prepare a research paper that will communicate information and solutions as well as provide a foundation of knowledge so that you can work with your peers and employees to solve these problems

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You are employed at a large, global, high-tech company that has offices worldwide in places such as Tokyo, London, Bombay, Toronto, Mexico City, Chicago, and Seattle, to name a few. Although sales have been reasonable these past few months even with the global economic crises, an internal crisis exists related to employee morale being at an all-time low. There are many different beliefs about what is right and what is wrong across the board, especially when it comes to the cultural and communication differences and the technological equipment challenges. There are also concerns regarding the selfishness of the employees, where the employees do not enjoy working as a team.

Your supervisor has tasked you, as the as the VP of the Service Department, to prepare a research paper that will communicate information and solutions as well as provide a foundation of knowledge so that you can work with your peers and employees to solve these problems. At a minimum, your research paper must include the following:

What steps can management take to make the teams cohesive? Evaluate the steps that are necessary in this scenario to create high-performing teams.
Evaluate the importance of the internal environmental factors that include the cultural, language, political, and technological differences that will affect the team-building process.
What can be done to overcome the communication barriers between locations? What are the best practices that should be implemented going forward?
Present your findings as a Word document of 3–5 pages formatted in APA style.

Submitting your assignment in APA format means, at a minimum, you will need the following:

Title page: Remember the running head and title in all capital letters.
Abstract: This is a summary of your paper, not an introduction. Begin writing in third-person voice.
Body: The body of your paper begins on the page following the title page and abstract page, and it must be double-spaced between paragraphs. The typeface should be 12-pt. Times Roman or 12-pt. Courier in regular black type. Do not use color, bold type, or italics except as required for APA level headings and references. The deliverable length of the body of your paper for this assignment is 3–4 pages. In-text academic citations to support your decisions and analysis are required. A variety of academic sources is encouraged.
Reference page: References that align with your in-text academic sources are listed on the final page of your paper. The references must be in APA format using appropriate spacing, hang indention, italics, and upper- and lower-case usage as appropriate for the type of resource used. Remember, the reference page is not a bibliography, but it is a further listing of the abbreviated in-text citations used in the paper. Every referenced item must have a corresponding in-text citation.

Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.

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You will identify the problem or opportunity and discuss a viable solution based on your analysis of the case.
The general structure of all critical analyses:
1. Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. Identify at least three alternative strategies and programs the organization should consider to deal with the opportunity or threat to the organization. Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial in solving the problem or taking advantage of the opportunity.
4. Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for this recommendation.
5. Describe tracking metrics to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate (short term) and conclusive (long term) metrics to guide management’s redirection of ineffective strategies.
6. Summarize what you have learned from your critical analysis. You will need to conduct external research on the industry or the company as a context for your analysis.
In-text source citations and a comprehensive list of References formatted to APA standards are required. YOUR REPORT MUST INCLUDE THE FOCAL READING (THE ARTICLE I ATTACHED) plus at least three references in addition to the original article. (Wikipedia is not a reputable source for these reports).

Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept.

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this class is PBHE111 D003

Instructions:
Provide a 100 word response to each question.

1. Define marketing and describe why it is important for healthcare managers to understand the key components of the marketing concept.

2. Define quality in healthcare. Describe the dimensions of healthcare quality.

Response for each question should be sat least 100 words long and no more than 200 words long.Please ensure you cite your references in APA format with a minimum of 3 references (You may use your textbook as a reference and you should have a minimum of 2 academic outside references). Assignment will be graded based on the following areas: Foundation and synthesis of knowledge, application of knowledge critical thinking, writing skills, and organization of ideas and format.

here is an overview of this weeks readings:

Marketing Styles

In healthcare, there are two main fields or types of marketing that have emerged: social marketing and cause-related marketing. We have all seen both types of marketing in action.

Consider the marketing efforts inspired by Susan G. Komen for the Cure. In 1982, Nancy Brinker, with the support of a handful of dedicated friends and a mere $200, founded the Susan G. Komen Breast Cancer Foundation in memory of her sister. According to the Komen website, the Susan G. Komen Race for the Cure series is today “the world’s largest and most successful education and fund-raising event ever created” (Susan G. Komen for the Cure, n.d., para. 2). Since its inception, the non-profit has harnessed the power of social marketing principles and techniques to garner a vast array of strategic partners and sponsors that represent a global network for breast cancer awareness. Other non-profit organizations have followed and created their own ribbons in a variety of colors and patterns.

In the past, marketing had been neglected as a management tool in healthcare; however, healthcare managers are now making the strategic choice to enable internal collaboration and enterprise-wide knowledge sharing in order to build a customer-driven healthcare organization. As a result, understanding and applying the essential elements of marketing falls squarely into the healthcare manager’s domain of responsibility.

MARKETING DEFINED

Let’s go back to the basics and define what marketing is: The American Marketing Association (2007, para. 2) defines marketing as “the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.” This definition illustrates the importance of a long-term value-based approach to satisfying customer needs and clarifies that customers in healthcare could be patients, physicians, or other organizations. Hence, managers with a focus on creating long-term relationships with these “customers” will likely achieve superior organizational performance than others.

The key concepts included in marketing are:

Explain how the following external (macro) factors could impact the motorsports industry in Australia, including the affects of COVID.

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Marketing Plan Questions

Australian Moto Grand Prix (Phillip Island)

  • See attached brief
  1. Situational Analysis of Market Environments (250 words)

Students should use these and other resources to complete this section:

  • IBIS World Reports
  • Australian Bureau of Statistics
  • Industry association reports or documents

Explain how the following external (macro) factors could impact the motorsports industry in Australia, including the affects of COVID.

Economic Factors

Eg. fluctuations in the economy.

If there were a recession (or an improvement in the economy), how would this affect

the industry?

Does a change in the Australian dollar exchange rate have a positive or negative effect on this

industry?

Cultural/Social

Eg. Trends in the workforce, social media trends. Social responsibility and business ethics, cultural changes.

Technology

Evaluate the impact of emerging or changing technology, including e-commerce on business operations.

Eg. Social media, internet access.

Political/Legal

Which laws specifically impact on this industry?

Seasonal/Climatic

What impact does weather and other seasonal fluctuations have? Eg. Holidays, extremes in weather.

Environmental

Are there any environmental issues that could have an impact on this industry? Eg. recycling, waste disposal?

  1. Desired Positioning & Area of Differentiation (150 words)

Do NOT include any reference to COVID in this question.

Consider all Victorian events as potential competitors.

Do not include international events as competitors.

Positioning should be mapped with the two attributes Price and Popularity.

  • Does the Australian MotoGP have a unique position in the market?
  • What attributes/ benefits/ advantages is your positioning based on?
  • Use a perceptual map to illustrate your positioning in relation to other attractions/sporting events (choose at least two other events).
  • How do you want your target audience to view the product (MotoGP)?

 

 

 

 

Construct an integrated marketing program that delivers superior results related to the Distribution and Promotion in the USA.

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Description

Purpose
To assess your ability to:
· Construct an integrated marketing program that delivers superior results related to the Distribution and Promotion in the USA.
· Integrate established marketing principles into the discussion.
· Write a business report leading to the development of a marketing plan.
Overview
For this assignment, you will develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.
In the marketing plan, you will focus on two of the “Ps” of the four Ps of marketing mix, they are the (Place and Promotion). Integrate appropriate use of marketing terminology, no fluff, no confusing narrative, just straight to the point.
Action Items
Write 2 -page business brief that builds on the marketing plan for your innovative product {3D Bioprinter to produce human organs instead of waiting for a donor}
by integrating the marketing concepts learned in this module. Please note, this brief should focus on: Construct an integrated marketing program that delivers superior results Distribution and Promotion.
While writing your marketing plan, you should cover the Notes guided by your Professor:
Marketing/Distribution strategy described in detail (e.g. indirect channels and intermediaries ex; a wholesale medical company…….etc, or direct channels ex; direct to physicians……etc. The potential sources of channel conflict
How you will use the promotion mix strategy (Push promotion and Pull promotion) and the Promotion Mix recommendations and rationale (e.g. Advertising, Sales Promotion, Personal Selling, Public relations, Direct and Digital Marketing)
Supply Chain Management considerations (e.g. sourcing raw materials or other inputs needed for your product/service)

Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your interim assessment);

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  1. Describe a (only one) data-driven customer persona in detail (that should represent the target market segment identified in your interim assessment);
  2. Conduct a marketing mix (7Ps) analysis of your selected product (good service, experience or idea) and evaluate its effectiveness in addressing the needs of your customer persona; and,
  3. Provide justified marketing mix recommendations for your customer persona based on your analysis of the current marketing mix and identification of gaps considering the needs of your customer persona. Include where necessary ethical considerations, particularly when proposing recommendations for communication strategies. This assessment is required to be presented as a formal report. It is not an essay or personal reflection.

Discuss the relevant activities that are required to execute in order to implement the 4 P strategies.

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E-Marketing Plan

Please see below what you need to do in brief for the e-marketing plan – [as per the rubric attached in Blackboard]

  1. Introduction: Focus on the company (first paragraph) and its industry (second paragraph).
  2. Situation Analysis and SWOT analysis: Focus on the micro and macro environmental factors that the company is facing with special reference to the company’s online presence. Then you need to prepare a SWOT table for the company – list of S (Strength of the company), W (Weaknesses), O (Opportunities) and T (Threats).
  3. E-Marketing strategic planning: Focus on company’s segmentation, targeting, differentiation and positioning strategies especially for its operations in online. i.e. what specific customer base the company is targeting by going online, how it is differentiating from its competitors, and how it is positioning its offers to the customers’ mind. It is recommended to show a comparative view of the current and future segmentation, targeting, differentiation and positioning strategies of the firm.
  4. E-marketing objectives: State 2 to 3 e-marketing objectives that the company may wish to achieve in next 1-2 years. It could be increasing online customer base by XX%, as an example.
  5. Marketing mix strategies – Now you need to recommend 4 P strategies through which the company can achieve the above mentioned objectives and describe those strategies.
  6. Implementation – In order to implement the planned strategies, you need to execute several relevant activities such as – making the website more interactive (as an example), pursuing AdWords PPC campaign, something like that… Thus, in this section, you need to discuss the relevant activities that are required to execute in order to implement the 4 P strategies.
  7. Budget and Evaluation – This is more of arbitrary than actual numbers. You need to guess realistically how much the company need to spend for all these activities. Then discuss how you will measure/evaluate the effectiveness of your plan i.e. specifically what matrix you will look for to check whether you have achieved your objectives or not.

 

 

Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE. 

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TASK: Write a case study on segmentation, targeting and positioning for a service outlet of your choice (Bank, Hospital, Hospitality, etc.) in UAE.

Your report should include:

  • A brief introduction to the company and its products
  • A theoretical literature review on the following concepts – segmentation, targeting and positioning
  • A detailed description of variables used by the service outlet of your choice to segment the market – please support your answer with examples.
  • An evaluation of the attractiveness of the target segment using Porters five-force model.
  • POP and POD’s for your chosen service.
  • Draw a perceptual map that will help you analyse the market position of your chosen service outlet.
  • Conclusion and recommendation

Where does social media marketing planning fit into an organization’s overall planning framework?

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  1. Where does social media marketing planning fit into an organization’s overall planning framework?
  2. What are the phases of social media marketing maturity? How does social media marketing change for companies as they shift from the trial phase to the transaction phase and eventually move into the strategic phase?
  3. What are the steps in the social media marketing strategic planning?
  4. How can organizations structure themselves to support social media marketing?
  5. What are the key components of an organizational social media policy, and why is it important to have such a policy in place?