Describe the client’s stage in life, gender dynamics, race or ethnicity, economic status, et cetera.

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1. Select one scenario from the Responding to Ethical and Legal Issues – Case Study multimedia presentation and discuss the client’s identity.
2. Describe the client’s stage in life, gender dynamics, race or ethnicity, economic status, et cetera.
3. Consider your results from Exercise 3.6, “Appraise Your Ability to Work With Diversity,” on page 25 in your exercise manual. (You completed this assessment during Unit 1.) Do you believe you would be prepared to work with this client and demonstrate cultural competence?

Results: In completing this self-assessment, my four highest scores included,
I would not like to live (don’t like living) in a homogeneous culture (Egan & Reese, 2019).
Because of the richness of human diversity, when I meet and deal with others I am always a learner (Egan & Reese, 2019).
I think that it is important for me to understand whatever diversity and cultural biases (such as racism, anti-Arabism, anti-Semitism, and the like) I have and to deal with them (Egan & Reese, 2019).
Although I realize that differences can be a cause of conflict, I believe that differences can also be a source of human enrichment (Egan & Reese, 2019).

My lowest score included:

I see culture as a two-way street: I want to understand and respect the cultural differences of others, but I also expect them to do the same for me (Egan & Reese, 2019).
This assessment revealed my appreciation of cultural diversity, although I understand I still have growth. I believe the traits we learn throughout life builds or demolishes our understanding of cultural diversity. I have a better understanding of how to treat individuals based on experiences, personal and professional. Although I would like to be treated as I treat others, I have come to realize, this may not always be received as I have come to receive it.
My results for the Kuder Task Self-Efficacy Scale media presentation expressed high scores in literary, persuasive and social services; least, scientific and mechanical. The assessment proved correct about my interests and disinterests. I love helping others, and working in the human services field is where I know I belong.

4. What cultural factors would be important to keep in mind as you meet with the client?

Identify the elements in each list that are a “must” and those with which flexibility may be shown and explain why.

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Read Case #4: Metro Corporation Alliance Negotiation
then answer the following questions:
1. From the perspective of each party involved, list the following –
a. List what each party is offering and what it hopes to receive.
b. Identify the elements in each list that are a “must” and those with which flexibility may be shown and explain why.
2. Discuss the role of government intervention in licensing negotiations in general.

Is there excessive or increasing competition in the market which renders any of the brands unviable?

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Assignment Briefs and FAQ

Assignments

Many popular brands are owned by larger brands. Sometimes these brands are managed under one corporate umbrella, but the brands are distinct and operate independently. In other cases, all brands owned by the company are managed under the primary brand.

In the first assignment your task is to review the brand portfolio of a brand of your choice and identify any critical issues. In the second assignment, you will discuss how can the issue identified (in assignment 1) in more detail and make recommendation as to how the issue can be addressed to develop or strengthen the brand portfolio.

Assignment 1: Brand Portfolio Analysis and Issue Identification Report

  • 1000 words (+/- 10%)

The goal of this assignment is to analyze the brand portfolio of one of the parent companies provided in the list.

Parent company options

Category Companies
Auto Volkswagen https://www.volkswagenag.com/
Consumer Beauty Coty Inc https://www.coty.com/

Unilever (Men’s personal care division) https://www.unilever.co.uk
Fashion Gap https://www.gapinc.com/

Arcadia https://www.arcadiagroup.co.uk/
Food & Drink Fullers https://www.fullers.co.uk/

Walls Ice cream https://www.wallsicecream.com/uk

Hain Celestial Group https://www.haindaniels.com/
Publishing National Media Group (Meredith) https://www.meredith.com/
Technology Hewlett-Packard (HP) https://www8.hp.com/uk/en/home.html

Sony https://www.sony.net/
Transport Uber https://www.uber.com/gb/en/

 

Brand portfolio strategy aims to maximize market coverage and minimize brand overlap through the effective creation, deployment, and management of multiple brands within a company.

To analyze the brand portfolio, you must first identify the brand’s architecture, specifying whether a “branded house”, “house of brands” or a hybrid portfolio architecture is used.

Then, you need to map each of the sub-brands (for single brand companies) or brands (for multi-brand companies) across the market segments to which they are targeted. You are permitted to conduct an analysis at the architectural level, or at the level of a single brand within the portfolio.

To conduct a thorough analysis of the brand portfolio and identify issues, it is likely that you will examine:

  • The brand, including brand equity
  • Developments, trends and challenges in the external environment
  • Competitor brands and the effectiveness of the portfolio relative to competition in the market
  • Segmentation and the target market (i.e. consumers)
  • Positioning of the brands within the portfolio

Your analysis will allow you to identify any issues (concerns/considerations) in the brand portfolio. Some indicative issues are listed below to get you thinking – but there may be others that you could identify that are more relevant to your selected brand.

For example:

  • Are the brands in the portfolio sufficiently strong and in sufficiently attractive markets to justify their place in the portfolio?
  • Are the brands in the portfolio appropriate for their respective target markets?
  • Are the brands appropriately positioned (i.e. with regards to the wants and needs of customers and the brand USPs, or with to the price/value relationships)?
  • Are there untapped market opportunities (i.e. indicating the need for brand extensions or acquisitions)?
  • Is there excessive or increasing competition in the market which renders any of the brands unviable?

You should aim to discuss one issue in substantial depth. If others are relevant or interlinked and you feel they are worthy of discussion, you could examine them more briefly.

Due to your limited word count you should discuss your main points, finding and conclusions in the main body of the report. However, you may include very detailed analyses in an appendix which will be considered briefly and is not included in the word count.

Describe and discuss the cultural, social, personal, and psychological factors that influence the purchase of the product/service.

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Q1. Describe and discuss the cultural, social, personal, and psychological factors that influence the purchase of the product/service. (Ch. 6)

Q2. Explain the needs that are met for each of the firm’s target markets. (Ch. 6)

Q3. Explain how potential global markets will be evaluated for potential entry. Discuss the most likely mode or modes of global market entry (Ch. 8)

Q4. Describe the variables (demographic, psychographic, and behavioral) used to segment the firm’s target markets. Explain how the firm evaluates the attractiveness of each identified market segment. (Ch. 9)

Q5. Should the firm pursue full market coverage, multiple segment specialization, single-segment concentration, or individual marketing? (Choose one and omit the others) (Ch. 9)

PS. The firm to be discussed above is UNITED RENTALS. Also you are going to need this text book to complete this paper.
Kotler, P. T., & Keller, K. L. (2016). Marketing management (Custom 15th ed.). Upper Saddle River, NJ: Pearson, Inc. ISBN: 9780133856460If you have any questions you can reach me anytime

Critically discuss – Would customers’ full knowledge that the sub-brands are both owned by Unilever affect perceptions of the sub-brands and purchase intentions?

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Not many Dove customers or Axe customers are aware that both brands are owned by a single (umbrella) parent brand (Unilever), and bonded by the mission statement  – ‘Adding Vitality to Life’.

Critically discuss – Would customers’ full knowledge that the sub-brands are both owned by Unilever affect perceptions of the sub-brands and purchase intentions?

Individual case study analysis

Word limits

  • Written analysis guided by specified case questions: 500 – 600 words, excluding references and appendices (electronic copy to Canvas).

Marks & feedback returned to students

Assignment task

The goal of this assignment is to assess your ability to apply marketing knowledge you’ve studied on your course to problems and scenarios concerning real brands. The assignment involves undertaken two case study analyses at the times dates specified in the Indicative Teaching Schedule. You are assessed on two components: (i) the quality of your written response to assigned case question(s), and (ii) active participation in an in-class discussion on the assigned case.

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How does the changing behaviour of consumers impact the hospitality industry and what ethical factors.

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1. Why do marketers study consumer behaviour?
2. What external influences have led to changes in the way consumers behave? (PESTLE)
3. How do these influences impact the buyer decision making process?
4. How do consumers make purchasing decisions in the current day?
5. How does the changing behaviour of consumers impact the hospitality industry and what ethical factors.
need to be considered as a result?
THE ANSWERS WILL BE ASSESSED BASED ON:
a) Research & reflection on past consumer behaviour in comparison to present day consumer behaviour.
b) Consideration of external factors influencing consumer behaviour.
c) Critical analysis of ethical considerations when studying/using data on consumer behaviour.
d) Relevant and compelling argument, and examples.
e) Ability to link theory and practical application.

Your Essay should include:
 Your essay must be written as an academic essay in the third person, and contain an Introduction, Body, Conclusion and a Reference list
 You must use at least [4] in-text references to support your discussion, including your prescribed text and journal articles
 You must reference using the UniSA Harvard Referencing style

 Please format using:
o left alignment
o double space between paragraphs and;
o use at least 1.5 line spacing to increase the ease of online reading and marking

Why do you think the viral ad/campaign was so successful? What was it’s appeal?

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In 1999, The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing person’s case. Myrick and Sanchez also visited online message boards to spread rumors about the mystery. The campaign was so successful that many people still believed the movie depicted actual events by the time it was released in theaters. On a budget of less than $1 million, The Blair Witch Project grossed nearly $250 million. The buzz stemming from the innovative, Internet-based marketing campaign turned what could have been just another horror movie into a national phenomenon. See site: http://www.blairwitch.com/project/legacy.html. Now twenty years later, some call it the best viral marketing campaign of all times.

Blair Witch Best Viral Marketing Campaign of All Times

For this blog post, please provide a link to a commercial or a marketing campaign that has gone viral. It can be funny, moving, inspiring, or all of the above.

In your post, answer the following questions:
Why do you think the viral ad/campaign was so successful? What was it’s appeal?
What are some of the benefits of viral advertising?
Why do you think viral advertising is effective?

How will you effectively collect data on the identified variables (from the SIPOC analysis) and how will you evaluate the data?

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Prompt: First, review the attachment (Define Phase) submission wherein it was summarized the desired resolution to the conflict in the case study based on your knowledge of the organization’s business goals, customer needs, and the process that needs to improve. Next, refer to the table chart (attached) in the MEASURE Supplementary Document as well as to your posts and response posts in the discussion (attached) and small group discussion (attached).
II. Measuring Performance: What process will you use to gather data on the current situation?
• How will you effectively collect data on the identified variables (from the SIPOC analysis) and how will you evaluate the data?
• Include a draft of an Ishikawa diagram (fishbone diagram) of the variables that contribute to the conflict by highlighting the critical variables that require further analysis.
• What role will these critical variables play in developing corrective changes to address the conflict in the problem statement?
III. Analysis: Focusing on the proposed solution, describe what the future state will look like.
• Based on the variables you identified and the information provided in the case study, what are the root causes of the conflict?
• If this were a live situation, what are some questions you would ask of the stakeholders (voice of customer) to pressure test your initial assessment of the probable root causes?
• Using the “Five Whys” process, include some additional questions you anticipate needing to ask as stakeholders answer your initial question.
Should be 2 to 3 pages in length (excluding title and reference pages) with double spacing, 12-point Times New Roman font, one-inch margins, and citations in APA style. Cite your sources within the text of your paper and on the reference page.

What explanation are industry experts offering for the sales trends that are happening in the wine industry?

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Read the WSJ article posted for this week (Click on the title below to view the article on WSJ.com; you can either purchase a discounted subscription to WSJ or use Oviatt Library Website to view a copy of the article).

America Drank Less Wine for First Time in 25 Years (Links to an external site.)

Question 1: By how much did the VOLUME of wine purchased in the U.S. change in 2019 from the prior year? By how much did wine sales BY VALUE change in 2019 from the prior year?

Question 2: In your own words, explain the distinction between the two sales trends you noted in the earlier question.

Question 3: What explanation are industry experts offering for the sales trends that are happening in the wine industry?

Question 4: Provide at least one idea for a strategy that a wine producer could use to strengthen its sales in the future.

 Rewrite the questions above in bullet-point format in the file you will create and respond to them separately. 

Your submission must meet the formatting requirements outlined in the syllabus and must have bullet points separately showing each question and your response. 

Be sure to explain your responses thoroughly.

Submissions that do not meet the formatting requirements or do not explain the responses thoroughly will not be considered.

 

Discuss the motivational and organizational behaviors that were fundamental to Nissan’s poor performance.

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Write a minimum of 6-page to maximum of 10-page opinion essay in content (Cover or Title page & References or Work Cited page cannot count as content).

The paper should include the following:

An overview of the case:
Describe the conditions that led to merger with Renault
Identify and discuss the driving and resisting forces for change at Nissan in 1999
Describe were the cultural challenges Ghosn faced
Identify the steps taken by Ghosn to bring Nissan to profitability
Discuss the motivational and organizational behaviors that were fundamental to Nissan’s poor performance.
Identify and discuss Ghosn’s leadership style(s):
Describe leadership actions that were taken
Describe leadership theories that Ghosn embraced
Identify and discuss the source of Ghosn’s power:
Describe the sources of power he used
Discuss how his was power gained
Discuss how he utilized his power
Identify and describe the change management practices used
Identify and describe the mechanisms used to change the culture
As a result of analyzing this case, what new knowledge did you gain regarding organizational behavior and leadership practices necessary to implement change? (This question should be addressed in the summary/conclusion section of your paper.)

You are expected to use course readings, materials and other sources to assist in your analysis of the case. Be sure to provide attribution to those outside resources you use. Compose your response to these questions into a Microsoft Word document and upload your paper via Case Study in D2L.