Describe your sales training process using the six interrelated steps

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You are a sales manager for a corporation that sells software to local businesses. You have been asked to create a new training process for a new group of salespeople who have been recently hired.
Describe your sales training process using the six interrelated steps: Assess sales training needs, Set training objectives, Evaluate training alternatives, Design sales training program, Perform sales training, Conduct follow-up and evaluation
Be sure to identify specific, measurable, and obtainable sales training objectives. Textbook citation (if needed): Ingram, T. N., LaForge, R. W., Avila, R. A., Schwepker, C. H., Jr., & Williams, M. R. (2015). Sales management: Analysis and decision making (9th ed.). Routledge.

Describe the business situation, including the macro-environmental and micro-environmental conditions facing the organization.

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Critical analyses must be a maximum of three pages in
length, not including a cover page or list of References; only the first three pages will be read and evaluated by
the instructor. You will identify the problem or opportunity and discuss a viable solution based on your
analysis of the case. The general structure of all critical analyses:
1. Describe the business situation, including the macro-environmental and micro-environmental
conditions facing the organization.
2. Develop the problem statement: the opportunity or threat facing the organization.
3. Identify at least three alternative strategies and programs the organization should consider to deal with the opportunity or threat to the organization. Present each alternative in sufficient detail to give the reader an idea of why it may be beneficial in solving the problem or taking advantage of the opportunity.
4. Recommend one or more of the alternatives you have identified. Inform the reader of your reasons for this recommendation.
5. Describe tracking metrics to determine whether your recommended strategies and programs are effective. Be sure to include both intermediate (short term) and conclusive (long term) metrics to guide management’s redirection of ineffective strategies.
6. Summarize what you have learned from your critical analysis.

You will need to conduct external research on the industry or the company as a context for your analysis. In-text source citations and a comprehensive list of References formatted to APA standards are required. Your report must include the focal reading (our article) plus at least three references in addition to the original article. Wikipedia is not a reputable source for these reports.

I have also attached an example of what it should look like. Let me know if you have any questions, thanks.

Describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck.

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Write a 5-page paper in which you describe and explain the relevance of environmental scanning and how each of the demographic, economic, technological, regulatory, and competitive forces shape a marketer’s application of the 4Ps of marketing to the Tesla Cyber Truck. Based upon your analysis of the environment and application of the 4Ps; identify and propose your opportunity (noting the target demographic) and provide recommendations to decision-makers on applying the 4Ps. Use at least three sources in addition to the text (not Wikipedia). Properly cite sources used in the paper; note the text should be cited to support the application of the concepts of environmental scanning and the 4Ps.

Develop a clearly differentiated marketing mix for each of the target markets identified in Task 2.

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Marstons Plc
Based in Wolverhampton, Marston’s Plc has been involved in brewing beer for over 180 years and today is a leading independent brewing and pub retailing business with sales of £1.14m, £104m profit before tax and 14,300 employees (Marston’s, 2018). Marston’s Plc is listed on the FTSE all share index.
Marston’s is one of the UK’s top pub businesses with traditional locals, family pub restaurants, and fashionable town centre bars. The company operates six breweries producing a large portfolio of branded beers. Pubs are popular for great value food and Marston’s offer a range of branded destination pubs including Two for One, Generous George, Milestone Restaurants, Pitcher and Piano and Marston’s Inns with food and accommodation.
Marston’s CEO Ralph Findlay said:
“I am pleased to report continued growth across all segments of the business. Our Taverns wet-led community pubs have built on the strong trading performance last year and it is particularly encouraging to see our food-led pubs once again achieving increasing momentum in profitable like- for-like sales growth. Our leading Brewing business goes from strength to strength, winning new distribution contracts and continuing to grow market share. We remain focussed on our strategic objectives and want our customers to come back time and time again” (Marston’s, 2019).
The Marston’s business strategy includes operating a high-quality pub estate, investing in premium pubs and destination pub restaurants, investing in more inns offering food and accommodation to achieve a balanced business model. However, Marston’s also aims to reduce its debt by £200 million to £1.2 billion by 2023 by reducing its new-build investment to about £25 million per year from 2020 onwards, the disposal of up to £90 million of non-core assets and cash flow improvements (Express and Star, 2019).
You have been appointed as an external Marketing Consultant to Marston’s Plc and have been asked to prepare a three-year marketing plan (2020-2023) for its Inns business like the Spread Eagle at Gailey, Staffordshire, offering the atmosphere of a traditional pub with comfortable accommodation and great food.
Task 1. You are required to produce a summary and analysis of the current marketing environment for Marston’s Distinctive Inns
Task 2. Identify two new target market segments for Marston’s Distinctive Inns in the UK market. This must include justification for the selection of each target market, customer profiling and market positioning versus the competition. LO2 (35% weighting).
Task 3. Develop a clearly differentiated marketing mix for each of the target markets identified in Task 2. This must include marketing objectives, strategy and control sections for each marketing mix. All recommendations must be fully justified. LO2, LO3 (45% weighting)
Your report (6000 words excluding references) will need to meet the learning objectives and assessment criteria, as part of a three-year marketing plan. Please refer to the case study material on Canvas.

Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care.

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Select a health care provider with which you are familiar and determine the role of patient-centered care by that provider, its impact, and the best way for that provider to leverage or encourage word-of-mouth marketing. Include the role of the marketing department and recommendations for improvement.
Discuss the best way to leverage the latest electronic interactive direct-marketing tools in health care. Consider the role of social media. Is Facebook today’s form of word-of-mouth?

Write your SWOT Analysis using complete sentences, but in a bullet format rather than long paragraphs.

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Mini-Project 1 Instructions

Select a Brand and Conduct S.W.O.T. Analysis

Part 1. Select a brand and/or specific product line.

Select a brand for your Integrated Marketing Campaign. You will be working to create a marketing campaign for this brand throughout the course. You can choose one from the list below or pick one of your own. If you want to choose another brand, send me an email 24 hours before the due date for approval.

Again, you will create an integrated marketing campaign (IMC) for this brand throughout this course. Each week, you will create a piece of that campaign, and the Mini-Projects and Discussion Boards will culminate in the Final Project worth 200 points at the end of the course.

Part 2. Conduct a SWOT Analysis

Research your brand, identify the strengths, weaknesses, opportunities and threats to your brand, and create a S.W.O.T. analysis chart. You must have at least 2 items listed in each section of the S.W.O.T. analysis. This is research, therefore, your items need to be referenced using in-text citations and Reference Page.

S – Strengths (Internal: company or product)

W – Weaknesses (Internal: company or product)

O – Opportunities (External: economy, competitors, government, environment)

T – Threats (External: economy, competitors, government, environment)

Note! Strengths and Weaknesses are internal to the company (such as the product), and  Opportunities and Threats are external (such as competition or the economy).

See the following link for assistance: http://www.mindtools.com/pages/article/newTMC_05.htm

Part 3: Submit Mini-Project 1

Submit the Project Decision and SWOT Analysis by 11:59 p.m. ET  Monday of Module/Week 2.

Submit work in APA format, including title page, headers, in-text citations and references. Double-space your work, using 1″ margins and 12 pt. Times New Roman font.

Write your SWOT Analysis using complete sentences, but in a bullet format rather than long paragraphs.

Research your ideas for collaboration.  Cite your sources using in-text citations and Reference Page.  Click to review APA format.

Pick a business to market.  Use one of these suggestions or pick one of your own.

Best Buy The electronic superstore is trying to survive Amazon. Geek Squad has helped, but now Amazon is planning their own “squad.”  Plan a marketing plan to help this brick and mortar store beat the online giant.

Jos. A. Bank  Time to change “Buy one suit and get two suits plus two shirts plus two silk ties absolutely free”?

PCMatic computer security software. Need I say more?

Duck’s Donuts You don’t know of the made-to-order donut chaing? Maybe there is a reason.

Uber  A highly valued, private company, Uber has faced some PR nighmares in recent years.

Sears In the last decade, the former retail giant has gone from over 3,500 retail outlets to just 695.  They need a robust advertising plan that will help them stay in business.

Earth’s Best TenderCare Chlorine-Free Disposable Baby Diapers The eco-friendly disposable diaper company could use more publicity.

Ball Park Franks  Hotdogs have a bad reputation with the more health conscious millennials. How would you save this American tradition for generations to come?

Dr. Scholl’s Shoes used to be the “must-have” sandal of the 70s.  It’s time for a revival!

Williamson-Dickie Manufacturing makes Dickies work clothes, originally for the blue-collar worker demographics, but young people account for a growing portion of its sales.

Third-wave Coffee This local coffee shop in Forest, VA, could use your help in getting the word out.

Wise Owl Outfitters Hammock makes hammocks for outdoor enthusiasts.

H&M is recovering from an advertising blunder that is offensive at best and racist at worst. Help them recover through a marketing plan.

…or pick another under-marketed or troubled brand, but approval required.

 

 

Write a 1 or 2 page paper on what is the denominator and do you agree with it , why or why not.

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Read the Common Denominator of Success by Albert Gray and write a 1 or 2 page paper on what is the denominator and do you agree with it , why or why not.

Identify 7 important dimensions/factors/trends that you believe can and will impact customer purchase behaviour.

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IMD Roadmap Assignment Instructions:

  • Review the competitive Roadmap factors (page 2 of attached article).
  • Identify 7 important dimensions/factors/trends that you believe can and will impact:
    • Customer/donor purchase behavior and business/organizational performance in the next 3-5 years (generally) in the non-profit sector as it pertains to advocating for human rights.
  • Next, in 2 pages, deduce/analyze the threats, opportunities and impact those chosen dimensions/factors/trends have on the non-profit sector as it pertains to advocating for human rights.
  • Do not provide me with a narrative. Bullet points of 1-2 lines only. Make it easy for me to read.

Critically evaluate ‘How relevant are the 4Ps in the digital economy?’

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Using practical examples to illustrate your answer, critically evaluate ‘How relevant are the 4Ps in the digital economy?’

Where was the product located (place/section/department of the establishment, gondola, and place in the gondola)?

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Look for one or two products whose brands, labels, and/or packaging have caught your eye, then answer the following questions in essay format:

  1. What caught your attention?
  2. Where was the product located (place/section/department of the establishment, gondola, and place in the gondola)?
  3. What other product did it have around it?
  4. What made you select and buy the product?
  5. What was the strategy used and why?
  6. How would you improve the product and why (packaging, label, brand, etc.)?

The essay must be 3 pages long, following the APA format.