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If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

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Week 2 Discussion

Part 1)

This week we’re going to get inside the head of a customer because this is what marketers need to do to get their message heard and to influence purchasing decisions. To do this, respond to the following:

In marketing, the customer comes first. You can’t market to potential customers unless you understand their wants, needs, desires, state of mind, interests, income, and more. So why do you think it is important for a marketer to understand how a customer makes that final purchasing decision?

If you were purchasing a car, which one of the following factors would most influence your decision to buy? Then let’s flip, it If a marketer knew this about you, how could he/she use this to better market a new car to you?

  • Price (or)
  • Color (or)
  • Style (or)
  • Status (or)

Discussion Response Requirements

For all of the course discussions, there are no right or wrong answers. You are simply responding to questions in your own words. Do not copy and paste content from the web. This is a violation of Strayer’s Academic Integrity policy.

1. Respond to the discussion with at least four good sentences for each bullet point. Make sure you address all points of each bullet.

2. Reply to at least one classmate with at least four full substantive sentences.

3. Go beyond, “I agree. Great post.” Provide substantive commentary about your classmates’ posts

  • If you respond to multiple classmates, just one needs to meet these requirements, the rest can be shorter. The more posts you respond to, the more insights you are pulling from the class.

2. Remember to post early, for early grading then you can add to your posts if needed.

  • Take advantage of the pre-deadline grading for the discussions. If you make two posts before Sunday night your instructor will grade your discussion board. To view your feedback and if you are not at full credit, go back and add what is needed for full credit and your instructor will update your grade. Your instructor will accept posts for grade improvements until the discussion boards officially close on Mondays at 9:00 AM Eastern Time.

Part 2)

Reply to the classmate’s (Shanieka Konce ) response below in 5 sentences:

Good evening Professor Tracy,

The first the main factor that would influence my decision in buying a car would be price. I say price because I need to be able to afford the car. I then would take the factor into account about the style of the car. These two factors are very important to me because I would want to like and afford the car in order to consider buying the car.

If a marketer knew this about me the marketer could check for their cars that maybe in my price range rather lower or a little higher because chances are if I like the car and it is within my price range rather little higher or lower and is a newer car I would probably be more likely to buy the car. I am also going to say that depending on how nice the marketer is and if he/she seem to really care about me getting something that I would really like and keep in mind my price range this would also help greatly in me purhasing the car. I would not want a marketer who is just trying to get rid of a car to make a sale to get rid of one of their cars and not care about the actual customer just as much as the sell.

Who did you interview? What is their job title? What does a day in the life look like? Was it similar to your expectations? What steps would you need to take to get there from where you are now?

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Provide 6 different interviews

  • Who did you interview? What is their job title?
  • What does a day in the life look like? Was it similar to your expectations?
  • What steps would you need to take to get there from where you are now?
  • What types of work-experience or internships would be valuable as you are working toward your final goal?
  • What is the salary range of the job you chose?
  • What are some aspects of the job that are most appealing to you? What aspects of the job do you think you would find most challenging or unappealing?
  • What surprised you?
  • How did you feel going in to the interview? How do you feel about it now?
  • Did you find this assignment to be valuable? Why or why not?

Why do you think does a market for currency swaps exist given the many other techniques for hedging currency exposure? What value does the swap create for Disney and what risks might be involved?

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Case study

Why do you think does a market for currency swaps exist given the many other techniques for hedging currency exposure? What value does the swap create for Disney and what risks might be involved?

  • https://www.studypool.com/questions/download?id=2805379&path=uploads/questions/2233110/202304112333026.pdf&fileDownloadName=attachment_1

Describe what is cloud computing? What types of application security solutions would you use for a cloud environment? Be specific.

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Cloud computing application security

Describe what is cloud computing? What types of application security solutions would you use for a cloud environment? Be specific.

What are some of the stresses on Sandra’s middle-aged sisters and their families? What resources are available to manage these stresses and support the sisters while caring for their dying sister Sandra?

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Caregiver Role Strain: Ms. Sandra A.

Description

CASE STUDY: Caregiver Role Strain: Ms. Sandra A.

Sandra, a 47-year-old divorced woman, received a diagnosis of stage 3 ovarian cancer 4 years ago, for which she had a total hysterectomy, bilateral salpingo- oophorectomy, omentectomy, lymphadenectomy, and tumor debulking followed by chemotherapy, consisting of cisplatin (Platinol), paclitaxel (Taxol), and doxorubicin (Adriamycin). She did well for 2 years and then moved back to her hometown near her family and underwent three more rounds of secondline chemotherapy. She accepted a less stressful job, bought a house, renewed old friendships, and became more involved with her two sisters and their families.

Sandra developed several complications, including metastasis to the lungs. Then she could no longer work, drive, or care for herself. She had been told by her oncologist that there was nothing else that could be done and that she should consider entering a hospice. She met her attorney and prepared an advance directive and completed her will. She decided to have hospice care at home and, with the help of her family, set up her first floor as a living and sleeping area. She was cared for by family members around the clock for approximately 3 days.

Sandra observed that she was tiring everyone out so much that they could not really enjoy each other’s company. At this time, she contacted the Visiting Nurse Association (VNA) to seek assistance. Her plan was to try to enjoy her family and friend’s visits. After assessment, the VNA nurse prioritized her problems to include fatigue and caregiver role strain. Other potential problem areas that may need to be incorporated into the care plan include anticipatory grieving and impaired comfort.

Reflective Questions

1. What are some of the stresses on Sandra’s middle-aged sisters and their families?

2. What resources are available to manage these stresses and support the sisters while caring for their dying sister Sandra?

3. Describe Sandra’s feelings about dependency and loss of autonomy because she is unable to do her own activities of daily living any longer

What motives do people have for hacking? Why has hacking become so popular in recent years? Do you regard it as a crime? Explain your position.

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Introduction to Accounting Information Systems

Assignment Question(s): (Marks 15)

Question 1: (04 Marks)

Explain what an AIS is, describe the basic tasks it performs in an organization using examples of Saudi Companies.

 

Question 2: (03 Marks)

Give examples of Saudi companies that using ERP and what are the advantages of implementing the ERP?

 

Question 3: (04 Marks)

What motives do people have for hacking? Why has hacking become so popular in recent years? Do you regard it as a crime? Explain your position.

 

Question 4: (02 Marks)

Describe at least four ways a company can make fraud less likely to occur.

 

Question 5: (02 Marks)

Personal information about customers is collected, used, disclosed, and maintained only in compliance with internal policies and external regulatory requirements and is protected from unauthorized disclosure. With reference to Privacy Concern how would you deal with SPAM and Identify Theft problem of your business organization?

What struck you in particular as you explored the course materials this week? What insights have you had? What has caused you to struggle or feel confused?

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Week 2 Discussion 2

This discussion forum is an opportunity for you to explore topics that interest you, share critical insights and questions that have come to mind, share your struggles and triumphs, and discuss difficulties that may have arisen this week, hopefully finding solutions. Your initial post should describe your experiences in the course until now in a way that can prompt further discussion. You are required to post at least 150–250 words total in this forum this week. You can post once or 10 times, but the only requirements are that you post at least 150 words total and that you engage in positive, professional, and supportive conversation related to course content. You should address at least two of the following questions:

  • What struck you in particular as you explored the course materials this week?
  • What insights have you had?
  • What has caused you to struggle or feel confused?
  • What questions have come up for you at this point?
  • Do you have any helpful tips that you’ve picked up in this course or in a past course as a doctoral student?
  • Do you have questions about the assignments, discussions, or tasks that your classmates might be able to address? (Note: If you have a question for the instructor, be sure to contact your instructor through email.)

What steps should Rob and Pat take? What suggestions would you offer to them? Why? Should Ben provide additional guidance? If so, what information should he provide? Why?

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CASE STUDY: First Impressions Can Be Wrong

Ben Baldwin, chief executive officer (CEO) of the Westside Health Consortium, summoned Rob Jameson, vice president for Human Resources, and Pat Collier, chief financial officer, to his office
He told them, “Rob, I agree with your suggestion to change the structure of our benefits package. Pat has supplied financial data to support your suggestion. The costs of benefits continue to rise, with no end in sight. I am asking both of you to work together to develop options for a new plan to replace our existing approach that gives all employees the same benefits. I know that individual and family needs change with time. Westside must institute changes to control costs as well as to attract and retain skilled employees.”

What steps should Rob and Pat take? What suggestions would you offer to them? Why? Should Ben provide additional guidance? If so, what information should he provide? Why?

Based on Bob’s case, your task is to evaluate credible, empirical evidence regarding the effectiveness of behavioural interventions to determine which is most likely to help Bob manage his stress during this challenging time.

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CASES STUDY

Stress coping strategies may be classified in many ways, but many people consider behavioural techniques as a part of mind-body medicine and thus, this is an important consideration for psychologists (and related allied health fields). Behavioural interventions for managing stress, such as relaxation training, cognitive behavioural therapy, and emotional disclosure can be effective, but they may not be equally effective in managing the stressful situation.

The Case
Bob, a 26-year-old cis-gendered non-Indigenous Australian man from Redfern (NSW), is experiencing occupational stress and burnout. He is otherwise healthy. He has recently completed his MClin degree and is now preparing to write his board exam with the Australian Health Practitioner Regulation Agency (AHPRA) in six months’ time to register as a general psychologist. As a provisional psychologist, he is also currently a full-time behavioural support specialist. He knows the additional demands on his time and attention are temporary with his upcoming board exam, but he is starting to feel generally anxious, quick to temper, not sleeping well, and is dissatisfied with his job, career path, and interpersonal relationships. He feels overwhelmed, rather than simply challenged, and has started to procrastinate on study tasks for the board exam.

Your task
Based on Bob’s case, your task is to evaluate credible, empirical evidence regarding the effectiveness of behavioural interventions to determine which is most likely to help Bob manage his stress during this challenging time. You should select two of the following three interventions: (1) relaxation training, (2) cognitive behavioural therapy, and (3) emotional disclosure, to compare in your critical evaluation of the evidence.

Using a scale of 1-10, with 1 being the worst and 10 being the best, evaluate your written product; that is, how well did the essay turn out in your view? Was it successful? Based on your evaluation of the final draft, what are its strong points? Where could it continue to be improved?

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Discussion 1

Essay Reflection

  1. Describe your writing process for this essay. For example, did you go through the conventional steps of prewriting (brainstorming, freewriting, listing, mapping, etc.), planning (whether by an outline or otherwise), drafting, getting feedback from others, and revising, or did you take another approach? You might include comments here about how your writing occurred (With pen and paper? On your phone/tablet/laptop? In a lab?) and also when it occurred (spread out over ten days vs. the night before?).
  2. Evaluate your writing process for this essay. What worked well for you? What is something you might do differently next time? What would possibly be improved by this change?
  3. On a scale of 1-10, with 1 being the easiest and 10 being the hardest, how difficult was this essay for you to write? What aspects of the assignment were easy for you, and what aspects posed challenges?
  4. What changes did you make to your essay as a result of feedback from others (peers, friends and family, or your professor)?
  5. Using a scale of 1-10, with 1 being the worst and 10 being the best, evaluate your written product; that is, how well did the essay turn out in your view? Was it successful? Based on your evaluation of the final draft, what are its strong points? Where could it continue to be improved?
  6. If there are any additional things to note about the grade distribution or essay writing process, you may note them below.

 

The reflection should be a minimum of 350 words

Student Response: 200 words

With the tremendous growth in the field of artificial intelligence in recent years, it has become imperative to prioritize the ethical integration of AI into new systems. This development compels us to be mindful of the moral responsibilities we have as citizens in ensuring fair AI systems. Moral responsibility is a complex issue with multiple stakeholders who may be deemed morally responsible depending on the circumstances.

A compelling example that illustrates the challenges of moral responsibility in AI is the case of Cambridge Analytica in 2018. The firm misused personal data collected from Facebook users without their consent to influence political campaigns. In this case, multiple parties could be implicated for moral responsibility. Firstly, the users who shared their data on Facebook could be seen as morally responsible for not being cautious while sharing their data. Secondly, Facebook, as the platform that allowed the data leak to occur, could also be morally responsible for failing to protect user data and prevent the unethical use of their platform. Lastly, regulators and policymakers could also be morally responsible for not implementing proper safeguards and regulations to prevent such abuses of artificial intelligence.

Another notable example that highlights the same issue is the incident in 2018 where an Uber self-driving car killed a pedestrian in Arizona, USA. This incident raises questions about the safety and moral responsibility of autonomous or AI-driven vehicles. Who is responsible for the accident? Is it the fault of the car or the person who incorporated the rules in the car and designed it? Should a car prioritize the safety of the passenger inside over other pedestrians?

There are measures that can be implemented to make AI safer and more reliable. Developers should consider and adopt ethical frameworks such as transparency, fairness, and accountability while designing AI systems so that they can make sound decisions even in worst-case scenarios. Human oversight of AI systems is also crucial, as there may be situations where AI cannot discern between very similar options. Additionally, implementing strict rules and regulations for the development, deployment, and use of AI systems is vital. This includes establishing specific guidelines for data privacy, security, and ethical behavior, and imposing penalties and fines for non-compliance.

In conclusion, moral responsibility in the realm of artificial intelligence is a critical aspect that requires immediate attention. It is a multifaceted issue that demands active involvement from various stakeholders, including developers, organizations, users, and data providers. All these parties share equal responsibility in ensuring the safe and ethical utilization of AI technologies.