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Identify factors related to product selection or revenue. Predict why customers are leaving (e.g., inactive for long). Predict the customer future purchases for new offers.

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Marketing Analytics – Individual Coursework

Sky5 is a fictitious retailer that sells clothing and home items (similar to Zara) in the US. The retailer is seeking various ways to growing its business. It has launched a few promotion campaigns recently; it is exploring the potential to launch clothing rental service (e.g., it run a short survey to examine people’s intentions); it is also open to ideas to extend the business to other product categories or services. In this project, your task is to use marketing analytical tools to aid in future decisions about the company. You cannot do everything so that you must be selective about the topic, techniques and data used.

The dataset about Sky5 has been posted to the module webpage of KEATS. Two versions of dataset (SPSS and Excel) are available. You can find the details about each variable in the SPSS file. The data includes a representative sample of customers with information integrated from several sources (e.g., survey, transaction record, information from third parties). Part of your task is to examine what information is available in the dataset and then to decide on your research topic. You do not have to make use of all the variables but rather only those that you believe are useful for your research topic.

There may be many research topics that you can explore. The following are only a few examples and you are encouraged to explore other creative ideas:

• Segment customers to identify those who are most valuable for products

• Identify factors related to product selection or revenue.

• Predict why customers are leaving (e.g., inactive for long).

• Predict the customer future purchases for new offers.

• Develop new product ideas, e.g., related to lifestyle, technology or media Individual Report

Assignment Details

You will follow your proposal to perform the analyses and write a report (<2,500 words, double spaced, Times New Roman 11-points). Your report will consist of the following:

• Executive Summary – One-page, a non-technical summary of key points of your entire report.

• Introduction – Describe your research topic and explain why it is important.

• Methodologies – Describe the data used (e.g., including how you pre-process the

data, recode some variables if any, select certain samples) and the techniques used (e.g., why uses some methods over the others, their relative advantages and disadvantages).

• Results & Limitations – Summarize your findings. You may have run many analyses, but you should report only those findings that are relevant and meaningful to your research problems. You must indicate, where appropriate, whether your findings are statistically significant. Add tables & figures if they

help to illustrate your results. Note any limitations that you are not able to

address in the report.

• Business implications – Based on your findings, discuss the business implications

and recommendations.

Indicative Structure

Title Page

Executive Summary

Introduction

Methodologies

Results & Limitations

Business Implications

Reference List

Appendix: SPSS, Excel, or R outputs

Marking Criteria

Your report will be evaluated in terms of:

Not included in the wordcount. Approx. 150 words

Approx. 300 words

Approx. 700 words

Approx. 900 words

Approx. 450 words

Not included in the wordcount. Not included in the wordcount.

• (1) idea, method and research design;

• (2) quality of data analysis and interpretation of results;

• (3) quality of business implications; and

• (4) clarity and readability of the report.

Identify the various types of airline metrics – financial and non-financial which are reported at group level and state why these are important for the organisation at group and those at strategic business units.

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Organizational Structures of IAG Group and Its Business Units

Based on information publicly available and on your understanding of the airline business, write a report reviewing the specific organisation setup, commenting on topics such as:
– Review the company structure and critically evaluating key differences between Group level and wider company. Ensure that you cover challenges and opportunities in being structured this way.
– What are the advantages and disadvantages of centralising business services at group level instead of leaving them inside the single airlines?
– What other activities could be centralised at the group level without significantly impacting the wider business and strategic business units?
– Identify the various types of airline metrics – financial and non-financial which are reported at group level and state why these are important for the organisation at group and those at strategic business units.
– With economies of scale in mind, what challenges and benefits will Air Europa deal bring and how will this impact the wider IAG group and its companies?

Describe why you are interested in obtaining this degree. Describe your qualifications for graduate study in this field. Describe your career goals and how this program will help you achieve your goals.

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MBA Management and Leadership

Write one essay that addresses the following three points (maximum 500 words, double spaced):
Describe why you are interested in obtaining this degree.
Describe your qualifications for graduate study in this field.
Describe your career goals and how this program will help you achieve your goals.

Explain how and why federalism has a positive and negative impact. Explain how and why civil rights are positively and negatively affected.

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Federalism and Free Speech

Utilize the feedback from your Week 2 and 3 Assignments to create a more thorough outline to form your Final Research Paper. The paper must include five main sections:

Introductory paragraph that provides a brief background regarding the topic and introduces the main thesis.
In-depth discussion of the implications for federalism related to the topic.
Explain how and why federalism has a positive and negative impact on the selected topic.
Provide one real-world positive example.
Provide one real-world negative example.

Utilize the Constitution, established case law, and scholarly sources to support your explanation.
In-depth discussion of the implications for civil rights related to the topic.
Explain how and why civil rights are positively and negatively affected by the selected topic.
Provide one real-world positive example.
Provide one real-world negative example.

Utilize the Constitution, established case law, and scholarly sources to support your explanation.
In-depth discussion of the implications for civil liberties related to the topic.
Explain how and why civil liberties are positively and negatively affected by the selected topic.
Provide one real-world positive example.
Provide one real-world negative example.

Utilize the Constitution, established case law, and scholarly sources to support your explanation.
Concluding paragraph that summarizes the main findings and restates the thesis.

Debate: Although attention and consciousness frequently co-occur, they are dissociable independent processes.

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Critical Reflection: Attention and Consciousness

Debate: Although attention and consciousness frequently co-occur, they are dissociable independent processes.

Identify the issues raised by the case study – Who are the stakeholders impacted? Reflect on the impact of the regulatory or ethical issue upon the broader financial markets.

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Nikola Motor Fraud, SPAC(Special Purpose Acquisition Company) ethic and regulations

This presentation will be completed in teams and the findings presented to the class. Your team will address the following questions over 3–4 minutes, one question per student as found below:
1.Summarise the background and findings – why is this important?
2.Identify the issues raised by the case study – Who are the stakeholders impacted?
3. Reflect on the impact of the regulatory or ethical issue upon the broader financial markets.

How does effects of climate assess the COVID-19 virus to spread? By watching the seasonal pattern will it better assist in stopping the spread of COVID-19?

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The impact climate change has on covid 19

A five page assessment of the overall impact climate change has had on the out break of covid 19 in the states of California vs Florida. Narrowing it down to certain counties.

Give background of climate and data report of increase or decrease in the virus based on weather.

Some Research questions to hit on would be; how does effects of climate assess the COVID-19 virus to spread?

Research question 2; by watching the seasonal pattern will it better assist in stopping the spread of COVID-19?

-Describe the importance of ethnic makeup, culture, ideology, religion, and national identity for each of your states. Explain how public policy crafted and “who gets what, when, [and] how” (Lasswell, 1936).

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The Political Gap Between France and Egypt

-Provide a brief political history of each state. No more than two pages for each state.
-Specify the political-economic system and regime type of each state.
-Explain whether the country is a developed democracy, communist, post-communist, or developing state. This should be at least one complete paragraph with substantiated evidence.
-Describe the importance of ethnic makeup, culture, ideology, religion, and national identity for each of your states.
-Clarify the role, if any, that individual and group participation play in policy formation.
-Explain how public policy crafted and “who gets what, when, [and] how” (Lasswell, 1936).
-Describe the capacity and autonomy of the state and how it impacts the citizens of each state and relations with other states.
-Include other relevant topics or concepts presented in this course as appropriate.
-Only scholarly sources

Describe/explain your assessment of duterte’s platform of governance; strengths and weaknesses of his administration; what has been accomplished and what has not been materialized.

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Pres. Duterte’s Leadership

Concept paper must describe/explain your assessment of duterte’s platform of governance; strengths and weaknesses of his administration; what has been accomplished and what has not been materialized.

Identify the pros and cons of the ethical incident– or what the opponents or proponents have to say about the incident and why.

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Preparation of the Presentation

1. Find an article that discusses an ethical incident involving a nurse. The article must be about an RN. http://www.nursinglaw.com/

2. Identify the pros and cons of the ethical incident– or what the opponents or proponents have to say about the incident and why.

3. Apply the ABCDE model of the decision making process to the ethical issue.

4. Analyze the ethical incident using the four principles of ethical decision making (beneficence, nonmaleficence, justice and autonomy). Figure out which of the four principles comes to bear as primary of the situation. Rank the order of the remaining 3 principles and explain your reasoning for the order. Present the analysis, evaluation, and explanation of each the principles and how they relate to the case.

5. Discuss the Standards of Practice and Code of Ethics and how those provisions relate to this case.

6. Find 2 Evidenced-based Practice articles that are relevant to the article and incorporate these in your presentation and be sure to cite your references.

7. Conclusion- what happened to the nurse in this incident.