What perception does western countries have on hip hop music? How is it different from South Korean hip hop?

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Aims and research questions;
This research project aims to analyze the extent to which South Korean hip hop is heard and perceived in western contexts and to explore recommendations on how western audiences are easily made aware of this. In order to achieve this aim, there will be a review of literature on market demands and a primary research will look to answer the following research questions:
– Are Western hip hop music genre fans aware of South Korean hip hop artists? Which artist is the most known in South Korea?
– What perception does western countries have on hip hop music? How is it different from South Korean hip hop?
– What recommendations can be given to South Korean hip hop artists to attract western hip hop fans?

This is the aims and research questions

Below there is a Disseration handbook which gives the perfect mark scheme please look carefully on that!!!! Also, I am uploading Dissertation research proposal which is already been marked. It is a proposal so that you can elaborate it from here. There are feebacks from the proposal regarding the proposal so please elaborate from the feedback professor have given
Also, there is a file of survey done. The survey questions are attached with the proposal and in the file of survey result it is written in order so do look at the survey questions and results together

How committed are employees to the MOCA strategy at Co-operators Group Limited?  What is employees level of understanding of Co-operators’ MOCA strategy? 

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Here’s the Instructions from Georgina Whyatt for the End of Term Paper:  Managing the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) Strategy at Co-operators Group Limited

The marketplace interest in societal contribution and social responsibility continues to expand; therefore, the reasons for investing in the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) strategy are strengthening.   This essay asks you to consider the activities that ensure the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) strategy is successful in Co-operators Group Limited.

Co-operators Group Limited is a large Canadian co-operative offering insurance and financial services to Canada.  Co-operators Group Limited it is owned by 46 Canadian co-operatives, who are true to the co-operative character by upholding the co-operative values and principles as defined by the International Co-operative Alliance.

The international co-operative identity, values and principles:  https://www.ica.coop/en/cooperatives/cooperative-identity.

Co-operators Group Limited operates its financial services through 15 subsidiary companies and is the 6th largest insurer in Canada with over 5500 employees.

https://www.cooperators.ca/en/About-Us/why-coops-are-better.aspx.

This requires you: (i) to explain what Co-operators Group Limited does in this area, (ii) to critically evaluate their practice, and (iii) to make recommendations to Co-operators Group Limited.  Use the literature to justify your comments and claims.

In the Bhattacharya (2016) article, Figure 4 is titled ‘4Cs for Making CSR Activities Successful’.  According to Bhattachrya (2016), these 4Cs are:

  1. Co-creation
  2. Commitment
  3. Calibration
  4. Communication

Please use the 4Cs Model as a framework for your report and consider the actions of Co-operators Group Limited under each of the 4Cs headings.

Co-create:  How does Co-operators Group Limited co-create social, environmental value with / for its member or customers, which builds feelings of loyalty?  How well does Co-operators Group Limited integrate their sustainability efforts into marketing and business strategy, to co-create value for members and customers?  How can this be improved in your co-operative?   See “Co-creation and Calibration at Co-operators Group”.  “Co-operators 2018 Integrated Report, in particular pages 40-55 and pages 74-75”.  See “Co-operators Strategic Plan 2019-2022.  See “Co-operators Marketing Personas”

Commitment:  How committed are employees to the MOCA strategy at Co-operators Group Limited?  What is employees level of understanding of Co-operators’ MOCA strategy?  What needs to be done to improve this? See “Commitment at Co-operators Group”.  See Pages 58-65 in “Co-operators 2018 Integrated Report”

Calibration: How is MOCA, and other marketing successes measured? What objectives and KPIs are used?  How do these measures create benchmarks that drive the right behaviours for MOCA? How can these measures or benchmarks be improved to ensure a ‘Marketing our Co-operative Advantage’ (MOCA) strategy is delivered?  See the “Co-operators 2018 Integrated Report”.

Communication: How does Co-operators Group Limited communicate its co-operative values, character and ethos to customers?  To members? To employees?  What media are used?  How can this be improved? See “Co-operators Marketing Personas”.   See “Commitment at Co-operators Group”.    See www.cooperators.ca.    See https://www.facebook.com/TheCooperatorsInsurance. 

It is important that you discuss:

  • what your co-op currently does (in terms of Bhattacharya’s (2016) 4Cs),
  • where this works well, and
  • where you see shortfalls, and
  • explain how you believe this can be improved (i.e. make recommendations and justify them).

Share your views on using this model as a potential guide for Marketing our Co-operative Advantage (MOCA) implementation with The Co-operators Group Limited.

Make recommendations and justify these by drawing on: the literature in this course (5240), your observations, and data sets available to you. These data sets could, for example, be internal and available from your co-op, generally available externally, or drawn from the on-line discussion in your study groups.

Even though it was not developed specifically for co-operatives, do you think the Bhattacharya (2016) 4Cs model is suitable for co-operatives and the implementation of a ‘Marketing our Co-operative Advantage’ (MOCA) strategy?  What would you suggest as changes to the 4Cs model for to enable co-operatives to use as a guide for MOCA implementation?

Evaluate the key segmentation criteria that Pandora should use to target the right segment in the UK and propose distinctive positioning for the new product.

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Marketing Communication in a Digital World – Assessment Brief 2 Module Code: MCDW Module Leader: Dr Syed Muhammad Contact: syed.muhammad@law.ac.uk Assessment 1 – 50% Individual case study based assignment
Note: in order to pass any module, you must achieve an overall mark of 40%. For each individual assignment you must achieve a minimum mark of 30%.

Key Details and Requirements – Task The learning outcomes and skills to be achieved: Learning outcomes: 1. Respond to the dynamic geopolitical, regulatory, technological and sociological environment, both strategically and tactically, through the use of marketing theory, concepts and practices 2. Understand the importance of integrating both traditional marketing communication tools with online tools
Case Study Pandora: Wherever Life Takes You, Take it With You Pandora developed its markets from a single store in Copenhagen, Denmark, into an international jewellery brand. Having established a manufacturing base in Thailand, Per and Winne Enevoldsen—who founded the company—concentrated on building their business through wholesale jewellery markets. They focused on the products and introduced the Pandora charm bracelet into Denmark, where it was a great success, and then moved on to Germany, Austria and the USA. The innovativeness of the product, positioned at affordable prices, enabled Pandora to develop these markets quickly. More factories were opened in Thailand, and a vertically integrated system—in-house designers, the company’s own factories and retail stores and franchises—was used to service the increased demand. The company continued to use its products to reinforce the brand’s market position. Its ‘Wherever life takes you, take it with you’ campaign aimed to encourage loyalty from existing customers, who were targeted to build up their collection of Pandora products as keepsakes of the special moments in their lives. For the future, Pandora has a strategic vision, which is ‘to become the world’s most recognised jewellery brand’. Its marketing plan involves continuing to position the brand as affordable, good quality jewellery, but to develop the product portfolio beyond

© The University of Law Limited 2019-2020 2 1920_mcdw_ce01_assessment02_brief

the bracelets and charms into rings, earrings and necklaces (Jobber and Ellis-Chadwick, 2016) Scenario As a newly joined marketing assistant of Pandora digital marketing team in the UK, you have been asked by the director to write a report (1500 words+/- 10%) addressing the following key tasks: Task 1: Digital marketing environment a. Analyse Pandora’s digital marketing environment and discuss how Pandora to continue to position the brand as affordable, good quality jewellery online. Analyse macro, micro and internal environmental factors that impact Pandora’s digital marketing decisions. Discuss how these factors create opportunities/threats and strength/weaknesses. Task 2: Digital Marketing strategy Looking to the future vision of Pandora, which is ‘to become the world’s most recognised jewellery brand’. It plans to position the brand as affordable, good quality jewellery, but to develop new products. You are required to:

a. Evaluate the key segmentation criteria that Pandora should use to target the right segment in the UK and propose distinctive positioning for the new product.

b. Propose an online marketing communication for the launch of the new product (rings, earrings or necklaces). Make reference to appropriate marketing theories and models that apply and explain digital marketing planning. Students will need to complete a cover sheet and complete references.
Submission Method and Deadline

Turnitin
Special instructions N/A Submission Date/Event TBC Use of Turnitin Yes

1920_mcdw_ce01_assessment02_brief 3 © The University of Law Limited 2019-2020

Marking Your work will be individually marked. All marking is internally and externally moderated. You cannot appeal marks, only any perceive deficiencies in the process of marking Feedback Date
Your work will normally be marked and moderated within 3 weeks of submission. Exact feedback date TBC Comments If you have a question about this assessment, then please put your question on your module discussion board (you can be anonymous) or ask in class so that all students receive the same answer. If you question is of a personal nature, please come and see me.

Module Assessment Criteria Fail (0 – 39%) The work only meets some of the requirements of the task. It significantly lacks in essential analytical knowledge and understanding on the key aspects of integrated online and offline building brands, communicating to brands, creating and maintaining relationships with consumers and/or their customers in digital world. It contains significant gaps in knowledge and ability and has almost no evaluation on the issues that arise from the dynamic nature of the communications environment in digital world. It demonstrates very little skill in how to analyze, respond and shape the digital and social media underpinning communications including advertising, sales, public relations, and sales promotion. It is significantly lacking in critically evaluating a range of sources of digital information and appropriate methodologies for use in marking communication.

Pass (40 – 49%) The work meets the requirements of the task adequately. It demonstrates adequate analytical knowledge and understanding on the key aspects of integrated online and offline building brands, communicating to brands, creating and maintaining relationships with consumers and/or their customers in digital world. It contains a few gaps in knowledge and ability and has adequate evaluation on some of the issues that arise from the dynamic nature of the communications environment in digital world. It demonstrates some skill in how to analyse, respond and shape the digital and social media underpinning communications including advertising, sales, public relations, and sales promotion. It demonstrates some abilities in critically evaluating some sources of digital information and appropriate methodologies for use in marking communication.

Lower Second Class (50 – 59%) The work meets the requirements of the task reasonably. It demonstrates reasonable analytical knowledge and understanding on the key aspects of integrated online and offline building brands, communicating to brands, creating and maintaining relationships with consumers and/or their customers in digital world. It contains minor.
© The University of Law Limited 2019-2020 4 1920_mcdw_ce01_assessment02_brief

Gaps in knowledge and ability and has reasonable evaluation on a range of the issues that arise from the dynamic nature of the communications environment in digital world. It demonstrates sufficient skill in how to analyse, respond and shape the digital and social media underpinning communications including advertising, sales, public relations, and sales promotion. It demonstrates some abilities in critically evaluating a range of sources of digital information and appropriate methodologies for use in marking communication.

Upper Second Class (60 – 69%) The work meets the requirements of the task well. It demonstrates good analytical knowledge and understanding on the key aspects of integrated online and offline building brands, communicating to brands, creating and maintaining relationships with consumers and/or their customers in digital world. It contains minor gaps in knowledge and ability and has sound evaluation on a range of the issues that arise from the dynamic nature of the communications environment in digital world. It demonstrates sufficient skill in how to analyze, respond and shape the digital and social media underpinning communications including advertising, sales, public relations, and sales promotion. It demonstrates sufficient abilities in critically evaluating a range of sources of digital information and appropriate methodologies for use in marking communication.

First Class (70 – 100%) The work meets the requirements of the task outstandingly. It demonstrates excellent analytical knowledge and understanding on the key aspects of integrated online and offline building brands, communicating to brands, creating and maintaining relationships with consumers and/or their customers in digital world. It contains minor gaps in knowledge and ability and has sound and in depth evaluation on a range of the issues that arise from the dynamic nature of the communications environment in digital world. It demonstrates sufficient skill in how to analyze, respond and shape the digital and social media underpinning communications including advertising, sales, public relations, and sales promotion. It demonstrates sufficient abilities in critically evaluating a wide range of sources of digital information and appropriate methodologies for use in marking communication.

Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles?

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Digital Marketing, Branding and Strategy.

Overview:

You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around Apple inc Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more revenue, as well as retaining and building loyalty with existing customers

Requirement:

Focusing on the market of one country (UK, B2B, area main technology hardware segment of Apple), you are expected to develop a corporate brand revitalization strategy including a communications plan to generate engagement around the brand. As part of this, the following are required:

  1. An executive summary of no more than 200 words. – 5 Marks
  2. An introduction to the report specifying the chosen corporate brand, its business, the chosen country/region and a summary of key proposals made within the report.  – 10 Marks
  3. A situation analysis of the relevant industry/sector in the chosen country region (clearly identify this in the introduction) from macro and micro perspectives. This should result in the identification of key strategic issues with respect to the problems described in the background.  – 15 Marks
  4. Conduct a brand audit and develop a conceptual map for the brand (based on secondary research) – explain the key perceptions and associations of the brand and evaluate these critically (e.g. strength vs. weakness?).  – 15 Marks
  5. Identify and describe the characteristics of the brand’s main current customers. Further, develop two profiles (personas) of potential target audiences (i.e. a group of people who are likely to be future customers), so that they can be targeted through a subsequent communications campaign. Demographics and behavioural concepts  – 15 Marks
  6. Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles? Discuss specific media that are of relevance (e.g. Instagram, radio channels, specific trade magazines) instead of grouping them together (e.g. social media).   – 15 Marks
  7. Propose a detailed communications strategy (start by specifying a set of objectives) on how you intend to engage these two targeted audiences with a view to ultimately recruiting them as customers/clients. Using the knowledge of your target audiences, their profiles, and your analysis of the media landscape, create a customer journey map for each profile to summarize and present your communications strategy – this will show what type of message, method, medium you will utilise to engage the audience (potential customers) at each relevant touch-point.  – 20 Marks
  8. Provide a summary of what relevant metrics and performance evaluation mechanisms you will incorporate into your communications strategy – you may use an augmented version of the customer journey map from the previous task to achieve this.  – 5 Marks

Additional Guidance Notes

  • Treat this as a business report, and therefore whilst addressing all the requirements above, sections need to be succinct and impactful. Use well-structured paragraphs and include headings and sub-headings. Ensure that the sections are well linked to each other. Keep to the word limit of 4,000 words.
  • Consider the impact on the reader, please use creative/visual techniques to make and strengthen your arguments – e.g. infographics, graphs/charts, and mock-ups of social media pages or webpages.
  • You can use appendices if you wish, for supplementary information to the main contents of your report; e.g. to show how a new and innovative marketing technique has been effectively used for another campaign – a point which you have made in the main body of the report but would like to supplement with the contents in the appendix. However, please do so judiciously, and bear in mind that the marker has no obligation to award marks for your appendices. In other words, there is no benefit in having several pages of appendices because marks are, strictly speaking, awarded only for the contents of the main report.
  • Good use of references is welcome, including academic articles, market research reports, and credible web-sources (referenced according to the university’s referencing guidelines). Use these to add credence to your arguments, to support your points, or illustrate your understanding of techniques, theories etc. However, there is no benefit in simply stacking-up references to support obvious points, or basic theories (e.g. 4Ps, Segmentation criteria etc.).
  • As this is a business report, lengthy descriptions of basic theory do not add value. So, please use only brief descriptions, if needed. If you use an advanced theoretical approach (e.g. a framework proposed in a recent journal article) or refer to something very technical (e.g. DMP – Data Management Platform), then it might be worth providing a description or explanation for the benefit of the reader.

Format/Tips

Executive Summary – 1/2 Paragraphs

To include the context or key problem, scope and objective of the report, main findings and conclusions, key recommendations.

Introduction – Specify the chosen brand, its business, the chosen region/country, sector etc, data

Situation Analysis Discussion – Relevant theory/frameworks. PESTLE/SWOT Analysis Macro/Micro environment analysis/5 forces/4 PS, no need to explain what they are just do them. Applying to show them what is working, what is not and why. What impacts does it give to society, environmental, technological economy etc. Show reasoning in clear sentences as a summary.

Brand Audit & Conceptual Map – Secondary Research and evaluation

Customer Segmentation – demographic information, consumer behaviour, evaluate campaign, customer journey, political views, media consumption habits, earning capacity, business models

Analysis of Media Landscape – social media, traditional/linear media landscapes, cross reference from last sections, cross link

Your Proposed Communication Strategy – customer journey map, propose your ideas, you need to show the marker how you are using the tool mentioned to your target market audience, theory is merging into reality. Communication aims and targets what campaign awareness to use.

Summary – Evaluate matrix, how each stage has worked out, how you will measure the impact for each communication method you deploy in what phase. Use the customer journey map – redo it with metrics, link it back to your overall aims and objectives. Show return on investment, how you would manage the budget on the customer journey. Justify why it will be effective, show an appreciation return on investment.

References – Harvard method A-Z

Appendices – supporting materials, illustrations, charts, detailed analysis which supports your key arguments within the main body of the text

WRITING TIPS

Active voice ideally

Written for an executive reader – to get to the core of the argument

Report Style and include Table of contents, Appendix

Process of an investigation, link argument to ensure report flows

Report was done and what was found

Bullet points, visual tools, charts, graphs and diagrams, sales figures and improving them

Define pie charts, use phases for more marks

Include future recommendations

Apply frameworks and if they work, application orientated and evaluated

Do not be descriptive

Use publically available sources, annual reports

No need to work out costs of how to deploy your methods

Marking Guide TO FOLLOW

Excellent evidence of selection and application of appropriate theoretical concepts and frameworks, and their application to context of identified problem exceeding expectations. A comprehensive review of all critical elements related to the case is adopted throughout, integrating secondary research to a commendable extent. A robust submission in terms of support for arguments but additional advanced features showing clear link between how application of theories may be used to develop objectives and strategy to tackle a clearly identified business problem. Evidence of excellent appreciation of interrelationships between different aspects of a brand strategy and therefore application. The proposal is highly developed and meets industrial standards as well as academic.

What is the creative approach? Consider for example the use of semiotics, colours, typography, humour, celebrity endorsement etc.

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Conduct a critical brand analysis of APPLE Inc, underpinned by academic theories, models and industry insight, using:
• Secondary data, tables, charts, and diagrams
• At least 3 academic theories and models – applied specifically to this case
• A selection of references to academic journals, books, trade press, and websites.

You should attempt to arrive at your conclusions through investigating a selection of the following:
• Academic literature
• Corporate websites
• Packaging, trade press, consumer press, online forums and product reviews
• Point of Purchase
• The product’s marketing communications
• The media where the branded communications have taken place

If the brand is being advertised in a television commercial break, or glossy magazine: then it is perfectly reasonable to draw conclusions about who the brand is being aimed at – through supporting situational data pertaining to the audience consuming that media.
Key areas to discuss:
Breakdown and Present the brand’s: Image, Identity, and Personality.
Dedicate your discussions and analysis to the brand over and above that of just describing the functionality and design of the product or service.
Who are the desired target audiences and what emotional and social relationship do they have with the brand? You will be expected to define and focus on two consumer segments. There needs to be a clear definition of several unique attributes of each consumer segment. Beyond this, also offer an appreciation of how they think, feel and do – mapped specifically to the brand.

What are the key facts and pieces of information communicated by the branded product or service explicitly, implicitly, and tacitly – that give messages and meaning to the offering and that are transferred and acquired by the consumer?

What is the creative approach? Consider for example the use of semiotics, colours, typography, humour, celebrity endorsement etc.

Where does the branded offering communicate these elements? What are the integrated marketing channels, and where are the touch-points and moments of truth? What are the respective strengths and weaknesses of each of these?

Why do you feel that these audiences have been worth targeting?

Why is a branding-led approach to these activities the best way to achieve objectives, beyond other strategic business approaches?

How is effectiveness judged?

Include models, tables, images and diagrams. Where possible, you should create your own tables and annotate models, images and diagrams.

Note:
1. Wordcount does not include end references, tables, charts, or executive summary
2. You should not develop a new campaign
3. Full reference list, adhering to Harvard protocol is required. As an approximate guideline:
o 10-15 academic journal papers
o 5-10 trade press articles
o 5 news stories
o 5 books
o 5 company websites
o 5 social media posts
o 3 Branding/Marketing/Consumer Behavioural models

What is the current ratio? Do you have enough current assets to meet your current liabilities? Explain. (Refer to page 23. of the Merrill Lynch handout/link)

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  • Healthcare Business Plan Phase – 3
     Service Overview
    This service describes the new service-the benefits and features that you are providing and to whom.
    It is important to recognize that the benefits may way from customer to customer. Patients may see one value or benefit such as timely clinical intervention, whereas the referral sources may see a different benefit, such as having the patient under supervised care within 3 hours of a call, or medical group may see a different benefit having a competitive value with which to better negotiate contracts.

    • What is the proposed new service/product unique features and benefits?
    • What values does it provide to the key target market?
    • What are the benefits of this new service/product?
    • How is this new service/product against existing services and products offered by others?
    • What are you doing differently?
  • A. Target Market
    • Understand your customers (be they patients, family members, judges, third-party payers, employers, o the government)
    • How is the market segmented? Who in the group is involved in the buying decision?
  • Competitive Analysis
    The competitive analysis is a thorough analysis of both direct and indirect competitors.  It identifies strengths and weaknesses of competitors. Indirect competitors may not provide the same service, but they may be competing for the same dollars.

    • Describe your competition’s service
    • What is/are their point(s) of differentiation?
    • What real value do they deliver to the customer that others do not?
    • What is their marketing/advertising approach?
    • What are the opportunities or threats to your organization?
  •                 Marketing Mix-Promotional Strategy
    • What are the key messages you want to convey in your marketing materials about your organization?
    • How are you positioning your service/organization?
    • What mix of vehicles will you use?
    • What are the objectives?
  •   Marketing Mix-Place
    • Where will the service/product be delivered (location, hours, technology utilized)?
    • What are the costs associated with this manner of distribution?
    • What is the marketing importance/advantage of the location?
    • Does the location/distribution approach provide any competitive advantages?
  • Marketing Mix-Pricing
    • Labor costs of FTEs (full time employees)
    • Overhead costs?
    • Margin costs?
  •                    Other Pricing considerations:
    • Customer perception of value
    • Will there be discounting?
    • What type of pricing strategies will you use?
  • Refer to Chapter9-Price

  • Healthcare Business Marketing Plan – Phase 4
     Service Delivery Plan

    • Outlines the method by which your service will be delivered to clients or customers
    • It is a statement of what resources are needed in terms of both personnel and other assets to be delivered.
      • Outlines the critical points in the clinical service delivery process
    • What to Include
      }  Service delivery methodology: what methods will your organization use to deliver services-this can be an outline
      }  Flow Chart of delivery service, delivery sequence, and timing requirements
      B.  Human Resources
                    1. Organizational Structure/staffing Plan
                                 •Clinical (full time vs. part time)
      •Non-clinical (full time vs. part times
      2.  Compensation

      • Rate
        • Benefits
        • Job descriptions-brief
        • Roles and responsibilities-brief description
      • Healthcare Marketing Business Plan – Phase 5
        The balance sheet shows the financial picture of a business at a given point in time. It is what the organization owns versus what they owe.

        The income statement shows the profit (or revenue-positive position) versus the loss of an organization over time.

        For this phase, utilize Merrill Lynch’s handout on reading financial statements. Refer to the following link: https://e145.stanford.edu/upload/Merrill_Lynch.pdf

        • Using one year of the balance sheet, determine the organization’s liquidity through the current ratio and debt-to-equity ratio. Use the table below and answer the questions.
Left Side Right Side
Current Assets ________ Current Liabilities _________
Fixed Assets _________ Long-Term Liabilities______
Other Assets __________ Shareholder Equity ________
  • What is the current ratio? Do you have enough current assets to meet your current liabilities? Explain. (Refer to page 23. of the Merrill Lynch handout/link)
  • What is their debt-to-equity ratio?
Total liabilities/total shareholder equity =

 

    • Using one year of the income statement, determine the organization’s profitability or fund balance perspective through operating margin and net profit ratio. Use the table below and analyze the both the operating margin and net profit ratio. Refer to page 31. Of the Merrill Lynch handout/link.
Operating Margin = Operating Income/net sales
Net Profit Margin = Net Income/Net sales

 

Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use.

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Q1. Describe the support services needed by buyers of the product/service. Describe the support services offered by the firm’s main competitor. How are they different? (Ch. 14)

Q2. Describe post-sale service arrangements the firm does or should provide. How does the firm’s repair/service efforts impact customer satisfaction? (Ch.14)

Q3. Discuss the firm’s new product screening process. Discuss possible sources of new product ideas. (Ch. 15)

Q4. Discuss the firm’s pricing method or methods. Explain the price adaptations (discounts, promotions, etc.) the firm should use. (Ch. 16)

Q5. Discuss the firm’s distribution strategy. Explain the channels used to distribute the product. (Ch. 17)

PS. The firm to be discussed above is UNITED RENTALS. Also you are going to need this text book to complete this paper;

Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460

Why would a company continue to offer these discounted items despite losing money on them?

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300-word ( 3-4-paragraph) explanation of the benefits and risks of low-cost product or service offerings for a business. In your explanation, address the following:

Why would a company continue to offer these discounted items despite losing money on them?
Is this pricing strategy financially sustainable for the businesses?
Other than loss of profits, what are some other possible negative consequences of businesses offering discounted products or services?
To support your response, be sure to reference at least one properly cited scholarly source.

Demonstrate knowledge of the sourcing and supply process of textile products across international markets.

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FBUY3000 Sourcing and Supply

Overview:  To remain competitive fashion retailers need to ensure they not only develop

commercial product, but ensure they deliver to the right place at the right time, profitably.

To achieve this, retailers must develop an effective, sustainable supply chain for each product.

Task:  You will assume the role of a Buyer for a named fashion retailer, your task is to source a new product (e.g. A printed shirt-dress from Next) and analyse the sourcing processes required to bring the product to market in a sustainable manner.

Write a report to demonstrate your understanding of your garment’s supply chain giving evidence of your research and critical analysis which will inform your sourcing decision-making processes.

 

Part one: Product Sourcing

You should include:

  • Your retailer introduction
  • Your retailer’s position within the market and target customer
  • Your retailer’s competitors
  • Your Product – include a visual picture/ spec including details such as fabrication and selling price and volume of order.
  • A SWOT analysis of 3 countries that you could source the product from (add to your appendix)
  • Critical analysis of these 3 countries, with clear reasoning as to why you chose the final country to source your product, including any advantages of any relevant trade agreements.
  • Costing sheet, including currency rate, duty rates and Vat
  • Critical path
  • Garment Care code/ washing instructions
  • Packaging considerations
  • Logistics
  • PLM discussion – how the product will be managed from design to launch, including quality management and how the retailer will communicate with the supplier.

Part Two: Sustainable Sourcing Strategies and good practice

You should include:

  • A critical analysis or your retailer’s CSR policies Vs a competitor
  • Recommendations to improve sustainable sourcing strategies including improved technologies, new sustainable fabrics, new sourcing destinations and circular fashion models.
  • Recommendations for improved efficiencies within sourcing product to help save cost in innovative ways.

 

Consider:

  • Where is the sourcing destination of your product? What are the risks and rewards?
  • Recommend an improved sourcing strategy which would optimize efficiencies across the supply chain. E.g. in terms of cost, quality management, logistics, sustainability, speed to market, reacting to sales. This could be using new technologies or systems.
  • Business models or theories to support your view (e.g. Iceberg and TBL, vertical integration and quick response). Consider how can TBL be achieved?
  • What are the current challenges on modern retail today and within the next 10 years, which may conflict with CSR principles and affect your retailers sourcing decisions?
  • Primary research from Store Visits, Industry Visits, Interviews and Questionnaires

Research:

You MUST include material from:

One journal article

2 guest lecturer quotes

One industry yearbook

Recommended reading sources

Ethical companies such as BCI, ETI, Redress, Fashion Revolution

One business theory

Primary Research

Word count: 3500 (-/+ 10%) Remember to be concise.  Additional information can be added to appendices.

Use your words carefully and use infographics, charts and images to relay key information.

Your written content should be in a formal academic style so ensure you have up levelled your language and you check your work for spelling, punctuation and grammar errors – There is software to help you do this and of course the library are also there to help!

Harvard referencing conventions to be used throughout (reference lists and citations within the text).

Self-assessment form – This must be submitted with your report

Learning Outcomes:

On successful completion of the assignment you will have met the following learning outcomes:

  1. Work independently applying taught knowledge to a personally managed project set in a ‘commercial context’.
  2. Demonstrate knowledge of the sourcing and supply process of textile products across international markets.
  3. Demonstrate an ability to make justifiable decisions based on commercial information.
  4. Demonstrate an awareness of the scope of supply chain management within the context of the textile industry and be able to demonstrate the practical application of this knowledge.
  5. Demonstrate the availability to research commercial practice and compare this with theoretical concepts.

Marking Criteria:

Grading will be in accordance with the Fashion & Textiles mark descriptors (see attached sheets) and will be based on the following:

Research – 25%

As detailed above, appropriate use of referenced primary and secondary research from a variety of academic sources such as recommended books, journals, reputable websites, industry opinion pieces and guest lecturers. Work experience may provide useful primary research discussion.

Discussion of Sourcing Procedures – 30%

Demonstrating evidence of background reading supported by your own discussion including critical analysis.

CSR critical analysis and Recommendations – 35%

Illustrating your perceptive judgement and decision-making process for the justification of your creative recommendations.

Structure – 10%

A professional coherent report structure to include an executive summary, contents page, numbered sections/ sub-sections, figures and reference lists and appendices (if required).  Images and charts will make you report individual and attractive. The report is written in an academic style with correct spelling, punctuation and grammar.

Late work:

It is imperative that you stick to the given deadline.  If you are unable to meet the deadline, due to e.g. illness, you may apply for an extension to the hand in date however this must be done prior to the deadline. Note that problems with information technology (loss of data, printer failure, etc.) will not be accepted as justification for an extension. It is essential you get into good and ‘safe’ habits with regard to computer work by ensuring you make regular back-ups of work and by ensuring that you do not leave printing until the last moment; note that printer queues become very large prior to assessments – inability to print work by published deadlines is not a valid reason for a coursework deadline extension.

The following penalties will be applied to late work.

  • Unauthorized late work submitted up to 14 calendar days after the published deadline will be subject to a cap of 40%; this will be noted in the tutor feedback on your work.
  • Unauthorized late work submitted more than 14 days after the deadline will receive a mark of 0%; this will be noted in the tutor feedback on your work.

Where hardcopy work is received on time, but the work is received after the deadline date and time via Turnitin, then the whole submission will incur a ‘late submission penalty’ as follows

  • Unauthorized late work submitted via Turnitin up to midnight 1 calendar day after the published Turnitin deadline will be accepted without penalty;
  • Unauthorized late work submitted via Turnitin more than 1 calendar day after the published Turnitin deadline up to 14 calendar days after the published deadline will be subject to a cap of 40% applied to the whole submission; this will be noted in the tutor feedback on your work
  • Unauthorized late work submitted via Turnitin more than 14 days after the deadline will receive a mark of 0% applied to the whole submission; this will be noted in the tutor feedback on your work.

Feedback date(s)

You will receive feedback on this project Wednesday April 22nd, 2020 (week 30)   This is in accordance with University regulations which states that you will receive written feedback within 4 weeks of the hand in date (excluding Christmas and Easter vacation weeks). Please note unforeseen circumstances such as staff illness may mean that this date must change.

Formative feedback will also be given verbally throughout the module, through e.g. group and one on one tutorial sessions providing an opportunity for questions & to gain feedback on your progress.  Ensure you take advantage of these opportunities to get the most out of this module

Assignment Title –
Marking Criteria Assessment component weighting

 

 100-90%

Grade A*

 89-80%

Grade A+

 79-70%

Grade A

 69-60%

Grade B

 59-50%

Grade C

  49-40%

Grade D

 39-30%

Grade F

 29-0%

Grade F
Research 25%
Discussion of Sourcing Procedures 30%
CSR and Recommendations 35%
Structure 10%

Please refer to the sheet below to understand your grade about the Fashion & textiles mark descriptors.

 

40-49%   Grade D 30-39%   Fail  Grade F 20-29%   Fail  Grade F 10-19%  Fail Grade F 0-9%    Fail  Grade F
 

Fulfils the assessment criteria for the module component at a Basic level

A response demonstrating an understanding of basic points and principles sufficient to show that some of the learning outcomes/ assessment have been achieved at a basic level.

Suitable organised concepts and /or work demonstrating a reasonable level of understanding. Covers the basic subject mater and is appropriately presented but is clearly derivative and insufficiently analytical.

Demonstrate limited conceptual ability, level of evaluation and creative skills. Demonstrates adherence to the referencing conventions appropriate to the subject or/ and task. Limited technical skills.

  

 

Overall insufficient fulfilment of the assessment criteria for the module component.

 

A weak response, which, while addressing some elements of the task, contains significant gaps, inaccuracies or deficiencies.

 

Shows only weakly developed elements of understanding and/or other skills appropriate to the task.

 

May contain significant weaknesses in presentation.

  

 

Overall insufficient fulfilment of the assessment criteria for the module component.

 

A poor response, which falls short of achieving the learning outcomes.

 

Demonstrates little knowledge and/or other skills appropriate to the task

 

Little evidence of argument and/or coherent use of material

  

Overall insufficient fulfilment of the assessment criteria for the module component.

 

A very poor response demonstrating little relevant understanding.

Displays only isolated or no knowledge and/or other skills appropriate to the task.

 

Little adherence to the task

  

 

Overall insufficient fulfilment of the assessment criteria for the module component.

 

Displays no knowledge and/or other skills appropriate to the task.

Work is inappropriate to assessment task given

 

Do both sides of the relationship now hold a strong sense of loyalty towards the other company?

/in /by

Information for my dissertation critical literature review

2800 words

  • Offer a critical account of the current state of knowledge
  • Include a conceptual framework (towards the end of the section)

Provide an account of the importance of Relationship Marketing in developing the partnership between (a large multi-national organization (ALLIANZ) and a start-up technology company (Flock Cover).

Link to Flock cover website: https://flockcover.com/

Link to Allianz website: https://www.agcs.allianz.com/

 

I am conducting my dissertation on the way that the relationship was built between Allianz and Flock in developing a very specific new brand of Drone insurance.

I have decided to look into the Drone insurance market and specifically the marketing communications and relationship that AGCS has developed with Flock; how this partnership was looked at prior to being agreed to benefit both companies as well as post agreement how the collaboration has developed as well.

To complete this critical literature review I need to provide an extensive and appropriate selection of a wide range of resources.

Showing excellent and imaginative conceptual frameworks throughout.

Literature must be critically and thoroughly objectively and authoritatively.

These are the three themes that I looked at when conducting my interviews and focus group, and these elements must be focused on throughout this literature review

First Theme – How was the relationship developed between Allianz and Flock?

  • Difficult to build the relationship?
  • Did both companies hold similar shared values when going into the relationship?
  • Were there a lot of compromises required form either company in order to develop this partnership?
  • Expensive?
  • Was there ever a point where either company thought about backing out?
  • Finding target market?
  • How long did it take to organize the relationship?
  • Who approached who?
  • Was it only Allianz who Flock targeted for this partnership?
  • How was the relationship built?
  • Co co-ordinated events?
  • Face to face meetings?
  • Emails?
  • Over the phone?
  • How has the relationship been continually secured over time?
  • Do both sides of the relationship now hold a strong sense of loyalty towards the other company?
  • How much contact is there between both companies on a day to day basis? If not, daily how often is this relationship reinforced?

Second Theme – From each company’s perspective why was the partnership worthwhile?

  • How do both companies ensure that it remains profitable for both sides at the same time?
  • Was this seen as a highly innovative step in getting ahead of the rest of the market?
  • Was that a key point for both companies in initially developing the relationship?
  • Simple?
  • Offer competitive advantage?
  • What made Allianz decide to completely support Flock financially?
  • Did it immediately create benefits on both sides of the partnership?
  • How was the customer base handled from both sides?
  • Did both companies already have their own customers or did the majority come from Allianz as it is the bigger more powerful company within this market?
  • Has it been more beneficial for one company than the other?
  • Have other partnerships been developed within the market by other companies in following this partnership Allianz and Flock have developed?
  • Exponential market growth available in drone insurance?
  • From developing this relationship do both companies now fundamentally rely on the other company in order to continue with business in this field.
  • Is the relationship co-dependent on a daily basis or does each company run separately?

Third Theme – Has the relationship ever come to the point where the partnership has been questioned going forward?

  • If so…
  • How have these issues been resolved?
  • Why did the issue arise in the first place?
  • Do you feel these issues have made the relationship between the companies stronger?
  • Have there been many conflicts that could have caused this and if so, how have these been handled successfully between both companies to maintain the relationship?
  • Was there ever an issue over the power balance within the relationship?