focus your efforts on the two aspects below:

What are the strengths and weaknesses of the company’s management team and its board of directors, and how will they enhance the growth potential of the company?

Explain how the management team will grow and continually improve itself in conjunction with company growth projections.