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Why do you think the viral ad/campaign was so successful? What was it’s appeal?

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In 1999, The Blair Witch Project marketing campaign used a website designed to convince people that the horror/mystery scenario of the movie was an actual missing person’s case. Myrick and Sanchez also visited online message boards to spread rumors about the mystery. The campaign was so successful that many people still believed the movie depicted actual events by the time it was released in theaters. On a budget of less than $1 million, The Blair Witch Project grossed nearly $250 million. The buzz stemming from the innovative, Internet-based marketing campaign turned what could have been just another horror movie into a national phenomenon. See site: http://www.blairwitch.com/project/legacy.html. Now twenty years later, some call it the best viral marketing campaign of all times.

Blair Witch Best Viral Marketing Campaign of All Times

For this blog post, please provide a link to a commercial or a marketing campaign that has gone viral. It can be funny, moving, inspiring, or all of the above.

In your post, answer the following questions:
Why do you think the viral ad/campaign was so successful? What was it’s appeal?
What are some of the benefits of viral advertising?
Why do you think viral advertising is effective?

What is the primary-most important-conflict that emerges throughout the text and how does the conflict function in the story? How is conflict being used?

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What is the primary-most important-conflict that emerges throughout the text and how does the conflict function in the story? How is conflict being used?

Describe an historical (1984-2015) WMD/CBRN attack (e.g., biological or chemical incidences that have occurred in the past 30 years.

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Describe an historical (1984-2015) WMD/CBRN attack (e.g., biological or chemical incidences that have occurred in the past 30 years.
Explain a remediation strategy if your selected event had occurred/did occur in the U.S. Include in your response cost, time, risk communication, public perception.

Assignment Expectations;
Support your key points with specific examples, quotations, and data from government sources, peer-reviewed academic references, and subject matter experts. Your paper will not be longer than 5 pages (excluding cover sheet and reference page).

Assist the CEO in scheduling business meeting, conference call and corporate presentation Xcelom Limited.

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EDUCATION
2016 – Present The Hong Kong University of Science and Technology § Bachelor of Science in Biotechnology (Anticipated Graduation: June 2020)

Business Development Assistant
Sanomics is a pioneering genomics technology company based in Hong Kong. Using a new generation of proprietary technologies, Sanomics offers blood-based genomics testing for cancer patients. It is backed by US$10 million in funding from investors including Chow Tai Fook Enterprises and Shenzhen-listed non-invasive DNA prenatal testing firm Berry Genomics Co.
§ Set up Sanomics Thailand branches
§ Performed as a major role in the cooperation with KPMG(Thailand) and CBRE(Thailand) to
facilitate the operation of Thailand branches
§ Assist in preparing corporate and geographical development materials (e.g. IPO pitch PowerPoint,
videos and posts on social media)
§ Assist the CEO in scheduling business meeting, conference call and corporate presentation Xcelom Limited.
Feb2018 – May2018
Sales and Marketing Intern
Xcelom has been exclusive licensed by CUHK to provide an Non-Invasive Prenatal
Technology (NIPT) service called “safeT21express”.
§ Assist in preparing marketing materials (e.g. product brochure, presentation PowerPoint)
§ Performed as a major role in cooperation with video production house to produce an interview with Dr. Leung Kwong Chuen Agnus
Ace Printing Group Ltd
Jul2016 – Jan2018
Personal Assistant
Ace Printing Group Ltd is a garment manufacturing print house established in 2015 with its Head Quarters in Hong Kong, and factory in Cambodia. It is supported by Kwan Tat Group with more than 30 years’ experiences in the industry and modern management concepts.
§ Perform quality control in chemical and testing requirements
§ Assist in general accounting works (e.g. monitoring of account receivables and documentaries, monthly closing and billing to clients and travel planning purchases) § Prepare company’s marketing material.

Intern
Urban Spring is a company which aimed to raise awareness regarding plastic waste impact by innovating the design of water dispensers and providing a sustainable solution to minimize the use of single-use bottle.
§ Assist in events like Wow and Flutter presents THE WEEKEND and Eco Expo
§ Assist in animation video making to feature the Well water dispenser of the company
§ Conduct research on plastic waste problems and environmental service companies (e.g. Elkay, Smart Bottle, etc.)
§ Facilitated the design of Operation & Maintenance Manual of the water dispenser.
LEADERSHIP

Member
By cooperating with 30 members in the team, I learnt the importance of teamwork and hardwork, also tend to bounce back quickly after setbacks.
MAGNET Peer Mentoring
Program
Sep2017 – Aug2018
Peer Mentor
A peer mentoring program at HKUST, aims to help new students to transit smoothly to university life by providing 10 mentees a support network, opportunities to meet friends and benefit from the knowledge and experience of senior student.
MenTernship Program
Nov2016 – Aug2017
Mentee
This is a mentorship cum internship program for students to match with social dignitaries as mentors. I had Barbara Fu as my mentor, part-time Lecturer in HKBU School of Communication and an advertising veteran, inspired me in planning skills include positioning and build brand image.
The Model LegCo
2014 – 2016
Vice Chairperson
Model LegCo by HKYLDA organises different activities for 70 secondary students to experience both internal and external work of the Legislative Council in order to deepen students understanding on vary topics of current affairs, by providing workshops – Advanced political knowledge, meeting with Legislative Councillors and visit to the Legislative Council.
SKILLS
Languages: Native – Cantonese; Fluent – English (IELTS Overall Score: 7.0), Mandarin, Fukien
Computing: Proficient in English, Chinese word processing, Microsoft Office (Word, PowerPoint, Excel) and Adobe Creative Suite (Photoshop and Illustrator); Skilled knowledge of Excel VBA and WIX.

Demonstrate a critical understanding of the ethical, cultural, political and social dilemmas of practice.

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Important assignment information

Taking into account the issues mentioned in Rodney’s case study (including ethical issues, his age, his gender, his diagnosis, substance misuse, etc.), how could this service user, who has complex needs, be better supported by the community care services and local independent sector services (e.g. charities, community groups, services for advocacy, etc.) available in the area you live in that may be of benefit to Rodney?

(2300 words essay)

Fictional case study: Rodney

Rodney is a 35-year-old man of Nigerian origins with what has been described as ‘a long history of schizophrenia and homelessness’. He has been ‘in and out of the mental health system’ for several years. On one occasion, he was held in a police cell because there were no beds available in the local acute mental health unit. He felt that the police officers avoided him when he was in the cell because he has mental health problems. The experience of being in crisis in a cell was a major trauma in itself for Rodney, and it has had the effect of making him suspicious of all institutional environments: ‘I was in total chaos; I have just tried to kill myself. I’m in a prison cell. I’ve no belt, no shoelaces, no shoes, because they wouldn’t let me have them, but no one talks to me. No one.’

Rodney feels that it is not just the police that lack empathy when dealing with people in crisis. The problem extends to professionals: ‘The sort of people you need when you are in crisis are the ones who still see you as a person, who remember you are not just a problem blowing up in their face; you need empathy, someone who sees you as a person.’

Rodney consistently declines medication, and is frequently described by practitioners as being ‘prone to delusions’ that mean he is unable to easily live around others in supervised settings. When the community mental health team (CMHT) began to work with him, they established he had some long-standing substance misuse issues, principally involving alcohol. However, he insisted that he had found his own housing and was managing well enough without their help. Rodney’s sister maintains contact with him and she liaises with the community team, encouraging Rodney to attend the drop-in sessions they run at a local café.

Subsequent team visits found him living in an abandoned caravan, where he had rigged up a supply of water and a wood stove for heating and cooking. The treatment team concluded that, in spite of his unconventional living situation and persistent symptoms, he showed an ability to care for himself. This treatment team’s decision, however, is regularly questioned by some new members of the team, who assert that he should be involuntarily hospitalised before he hurts himself or someone else.

[Based on an original case study, Mr. R, in Stovall, et al. (2016)]

 

Extra info:

You may consider the ways in which Rodney’s complex needs (gender, age, ethnicity, diagnoses, etc.) could be relevant to his circumstances, and which interventions or supports might be considered suitable for him. How were the transitions managed and how else could the transitions have been managed? Is Rodney eligible for Care Planning Approach in terms of case management? Can he be a ‘case’ since he is refusing any treatment and medication? Is there anything that could help Rodney and the CMHT to manage Rodney’s care and his current situation? You may study what is available in the area you live (Warrington, England) You now need to consider what services are available to individuals with complex care needs, and how these can be accessed. You should also widen your search to look for voluntary/third sector and other non-statutory services that might meet Rodney’s complex needs. If you cannot find sufficient information on services in your area then widen your search to find services in another area of your choosing.

Your discussion should include a range of sources, and references should be presented in a conventional academic essay style (e.g. using in-text citations and a reference list)

Start with an introduction indicating how you will approach the task, then proceed to the main section of the essay. This should be composed of several paragraphs, each of which present and develop a relevant aspect of your discussion of the main issues. Your essay should end with a conclusion and be sure to include a word count.

 

Leaning outcomes:

Knowledge and understanding the importance of ensuring that the experiences, needs and cultural contexts of people who seek help (or use services) are able to influence and shape health and social care practice.

Practical and/or professional skills.

Demonstrate a critical understanding of the ethical, cultural, political and social dilemmas of practice.

Practice critical self-reflection and examine and reflect on effective practice, both direct and indirect, with a range of service users and in a variety of settings.

On the rationale and importance and significance of the topic; to you, to businesses, what problem its solves, what does it add.

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Research ProjectPlan

(Proposal)

 

This exercise is designed to make you able to plan research project for the area of your interest.  (Formative assessment)                       

Title/Topic: Think of your research title and topic……after reading the question in the assignment.
Rationale/ Background: Write the basis or foundation for this research……….read given scenario in the assignment…..

150 words on the rationale and importance and significance of the topic; to you, to businesses, what problem its solves, what does it add.
Introduction and Literature review Introduce your topic….

Elaborate further on the rationale above. Commence a Literature review covering at least 5 well suited studies (journal articles), crticically analyse and debate those in relation to your research topic

700 Words At Least

Finish by research questions and hypotheses.
Aim of the research Write an aim of the research……, to address the research questions above

100 Words.
Objectives of the research

 

 

 Set out a few objectives in order to reach your aim, mind the difference between Objectives and Aims (Theoretical and Empirical Questions)

150 words.
Research strategy:

Qualitative

approach

vs

Quantitative

approach

 What kind of research approach would you adopt?

Qualitative vs. quantitative…describe…..

250 Words

 
Primary/ Secondary Research How are you going to go about the research

250 words.
Sources of Data Outline secondary vs. primary data……sources…..

250 words.
Population and Sampling Determine population. What sampling method will you be using ……..discuss…..determine sample size….

100 words.
Data collection methods Questionnaire, interviews e.t.c…….which one….? Decide with justification…

100 words.
Time plan and resources required Your time plan….. start and finish date…. Resources needed..

 
References Books, journals, internet, newspaper etc……..lists

 

 

Identify some of the common issues that plague unequal societies, according to Wilkinson. Examine the human cost of unequal societies.

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Explain Richard Wilkinson’s statement: “The average well-being of our societies is not dependent any longer on national income and economic growth.” What does he claim matters more, especially in the context of globalization?
Identify some of the common issues that plague unequal societies, according to Wilkinson.
Examine the human cost of unequal societies.
Evaluate how unequal societies challenge authority and globalization overall.
Discuss Wilkinson’s expressions of social dysfunction.
Must utilize academic voice
Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.

Discuss how you could apply Appreciative Inquiry and/or Strategic Doing outside of your job.

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For each of the following questions/statements, replace with an appreciative question/statement.

1. Why are so few students registering for Dr. Wu’s classes?
2. Our downtown stores look dumpy.
3. Why do younger people not want to live in our town?
4. Why can’t our Production and Quality Departments get along?
5. What are our strengths, weaknesses, opportunities, and threats?

Answer the following items.
6. What is the advantage of using appreciative wording when focusing on an initiative?
7. Discuss how you could apply Appreciative Inquiry and/or Strategic Doing in your job.
8. Discuss how you could apply Appreciative Inquiry and/or Strategic Doing outside of your job.

Critically evaluate what you have found: mention the strengths and weaknesses of your sources. What do the results of the review mean for clinical practice or research or the profession?

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With reference to the National Safety and Quality Health Service Standards, select an issue related to one of the Health Service Standards e.g. Medication safety, Clinical handover, Recognising and Responding to Clinical Deterioration etc.

Your task for this assignment is to complete a review of the literature on your selected topic. This will require you to explore and evaluate the literature relating to your topic. The aim of your review should be to establish what research has been conducted in the topic area and, therefore, what is known about the topic. It should also address how well this knowledge is established and what direction future research might take.

A basic or simple review must include the following:

Introduction
The introduction should clearly establish the focus and purpose of the literature review. It should describe the clinical problem/issue being addressed and explain why it is problem

Results
Synthesize trends/themes in the literature (don’t just describe individual studies) Analyze and interpret the literature.

Discussion
Critically evaluate what you have found: mention the strengths and weaknesses of your sources. What do the results of the review mean for clinical practice or research or the profession?

Multiple sclerosis progression and the eye. What can OCT studies tell us about disease progression?

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Dissertation
Title: Multiple sclerosis progression and the eye. What can OCT studies tell us about disease progression?
The use of OCT is ever increasing in daily optometric practice, but can these instruments be used to inform the clinician about neurological conditions? This study will review the literature to examine how OCT imaging of the retinal nerve fibre layer can provide clinical information about progression of the systemic disease.
Literature review in a CET style article. 5,000 words and 500 words for the overview statement.
Maximum 20 references- mostly peer reviewed journal articles- using APA referencing style.

Structure:

• Abstract (250 words max)
• Introduction
• Main body- includes: data analysis, statistical approach using tables, graphs and figures
• Discussion
• Conclusion
• Overview statement (500 words max that’s not included in the 5,000 words)- includes: why the topic was chosen, how the search on the topic was conducted, summary of the principal findings and how its implicated and relevant in high street optometry practice.