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Identify and discuss the expected sources for the major pieces of this revenue (to the extent possible) and forecast the $ amounts for each in this narrative.

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Financial Plan (incl. Budgets)

For a Mobile App Program to be used in the Neonatal Intensive Care Unit (NICU) to help bridge the communication gap between Parents and the Hospital Staff.

  1. Financial Plan Summary and Budgets—Introduce and summarize initial financial plan and attach two budgets Key elements should include:
    1. Financial Plan Summary— In order to set the stage for discussing the details of your financial plan, first present and discuss, at a high-level using narrative and summary charts, the big-picture financial numbers that reflect both your Start-Up and First-Full-Year-of-Operation budgets.
    2. Budgets— write see appendix A and B (Start-Up and First-Full-Year-of-Operation)

Follow your financial plan summary by referencing (i.e., pointing the reader to) the budgets you’ve attached as exhibits at the end of your financial plan. As such, this “section” ought to be limited to a statement along the lines of: “Detailed line item budgets for the Capstone’s Start-Up and FFYO periods are included in Exhibits 1 and 2, below.” As relates to these 2 specific budgets, please note the following: mention June-July Budget

  • Note 1 (Budget Formats): Both of these detailed line-item budgets should use a standard accounting format; and also include adjoining footnotes for any key line-item entries.
  • Note 2 (Level of Detail): It is not necessary to be too comprehensive, or too concerned about the exactness of the budget detail if the program/project is still evolving. Instead, construct broad estimates of expenditures that will be crucial for program effectiveness, and revenue sources that will support it.
  • Note 3 (Start-Up Considerations): Use the Start-Up section to explain the current financial picture (results) and how you are using this information to build the next budget.
  • Note 4 (Time Horizon): Even if the time horizon for the implementation of your project is far off, still provide a FFYO budget based on your best estimates of what it will look like, and require.
  • Note 5 (Budget Periods): While the pre-operation or Start-Up budget is designed for organizations that need time prior to officially starting their programs (to spend time, money, and effort on certain start-up tasks), First-Full-Year-of- Operation budgets are designed to reflect an organization’s projected financial performance once it has opened the doors, gone to market, or begun delivering its services. Unlike a start-up budget (which can be variable in duration), the FFYO budget should be for an annual 12-month period, with its fiscal year start date identified and justified.
  1. Program Expenses—Present and discuss the projects expenditure strategies and plans for both personnel and other operating costs. And do so for both of your budgets designated by your financial plan. Key elements should include:
  1. Personnel/Staffing Costs—In narrative form, discuss your program’s personnel strategies. Estimate how many staff, and at what level of preparation or skills/experience, will be required for implementation of each major part of your project/program. Highlight or summarize the major/relevant financial numbers for personnel in the narrative of this section and reference the specific details to the attached line-item budgets. Also consider and discuss the “personnel benefits” in the narrative and include these costs in your 2 budgets.
  2. Other (Non-Personnel) Operating Costs—Again in narrative form, discuss non-personnel operating cost/spending strategies, focusing on the most important categories for your program. For example, estimate how much space will be necessary, and assign a cost for this. If any major equipment purchases, rental, or leases will be necessary, identify these and estimate their costs. Also discuss any other major expenditures that may be essential to your program, such as travel, communications, marketing, consultation, insurance, etc.; and highlight the differences (and implications) between the fixed and variable costs. Similar to the above instructions for personnel costs, summarize the major/relevant financial numbers for these Other Operating Cost requirements in the narrative, and reference the specific details to your 2 attached line-item budgets.
  • Program Revenues—Present and discuss your projects revenue strategies and financial plans. And do so for both of your budgets designated by your financial plan. Key elements should include:
  1. Revenue Strategies/Models and Funding Types—Based on analysis and research, present thoughts on (1) the most logical/appropriate revenue models for your project, and (2) the types of funding sources your project will rely on going forward. You should include both short- and long-term strategies for this.
  2. Revenue Plans (the “Numbers”)—Project and discuss total revenue for your projects program based on realistic expectations. Identify and discuss the expected sources for the major pieces of this revenue (to the extent possible) and forecast the $ amounts for each in this narrative. Also be sure to reference these $ amounts to your 2 attached Capstone budgets.
  1. Operational/Performance Measures—Consider and discuss ways to measure and track your projects operational performance (re: outputs) … and its longer-term impact (re: outcomes). Key elements should include:
  1. Outputs and Operational Efficiency—Present the units of service (i.e., metrics) that you will use to measure/monitor your Capstone’s expected outputs in order to track operational efficiency. Discuss why these measures are most relevant given the nature of your solution/intervention activities.
  2. Outcomes and Program Effectiveness—Do the same to measure/monitor your expected outcomes in order to track your Capstone program’s effectiveness. Again, discuss why these measures are optimal given the nature of the problem, target population, and your proposed intervention activities.
  1. Conclusions—Present final thoughts on your projects projected financial performance, risks, scalability, sustainability, and any other insights and conclusions you have. More specifically, discuss your projects projected “bottom-line” financial performance. At the same time, consider the opportunities for your project to scale. Finally, raise and discuss the risks, complicating factors, and constraints related to your project’s ability to achieve its projected financial results on a sustainable basis, and your ideas/contingency plans to mitigate these risks. Conclude by sharing your thoughts on any other general insights, critical thinking, and/or overarching conclusions about your projects financial plans.

Discuss when subjective performance appraisals might be better (or more feasible) than objective ratings.

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Most small business owners struggle with ensuring their performance appraisals are unbiased. There are many influences that can change the outcome of the appraisal. These influences can make it difficult to fairly evaluate the employee. In this discussion question, we are going to explore when subjective appraisals are more effective than objective appraisals.

Question:

Subjective performance appraisals are subject to several rater errors, which makes objective measures seem a better alternative. Discuss when subjective performance appraisals might be better (or more feasible) than objective ratings.

No more than one page, cite references when appropriate.

Identify and analyze the three solutions to the challenges facing your chosen company or service.

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Chosen Company: London Ambulance Service NHS Trust

There are 4 questions for London Ambulance Service NHS Trust

  1. Identify and analyze three strategic issues facing the overall sector of your chosen business or service. (30 marks)
  2. Identify and analyze three challenges facing your chosen company or service.  (20 marks)
  3. Identify and analyze the three solutions to the challenges facing your chosen company or service. (30 marks)
  4. Explain how the company or service could practically implement one solution.  (20 marks)

Explain the basic requirements that must be met for a contract to be enforceable.

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Use standard essay format and must have at least 3 paragraphs (ie Intro, body and conclusion).
Responses must be double spaced using Times New Roman and 12 point type size.
Use A.P.A. style. Use citations throughout the paper.
I do not have a copy of the textbook.
Please ONLY reference
Legal Environment of Business- Online Commerce, Business Ethics, and Global Issues
Henry Cheeseman, 2016
Pearson

ISBN.13: 978-0-133-97331-0
Pick ONEof the following essay topics:
1. Explain the role of penal codes and regulatory statutes in criminal law.
2. Explain the basic requirements that must be met for a contract to be enforceable.
3. How does the UCC treat goods that were fraudulently obtained?

In order to avoid empty shelves what should he do, if anything, about the price he charges for the widget?

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A store manager in a nearby town has had a serious problem for several months.  It seems he has a  product (I’ll call the product the widget) which many consider a necessity. Customers seem to flood his store in search of this product and as a result by end of each week when he customarily restocks his shelves he has sold out and as a result he has a number of unhappy customers.  In order to avoid empty shelves what should he do, if anything, about the price he charges for the widget?

Critically evaluate the extent to which you agree with the statement that corporate governance helps ensure achievement and retention of shareholders’ wealth using your selected company.

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Submission details:

  • The deadline for submission into registry is on the Hand in Date shown on the Feedback sheet (1st Page)
  • Students are to submit via Moodle before due date
  • Students must submit before due date. Any assessments brought after will not be accepted
  • THE UNIVERSITY’S REGULATIONS CONCERNING CHEATING, COLLUSION AND PLAGIARISM APPLY TO THIS ASSESSMENT.

Key Skills: The key skills addressed through this assessment are logical reasoning, analysis, evaluating, synthesis, learning and study, structure and consistency.

Harvard Referencing: Complete reference list which MUST conform to the Harvard System of Referencing must be included at the end of your assignment and in text citations where appropriate.

Learning Outcome

  • Calculate, as demonstrated in lectures and seminars, and interpret investment ratios and other performance measures to facilitate the valuation of shares/businesses in the context of mergers and acquisitions.
  • Evaluate competing theories relating to capital gearing and dividend policy and their impact on the development of corporate policies.

Assessment Brief:

You are required to select a public limited company from the list below, conduct research and write a 3,000-word assignment addressing the following questions:

  1. Analyse the firm’s financial performance during the last three years. Identify the financial actions taken and policies adopted during these years, as far as you can tell from the available information. Investigate and discuss to what extent you think the company has been able to increase shareholders’ wealth through the financial actions you have identified. (30%)
  2. Critically evaluate important qualitative factors analysts should consider when evaluating a firm’s likely future financial performance. (20%)
  3. Critically evaluate the extent to which you agree with the statement that corporate governance helps ensure achievement and retention of shareholders’ wealth using your selected company. (20%)
  4. Carry out a valuation of the company following three valuation methods seen in class and compare it to the company’s market value (Stock price) (30%)

Substantiate your answer with appropriate theories or concepts, relevant supporting calculations and empirical evidence/examples.

Assignment/coursework general submission requirements:

  • The coursework is due for submission at the reception.
  • Your formulae, workings and ratios should be shown in your appendices, not in the main body of your work.
  • Your student identification number must be clearly stated at the top of each page of your work.
  • A declaration that the work is your own (apart from otherwise referenced acknowledgements) must be included after the title page of your assignment.
  • Each page must be numbered.
  • Please use a minimum font size of 14.
  • Where appropriate, a contents page, a list of tables/figures and a list of abbreviations should precede your work.
  • All referencing must follow Harvard referencing.
  • A word count must be stated at the end of your work.
  • Your course, year of study and the relevant module must be included as a “footer” on each page.
  • Appendices should be kept to the minimum and be of direct relevance to the content of your work.
  • All tables and figures must be correctly numbered and labelled.
  • Your assignment/coursework should be submitted in one A4 transparent pocket.
  • Standard assessment regulations apply. You must reference your work as required by Cardiff Metropolitan University regulations and must include a bibliography.

Assessment Marking Criteria

Identification and application of relevant theories/concepts

Use of supporting evidence/workings

Clarity of critical analysis

Structure and presentation

Marking Scheme

Marking of this coursework would be based on the extent to which the following criteria are met.

Assessment criteria

Identification and application of relevant theories/concepts

Use of literature/ evidence of reading

Coherence and clarity of analysis

Structure and presentation

Answers should provide an examination of the key aspects of financial health such as profitability, efficiency, liquidity, financial gearing, and investment, and investigate possible linkages between the firm’s financial actions and shareholders’ wealth.

A more critical discussion by incorporating relevant theories/concepts on potential caveats of financial ratio analysis such as benchmarking, inflation, meaningful set of industry norms, seasonal factors, window dressing techniques, differences in accounting practices, effective use of financial statements, etc would be expected in better answers.

Answers should recognize that sound financial analysis involves more than just calculating numbers and that good analysis requires that certain qualitative factors be considered when evaluating a company. Such factors include whether the company’s revenues are tied to one key customer, the percentage of the company’s business that is generated overseas, the extent to which the company’s revenues are tied to one key product, the likely actions of the current competition and the likelihood of new competitors in the future, the extent to which the company relies on a single supplier, and how the legal and regulatory environment affects the company.

As regards the corporate governance and shareholders’ wealth, answers would be expected to discuss by applying theories relating to capital gearing & dividend policy and their impact on the development of corporate policies and shareholders’ wealth. Answers should be substantiated with appropriate theories or concepts, supporting calculations and empirical evidence/examples wherever relevant.

Marking Scheme

90  –  100        A quite exceptional and outstanding answer, providing insights which would not be available publicly, and would, with some editing, be publishable.  In addition to the features of the next section, this range is distinguished by superior organization, economic use of language and totally comprehensive, given the conditions of the exercise.

80  –  89          An answer which demonstrates an excellent understanding of the question and of the complexity of the issues involved.  There is a sound basis of relevant factual knowledge and/or the theoretical issues involved.  Most of the important issues are dealt with in a detailed, specific and systematic way.  There is either some measure of original thinking in the answer or an accurate and comprehensive account is given in a way which demonstrates understanding, for example by structuring the material such that it could not have been based just on reproduction of lecture notes and programme material.  Evidence of creativity, critical approach, and wide reading beyond the core subject matter.

70  –  79          As above but a slightly less consistently excellent level.  Alternatively, this range of mark may be given for an answer which, while not having original insights, gives comprehensive and accurate coverage of the issues at a high level throughout the answer, without significant omissions or errors.

60  – 69            An answer which demonstrates a clear understanding of the question and grasp of the complexity of the issues involved.  There is a sound basis of relevant factual knowledge and/or of theoretical issues involved, with few significant errors.  The issues involved are dealt with in a systematic way.  Some of the issues may be limited in critical approach, but organized to display a comprehensive understanding and factual information essentially complete.

50  –  59          An answer which demonstrates an understanding of the major or basic issues in the question.  There is a basis of factual knowledge and/or of relevant theoretical issues.  Although some errors may be present, the overall framework of the answer is sensible and accurate.  Most of all the issues may be dealt with at the level of obviously available programme material given to the student.  The answer shows planning in its construction, with a clear train of thought or development of argument present. Average competent performance, well presented, demonstrating understanding of most of the essential issues.

40  –  49          An answer which demonstrates a limited understanding of the major or basic issues in the question.  There is some relevant factual knowledge and/or awareness of theoretical issues, but it is patchy.  A few significant errors may be present.  The answer is not well planned, with little development of argument, and often much irrelevant material is present.  Lacks clarity of expression.

The lower range (40-45) would include an answer where relevant factual knowledge and/or awareness of theoretical issues is poor and confused, but not absent.  Many significant errors may be present.  The answer is poorly planned, with little clear train of thought or development of argument, and much of the answer may be irrelevant.

38  –  39          An answer which fails to demonstrate any appreciable understanding of the major issues or basic issues of the question.  Relevant factual knowledge and/or awareness of theoretical issues, if present at all, is very poor and confused and very limited.  Many significant errors may be present.  Much or all of the answer may be irrelevant.  Poorly organized and very limited in scope.

30  –  37          Attempts an answer, but relevant factual knowledge and/or awareness of theoretical issues is very poor and confused, and very limited with many significant errors.

10  –  29          Not clear that an answer is properly attempted.  Only a few minor points made at all relevant to the answer and these may be superficial.  Most material is irrelevant or incorrect.

1  –  9               An answer that is so short or irrelevant that only a few marks are justified.  For example, one or two points may be made which show some peripheral awareness of certain possibly relevant issues.

Demonstrate understanding of the purpose of the procurement process. What are the purposes of the Request for Proposal (RFP), the Request for Information (RFI) and the Request for Quotation (RFQ)?

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Construct a plan to build 1-2 effective teams to collaborate in selecting a new EHR system for the clinic.
Identify the professional roles that should be represented on your team(s). You should be prepared for
possible disagreements regarding priorities and processes, so your plan must include at least three (3)
team/consensus building methods.
Part 2 -Evaluate the concepts of change management theories, techniques, and leadership by assessing
typical challenges seen with implementing a new EHR system across an organization. Your evaluation
should demonstrate that you have considered how a transition to EHR would result in the need to plan
for change management interventions. Provide two (2) examples of challenges arising from EHR
adoption and detail the change management theories that you would enact to overcome resistance to
change.
Part 3-Demonstrate implementation of a departmental strategic plan by detailing at least two (2) areas of risk exposure mitigation, organizational or process re-design, training, or communication strategy, as they relate to EHR implementation.
Part 4-Demonstrate understanding of the purpose of the procurement process. What are the purposes of the Request for Proposal (RFP), the Request for Information (RFI) and the Request for Quotation (RFQ)?
Provide detail for when and how to use each to help an HCO more fully identify its needs and the issues
involved with planning for significant projects or purchases.
Assignment Requirements:
● Please complete all parts in a Microsoft Word document.
● The body of your document should be at least 1200 words in length.
● Quoting should be less than 10% of the entire paper. Paraphrasing is necessary.
● Students must cite and reference at least 4 credible sources from the KU Library.
● Please be sure visit the Kaplan Writing Center to assist you with meeting APA expectations for
written Assignments.

Conduct a thematic analysis of an audio clip from an interview held in the Oral History of British Science archive of the British Library.

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Conduct a thematic analysis of an audio clip from an interview held in the Oral History of British Science archive of the British Library. Then, write an empirical report of three themes you have identified in your analysis of the interview in answer to the following research question:

What themes does Harry Bhadeshia draw on to talk about the transitional moments in his life?

Evaluate the role and alternative strategic approaches to distribution (including multi & omni- channel strategies).

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Instructions
PART A – 4000 word individual report in two parts (80%)
Background
You are a strategic marketing consultant who has been asked by a client to write a 4,000 word article demonstrating how the modern approaches you use have been developed from a theoretical perspective. The client is considering engaging your agency but needs to ensure your techniques are robust and logical.
Required
First Part
In the first part of your article, consider the concept of authenticity and complete the following two tasks:
1. Critically evaluate the importance of authenticity in modern marketing strategies and how social media can be exploited to increase credibility. (Approximately 1500 words.)
2. What techniques can be used for identifying the characteristics of authentic brands? (Approximately 500 words.)
Second Part
In the second part of your article, explain what consumer value is and address the following two tasks: 1. Taking the marketing mix into account, critically propose ways in which consumer value can be increased, with particular focus on the proposition (product), the channel strategy (place) and use of pricing strategies. (Approximately 1500 words.)
2. Discuss the challenges of measurement and suggest suitable metrics for measuring the success of marketing activities. (Approximately 500 words.)
You must critically research and apply in your article relevant academic theory and sources, course concepts and frameworks and industry material, fully referenced using the Harvard system.
[100 marks]
PART B – 15-minute group presentation, including advert/infomercial (20%)
Background
Clarks have engaged your team (a cutting-edge strategic consultancy) to help them modernize and reinvigorate the Desert Boot.
Since 1950, the Clarks Originals Desert Boot has been a highly regarded and respected shoe. One of the classic styles from within the overall Clarks portfolio, the Desert Boot has enjoyed associations with multiple cultural groups and movements since launch. However, in recent years, growth of trainers and sports shoes have dominated shoe culture. Brands such as Nike and Adidas have built a huge consumer following especially with young males via associations with sport and music. 2020 sees 70 years of the Desert Boot and a time in which authentic, trusted and responsible brands are more important and relevant to consumers than ever before.
How can the Clarks brand tap into current cultural trends and make the much-loved historic Desert Boot ‘cool’ again?
2019/2020 Academic Year
© Pearson College London 2020 3
Working in groups, you are required to:
(i) Prepare a short 15-minute presentation and poster which gives a clear rational and set of recommendations of how the Clarks Originals Desert Boot can become more culturally relevant for young men (18-24) in the UK today.
(ii) Your presentation must include the key elements listed below and also bring your recommendations to life with a visually engaging A1 poster which could be used as the basis of an ad campaign.
Your presentation should address, but is not limited to, the following areas:
 Key objectives  Analysis of the Desert Boot today o Target audience o What is important to the target audience o Aspirational brands o Where the target audience shops o Who the target audience admires  Key competitors  Recommendations for activation  Poster
You must critically research and apply in your presentation relevant academic theory and sources, course concepts and frameworks and industry material, fully referenced using the Harvard system.
[100 marks]
Rules for the Presentation
● You must have a PowerPoint presentation slide to start your presentation with the following information on it: o Title o Module o Group number o Names and student numbers of group members presenting on the day

● You must take part fully and engage in all group work assessments.

● Members of the group will be assessed on the group’s presentation on the day only and will receive the same grade.

● A member of the group who does not take part in the presentation will not receive any marks for the presentation.*

● If a member of the group is absent on the day, the presentation will still go ahead.

● Presentations will stop once the maximum time limit is reached, subject to completion of the sentence being spoken.

● Five minute and one minute warnings will be given as the group comes to the end of the presentation. ● Please remember group work will present you with a number of challenges you wouldn’t face if working individually. We are aware of these and take these into account in marking your work. We will mark you positively on the day if you as a group present professionally and constructively, even if something goes wrong on the day or has gone wrong or not as well as you would have hoped along the way.
* Non-attendance may be justified if it is for reasons of extenuating circumstance, which Student Services have been notified of with supporting evidence.

2019/2020 Academic Year
© Pearson College London 2020 4
Learning Outcomes
The Intended Subject Specific Learning Outcomes:
1) Demonstrate a systematic knowledge and understanding, some of which is informed by the forefront of the discipline, of the strategic role of marketing and branding including their primary functions in the context of the organization and wider environment.

2) Identify and critically evaluate the trends in the environment and apply innovative market research techniques, both qualitative and quantitative, to understand customers behaviour.

3) Critically evaluate the various types of propositions and brands as well as how they are communicated using a variety of channels to increase relevancy and drive value.

4) Evaluate the role and alternative strategic approaches to distribution (including multi & omni- channel strategies).

5) Critically evaluate various pricing strategies and how they impact and influence on consumer decision-making.

6) Identify and describe each of the elements that make up the marketing mix and critically evaluate their strategic influence on delivering a branded overall customer experience.

7) Describe and critically evaluate the various marketing effectiveness metrics and tools as well as determine the key challenges faced in measuring marketing activities.

The Intended Generic Learning Outcomes.
1) Demonstrate decision-making in complex and unpredictable contexts.

2) Communicate appropriately to both specialist and non-specialist audiences.

3) Critically evaluate arguments, assumptions, abstract concepts and data (that may be incomplete), to make judgements, and identify and solve problems, some of which is informed by the forefront of the discipline.
Assessment method
LO1 LO2 LO3 LO4 LO5 LO6 LO7 G1 G2 G3
Report
X X X X X X X X X X
Group Presentation
X X X X X

Discuss how we saw Sam Harris promote this belief. Next, provide some of the reasons that Dr. Keller gives for challenging this belief. Do you agree more with Keller or Harris, and why?

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In 1-1.5 pages, Times New Roman, double spaced font, respond to the following prompt. Be sure to cite both The End of Faith and Making Sense of God in your response:

A critical secular belief that Tim Keller challenges in Ch. 2 of Making Sense of God is the idea that religion is based purely on faith and secularism on evidence (i.e., reason – understood empirically). First, discuss how we saw Sam Harris promote this belief. Next, provide some of the reasons that Dr. Keller gives for challenging this belief. Do you agree more with Keller or Harris, and why?