Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion?

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Part-A:  Case Study          

Read the Chapter Case Study “A Flood of Water Consumption Choices” from Chapter No- 1 “Overview of Marketing” Page: – 24 and 25 given in your textbook/E-book – “Marketing” (8th ed.) by Dhruv. Grewal and Michael Levy (2022) and answer the following Questions:

 

  1. How does marketing impact the consumption of water, and how has this impact changed since the mid-20th century? (2.5 Marks)
  2. Describe three distinct target markets for drinking water. How does marketing create value for each of these segments using the four Ps: product, price, place, and promotion? (2.5 Marks)
  3. How has changing societal values impacted the way in which water is purchased and consumed? (2.5 Marks)

 

Part-B: Critical Thinking

Reading required: – Read Chapter 3, 5, 6 and 7 carefully and then put your answers based on your understanding.

  1. Suppose you own an herbal tea company and you want to introduce a new product called Mint-Enhanced Tea—a mint and lemon herbal tea. Being a marketer, how you should go about creating excitement using various social and mobile media tools?

Chapter-3. (2.5 Marks) (Minimum 150 words)

  1. Today, marketers cannot ignore consumers’ concerns about the environmental impact of the firm’s activities. What are some of the environmental concerns consumers have regarding marketing activities?  Critically examine how can marketers address these important concerns? Chapter-5 (5 Marks) (Minimum 150 words)
  2. Taking into account the example of buying “iPads” for personal use versus buying more than “100 iPads” for a firm, how you can differentiate between the consumer buying process discussed in Chapter-6 and the B2B buying process discussed in Chapter-7?

Chapter-6 and 7 (2.5 Marks) (Minimum 150 words)

Important Notes: –

  • For each question, you need to answer not in less than 150 Words.
  • Support your answers with course material concepts, principles, and theories from the textbook and scholarly, peer-reviewed journal articles
  • Use APA style for writing references.

 

 

 

Utilize the SPSS software to complete each scenario presented to you. Cover a different method of testing for statistical significance.

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Write-Up Assignment Instructions

Overview

Software systems like SPSS provide us the ability to quickly conduct statistical analysis. For each assignment you will utilize the SPSS software to complete each scenario presented to you. Each Write-Up Assignment will cover a different method of testing for statistical significance. You may even use some of these methods when you are conducting your dissertation.

Instructions

Review each assignment tutorial and template. See the chart below for the specific documents you should be reviewing and downloading. The tutorial will provide information on how to use the SPSS software for each assignment. Use the techniques that you gained from the tutorial to complete the template. Then submit only the template for a grade.

 

Module: Week Assignment Resources
Module 2: Week 2 One-Sample t-Test Template One-Sample t-Test Tutorial

 
Module 3: Week 3 Independent Samples t-Test Template Independent Samples t-Test Tutorial

 
Module 4: Week 4 ANOVA Template ANOVA Tutorial

 
Module 5: Week 5 Chi-Square Template Chi-Square Tutorial

 
Module 6: Week 6 Pearson Product-Moment Correlation Template Pearson Product-Moment Correlation Tutorial

 
Module 7: Week 7 Write-Up: Bivariate Regression Template Write-Up: Bivariate Regression Tutorial

 

 

Figure out a password that can make the program output a lucky number. Explain how your password works. Rewrite the program so that it no longer has a buffer vulnerability.

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Generate lottery numbers

The following program takes a password as input but always refuses to generate lottery numbers:

#include <iostream> using namespace std; char goodPassword() { int good = ‘N’; char Password[10]; // Memory storage for the password cin>>Password; // Get input from keyboard return (char)good; } int main() { cout<<“Enter your password:”<<endl; if (goodPassword() == ‘Y’) { cout << “The lottery numbers are: “; for (int i = 0; i < 5; i++) cout << rand()%50 << ” “;; } else { printf(“No numbers for you today.\n”); } return 0; }

Luckily, the program is vulnerable to a buffer overrun in the good Password() procedure. The goal is to take advantage of the vulnerability so that it can generate lucky numbers for us.

  1. a) Draw a diagram showing how the stack is arranged when this program runs. 10 pts
  2. b) Figure out a password that can make the program output a lucky number.  Hint: no need to overwrite the return address; there is an easier target to overwrite in this program. Explain how your password works.5 pts
  3. c) Rewrite the program so that it no longer has a buffer vulnerability.

 

Compare and contrast the “click-only” and the “bricks and clicks” approaches to conducting business online by giving 2 examples. Describe the benefits and drawbacks of “e-tailing”.

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Answer both questions:

4.3: Compare and contrast the “click-only” and the “bricks and clicks” approaches to conducting business online by giving 2 examples (no more than 1-2 paragraphs for the answer).

4.6: Describe the benefits and drawbacks of “e-tailing”.

 

Write a few paragraphs answering this question. What benefits and improvements is HA hoping to achieve?

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Evaluating the Cognitive Analytics Frontier

Write a few paragraphs answering this question.  What benefits and improvements is HA hoping to achieve?

Draft two pages describing the implementation of the listed controls below to address the possible listed threat.

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Risk Analysis

For this project, draft two pages describing the implementation of the listed controls below to address the possible listed threat.

The threat is Potential Viruses, worms,s or other types of malicious code that can put at risk and compromise the organization’s systems infrastructure.

The Controls are Training and awareness, Anti-Virus Software, Encryption, Auditing, and Monitoring.

Ensure a strong introduction paragraph, then focus on the rest of the paper describing the implementation of each listed control to mitigate and address each listed threat.

Think about this project about an organization that does not have any security controls to safeguard the integrity of its computerized system infrastructure.

List and explain at least 2 possible ways to influence and motivate employees within an organization in regards to information security.

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Discussion 5 – Security Program

For this week’s discussion, answer the following questions:

1. List and explain at least 2 possible ways to influence and motivate employees within an organization in regards to information security.

2. What are the possible types of threats using outsourced security personnel might pose for an organization? List and discuss at least 2.

Explain which of the treatments you personally would prefer to use and why. Identify the professionals who may be involved in treatment, and then describe their role and how you would personally coordinate treatment with them.

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This assignment will help you, a future counselor, analyze various evidence-based addiction treatment interventions.

Write a 750-1,000-word paper that gives a general overview of commonly used substance use disorder treatment approaches. In addition, you are to select two common approaches and compare their similarities and differences.

Include the following in your assignment:

Briefly describe two common empirically researched substance use disorder treatments. Choose two from the following: Cognitive Behavioral Therapy, Motivational Interviewing, or Solution-focused Brief Therapy.

Compare, in a side-by-side chart, the differences of each of the two treatments chosen.

Explain which of the treatments you personally would prefer to use and why.

Identify the professionals who may be involved in treatment, and then describe their role and how you would personally coordinate treatment with them.

  • Include a minimum of two peer reviewed scholarly sources, in addition to the textbook.
  • Consider using the following level-one APA headings in your paper to help organize the content:
  • Common Empirically Researched Substance Use Disorder Treatments
  • Differences in Treatments
  • Treatments Personally Preferred
  • Professionals Involved in Treatment

 

How will you differentiate the daily duties between your roles as a manager and a leader? What are the sources of power within the organization and how does it determine the organizational structure?

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Transitional Care Application: Roles and Organizational Structure

Read the Transitional Care Scenario for this course and complete the following assignment:

Put yourself in Kaila’s shoes. As a new CEO of an organization, you have recognized that designation of power has been an issue in the past. As a result, this is creating obstacles for you and your vision. Create a plan of action in an essay format of 300 to 500 words that you would use to regain control of the organization and employees, while still moving forward with a specific vision. In the plan, include:

How will you differentiate the daily duties between your roles as a manager and a leader? Provide clear separation of duties.

What are the sources of power within the organization and how does it determine the organizational structure?

Discuss how you will address the management issues present with the existing staff as well as the CFO and CIO.

Discuss a leadership style you will use to move the organization into a plan that will implement a shared network.