Compare and contrast the traditional marketing process and the electronic marketing process. What key elements of the processes are the same and which are different?

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  1. Compare and contrast the traditional marketing process and the electronic marketing process. What key elements of the processes are the same and which are different?

Your responses should be substantive, and reflect analytical and critical thinking skills, as well as, a thorough understanding of your reading assignment. A typical response should consist of 100-150 words in a single-spaced format. Refer to the TDQ Rubric below for more guidance on how to respond.

Identify and study an interesting consumer behavior issue. Select an existing product or service that has been struggling or failing recently. Do a diagnostic analysis of the reason for the band failing problems and propose a prescriptive strategic revival plan.

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Identify and study an interesting consumer behavior issue. Select an existing product or service that has been struggling or failing recently. Do a diagnostic analysis of the reason for the band failing problems and propose a prescriptive strategic revival plan.

Create a new marketing strategy for the brand (AMC)

  1. Describe a consumer behavioral approach where you’d conduct the following:

1) Focus Groups,

2) Depth Interview,

  1. Why customers will be attracted by the new marketing strategy.
  2. Why the new strategic marketing approach is better than the current marketing strategy created by the company. Also, give examples.
  3. Explain in full detail of the above consumer behavioral approach and give more than one examples.
  4. Write about AMCs new theoretical brand positioning and brand equity,
  5. Write about classical conditioning by pavlov relate to AMC Theater and give examples.
  6. Write about Cues, response to a cue, reinforcement, unconditioned stimulus, conditioned stimulus, conditioned response, licensing (in regards to marketing)
  7. The analysis also should be clearly grounded in consumer behavior concepts.

Critically analyze a retail organization/company in the UK by carrying out an external environmental analysis using appropriate international marketing theory.

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These tasks consists of critically analysing and evaluating the strategy of an organisation with a view to recommending strategic options for further growth and international expansion.

Your first task is to critically analyse a retail organisation/company in the UK by carrying out an external environmental analysis using appropriate international marketing theory. Using secondary research of the organisation/company and country, you are also required to evaluate the wider and competitive environments.

Bearing in mind the current state of the global economy, and your earlier analysis of your chosen organisation in your chosen country, research a different foreign market of your choice using international market research theory. Then, based on your own secondary research of that market, segment, target and position your chosen organisation in that market to allow the company to grow and sustain competitive advantage.

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product.

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Choose a product or service. Identify at least two significant factors for each of the four SWOT components. Provide specific information for controllable aspects (the marketing mix) as well as all uncontrollable environments.  For example, is the company doing a good job promoting its services? Regarding uncontrollable factors: what part(s) of the economy (GNP, inflation, interest rates, unemployment, etc) affect the company and why? Are there political/cultural/regulatory affectations?  

Choose a product or service that you connect with as a consumer. Explain how the company has used the consumer decision process model to effectively market the product or service to you. Be sure to discuss: (1) detail the strategy based on the model, (2) explain why the strategy was successful for you as a consumer, (3) judge how the company should move into the future, (4) explain the decision-making process you experienced as a consumer when choosing this product or service.

Put yourself in the position of an entrepreneur who is developing a new product or service to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and position strategy for marketing the new product. Be sure to discuss: (1) the overall strategy; why segmenting, targeting, and position are useful methodologies, (2) segmentation and targeting choices, (3) characteristics of the target market, (4) why that target market is attractive, and (5) the positioning strategy.

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis.

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To develop effective relationship marketing, a company must first understand its targeted consumers’ buying influences and behaviors

Develop the first two parts of the Target Market section, which includes an overview of the demographics (age, income, family members, and birthdays) and psychographics (activities, interests, and opinions) analysis. This is not a detailed analysis but an overview (basic trends and insights from the data that is presented in annual reports and other SEC type filings).

Explain the insights you have gained from your inspection and analysis of the demographic and psychographic information you have found.

Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. Define the size and type of your selected company that provides the product or service

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Construct a minimum 525-word memorandum for the SVP providing insights and commentary. The memorandum should include your analysis of the following:

  • Major areas of increase and decrease in revenue or type and/or category of business
  • Trends that are evident in terms of revenue or type and/or category of business
  • Insights that would help formulate marketing strategies to either continue growth or reverse decline
  • Additional analysis you (if you were SVP) would like to build a marketing goal and strategy or strategies (and why)

Select a global or multi-regional company and one of its products or services that will serve as the basis for your marketing plan. You should obtain two years of annual reports as well as two years of 10K reports (provides a comprehensive overview of the company’s business and financial condition and includes audited financial statements) for your data source. Once you have selected your product or service, you must define the size and type of your selected company that provides the product or service (available from annual reports). This need not be elaborate but must include total number of employees, production volume, distribution methods, and so forth. Record this information in a summary document as outlined below.

Company and product selection is a critical part of this project. You must ensure your proposed company can implement the marketing methods discussed in Marketing Management.

Research the target customer segment using credible sources (consider using the online University Libraries) to discover how your chosen segment uses and what they expect from mobile devices.

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Step 1
Research the target customer segment using credible sources (consider using the online University Libraries) to discover how your chosen segment uses and what they expect from mobile devices. It’s very possible that you’ll find information that only indirectly affirms their expectations and uses. Use this credible information (and not just your opinions) to draw conclusions about what the customer segment needs from your brand. Consider both functional and psychological needs (you learned about these in the Principles of Marketing class).

Step 2
In 2–3 well-written paragraphs, discuss your conclusions and provide cited support for the conclusions.

Step 3
At the end of the document that you create in Step 2, create a positioning statement that specifically addresses the needs of your target customer segment. You should use your value proposition to help you complete the lines of the template that directly address the brand. Note that you may not be able to literally copy and paste your value proposition to the positioning statement template, but the positioning statement should align with—and not contradict—the value proposition.

Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

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(In 175 words) Imagine you are the product manager for a new Superbowl television ad. Discuss what you would measure to determine the effectiveness of that advertisement on the day it was shown, a month later, and six months later.

Explain the importance of needs, wants and demands. Give a recent example of a market offering that has satisfied your need or want.

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Explain the importance of needs, wants and demands. Give a recent example of a market offering that has satisfied your need or want.
Select one of your favorite local restaurants. Imagine that you are the marketing manager of the restaurant. Develop the following elements of the market planning process:

Identify which and how other user groups might play a part in implementing the DTP stages as well (internal, external, experts, etc.)?

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     Introduction – Provide a brief overview of the firm.  Clearly state the key issue they face directly related to the context of the marketing activity you will focus on.  Provide secondary research information and statistics to support and justify that this is a critical marketing issue for the firm (this may include value, image, ROI, loyalty, changes in trends or behaviours and competitive position, external environmental factors for eg).  This will help to define the scale (how large) and scope (how broadly it may be affecting the wider company ie across other areas of operation outside of marketing, or the industry to which it belongs).  For a large, globally operating company, try to define one strategic business unit (e.g. instead of Apple, look only at iTunes) and country of operation to help narrow down sources of information.
 Do not define Design Thinking, assume the reader understands the basics.Explain why and how applying DTP could be useful to address the marketing issue described above.  Briefly outline what are the broader business implications (ie why are improvements needed and how could solutions create new value for the firm, what would happen if they did nothing)?  Do you foresee any financial, technological or people skills related challenges, which might reduce the capability for the firm to apply DTP?
3. (THIS IS THE MAIN PART).Explain how members of the marketing team inside your firm could implement each of the design thinking process stages (problem definition, empathy, ideation, prototyping and testing) and tools (e.g. depth interviews, empathy maps, journey maps, brainstorming etc) to develop a solution to the problem.  Explain how adopting a design thinking approach could be applied to the scale and scope of the marketing issue described above.

Consider the needs of your defined user – what impact could DTP improvements have on them (pros and cons)?  Identify which and how other user groups might play a part in implementing the DTP stages as well (internal, external, experts, etc.)?

Explain how your DTP suggestions apply to and affect (pros and cons) BOTH online and offline modes of delivery of the marketing activity, to your user.

Remember: you are not trying to define the solution, you are recommending HOW your firm could try to investigate and develop some solutions by using DTP.