Analyse & evaluate the profile of the hospitality industry in a chosen region. Critically assess the opportunities of expanding operations in that destination. Provide a deeper understanding of the challenges that the destination presents to the international hospitality operator in operating across international boundaries such as cross-cultural differences.

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International Hospitality Operations

Task
You are a management consultant that is about to undertake a piece of research for the LSBU group of hospitality operators. The LSBU group is an international business with a Head Office based in London. The portfolio of strategic business units that they operate in developed countries include;

  1.  Budget Hotels
  2.  Luxury Hotels
  3.  Fast Food Outlets
  4.  Contract Catering
  5.  Night Club Operations
  6.  Fine Dining Experiences
  7.  Event Management Operations

You have been seconded by the Chief Executive Officer (C.E.O.) of the company to conduct some research into the opportunities for expanding their business operations in the developing nations of the world. You may pick any type of hospitality operation that you wish to review for this assignment. The C.E.O is particularly interested in expanding their portfolio and wants to expand the different types of businesses that they currently offer.

The new C.E.O. believes that global expansion must be furthered. However, the C.E.O. wishes to update their knowledge of the differing nature of regional operations. They wish to reassess the characteristics of the regions with regards to potential investment.

The C.E.O wants detailed information from a country and specific destination in that country of your choice (from the developing nations of the world) and is asking you to: “Evaluate the opportunities for success for any type of hospitality expansion and assess the pitfalls that a potential investor should be aware of before entering the market of your choice.” In order to do so you should attempt to:

– Analyse & evaluate the profile of the hospitality industry in a chosen region.

– To critically assess the opportunities of expanding operations in that destination.

– To provide a deeper understanding of the challenges that the destination presents to the international hospitality operator in operating across international boundaries such as cross-cultural differences.

– To assess the relative merits and pitfalls of current business practices in that destination in areas including; human resources; land availability; the role of the government in providing incentives and taxes; financial considerations; sustainability issues around scarce resources; environmental issues; types of capital and resources available; planning and operational considerations; demographic issues affecting the industry; political, economic, social and technological advances in the destination;

The C.E.O. expects you to construct a report that demonstrates evidence of research, the use of academic theory and commentary of your findings. The report should outline the destination you are investigating and highlight the salient issues that should be considered when developing in this region. You must prepare a strategy (or strategies) for development given the evidence you have provided and the argument you have constructed. There should be evidence of research and an extensive reference list to highlight the research you have undertaken when constructing this report.

List at least 3 restaurants that may have made the shift since the pandemic or those who have resorted to opening a ghost/cloud kitchen instead of their original brick and mortar or food truck plan. Explain all of these restaurants’ changes in detail.

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Ghost Kitchen

List at least 3 restaurants that may have made the shift since the pandemic or those who have resorted to opening a ghost/cloud kitchen instead of their original brick and mortar or food truck plan. Explain all of these restaurants’ changes in detail.

Identify the current visitor economy system weaknesses in your destination that covid brought to light. Contextualise these weaknesses in terms of the potential future risks you identified that the destination is facing.

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INDIVIDUAL ASSIGNMENT

Background:
You have been hired as a risk and resilience expert by the DMO of the destination your group chose (HELSINKI) to develop a long-term destination resilience action plan that will enhance the visitor economy system. You are being brought onboard today in the current continuing aftermath of covid which has had a massive impact on the tourism industry in your chosen destination.
This covid disaster brought to light a number of current visitor economy system weaknesses in your destination that need to be addressed if the destination wants to become more resilient to unexpected shocks. You also have an in-depth understanding from the group work of the future risks facing your destination going forwards.

Your task therefore is to identify actions that support short-term industry recovery from covid in a way that will help build long-term destination resilience in face of future risks and unexpected shocks. What covid has made clear to the DMO is that they need to invest in more innovative ways of doing things if they want to become more resilient. They need your help.
Of course the DMO has limited resources at their disposal so you will need to create a strong argument for why the innovative actions you identify need to be prioritised in their budget.

Situational analysis:
•Identify the current visitor economy system weaknesses in your destination that covid brought to light.
•Contextualise these weaknesses in terms of the potential future risks you identified that the destination is facing.

Action Plan Recommendations:
• Identify the key actions that you recommend the destination invests in.
• Consider what diversification measures are needed.
• Consider where and what innovation is required.
• Consider how you will build in adaptive capacity.
• Give a clear argument for how these actions will support short-term recovery and help build long-term resilience.

Does customer loyalty exist in the hospitality industry? What are the strategies to recruiting and retaining staff in the hospitality industry?

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Lodging Operations Management

Research Assignment Objective:
The objective of this assignment is for the student to develop ideas, research, evaluate information to make an evidence based conclusion. The students are required to develop a point of view, and present them through original thought, and by providing supporting arguments through relevant and robust research.

Research Topics:
Pick one topic from the list below:

Topics include:
1. Does customer loyalty exist in the hospitality industry?
2. Strategies to recruit and retain staff in the hospitality industry.
3. The impact of Airbnb on the global lodging industry

Research Paper Guidelines:
• The paper should demonstrate that research has been conducted to assess accuracy of information presented and use of various credible resources (minimum of six resources are needed from any of the following publications: magazines, newspapers, professional journals or trade magazines, and other sources available at Humber’s library)

• Use appropriate titles and sub-titles to help organize the content to demonstrate proper flow.

• The paper must demonstrate the student’s critical thinking skills in the analyses and presentation of the research topic.

• The final paper should be no more than 4 pages typewritten, double-spaced, in 12 point font. Title page, references, appendices are not included in the 4-page count. Number the pages in the righthand corner of the bottom page.

• Use APA format – https://library.humber.ca/help/apa

Discuss and analyze global tourism and disasters as it is related to disaster management implemented internationally.

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Global tourism and disasters – Czech Republic

For Case Study #3, you will discuss and analyze global tourism and disasters as it is related to disaster management implemented internationally. You will check and reference at least three credible sources for information about the issue and provide examples from a country of your choice. For each topic you will be required to discuss the following:

Content
• Definition of the issue
• Example or examples of the topic on a selected country
• Is it important to study this issue? Why?

How can Laffa achieve operational excellence with customer centricity as the focal point?

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Customer centricity

How can Laffa achieve operational excellence with customer centricity as the focal point?

Identify a topic area, related to your degree programme, and produce a proposal for a research project.

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Barriers to Hotel Chain in China

Identify a topic area, related to your degree programme, and produce a proposal for a research project. The proposal must cover key areas of a research project and further apply critical thinking and writing skills in your project. The proposal must include the following structure however your allocated word count may differ:

Highlight your main stakeholders – they are likely similar tc the ones highlighted in your written assessment. • Draw up a Mendelow analysis. Who will you focus on? How? What specific actions are required?

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Tourism Management

• Strategic update on your tourism business strategy
• Groups of 4-5 with a 20 min presentation plus 10 min Q&A
• 60% of overall mark
• Presentation: Week 8 (see MSG on process). The simulation exercise will commence on week 2 (28th September) and last for 10 weeks (last report on Monday 29th Nov)

Step 3 Stakeholders Analysis
• Highlight your main stakeholders – they are likely similar tc the ones highlighted in your written assessment. • Draw up a Mendelow analysis
• Who will you focus on? How? What specific actions are required?

Write an explaining how Sales Competencies and Relationship Life Cycles Predict Customer Account Profitability.

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Salesperson

Salesperson-Customer Dyads within the Casino Gaming Industry: How Sales Competencies and Relationship Life Cycles Predict Customer Account Profitability