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Prior to beginning work on this assignment, read the A Model of Global Citizenship: Antecedents and Outcomes article and watch the Globalization at a Crossroads (Links to an external site.) video. Go to the Ashford University Library and locate one additional source on global citizenship that will help support your viewpoint, or you may choose one of the following articles found in the Week 1 Required Resources:

From Globalism to Globalization: The Politics of Resistance
Globalization, Globalism and Cosmopolitanism as an Educational Ideal
Transnationalism and Anti-Globalism
Reflect: Please take some time to reflect on how the concept of global citizenship has shaped your identity and think about how being a global citizen has made you a better person in your community.

Write: Use the Week 1 Example Assignment Guide when addressing the following prompts:

Describe and explain a clear distinction between “globalism” and “globalization” after viewing the video and reading the article.
Describe how being a global citizen in the world of advanced technology can be beneficial to your success in meeting your personal, academic, and professional goals.
Explain why there has been disagreement between theorists about the definition of global citizenship and develop your own definition of global citizenship after reading the article by Reysen and Katzarska-Miller.
Choose two of the six outcomes of global citizenship from the article (i.e., intergroup empathy, valuing diversity, social justice, environmental sustainability, intergroup helping, and the level of responsibility to act for the betterment of this world).
Explain why those two outcomes are the most important in becoming a global citizen compared to the others.
Describe at least two personal examples or events in your life that illustrate the development of global citizenship based on the two outcomes you chose.
Identify two specific general education courses.
Explain how each course influenced you to become a global citizen.
The Importance of Becoming a Global Citizen

Must be 750 to 1,000 words in length (not including title and references pages) and formatted according to APA style, as outlined in the Ashford Writing Center’s APA Style resource. (Links to an external site.)
Must include a separate title page with the following:
Title of paper
Student’s name
Course name and number
Instructor’s name
Date submitted
For further assistance with the formatting and the title page, refer to APA Formatting for Word 2013 (Links to an external site.).
Must utilize academic voice. See the Academic Voice (Links to an external site.) resource for additional guidance.
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
For assistance on writing Introductions & Conclusions (Links to an external site.) as well as Writing a Thesis Statement (Links to an external site.), refer to the Ashford Writing Center resources.
Must use at least one credible source in addition to the two required sources (video and article).
The Scholarly, Peer Reviewed, and Other Credible Sources (Links to an external site.) table offers additional guidance on appropriate source types. If you have questions about whether a specific source is appropriate for this assignment, contact your instructor. Your instructor has the final say about the appropriateness of a specific source for an assignment. The Integrating Research (Links to an external site.) tutorial will offer further assistance with including supporting information and reasoning.

One Reference

https://fod.infobase.com/OnDemandEmbed.aspx?token=39350&wID=100753&plt=FOD&loid=0&w=640&h=480&fWidth=660&fHeight=530

Describe the philosophical or theoretical basis for teaching approaches used in the lesson for each learner.

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In a Microsoft Word document of 5-6 pages formatted in APA style, develop the introduction for your project. Be sure to focus on one (1) disease (you choose) but three (3) audiences (patient, family and staff development).
(This is a two part paper, I will be putting in another order for the second part separately and will ask for you, the writer again for the second part)

Contents for this paper should:
-Contain the title of the lesson.
-Identify and describe the learners as listed above.
-Describe the educational setting for:
1-Staff development
2-Patient education
3-Family education

Include learner assessments for the 3 learners:
1-Educational level
2-Developmental level
3-Readiness to learn, and so forth.

-Provide a purpose and rationale for selecting the topic/disease.
-Describe the philosophical or theoretical basis for teaching approaches used in the lesson for each learner.
-Support criteria with relevant examples and journal articles.
-On a separate references page, cite all sources using APA format.

Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles?

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Digital Marketing, Branding and Strategy.

Overview:

You are to take the role of a brand consultant and develop a corporate brand revitalization strategy and a communication plan to generate better engagement around Apple inc Your strategy for revitalizing the brand image will serve as a springboard for converting the engagement into new customers and more revenue, as well as retaining and building loyalty with existing customers

Requirement:

Focusing on the market of one country (UK, B2B, area main technology hardware segment of Apple), you are expected to develop a corporate brand revitalization strategy including a communications plan to generate engagement around the brand. As part of this, the following are required:

  1. An executive summary of no more than 200 words. – 5 Marks
  2. An introduction to the report specifying the chosen corporate brand, its business, the chosen country/region and a summary of key proposals made within the report.  – 10 Marks
  3. A situation analysis of the relevant industry/sector in the chosen country region (clearly identify this in the introduction) from macro and micro perspectives. This should result in the identification of key strategic issues with respect to the problems described in the background.  – 15 Marks
  4. Conduct a brand audit and develop a conceptual map for the brand (based on secondary research) – explain the key perceptions and associations of the brand and evaluate these critically (e.g. strength vs. weakness?).  – 15 Marks
  5. Identify and describe the characteristics of the brand’s main current customers. Further, develop two profiles (personas) of potential target audiences (i.e. a group of people who are likely to be future customers), so that they can be targeted through a subsequent communications campaign. Demographics and behavioural concepts  – 15 Marks
  6. Analyze the media landscape of your chosen market in relation to your two profiles from the preceding task – what media are available, what sort of reach and influence do these have on your profiles? Discuss specific media that are of relevance (e.g. Instagram, radio channels, specific trade magazines) instead of grouping them together (e.g. social media).   – 15 Marks
  7. Propose a detailed communications strategy (start by specifying a set of objectives) on how you intend to engage these two targeted audiences with a view to ultimately recruiting them as customers/clients. Using the knowledge of your target audiences, their profiles, and your analysis of the media landscape, create a customer journey map for each profile to summarize and present your communications strategy – this will show what type of message, method, medium you will utilise to engage the audience (potential customers) at each relevant touch-point.  – 20 Marks
  8. Provide a summary of what relevant metrics and performance evaluation mechanisms you will incorporate into your communications strategy – you may use an augmented version of the customer journey map from the previous task to achieve this.  – 5 Marks

Additional Guidance Notes

  • Treat this as a business report, and therefore whilst addressing all the requirements above, sections need to be succinct and impactful. Use well-structured paragraphs and include headings and sub-headings. Ensure that the sections are well linked to each other. Keep to the word limit of 4,000 words.
  • Consider the impact on the reader, please use creative/visual techniques to make and strengthen your arguments – e.g. infographics, graphs/charts, and mock-ups of social media pages or webpages.
  • You can use appendices if you wish, for supplementary information to the main contents of your report; e.g. to show how a new and innovative marketing technique has been effectively used for another campaign – a point which you have made in the main body of the report but would like to supplement with the contents in the appendix. However, please do so judiciously, and bear in mind that the marker has no obligation to award marks for your appendices. In other words, there is no benefit in having several pages of appendices because marks are, strictly speaking, awarded only for the contents of the main report.
  • Good use of references is welcome, including academic articles, market research reports, and credible web-sources (referenced according to the university’s referencing guidelines). Use these to add credence to your arguments, to support your points, or illustrate your understanding of techniques, theories etc. However, there is no benefit in simply stacking-up references to support obvious points, or basic theories (e.g. 4Ps, Segmentation criteria etc.).
  • As this is a business report, lengthy descriptions of basic theory do not add value. So, please use only brief descriptions, if needed. If you use an advanced theoretical approach (e.g. a framework proposed in a recent journal article) or refer to something very technical (e.g. DMP – Data Management Platform), then it might be worth providing a description or explanation for the benefit of the reader.

Format/Tips

Executive Summary – 1/2 Paragraphs

To include the context or key problem, scope and objective of the report, main findings and conclusions, key recommendations.

Introduction – Specify the chosen brand, its business, the chosen region/country, sector etc, data

Situation Analysis Discussion – Relevant theory/frameworks. PESTLE/SWOT Analysis Macro/Micro environment analysis/5 forces/4 PS, no need to explain what they are just do them. Applying to show them what is working, what is not and why. What impacts does it give to society, environmental, technological economy etc. Show reasoning in clear sentences as a summary.

Brand Audit & Conceptual Map – Secondary Research and evaluation

Customer Segmentation – demographic information, consumer behaviour, evaluate campaign, customer journey, political views, media consumption habits, earning capacity, business models

Analysis of Media Landscape – social media, traditional/linear media landscapes, cross reference from last sections, cross link

Your Proposed Communication Strategy – customer journey map, propose your ideas, you need to show the marker how you are using the tool mentioned to your target market audience, theory is merging into reality. Communication aims and targets what campaign awareness to use.

Summary – Evaluate matrix, how each stage has worked out, how you will measure the impact for each communication method you deploy in what phase. Use the customer journey map – redo it with metrics, link it back to your overall aims and objectives. Show return on investment, how you would manage the budget on the customer journey. Justify why it will be effective, show an appreciation return on investment.

References – Harvard method A-Z

Appendices – supporting materials, illustrations, charts, detailed analysis which supports your key arguments within the main body of the text

WRITING TIPS

Active voice ideally

Written for an executive reader – to get to the core of the argument

Report Style and include Table of contents, Appendix

Process of an investigation, link argument to ensure report flows

Report was done and what was found

Bullet points, visual tools, charts, graphs and diagrams, sales figures and improving them

Define pie charts, use phases for more marks

Include future recommendations

Apply frameworks and if they work, application orientated and evaluated

Do not be descriptive

Use publically available sources, annual reports

No need to work out costs of how to deploy your methods

Marking Guide TO FOLLOW

Excellent evidence of selection and application of appropriate theoretical concepts and frameworks, and their application to context of identified problem exceeding expectations. A comprehensive review of all critical elements related to the case is adopted throughout, integrating secondary research to a commendable extent. A robust submission in terms of support for arguments but additional advanced features showing clear link between how application of theories may be used to develop objectives and strategy to tackle a clearly identified business problem. Evidence of excellent appreciation of interrelationships between different aspects of a brand strategy and therefore application. The proposal is highly developed and meets industrial standards as well as academic.

How does glyburide work within the body? How should the patient be educated on this medication?

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How does glyburide work within the body? How should the patient be educated on this medication? Is there any medication or food that a patient should avoid while taking this medication?
APA format and at lease 1 peer review journal.

What is your understanding of the clients issues and the underlying framework that inhibits the client from moving forward toward her goal?

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Family history

School History – include current math and reading scores, test score history, attendance history, current report card grades, overview of academic and social progress from cumulative record card. (all of this you can make it up)

 

Behavioral History (if any) 

Developmental/Health History (if any)

Course of Counseling (You will indicate that my plan was to provide IB with 10 at risk-counseling sessions. 8 sessions and 2 terminating sessions. Due to the pandemic covid-19 I was only able to provide IB 8 sessions and 1 terminating session.)

  • What is your understanding of the clients issues and the underlying framework that inhibits the client from moving forward toward her goal?
  • Whats the specific plan of action for working with the client?
  • What theoretical approach will you use to guide your work and why?
  • As you work with the client, show how the theory is guiding you.
  • Summarize the progression of counseling sessions
  • Describe techniques you used and reason for them
  • Give an overview of the process ( THIS IS WHAT GOES UNDER EACH SESSION. THE OVERVIEW OF EACH 30MINUTE SESSION. CONVERSATION WITH THE STUDENT, ETC)

Counseling goals

State the goals for counseling 

Session 1: 

Session 2:

Session 3:

Session 4:

Session 5:

Session 6:

Session 7:

Session 8:

Session 9:

 

Outcome

Describe the outcome of the counseling. Was the client improved and how did you know. Are there ways to measure improvement? (attendance, grades, fewer behavioral outbursts, etc)

Relate this to the goals stated above

State the reason for terminating

I am a counseling intern. I had to pick a student to provide at risk counseling. This student is at an elementary public school that goes up to 6th grade. This student will be graduating this year and moving on to middle school. The student is a 6th grader with self-esteem issues and that was the reason she was recommended for at risk counseling. The recommendation came from her teacher. The sessions were once a week for 30 minutes.

If you have any questions please email me. THIS IS THE MOST IMPORTANT PART OF MY PORTFOLIO AND I AM OUT OF TIME.

Explain how you would work with your stakeholders to ensure buy-in for and feedback on the project plan.

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Answer in q1 and q2 format
Q 1
Why is project management so important in any field? How can project management be applied to implement supply chain strategies?
q2
Final project: Explain how you would work with your stakeholders to ensure buy-in for and feedback on the project plan.

List and describe at least two current onboard monitoring systems, and demonstrate how the new CVT reports information better than the current methods of onboard technology.

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• Connected Vehicle Technology
For this assignment, research the 2016 deployment of connected vehicle technology (CVT) at the National Highway Traffic Safety Administration website, and write a two-page essay detailing your thoughts on how this method of safety technology compares with current onboard vehicle monitoring systems within fleets. Make certain to address the following elements in your essay:
• List and describe at least two current onboard monitoring systems, and demonstrate how the new CVT reports information better than the current methods of onboard technology.
• List what types of vehicles you think would benefit from the use of this type of technology.
• How can drivers be trained on the performance of these types of technologies? How can it help mitigate potential safety problems and lower the risk of accidents?
• Indicate how CVT can ensure that proper safety protocols are followed by fleet drivers.
U.S. Department of Transportation, National Highway Traffic Safety Administration. (2016, December 13). U.S. DOT advances deployment of connected vehicle technology to prevent hundreds of thousands of crashes [Press release]. Retrieved from https://one.nhtsa.gov/About-NHTSA/Press-Releases/nhtsa_v2v_proposed_rule_12132016
This essay must be a minimum of two pages in length, not including the title page and reference page. Your paper must be double-spaced and in APA style format.

Discuss the differences between what environmental contingencies each behaviorism considers.

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Purpose – Demonstrate the acquisition of the following item from the BACB Fifth Edition Task List,
describe and explain behavior from the perspective of radical behaviorism (A-3).

What To Do – Write a paper comparing and contrasting Methodological (Watsonian) Behaviorism and Radical Behaviorism. Below are the points that should be included.
Begin by explaining what Methodological and Radical Behaviorism are. Discuss their key components.
Then go on to compare and contrast the two behaviorisms.
Discuss how (if at all) each behaviorism accounts for private events/mentalisms (compare/contrast).
Discuss how (if at all) the behaviorisms approach application with humans/animals (compare/contrast). Include both in the beginning of the development of the specific philosophy and if the philosophy continued to develop in how it approaches humans/animals.
Discuss the differences between what environmental contingencies each behaviorism considers. This should include what environmental factors such as antecedent and consequences are included as part of the philosophy.
Provide a conclusion with a summary of findings.

Other Requirements – The paper should be no more than 3 pages long, 1-2 to pages is fine as long as all necessary requirements are completed. The paper must be written using a clear and organized writing style and language. Correct grammar, spelling and punctuation is necessary. APA Style should be used for citations throughout, including a reference page. Avoid use of mentalistic language throughout paper.
Sources – At least 3 sources to verify your statements and information provided should be sufficient. Ensure you are using reliable sources. Reliable sources are scientific sources, not blogs or popular media.
References
Behavior Analyst Certification Board. (2017). BACB Fifth Edition Task List. Littleton, CO: BACB.

Evaluate how successful the learning was, with reference to relevant scholarship and theory. What changes would you make next time?

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Demonstrate understanding of the complexities and diversity required in teaching and assessment of/for learning.

Need to demonstrate awareness of how children learn, basic philosophical principles underlying educational theory and teaching practice.

Critically analyze how you have used a range of assessment strategies (formative and summative) to effectively track pupil progress over a sequence of lessons, for example, a half term or a module. Evaluate how successful the learning was, with reference to relevant scholarship and theory. What changes would you make next time?

Identify which methodologies and strategies you will implement to meet your goals. Provide rationale for why you did not select some of the other methodologies and strategies.

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Process Improvement Project

For this assignment select either your own organization or an organization about which you know enough to review the supply chain processes and identify a process that can be improved in your sphere of influence.

Phase I: Improvement Opportunity

Write 500-750 words on improvement opportunity in your sphere of influence. Address each of the following sections:

Quality Tool Analysis

Identify your problem statement and complete a root-cause analysis. Identify which quality tools you used to identify and vet the problem. Explain the quantitative and qualitative tools you used and provide a summary of how you arrived at your problem.

Stakeholder Analysis

Complete the interactive “Stakeholder Analysis: Winning Support for Your Projects,” located on the Mind Tools website. In Step 2, select the “Interactive Screen App” hyperlink. Provide a Power/Interest Grid of your completed chart (using either a picture format or a handwritten document). In addition, provide a summary that includes considerations for all stakeholders. These considerations will form your communication plan in Part II.

Prepare this assignment according to the guidelines found in the APA Style Guide, located in the Student Success Center. An abstract is not required.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

Phase II: Planning and Implementation

In Phase II of the Process Improvement Project you will be creating a project timeline to help you implement the proposed solution to the problem statement defined in Phase I. As a project leader, you will need to consider several things before you start the project. The project leader must preplan, plan, and kickoff the project.

Planning of the Project

As the project leader, write 500-750 words that address these items:

  1. Identify which methodologies and strategies you will implement to meet your goals. Provide rationale for why you did not select some of the other methodologies and strategies.
  2. Which business functions will be impacted by your action plan? What tactics will you use to manage implementation across business functions? What can you do to enhance collaboration/cross-functionality to ensure the success of your plan?
  3. Timeline: Create a timeline to implement the proposed improvement to the problem and identify the critical path components.
  4. Communication plan: Using your completed quality tools analysis and stakeholder analysis, create a communication plan for disseminating your action plan to all of the stakeholders. Which strategies do you plan to utilize and why? Your plan should demonstrate how you plan to use formal and informal communication channels to implement the plan. In addition, explain how the communication plan addresses what you are hoping to achieve with your goal.

Project Kickoff and Implementation of the Project

Successfully improving the value chain requires the willingness of required stakeholders to participate. Imagine you are presenting your project plan in a meeting to all the essential stakeholders for approval. Effective oral communication is essential in the business setting so you will need to present your project plan logically and comprehensively to the stakeholders.

Create a PowerPoint presentation (7-10 slides) specifying the problem statement, stakeholders, proposed solution, timeline, and communication plan to implement the project. Record yourself presenting the plan and then post your video using YouTube, Vimeo, or any other video site that allows you to post your video. Be sure to address the “why” and “how” in your narrative. Refer to the materials section of Topic 8 for privacy settings when using YouTube.

Phase III: Evaluation

In the final step for your plan, state in 250-300 words the metrics you will use to determine project implementation success. Please justify why you have selected those metrics. Include specific metrics that will be used to evaluate the success of the implementation. How long will the project team monitor project implementation?

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.

General Project Requirements

While APA format is not required for the body of this assignment, solid academic writing is expected, and documentation of sources should be presented using APA formatting guidelines, which can be found in the APA Style Guide, located in the Student Success Center.

This assignment uses a rubric. Please review the rubric prior to beginning the assignment to become familiar with the expectations for successful completion.

You are required to submit this assignment to Turnitin. Please refer to the directions in the Student Success Center.