Evaluate the trend toward the functions of marketing in the hospitality industry.

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Post a one-page summary and reflection for each current article(s) you have researched read. (Article Links are provided, and examples provided)
ARTICLE 1
Objective: Evaluate the trend toward the functions of marketing in the hospitality industry.
Summarize and reflect on the article:

Executive Q&A: Why Covid-19 Will Bring a Shift Toward Personalized, Experiential-Based Loyalty Programs

ARTICLE 2
Objectives: Appraise the service marketing in the international hotel and restaurant industry.
Summarize and reflect on the article:
https://www.hospitalitynet.org/opinion/4098416.html
ARTICLE 3
Objectives: Understand of behavior of hospitality consumers.
Summarize and reflect on the article:

How Covid-19 Is Reshaping Consumer Behavior — and What That Means for Travel Brands Right Now

What pricing strategy are they using for the product or service you chose?

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Choose any consumer product. Next, go to their website. Select one market segment and answer the following in regard to their marketing mix.
Person completing assignment on a laptop.What is the specific product or service you chose?
What is the method used to distribute the product or service to the consumer or customer?
What pricing strategy are they using for the product or service you chose?
How are they promoting the product or service? Give at least three examples.
Provide the website address

Analyze the marketing process and identify the diverse factors that influence marketing actions.

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Case Study: GEEK Squad – A New Business for a New Environment

  1. Read the case pages 95-97 in your text.
  2. Watch the video supplement to the case at link tv/13e/v3-5(Links to an external site.).
  3. Respond to the following case question. (Disregard the questions in the text.)

The Consumer Technology Association conference held in Las Vegas just ended (https://www.ces.tech/ (Links to an external site.)). You have been asked to consult with a group of entrepreneurs from this conference who are considering competing against Geek Squad by entering the Geek Squad marketspace. They are specifically looking for recommendations related to the unit ULOs:

ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions.

ULO 3: Assesses the marketspace this new entrant needs to be.

ULO 5: Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces.

Review the topic areas at the CES conference and use this information to identify a market/product focus. Recommend a strategy to encourage consumers who currently use Geek Squad and other independent tech support companies to switch to this new business. To aid you in formulating your recommendations, you  should consider past and present consumer purchasing patterns; conduct an environmental scan for businesses in the Geek Squad marketspace using each of the five environmental forces (social, economic, technological, competitive, and regulatory); and identify key trends likely to influence the Geek Squad marketspace in the near future.

ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions. (CLO 1)

ULO 3: Examine how an organization assesses where it is now and where it seeks to be.  (CLO 4 & 5)

ULO 5: Examine how environmental scanning provides information about social, economic, technological, competitive, and regulatory forces. (CLO 1)

Describe your product or service concisely, but specifically, in no more than three (3) double spaced pages and written in formal business style.

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MKT301 Fall 2017Marketing Plan Guide7Product description with feature and benefit analysisPart One -Product Description Describe your product or service concisely, but specifically, in no more than three (3) double spaced pages and written in formal business style. The most important requirement for this assignment is that after reading it your instructor has a clear understanding of your product/service/non-profit, what it does for the consumer and how it works or functions.

Critically evaluate the associated marketing strategy of the brand in relation to its business performance in the specified sector.

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The directions are in the screenshot in the file list. for the complete details which you need to go over to understand the assignment. It also includes a structure for part 1 and part 2 see the screenshots please.
You have to:
i) critically evaluate the associated marketing strategy of the brand in relation
to its business performance in the specified sector, and then
(ii) propose marketing objective(s) and recommendations of marketing
strategy to the brand.
I chose Gatorade as the brand. The Directions says “Your recommendations may concentrate on one or a combination of the
marketing elements discussed in the module. But your decision of which
element(s) to concentrate on should link with your evaluation and proposed
marketing objective(s).”
The Marketing elements in the module refer to:
Product Strategy
Price Strategy
Place Strategy and/or
Promotion Strategy
For any personal reflection or discussion you can use your own discretion, whatever you think fits best.
Last time I used this site I got a paper with sources that did not match the information on the paper. Please use the sources from wherever you paraphrase or get the information from. Thank you. I said 15 sources but it can be more if needed, use what is needed for an adequate essay. Please keep in mind I would like the Word count Maximum to be 2500. If you have any questions please ask me.
Marking Guidelines are as follows
 Relevance to question
 Organisation, structure and presentation
 Depth of understanding
 Analysis and discussion
 Use of sources and referencing
 Overall conclusions

Describe how each of the following groups would have a different perspective on cause-related marketing.

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Individual Written Assignment Material: oCase titled “AMERICAN BEAGLE OUTFITTERS: APRIL FOOL’S JOKE TURNED REALITY” (David Mothersbaugh, Delbert Hawkins, 2017) Answer FOUR of the following questions:

oQ1. Given the unusual circumstances of American Eagle’s launch of its American Beagle line, do you feel that this April Fool’s prank was genuinely a prank was genuinely a prank-turned reality or do you think that it was actually a planned launch and American Eagle was testing the waters in a way that created consumer engagement and buzz in the marketplace? Or perhaps you have another opinion? Explain your answer.

oQ2. As part of the launch, American Beagle allowed consumers to sign up for early sales before the dog apparel was released. What category of adopters would the consumers that signed up early fall into (Innovators, early adopters, early majority, late majority, or laggards)? What are some possible reasons behind American Beagle offering early sign-ups?

oQ3. Describe how each of the following groups would have a different perspective on cause-related marketing. Describe how each of the following groups would have a different perspective on cause-related marketing and how they would react to the American Beagle campaign partnering with ASPCA. Consumer types: Skeptics Balancers Attribution-oriented consumers Socially concerned consumers

oQ4. Referring to Q3, to which of those groups of perspectives on cause-related marketing do you personally belong? Why? Explain your answer thoroughly.

oQ5. Which generational group do you think would serve as the best target market for American Beagle dog apparel (Gen Z, Millennials, Generation X, Baby Boomers or Silent Generation)? Would more than one be viable? Explain your answer.

Cover, Table of Contents, References and Appendix are excluded from the total word count. Font: Arial 10 pts. Text alignment: Justified. The in-text References and the Bibliography have to be in Harvard’s citation style.

It assesses the following learning outcomes: Outcome 1: understand the processes that guide consumer perceptions, attitudes, learning & memory and choices and behavior Outcome

2: evaluate the different perspectives that characterize the study of consumer behavior Outcome

3: apply theories and models of consumer behavior to the formulation of effective marketing strategy, sales and retail strategies, for marketing or consumer management

Analyze the marketing process and identify the diverse factors that influence marketing actions.

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Two of the largest dairy companies, Borden and Dean Foods, have just filed for Chapter 11 bankruptcy. This is a concern for Chobani. Based on the information provided, the unit’s concepts and term, and your research, put yourself in the position of a marketing consultant brought in to the company to critically examine the campaign’s ability to meet its’ objectives, and then formulate a set of well-developed and supported recommendations related to the company’s senior leadership team. Focus on:

ULO 1: Analyze the marketing process and identify the diverse factors that influence marketing actions.

ULO 2: Analyze how organizations build strong customer relationships and customer value through marketing

The recommendation should be logically presented, well-supported, and thoroughly vetted.

Consider narrowing your search focus to find INDUSTRY REPORTS by using the research terms: “trends in the dairy industry” and “trends in the yogurt dairy industry”.

Identify a specific product that could benefit from a new marketing strategy.

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Consider how marketing affects your daily life and how your understanding of marketing has changed. To illustrate some of the marketing components that you have learned, identify a specific product that could benefit from a new marketing strategy. Describe this product and recommend changes. Make sure to include what research strategies you would recommend the company use to inform the new strategies.

Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks

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In the interim assessment report, you are required to identify one product (good, service, experience or idea) of an organisation (brand) of your choice. We suggest you choose a product (good, service, experience or idea) of your organisation of employment. However, this is not a requirement.

In your interim assessment, start by providing adequate context for the selected organisation (brand) and identified product (good, service, experience or idea). Then, based on various theories of marketing management as discussed in Module 1-3 of the learning materials:

  1. Analyse the current market situation, considering relevant internal and external factors using appropriate frameworks and summarising them in a SWOT analysis to identify trends impacting on the selected product (good, service, experience or idea) and relevant stakeholders, collaborators and/or competitors;
  2. Segment the market for the selected product (good, service, experience or idea), justifying your approach based on relevant criteria for effectiveness; and,
  3. Provide justified recommendations for the selection of a target market segment that will be the focus of your capstone assessment.

This assessment is required to be presented as a formal report. It is not an essay or personal reflection.

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Provide a brief summary of each section of your marketing plan. The executive summary will vary widely from plan to plan, but keep it concise and focus on the information that is most important for your audience.

Briefly describe the current state of the industry. Include the industry’s size, growth rate, and important trends.

Name and describe major competitors, including their market share and target markets. Briefly describe why each was chosen as a competitor.

Analyze the strengths, weaknesses, opportunities, and threats relevant to the brand or product. Outline potential problems identified during your SWOT analysis and explain how they may be handled.

Name and describe the key goals of this marketing plan, including measurable sales goals.

For each target market, provide a profile that includes the demographic, psychographic, geographic, and behavioral traits used to define the market. You should also include the precise wants and needs of the market.