Develop a marketing plan for and a SWOT based argument for why it warrants marketing investment

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What to Do
This week, you will be creating components of your capstone marketing plan assignment. You will then finish your plan in Week 5.
Using the company you selected for your marketing manager internship, you will complete a situation analysis with the goal of identifying a new product/service to develop your marketing plan against.
How to Do it
Create a minimum 750 word APA style formatted Word document that includes at least 1 scholarly resource from Ashford’s online library in addition to the course text.
The Scholarly, Peer Reviewed, and Other Credible Sources table (Links to an external site.) offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, please contact your instructor. Your instructor has the final say about the appropriateness of a specific source for a particular assignment.
Your document should contain paragraphs that cover the following topics:
A description of your selected company/brand
The core products/services they offer
A brief history
Key current competitors
A SWOT analysis
The product or service line you want to develop a marketing plan for and a SWOT based argument for why it warrants marketing investment
Please see our sample situational analysisPreview the document (completed for McDonald’s) for more details, including minimum lengths by topic.
What Should I Market?
The focus of your marketing plan can be a new product/service idea of your own or an existing product/service that you think deserves its own dedicated campaign. Just don’t pick something that you’ve already seen being actively marketed.
For example, after completing a SWOT analysis for McDonald’s, one might propose marketing new concepts like a Mcie burgerVegg or an adult happy meal. Further afield, one might propose a whole new chain of pay to visit indoor McPlayground Centers. Or, relative to existing offerings, one might suggest a dedicated marketing campaign for say “burgers at breakfast” or after midnight snacking via the drive thru.
Lean about your brand and then let your imagination run wild. It can be a big idea that will appeal to many of their customers or a very targeted effort. You decide. You can always adjust your idea after getting instructor feedback.

What else can you learn from the trade show Web sites besides information about the trade show itself?

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Activity 2: Market Research (100 points)

As you learned, the three “Ts” of marketing (trade shows, trade publications, and trade associations) can be used to research information about your competition.  However, they can also be helpful in providing information about a business concept’s feasibility.  In this Activity, you will perform market research for a new nanotechnology product using the three “Ts” of marketing.  Your Activity responses should be both grammatically and mechanically correct, and formatted in the same fashion as the Activity itself.  If there is a Part A, your response should identify a Part A, etc.  In addition, you must appropriately cite all resources used in your response and document in a bibliography using APA style. (100 points)  (A 4-page response is required for the combination of Parts A and B.)

Part A       Examine a nanotechnology product by researching relevant trade shows, trade publications, and trade associations.  Create an annotated bibliography of resources that includes a minimum of four (4) trade shows, four (4) trade publications, and two (2) trade associations that provides useful information about the nanotech product.  Be sure to include details about each event/activity/organization/publication (online and in print), etc.  Organize the annotated bibliography into the three (3) distinct sections (shows, publications, and associations) and for each section, include a statement explaining why this research is important when learning about the nanotechnology industry and competing companies and products.

Part B        State the conclusions you have drawn after performing this market research activity and acquiring new nanotechnology industry, company, and product knowledge. Specifically address the following issues:

  1. What else can you learn from the trade show Web sites besides information about the trade show itself?
  2. What else can you learn from trade publications?
  3. What benefits can you obtain from trade associations?
  4. From a revenue perspective, why is researching the 3T’s important?

Describe the effect of the company’s pricing strategy to the overall success of the company.

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Create the second part of your marketing analysis, in which you do the following:
Accurately identify where the product is sold.
Accurately detail the chosen product’s distribution channels.
How is the company getting its product to market?
What distribution strategies are being used to effectively create a competitive advantage?
Provide an evaluation of place strategies and place’s effect on business success.
Describe how the company’s distribution decisions affect the other Ps in the marketing mix.
What can you recommend in terms of the company’s distribution decisions that may improve business success?
Accurately define the pricing system, along with its characteristics and effect on the marketing mix.
What pricing strategy is the company using, and how does its strategy compare to similar products in the product category?
Evaluate the pricing strategy in your analysis. How does it affect the other areas of the marketing mix? How does the company’s chosen pricing strategy affect the economic success of the company?
Describe the effect of the company’s pricing strategy to the overall success of the company.
Describe how the company’s pricing decisions affect the other Ps in the marketing mix.
Cite any resources you use.

Discuss any enhancements that you would make. Show your points with supportive photographs and drawings.

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Assess ONE (1) complete online task (after the sign-in stage) of ordering a meal to be delivered to a particular address with that app. Your assessment should be based on human-computer interaction. Describe the flow of tasks in the app, identify the good design features and explain any shortcomings of the app. Propose human factors design changes and discuss any enhancements that you would make. Show your points with supportive photographs and drawings.

Determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment,

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Design and conduct a survey to determine which of Kenrick’s (2010) Fundamental Motivations is/are the most salient in terms of consumer behaviour toward the FMCG product you analysed in your first assignment, i.e. Tide Pod, documenting your findings in a formal project report.
Your report MUST include sufficient Fundamental Motivationsdetail to facilitate replication AND specific recommendations for marketing teams in that product sector based on your key findings.

Describe a systems-based solution that could have prevented this event.

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Instructions

1. Choose any one of the scenarios/questions below for your initial post.

2. Click “Start a New Thread.”

3. In the subject line, put the letter of your question along with the descriptor, i.e. “Q1 Nurse Scenario”.

4. When you have completed your post, click “Post.”

5. Respond to at least two others’ posts. Choose a peer that does not have any responses yet. If everyone has a response, choose anyone.

6. As a matter of courtesy and continued engagement, you should answer questions and reply to comments your peers have given you.

Scenarios/Questions (choose one)

1. In acute care, a charge nurse is assigned to oversee a unit, and a nursing supervisor oversees the nursing role across a facility. All work together to control the flow of patients in and out of the unit and facility, make staffing assignments, and assist with problems and crises. Consider this situation: A nurse is dealing with a crisis for one patient and misses a second patient crisis—a young woman who died from a postoperative hemorrhage. In this tragic situation, competing crisis events on the unit prevented a nurse from adequately monitoring other assigned patients on the unit. The charge nurse and nursing supervisor stated in the Board of Nursing’s investigation of the event that they depended on the individual nurse to alert them if help was needed.

Question: Describe a systems-based solution that could have prevented this event. (DO NOT state what the nurse should have done differently; you are to describe a systems-based solution, not a personal, professional one.)

Briefly analyse how the chosen topic can enhance/impact a company’s performance

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500 words +
-Create a WordPress site;
– add Google Badges
– add a functional, named, chatbot for a chosen business category – online bookshop; – write 230 words for it;
– Add a Contact Form to your WordPress site;
– Write 285 words – briefly analyse how the chosen topic can enhance/impact a company’s performance
* Harvard referencing Style, please

I will provide a google account/gmail which is used to create a WORDPRESS pages; I will provide the Google badge and certificate as well, along with a detailed explanation and step-by-step guide how to create all the things – wordpress pages, contact form and chatbot.
– Although the assignment is for 500 words,

Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.

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Please provideanswers tothe case-questions stated below.Your written case-assignment should contain an explanation of the theoretical concepts,followed by an application to the given case study. Each assignmentshould contain a cover page, an introduction, a main text and a conclusion. Please do not forget to quote all sources by applying the APA-standards. (for more information please visit: https://apastyle.apa.org/style-grammar-guidelines/citations/quotations). TurnitIn will be used as a plagiarism check. You are asked to submityour assignmentas a PDF version no later than August31st, 2020E-mail submission: sandra.pauser@lbs.ac.atRED BULLRed Bull GmbH produces the world’s leading energy drink. More than a billion cans a year are sold in nearly 100 countries. Red Bull holds a 70 percent share of the world market for energy drinks, or functional beverages, a category it was largely responsible for building. Its dominant position in the fastest-growing segment of the soft drink market in a number of countries has drawn a number of imitators. Red Bull has become a case study in successful guerilla marketing in the United States and United Kingdom. Marketing is aimed at hip young people with active lifestyles, though the formula began as a popular tonicfor blue collar workers in Thailand.Source: https://www.referenceforbusiness.com/history2/94/Red-Bull-GmbH.html

Case questions:

1)Please identify the key elements in Red Bull’sglobal marketing strategy. What are the factors that have helped Red Bullto build a successful global brand?

2) How does Red Bullapproach the issue of standardization versus adaption? What are benefits and drawbacks associatedwith the respective strategies? Does the company think global and act local? Does it also think local and act global?

3) Please provide a detailed overview ofRed Bull’scurrent marketing communication mix. Assumethe companyaims to increase their sales volume in the short run. Which communication tool would you recommendthe companyto achieve this goal? Please justify your answer

.4)Discuss how the four components of the marketing mix affect each other with reference to the Red Bull case.

5) Please design a Guerilla-Marketing campaign for Red Bull. Be as creative as possible!

Please explain your campaign and provide a visualization (graph, photo, picture, etc.)

Highlight the main points of the case and any issues that you can identify

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Graduate Program
Assessment Brief
Academic Year 2019-2020
BCO324 Cases in Marketing
MID-TERM ASSESSMENT: Case Study Analysis
Case Study Analysis: 40% of total course grade
Submission: 23rd August at 23:59
Students must analyse two case studies. These case studies have a list of questions you must answer.
Step 1: Read case study and questions carefully. Highlight the main points of the case and any issues that you can identify. Read the questions closely and analyse what they are requiring you to do.
Step 2: Identify the issues in the case study an important part of your answer is to analyse the situation and to identify the issues/actions described in the case which may be problematic. The following questions may help you to do this:
What actions were taken in the case?
Were these actions the most appropriate and why?
Were there any consequences of the taken actions?
Was anything omitted or not considered?
Were actions/procedures in line with existing codes of practice, policy or theories?
STEP 3: Link theory to practice. Use your knowledge of existing codes of practice, theories and/or other professional documents and behaviours to decide what was done appropriately and what was not.
Instructions and Grading Criteria
The document should be 2,000 words maximum and address the following points listed below.
Elements to address by your case studies analysis and grading distribution:
Case Study 1: Planning effective marketing strategies for a target audience
1. Describe the elements that make up the marketing mix. (10 marks)
2. Explain the term sponsorship. Name a sponsorship deal that you think was effective. Explain your answer. (10 marks)
3. Analyse the importance of using both above-the-line and below-the-line promotion for an effective marketing campaign. (15 marks)
4. Evaluate the effectiveness of adidas’ use of social media in its ‘Take the Stage’ campaign. (15 marks)
Case Study 2: Effective strategies for long-term growth
1. Explain the terms ‘vision’ and ‘aims’. Give examples related to NATS and a business of your choice. (10 marks)
2. What is a SMART objective? Explain one benefit for NATS of setting SMART objectives. (10 marks)
3. Analyse how having clear, long-term strategies supports NATS’ vision for global expansion. (15 marks)
4. To what extent can having a clear vision, strategies, aims and objectives guarantee a business’ success? Use the case study to support your ideas. (15 marks)
REQUIREMENTS
Structure of the Assignment
1. Cover page: Must contain your full name, the logo of the school, the name of the course, and the name of the professor.
2. Analysis: Address the case studies questions
Graduate Program
Assessment Brief
Academic Year 2019-2020
3. Bibliography: You should use the Harvard Referencing System.
4. Appendix
Graduate Program
Assessment Brief
Academic Year 2019-2020
Requirements
• Based on the chosen company, the student should be able to research appropriate information to frame their work by developing clear objectives to which the presentation will answer
• Students must consider the use of theories and models, the flow and progression of their critical analysis, overall clarity, structure and coherence of their answers.
• Students will be graded on their capacity to prioritize, synthetize, discuss and evaluate the topic based on different perspectives
• All statements made must be supported by facts, figures and references
• All sources of information must be referenced using the Harvard Referencing System
SUBMISSION INSTRUCTIONS
The work must be uploaded on the appropriate Turnitin folder created by the course Faculty Member on Moodle.
The title of the student’s submitted file should contain the following information:
– Name of this course
– Name of the Faculty Member / Teacher
– Student’s full Name
– Student ID number
– Title of this assignment
The exact time allowed for the completion of this assignment will be provided by the course Faculty Member and also posted on the Moodle page for this course.
Graduate Program
Assessment Brief
Academic Year 2019-2020
it assesses the following learning outcomes:
• Outcome 1: analyze the principles, theories, concepts and dynamics of marketing
•
• Outcome 2: apply these principles and tools in case study analysis;
• Outcome 3: integrate the concepts &techniques learned through application in the preparation of case study analysis
•
Graduate Program
Assessment Brief
Academic Year 2019-2020
Rubrics
Exceptional 90-100 Good 80-89 Fair 70-79 Marginal fail 60-69 Knowledge & Understanding (20%)
Student demonstrates excellent understanding of key concepts and uses vocabulary in an entirely appropriate manner.
Student demonstrates good understanding of the task and mentions some relevant concepts and demonstrates use of the relevant vocabulary.
Student understands the task and provides minimum theory and/or some use of vocabulary.
Student understands the task and attempts to answer the question but does not mention key concepts or uses minimum amount of relevant vocabulary. Application (30%)
Student applies fully relevant knowledge from the topics delivered in class.
Student applies mostly relevant knowledge from the topics delivered in class.
Student applies some relevant knowledge from the topics delivered in class. Misunderstanding may be evident.
Student applies little relevant knowledge from the topics delivered in class. Misunderstands are evident. Critical Thinking (30%)
Student critically assesses in excellent ways, drawing outstanding conclusions from relevant authors.
Student critically assesses in good ways, drawing conclusions from relevant authors and references.
Student provides some insights but stays on the surface of the topic. References may not be relevant.
Student makes little or none critical thinking insights, does not quote appropriate authors, and does not provide valid sources. Communication (20%)
Student communicates their ideas extremely clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas clearly and concisely, respecting word count, grammar and spellcheck
Student communicates their ideas with some clarity and concision. It may be slightly over or under the wordcount limit. Some misspelling errors may be evident.
Student communicates their ideas in a somewhat unclear and unconcise way. Does not reach or does exceed wordcount excessively and misspelling errors are evident.

Critically evaluate how research based on the gap model of service quality has evolved over time, and how it is useful in understanding customer relationships with organizations

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Critically evaluate how research based on the gap model of service quality has evolved over time, and how it is useful in understanding customer relationships with organizations. Illustrate your answer with real-life examples