Do research on pricing strategies, then prepare an argumentative essay on the importance of product pricing strategies and their effects on the perception of quality in the consumer. The argumentative essay must be 3 pages, in APA format including citations and references, and conclusion.
Purpose
To assess your ability to:
· Construct an integrated marketing program that delivers superior results related to the Product and Pricing in the USA.
· Integrate established marketing principles into the discussion.
· Write a business report leading to the development of a marketing plan.
Overview
For this assignment, you will be part of a team with other classmates to develop a marketing plan for your innovative new product {3D Bioprinter to manufacture human organs instead of waiting for a donor}.
The team contains three members, each member will write one page. You will have an assignment each module that will allow you to develop the part of the marketing plan that integrates the concepts learned that module.
The professor will adjust the grade for individual students based on the proficiency of the writing, clear argument. No fluff, no confusing narrative, just straight to the point.
Action Items
1. Write 3 -page business brief that builds on the marketing plan for your innovative product {3D Bioprinter to produce human organs instead of waiting for a donor
by integrating the marketing concepts learned in this module. Please note, this brief should focus on Module 3: Construct an integrated marketing program that delivers superior results (Product & Pricing).
While writing your marketing plan, each member should cover the questions related to his part. There are 6 points to cover, each member can cover 2 points. Follow the upcoming note:
In the marketing, you will focus in on the product and pricing “Ps” of the fours Ps of marketing. Below are some of the areas your brief could focus on:
Construct an integrated marketing program that delivers superior value/results (Product & Pricing)
Product or Service (chapter 7)
Features (include support for why you chose these features)
Other: Product Quality, Packaging, Variety
Compare to features and benefits of competitors or close substitutes
Value to consumer (e.g. benefits)
Price (chapter 9)
Pricing Strategy and rationale Price (suggested retail price)
Compare to price of close substitutes and Value to consumer
Now that you’ve analyzed the environmental situation and established who is in the target market, it is time for product development. Product design is crucial because new products are being introduced every day. So, while other people focus on that aspect of development, you turn your attention to branding.
Primary Task Response: Be substantive and clear, and use examples to reinforce your ideas.
This morning, walking into the office, you greet Michelle who says, “I’d like to meet with you tomorrow to develop the branding strategy for the new product. Let’s meet for a working lunch and brainstorming session.”
“That sounds great,” you reply. “I’ll schedule the meeting and order in lunch.”
Entering your office, you begin to think about the items that you will be discussing during tomorrow’s meeting with Michelle.
We haven’t even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from our competitors? What are the benefits that we are going to highlight in our brand that will meet the needs or wants of our target customers?
You create the following list of items that you need to address:
Identify in one sentence your overall branding strategy or brand image you want to achieve in the mind of your target segment.
Product name
Advertising slogan or tag line
Product attributes
Product benefits
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The focus of this Benchmark Assignment is to consider how consumer demographics and health care marketing plays a role in consumer selection of health care resources.
Select 1 of the following in your community or surrounding area:
Research the market of this facility. Consider the following as you complete your research:
Write a paper that analyzes the market perspective of the facility selected. Ensure you:
Cite at least 1 reputable reference.
Format your assignment according to APA guidelines.
Bottom of Form
The case analysis includes a SWOT analysis addressing the following in a bulleted format: statement of the situation; strengths, weaknesses, opportunities, and threats; then identify a marketing problem; and recommend solutions to problems. Each part of the analysis must include boldface headings and with at least three bulleted points. The RECOMMEND SOLUTIONS SHOULD BE WRITTEN IN A NARRATIVE FORMAT. After reading the cases, write up the analysis in a 1-2 page bulleted format. Use the outline below. Responses should be succinct, yet thoughtful. The case analysis structure should guide your thinking while reading the cases. Explain the recommended solution(s) using a paragraph format.
– Statement of situation 6
– Strengths (8)
– Weaknesses (8)
– Opportunities (8)
– Threats (8)
– Identify the marketing problem (for example – positioning, consumer behavior, consumer perception, product inferiority, poor distribution, etc.)
– Recommended solution, based on the identified problem.
Suppose you are the chief marketing officer for an aviation-based company that is considering entering a foreign market. Briefly, conduct a PESTLE analysis on the attractiveness of the foreign market. Be sure to identify both the company and the market/country. It can be either a real or hypothetical company. Discuss ethics considerations with each element.
Limit your paper to 300 words, excluding references (no cover/title page is necessary). Format and cite your paper in current APA style, including Times New Roman, 12-point font, and double-spaced. Papers must be grammatically sound and free of spelling errors.
If a marketing plan is to be successful, it will need to fit into the economic, political, legal/regulator, social and cultural environment of a specific country. In Week 2, we will create a 2-3 page culturegram over a country of your choice in the Week 2 – Developing a Culturegram assignment. You will focus your culturegram on different areas: economic and financial factors, national culture and social systems, political environment, and legal and regulatory systems, geographic profile and map, and business culture
https://www.youtube.com/watch?v=O_TjBNjc9Bo After having listened to the 30 minute IOUSA tape on our Economy, answer the following. In your opinion, where is our Economy headed given the impact of Covid-19? The uncertainty should dictate the challenge we are facing given the current dilemma. How will this effect your Public Relations and Market Strategy? This will be based on YOUR Opinion, not a summary of the video.
1) Describes the stages of the consumer buying process and explains how they relate to marketing collateral
2) Describes the needs, interests/activities, and attitudes/values of each customer segment, identifying chosen location
3) Explains the necessary cultural considerations to make effective marketing decisions for each customer segment
4) Explains how brand ideals are used to attract target consumers
5) Identifies and describes at least one principle of psychology or persuasion technique per customer segment, citing sources to support selection
6) Selects one type of marketing collateral for each customer segment, defending the decision with evidence from consumer analysis
7) Clearly conveys meaning with correct grammar, sentence structure, and spelling; shows understanding of audience and purpose
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